Authentication And Brand Protection Market Size, Share, Opportunities, And Trends By Authentication Mode (Smartphone Authentication, Blockchain Authentication), By Technology (Overt (Security labels & Ink, Holograms, Barcodes, Serial number & codes, QR Codes), Covert (Invisible Ink and Graphics, Microprinting), Forensic, Digital), By Application (Electronics, Pharmaceuticals, Food & Beverages, Cosmetics, Luxury Goods, Apparels, Automobiles, Others), And By Geography - Forecasts From 2025 To 2030

The authentication and brand protection market is estimated to reach US$8.719 billion by 2030 from US$5.359 billion in 2025, growing at a CAGR of 12.73%.

Authentication and brand protection is the technology or solution, that is deployed to verify the identify the authentication of products offered by companies. The solution helps enhance the trust of the consumer while increasing the brand reputation. It also helps in countering the sale of counterfeit products in the market.

The increasing global demand for the cosmetics and personal care sector is among the key factors propelling the growth of the global authentication and brand protection market. The global cosmetic and personal care market witnessed major growth during the past few years. In the cosmetics and personal care sector, authentication solutions help the consumer verify the authentication of the products. The Cosmetic, Toiletry, and Perfumery Association, in its report, stated that in 2023, the cosmetic market in Europe witnessed a growth of 9.1%, which was previously recorded at 7.5% in 2022.

What are the Authentication And Brand Protection Market growth drivers?

• Increasing global sale of electronics products

In the consumer electronics sector, the authentication and brand protection solution offers key applications, combating the sales of counterfeit products, that can challenge the trust of the electronics products in the global market. The governments of various countries, which include the USA, introduced key policies to restrict the sale of counterfeit electronics. The US Customs and Border Protection, in Nov 2024, introduced a new policy stating that the purchase and sale of counterfeit goods are illegal in the nation.

The rising production of electronics products in the global market is expected to boost the growth of the market during the estimated timeline. The Japan Electronics and Information Technology Industry Association, in its report, stated that in the nation, the production of electronics grew by 104%. The production of electronic components was recorded at YEN 255,780 million, whereas the production of electronic devices was recorded at YEN 386,458 million in August 2024.

• Development in the global blockchain technology

The Authentication and Brand protection sector is highly developing rapidly regarding the demand for blockchain technology as increasing the requirement to prevent counterfeiting and safeguard product integrity across sectors. These include luxury items, pharmaceuticals, and electronics. Moreover, today's consumers care about the transparency of products they purchase, especially when buying high-value or sensitive products such as medicines. Blockchain technology provides verifiable proof of authenticity that will build trust between brands and consumers.

Further, growth in online commerce and international cross-border trade has also maintained a heightened demand for safe and tamper-proof authentication systems. This will satisfy requirement blocks technologies making it very needy for businesses involved in international trade. Such kind of growth presents the trend of increasing preference for all kinds of anti-counterfeiting solutions, with the entry of blockchain technology at the forefront function for providing secure, transparent, and tamper-proof records of the authenticity of the products. For instance, the Aura Blockchain Consortium, set up by luxury firms such as LVMH, Prada Group, and Cartier, has already achieved the goal of uniting more than 40 luxury brands to provide a common framework for the digital identities of premium items. In this alliance, over 40 million luxury goods have been authenticated and traced using digital identities since their inception.

Further, Entrupy, the organization specializing in AI-based authentication solutions, has now signed on the documentation as authenticators for second-hand luxury handbags sold through TikTok Shop in the US. The above is using AI and blockchain technologies to facilitate confidence and security in the resale market. Moreover, in July 2024, the California DMV digitized the titles of 42 million cars via the application of blockchain technology; increasing fraud protection as well as helping in title transfer processes. This-moving allowed citizens to access their titles through a mobile app. This is a milestone in employing technology in government activities that are safe and hassle-free.

What are the key geographical trends shaping the Authentication And Brand Protection Market?

• The North America region is expected to witness significant growth in the authentication and brand protection market.

The United States has been a hub for the presence of leading players in the authentication and brand protection market such as Crane NXT, 3M, Authentix Inc., Digimarc, Avery Dennison Corporation, and Brady Corporation among others. The authentication and brand protection market in the United States is bolstered by megatrends, including the continuous rise of counterfeiting and proliferation of online marketplaces, as well as digital media and piracy. The presence of large players is a significant advantage in terms of adaptation and maintaining global dominance. In March 2024, Crane NXT, Co. announced it signed a definitive agreement with Investcorp Technology Partners to acquire OpSec Security for $270 million in cash. OpSec is a prominent brand protection and authentication solutions company, serving the world’s most recognized brands, government agencies, and financial institutions. This acquisition would enable Crane NXT, Co. to leverage complementary expertise in anticounterfeiting technology and drive growth and sustainable value creation as a trusted client partner.

The acquisition would increase Crane NXT’s capabilities to provide its customers with a complete end-to-end offering that combines proprietary features, technologies, and expertise to meet the brand authentication value chain. The adoption of electronic devices like smartphones, wearables, laptops, tablets, etc. is becoming more prevalent for brand protection, offering comprehensive data monitoring and interaction. According to the International Telecommunication Union (ITU), the percentage of individuals owning a mobile phone in 2023 was 88% in the Americas, one of the highest in the world. The rise in technology-advanced mobile phones will bring improvement in businesses combatting counterfeit products. It gives a cost-effective tool for instant product authentication, protecting customers, securing revenue, and preserving brand integrity.

Key developments in the Authentication And Brand Protection Market:

• In November 2024, DoubleVerify announced the launch of AI-powered classification technology, that aims to strengthen the media quality authentication of Snapchat, a leading social media platform.
• In October 2024, Digimarc Corporation announced the launch of a new Brand Protection App, which is designed to combat the sale of counterfeit products, in the global market.
• In April 2024, 3M released the 3M Verify App, an app that assists a user in verifying PPE against counterfeiting. Advanced technology scans the barcodes of products, authenticating their quality, which protects health and safety in industries around the world.

Authentication And Brand Protection Market Scope:

Report Metric	Details
Authentication And Brand Protection Market Size in 2025	US$5.359 billion
Authentication And Brand Protection Market Size in 2030	US$8.719 billion
Growth Rate	CAGR of 12.73%
Study Period	2020 to 2030
Historical Data	2020 to 2023
Base Year	2024
Forecast Period	2025 – 2030
Forecast Unit (Value)	USD Billion
Segmentation	Authentication Mode Technology Application Geography
Geographical Segmentation	North America, South America, Europe, Middle East and Africa, Asia Pacific
List of Major Companies in Authentication And Brand Protection Market	3M AlpVision SA Authentix Inc. Avery Dennison Corporation All4Labels Global Packaging Group
Customization Scope	Free report customization with purchase

 

The Authentication and Brand Protection Market is analyzed into the following segments:

• By Authentication Mode
  • Smartphone Authentication
  • Blockchain Authentication
• By Technology
  • Overt
    • Security labels & Ink
    • Holograms
    • Barcodes
    • Serial number & codes
    • QR Codes
  • Covert
    • Invisible Ink and Graphics
    • Microprinting
  • Forensic
  • Digital
• By Application
  • Electronics
  • Pharmaceuticals
  • Food & Beverages
  • Cosmetics
  • Luxury Goods
  • Apparels
  • Automobiles
  • Others
• By Geography
  • North America
    • United States
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Others
  • Europe
    • United Kingdom
    • Germany
    • France
    • Spain
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • UAE
    • Others
  • Asia Pacific Region
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Singapore
    • Indonesia
    • Others

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1. INTRODUCTION

1.1. Market Overview

1.2. Market Definition

1.3. Scope of the Study

1.4. Market Segmentation

1.5. Currency

1.6. Assumptions

1.7. Base and Forecast Years Timeline

1.8. Key benefits for the stakeholders

2. RESEARCH METHODOLOGY  

2.1. Research Design

2.2. Research Process

3. EXECUTIVE SUMMARY

3.1. Key Findings

4. MARKET DYNAMICS

4.1. Market Drivers

4.2. Market Restraints

4.3. Porter’s Five Forces Analysis

4.3.1. Bargaining Power of Suppliers

4.3.2. Bargaining Power of Buyers

4.3.3. The Threat of New Entrants

4.3.4. Threat of Substitutes

4.3.5. Competitive Rivalry in the Industry

4.4. Industry Value Chain Analysis

4.5. Analyst View

5. AUTHENTICATION AND BRAND PROTECTION MARKET BY AUTHENTICATION MODE

5.1. Introduction

5.2. Smartphone Authentication

5.3. Blockchain Authentication

6. AUTHENTICATION AND BRAND PROTECTION MARKET BY TECHNOLOGY

6.1. Introduction

6.2. Overt

6.2.1. Security labels & Ink

6.2.2. Holograms

6.2.3. Barcodes

6.2.4. Serial number & codes

6.2.5. QR Codes

6.3. Covert

6.3.1. Invisible Ink and Graphics

6.3.2. Microprinting

6.4. Forensic

6.5. Digital

7. AUTHENTICATION AND BRAND PROTECTION MARKET BY APPLICATION

7.1. Introduction

7.2. Electronics

7.3. Pharmaceuticals

7.4. Food & Beverages

7.5. Cosmetics

7.6. Luxury Goods

7.7. Apparels

7.8. Automobiles

7.9. Others

8. AUTHENTICATION AND BRAND PROTECTION MARKET BY GEOGRAPHY

8.1. Introduction

8.2. North America

8.2.1. By Authentication Mode

8.2.2. By Technology

8.2.3. By Application

8.2.4. By Country

8.2.4.1. United States

8.2.4.2. Canada

8.2.4.3. Mexico

8.3. South America

8.3.1. By Authentication Mode

8.3.2. By Technology

8.3.3. By Application

8.3.4. By Country

8.3.4.1. Brazil

8.3.4.2. Argentina

8.3.4.3. Others

8.4. Europe

8.4.1. By Authentication Mode

8.4.2. By Technology

8.4.3. By Application

8.4.4. By Country

8.4.4.1. United Kingdom

8.4.4.2. France

8.4.4.3. Germany

8.4.4.4. Spain

8.4.4.5. Others

8.5. Middle East and Africa

8.5.1. By Authentication Mode

8.5.2. By Technology

8.5.3. By Application

8.5.4. By Country

8.5.4.1. Saudi Arabia

8.5.4.2. UAE

8.5.4.3. Others

8.6. Asia Pacific

8.6.1. By Authentication Mode

8.6.2. By Technology

8.6.3. By Application

8.6.4. By Country

8.6.4.1. China

8.6.4.2. Japan

8.6.4.3. India 

8.6.4.4. South Korea

8.6.4.5. Australia

8.6.4.6. Singapore

8.6.4.7. Indonesia

8.6.4.8. Others

9. COMPETITIVE ENVIRONMENT AND ANALYSIS

9.1. Major Players and Strategy Analysis

9.2. Market Share Analysis

9.3. Mergers, Acquisitions, Agreements, and Collaborations

9.4. Competitive Dashboard

10. COMPANY PROFILES

10.1. 3M

10.2. AlpVision SA

10.3. Authentix Inc.

10.4. Avery Dennison Corporation

10.5. All4Labels Global Packaging Group

10.6. De La Rue PLC

10.7. Giesecke + Devrient GmbH.

10.8. Brady

10.9. Octane5 International LLC.

10.10. Zircon Tech

10.11. Acviss

10.12. SnapDragon Monitoring Ltd.

10.13. Coriel Ltd

3M

AlpVision SA

Authentix Inc.

Avery Dennison Corporation

All4Labels Global Packaging Group

De La Rue PLC

Giesecke + Devrient GmbH.

Brady

Octane5 International LLC.

Zircon Tech

Acviss

SnapDragon Monitoring Ltd.

Coriel Ltd