Automotive Floor Mat Market Size, Share, Opportunities, And Trends By Material (Polyurethane, Polypropylene, Polyamide, Rubber, Nylon), By Design (Flat Automotive Mats, Molded Automotive Mats), By Mat Type (Standard Mats, 3D Mats, 5D Mats), By Vehicle Type (Passenger Cars, LCVs, HCVs), And By Geography - Forecasts From 2023 To 2028

  • Published : Dec 2023
  • Report Code : KSI061616343
  • Pages : 149

The automotive floor mats market is expected to expand at a strong compound annual growth rate (CAGR) throughout the forecast period.

It is projected that the market will grow as a result of many causes, including the development of novel and environmentally friendly materials, improvements in production techniques, and the growth of the automotive sector. In addition, the growing popularity of e-commerce and online retailing is making a variety of car floor mats easily accessible, which is driving up market expansion.


Automotive floor mats are detachable protective covers that are placed on the carpeting of a vehicle to protect it from dirt, debris, and spills. They are critical in preserving the cleanliness and lifespan of the vehicle's flooring. Floor mats for automobiles are typically composed of heavy-duty rubber or carpet materials and are available in a variety of sizes and designs to accommodate certain car models. The present forecast for the automotive floor mat industry is mostly optimistic, with significant growth projected in the future years. Factors contributing to this expansion include expanding global vehicle demand, increased awareness of the necessity of automobile upkeep and cleanliness, and improvements in automotive technology. Furthermore, consumers' increasing disposable income and preference for car customization are boosting demand for premium and personalized automotive floor mats. Furthermore, it is anticipated that the market for premium, dependable, and long-lasting floor mats will be driven by rising awareness of safety precautions and laws governing car interiors. To satisfy customer preferences, manufacturers are also concentrating on creating floor mats with cutting-edge characteristics like simple washing, waterproofing, and anti-slip qualities which are aiding in the market development.


  • The growing production of automobiles is a primary market driver: Vehicle production in the global automotive industry has steadily increased over the years. As more vehicles are manufactured and sold, the demand for automotive floor mats rises. Growing automotive production, particularly in emerging markets, expands the customer base for floor mat manufacturers.
  • Increasing demand for customized mats is fueling the market expansion: Custom floor mats are becoming more popular as unique car accessories. Manufacturers are capitalizing on this trend by offering a wide range of customizable options for floor mats, such as different materials, colors, patterns, and designs. This allows them to stand out in the market and cater to specific consumer preferences and eventually drives market growth.
  • Rising consumer awareness regarding interior aesthetics is propelling market growth: Consumer demand and understanding of the relevance of interior aesthetics in vehicles are expanding. As a result, people are seeking techniques to increase their automobiles' visual appeal. Automotive floor mats substantially improve the beauty of the interior by giving it a neat, well-kept appearance. The need for beautiful interiors drives the demand for visually pleasing floor mats consequently driving the market growth.
  • The growing demand for comfort and safety is promoting market expansion: The rising need for comfort and safety in vehicle interiors is anticipated to drive the growth of the worldwide automotive floor mats market. Floor mats are one of the most popular automobile additions. Customers like floor mats for a variety of reasons, including their low cost, ease of upkeep, and availability in any local store or online platform. Floor mats are a must-have in cars, not only for cleanliness reasons but also for their distinct look and better appearance. They also help to avoid damage to the vehicle's floor. As a result, the high demand for car floor mats to improve the stylish value of vehicle lodges is expected to aid the growth of the car floor mats market over the forecast time frame.

Products offered by key companies:

  • LUXE Carpet Luxury Floor Mats, LLOYD MATS: LUXE Carpet Luxury Floor Mats are the ultimate in comfort and durability. This helps in sheer driving joy and quickly transforming any floor space with a rich, lush, lengthy weave that feels great to the touch. A non-skid backing with a soft urethane core provides absolute safety and additional cushioning while also absorbing and dampening outside road noise.
  • BDK STANDARD RUBBER CAR FLOOR MATS, BDK Auto: BDK heavy-duty 4-piece front and rear rubber car floor mats offer all-weather protection for cars, trucks, and SUVs and renew the auto interior. The high-ridge design shields flooring from water, snow, mud, debris, and filth. The heavy-duty rubber mats require little maintenance and are also trimmable for a customized appearance.

Prominent growth is projected in the rubber sector under the material type segment

The rubber material segment is poised to capture the major market share over the forecast period and is anticipated to grow significantly over the forecast period. Rubber is the most common material used in floor mats. Rubber mats are less costly than fabrics, are easy to clean, and do not often discolor, making them minimal maintenance. Rubber is a robust and resilient substance that can resist intense usage and wear over time, making it very durable and long-lasting. They are inherently water and moisture-resistant and may efficiently trap liquids. Furthermore, rubber mats are available in a variety of sizes and may be simply modified to match aesthetic tastes. All of these reasons are expected to have a significant impact on rubber material's increased market share over the forecast period.

The Asia Pacific region is expected to hold a significant share of the Automotive Floor Mat market:

The Asia Pacific is anticipated to have a major market share and is poised to expand significantly over the forecast period. Vehicle ownership is increasing significantly in countries such as India, China, South Korea, and Japan as a result of expanding urbanization and disposable income. As more individuals own cars, the need for vehicle accessories such as floor mats is expected to rise. Furthermore, Asia Pacific includes a variety of temperature zones, which drives the demand for specialist mats such as all-weather or heavy-duty floor mats. The availability of aftermarket parts through numerous retail channels, including online platforms, makes it easier for buyers to acquire floor liners and mats, which increases demand even more.

Key developments:

  • In August 2022, Rivian announced the release of an all-weather floor mat with greater durability to disguise dirt particles and preserve vehicle interiors.
  • Covercraft bought Lloyd Mats in January 2022 to broaden its product line by using Covercraft's expertise in driving growth and efficiency, as well as bringing in fresh knowledge and capabilities in this sector.


  • By Material
    • Polyurethane
    • Polypropylene
    • Polyamide
    • Rubber
    • Nylon
  • By Design
    • Flat Automotive Mats
    • Molded Automotive Mats
  • By Mat Type
    • Standard Mats
    • 3D Mats
    • 5D Mats
  • By Vehicle Type
    • Passenger Cars
    • LCVs
    • HCVs
  • By Geography
    • North America
      • United States
      • Canada
      • Mexico
    • South America
      • Brazil
      • Argentina
      • Others
    • Europe
      • United Kingdom
      • Germany
      • France
      • Italy
      • Spain  
      • Others
    • Middle East and Africa
      • Saudi Arabia
      • UAE
      • Others
    • Asia Pacific
      • Japan
      • China
      • India
      • South Korea
      • Taiwan
      • Thailand
      • Indonesia
      • Others


1.1. Market Overview

1.2. Market Definition

1.3. Scope of the Study

1.4. Market Segmentation

1.5. Currency

1.6. Assumptions

1.7. Base, and Forecast Years Timeline


2.1. Research Data

2.2. Research Process


3.1. Key Findings


4.1. Market Drivers

4.2. Market Restraints

4.3. Porter’s Five Forces Analysis

4.3.1. Bargaining Power of Suppliers

4.3.2. Bargaining Power of Buyers

4.3.3. Threat of New Entrants

4.3.4. Threat of Substitutes

4.3.5. Competitive Rivalry in the Industry

4.4. Industry Value Chain Analysis


5.1. Introduction

5.2. Polyurethane

5.3. Polypropylene

5.4. Polyamide

5.5. Rubber

5.6. Nylon


6.1. Introduction

6.2. Flat Automotive Mats

6.3. Molded Automotive Mats


7.1. Introduction

7.2. Standard Mats

7.3. 3D Mats

7.4. 5D Mats


8.1. Introduction

8.2. Passenger Cars

8.3. LCVs

8.4. HCVs


9.1. Introduction

9.2. North America

9.2.1. United States

9.2.2. Canada

9.2.3. Mexico

9.3. South America

9.3.1. Brazil

9.3.2. Argentina

9.3.3. Others

9.4. Europe

9.4.1. United Kingdom

9.4.2. Germany

9.4.3. France

9.4.4. Italy

9.4.5. Spain

9.4.6. Others

9.5. Middle East and Africa

9.5.1. Saudi Arabia

9.5.2. UAE

9.5.3. Others

9.6. Asia Pacific

9.6.1. Japan

9.6.2. China

9.6.3. India

9.6.4. South Korea

9.6.5. Taiwan

9.6.6. Thailand

9.6.7. Indonesia

9.6.8. Others


10.1. Major Players and Strategy Analysis

10.2. Market Share Analysis

10.3. Mergers, Acquisitions, Agreements, and Collaborations


11.1. Auto Custom Carpets Inc.

11.2. ExactMats

11.3. Lloyd Mats

11.4. BDK Auto

11.5. Covercraft Industries LLC (Audax Private Equity)

11.6. Husky Liners Inc. (RealTruck Group Inc.)

11.7. Intro-tech Automotive Inc.

11.8. Maxliner USA

11.9. Thermoflex.

Auto Custom Carpets Inc.


Lloyd Mats

BDK Auto

Covercraft Industries LLC (Audax Private Equity)

Husky Liners Inc. (RealTruck Group Inc.)

Intro-tech Automotive Inc.

Maxliner USA