Brazil Table Grape Market Size, Share, Opportunities, COVID-19 Impact, And Trends By Variety (Seeded, Seedless), By Distribution Channel (Offline, Online) - Forecasts From 2023 To 2028

The Brazil table grape market is estimated to attain a market size of US$8,705.143 million by 2030, from a valuation of US$6,872.834 million in 2025 at a 4.84% CAGR.

Table grapes are grapes designed for eating when fresh, as opposed to grapes planted for winemaking, juice production, or drying into raisins. Growers choose common table grape types like Thompson seedless and Flame seedless because of their high yield and relative resilience to shipping damage. Some less popular varieties like cotton candy, kyoho, or pionier are special hybrids cultivated for size, appearance, and certain flavor traits. The rising consumption and production rates in the Brazilian region will boost the market for table grapes in this region during the forecasted period.

The World Bank reported that the country’s population stood at 211.141 million in 2023, which is an increase of 835,000 from 210.306 million in 2022.  Further, the exports from diverse regions with improved weather conditions are also increasing innovative grape varieties demand which is supporting the market in Brazil.

Brazil Table Grape Market Overview & Scope 

The Brazil table grape market is segmented by:

• Variety: By variety, the Brazil table grape market is segmented into seeded and seedless. The seedless table grape segment is witnessing significant growth, driven by a rise in busy lifestyles is leading to seedless grapes gaining popularity as a healthy, ready-to-eat snack. Additionally, Seedless table grapes, such as varieties, are preferred by consumers in the country for their convenience, taste, and suitability for snacking options.
• Distribution Channel: By distribution Channel, the Brazil table grape market is segmented into offline and online. The online is predicted to be the fastest-growing market share. Rapid urbanization and ongoing digitization have increased the frequency of online shopping in Brazil, which is driving the segment growth. Ongoing smartphone penetration, followed by improved internet adoption and 5G development, has further improved online segment growth.

Top Trends Shaping the Brazil Table Grape Market

1. Rise in Premium Variety Grape

• The rise in demand for premium seedless varieties of table grapes in the country will also enhance the market for table grapes.  The focus on premium and specialty varieties allows Brazilian producers to differentiate their offerings in both domestic and export markets, increasing market share and consumer interest. This innovation is critical in a competitive landscape where Brazil faces competition from Peru and Chile, particularly in export markets.

2. Growing Online Purchasing of Table Grapes

• Table grapes are amongst the key fruits consumed in Brazil, and the acceleration in smart technologies adoption, followed by strategic private & public collaboration to boost network topology, has escalated the prevalence of the online buying of fruits, which is set to pave the way for the future market expansion. The country is witnessing significant growth in its living standard, and the constant growth in urban population, followed by improved disposable income, has shifted consumer preference towards a modern approach to buying goods. According to the World Bank, in 2023, the urban population constituted 88% of the total population in Brazil and is poised for positive growth

Brazil Table Grape Market Growth Drivers vs. Challenges

Drivers:

• The Increasing Grapes Production drives the Table Grapes Market in Brazil: The utilization of national varieties, as well as the simplified management of bunches, the potential of two harvests per year, and resilience to mildew and rains has aided in the growth of cultivation of BRS Nubia (with seeds), BRS Isis, and BRS vitória. The Itália group grapes, which are grown in the center-south of Brazil as well as in the semi-arid tropical climate, are among the traditional grapes with seeds in this region.

Additionally, Brazil is one of the countries with the production of grapes and is showing signs of being boosted in the coming years. As per the USDA report, the fresh table grape production in the country was recorded to be consistent, which is 1,451 thousand metric tons in 2023/2024. This means that table grape production in the Brazil area will increase considerably, as the tendency for table grapes in the region is growing, which is expected to strengthen the table grapes market in Brazil.

• Increased Table Grape Consumption:  The increased consumption of grapes is a major booster for the Brazilian table grape market growth, with the major attributes being growing domestic demand and strategic undertakings on the development by the industry players. Across Brazil, consumers are becoming more interested in table grapes for their flavor, usefulness, and health-related properties, such as higher vitamin and antioxidant content.

According to the data from USDA, in terms of consumption Brazil comes in the list of big regions, The table grapes consumption rate in the country has increased from Dec 2020/21 to Dec 2022/23 that is from 1,364 thousand metric tons to 1409 thousand metric tons which have shown huge growth in the consumption of the table grapes in the Brazilian market.

Moreover, owing to their nutritious benefits, followed by ongoing consumer transition towards healthier lifestyle adoption, the demand scale has improved, thereby improving the overall consumption volume. For instance, according to USDA data, the fresh table grapes consumption in Brazil reached 1,385 thousand metric tonnes in 2022/2023, which grew to 1,409 thousand metric tonnes in 2023/2024.  Such a development trend of increased consumption of table grapes is promoted with demand for different varieties catering to consumer preferences and maintaining better margins in the market, which promotes the overall market.

• Growing Imports of Table Grape in Brazil: The increasing imports of table grapes in the Brazilian region will also boost the market growth. the import of grapes in Brazil was mainly from Iran and was valued at $642 K in March 2025 and $1.87M in 2023, as per data from OECD (Organisation for Economic Co-operation and Development), which shows the demand for table grapes is huge in the Brazilian market. As a consequence of increased consumption rates and imports of table grapes in Brazil, revenue growth has increased, which tends to boost market expansion in the Brazilian area.

Challenges:

• Weather Variability: The weather variability caused by heavy rains, drought, or temperature fluctuations severely compromises the table grape cultivation in Brazil, thus reducing yields. The grape quality also deteriorates due to the weather variations, which could also further impair the export capability, which could limit the market expansion. Brazil needs to invest in climate-proof practices and infrastructure for the increased and good-quality domestic production of table grapes.

Brazil Table Grape Market Competitive Landscape

The market is fragmented, with many notable players, including SNFL Group (AM Fresh Group), Grape Varieties Ltd., Sun World International LLC, International Fruit Genetics,    El Ciruelo S.L., Argofruta (Total Produce PLC), and Arivale, among others.

• Sun World International LLC: Sun World International LLC aims to optimize the growing market opportunity of table grapes in Brazil by providing its extensive portfolio consisting of varieties such as “RubuRush”, “AutumnCrisp”, and “Midnight Beauty”. The company has invested in various marketing campaigns and strategic collaboration with the local dealers, which has enabled it to improve its competitiveness in the Brazilian market. Moreover, Sun World has established its regional office in Brazil’s municipality, namely Petrolina, which has further assisted the company in connecting with local customers.

Brazil Table Grape Market Segmentation:

By Variety

• Seeded
• Seedless

By Distribution Channel

• Offline
• Online

1. EXECUTIVE SUMMARY 

2. MARKET SNAPSHOT

2.1. Market Overview

2.2. Market Definition

2.3. Scope of the Study

2.4. Market Segmentation

3. BUSINESS LANDSCAPE 

3.1. Market Drivers

3.2. Market Restraints

3.3. Market Opportunities 

3.4. Porter’s Five Forces Analysis

3.5. Industry Value Chain Analysis

3.6. Policies and Regulations 

3.7. Strategic Recommendations 

4. TECHNOLOGICAL OUTLOOK 

5. BRAZIL TABLE GRAPE MARKET BY VARIETY

5.1. Introduction

5.2. Seeded

5.3. Seedless

6. BRAZIL TABLE GRAPE MARKET BY DISTRIBUTION CHANNEL

6.1. Introduction

6.2. Offline

6.3. Online

7. COMPETITIVE ENVIRONMENT AND ANALYSIS

7.1. Major Players and Strategy Analysis

7.2. Market Share Analysis

7.3. Mergers, Acquisitions, Agreements, and Collaborations

7.4. Competitive Dashboard

8. COMPANY PROFILES

8.1. SNFL Group (AM Fresh Group)

8.2. Grape Varieties Ltd.

8.3. Sun World International LLC 

8.4. International Fruit Genetics 

8.5. El Ciruelo S. L.

8.6. Argofruta (Total Produce PLC)

8.7. Agrivale 

9. APPENDIX

9.1. Currency 

9.2. Assumptions

9.3. Base and Forecast Years Timeline

9.4. Key benefits for the stakeholders

9.5. Research Methodology 

9.6. Abbreviations 

SNFL Group (AM Fresh Group)

Grape Varieties Ltd.

Sun World International LLC 

International Fruit Genetics 

El Ciruelo S. L.

Argofruta (Total Produce PLC)

Agrivale