Baby Toiletries Market Size, Share, Opportunities, COVID-19 Impact, And Trends By Product Type (Baby Shampoo, Baby Wipes, Toothpaste, Baby Bath Additives), By Application (Online, Offline), And By Geography - Forecasts From 2023 To 2028

  • Published : Jan 2023
  • Report Code : KSI061614251
  • Pages : 135

Baby toiletries include baby care products that are utilized in the maintenance of the safety and hygiene of the baby and the toddler. Baby toiletries consist of multiple products which are easily obtainable in the market including baby body and bath care, baby wipes, and even baby diapers.

A few major imperative factors such as safety concerns as well as the rise in hygiene for babies are regarded to be those factors that will boost the market for baby toiletries.   The rising disposable income of households coupled with the female working population is likely to create multiple opportunities for the baby toiletries market.

Baby toiletries usually is a term which is given to a combination of products such as toothpaste for babies, baby wipes as well as diapers and in this regard, the rising penetration of such baby care products will act as another major factor driving the growth of this market.

The research and development sector of the baby toiletries and baby care market acts in being a major opportunity and a growth driver as the rising investments in the research and development sector are creating opportunities for clinical testing for the baby care products which will further create quality products for babies driving the growth of this market. Government regulations moreover play an imperative role as they might challenge the growth of this particular market in the new future in terms of quality and the benefits it is providing.

Parental concerns for quality baby products are propelling the growth of this market

Increasing parental concerns are regarded to be a major growth driver for this baby toiletries market.  Increased customer spending on baby care products has been growing substantially in recent years which is resulting in the demand for baby oil products along with the growing popularity of various types of baby oil among individuals such as olive oil, bastard oil, mustard oil, and others which are commercially available in the market and at an affordable rate.

Moreover, the increase in baby or promotional activities through social media channels and even television by baby product manufacturers are expected to support the growth of this market in the upcoming years. Parents’ concerns about their newborn child’s development in the case of hygiene are not unknown to anyone.  In regard to this concern, manufacturers of baby personal care products are taking precautions about the ingredients which are being used in the making of these products.

The brand name is an inefficient driver as there are an increasing number of customers who make their purchase decision based on a particular brand name and its popularity. As a result of this, in the global baby care industry, the brand name and its popularity are a guarantee of quality for customers.

North America is expected to witness significant growth in the forecast period

In the baby toiletries market due to the immense growth, the North American region is estimated to hold a significant share add baby care products.  Many organizations and major key players have risen in this region which is supporting the growth. Asia Pacific, on the other hand, is projected to observe a significant growth rate in the baby toiletries market, especially in relation to the shift in consumer viewpoints toward hygiene and safety for babies.  Moreover, this region has been enhancing the living standards of consumers in advanced economies which is propelling the growth of the baby toiletries market in the region in the coming years. The rising disposable income, coupled with the high spending power and high baby care awareness is regarded to be a few factors that will propel the market growth during the forecast.

Market Key Developments

  • In September 2019, a new brand imperative to cater to baby personal care products was launched by Amyris Inc. Pipette is the name of the brand and during the time period of its launch, seven new products for baby toiletries were launched including shampoo, balm for babies, oil, wipes, and lotion. Moreover, oil and belly butter were further launched focusing on expecting and postpartum mothers.
  • In January 2019. a new line of baby toiletries was launched by Johnson & Johnson. This new line is said to contain a high proportion of ingredients that are natural. Moreover, a set of baby toiletries in the same year was launched by the company featuring JOHNSON’S Active Kids Shiny Drops Shampoo and conditioner for growing healthy and nourished hair.


  • By Product Type
    • Baby shampoo
    • Baby wipes
    • Toothpaste
    • Baby bath additives
  • By Application
    • Offline
      • Distributors/Wholesaler
      • Hypermarket/Supermarket
      • Speciality store
    • Online
  • By Geography
    • North America
      • USA
      • Canada
      • Mexico
    • South America
      • Brazil
      • Argentina
      • Others
    • Europe
      • Germany
      • France
      • United Kingdom
      • Spain
      • Others
    • Middle East and Africa
      • Saudi Arabia
      • UAE
      • Others
    • Asia Pacific
      • China
      • Japan
      • South Korea
      • India
      • Taiwan
      • Thailand
      • Others


1.1. Market Overview

1.2. COVID-19 Scenario

1.3. Market Definition

1.4. Market Segmentation



2.1. Research Data

2.2. Assumptions



3.1. Research Highlights



4.1. Market Drivers

4.2. Market Restraints

4.3. Porter’s Five Force Analysis

4.3.1. Bargaining Power of Suppliers

4.3.2. Bargaining Power of Buyers

4.3.3. Threat of New Entrants

4.3.4. Threat of Substitutes

4.3.5. Competitive Rivalry in the Industry

4.4. Industry Value Chain Analysis



5.1. Introduction

5.2. Baby shampoo

5.3. Baby wipes 

5.4. Toothpaste 

5.5. Baby bath additives



6.1. Introduction

6.2. Offline

6.2.1. Distributors/Wholesaler

6.2.2. Hypermarket/Supermarket

6.2.3. Speciality store

6.3. Online 



7.1. Introduction

7.2. North America

7.2.1. USA

7.2.2. Canada

7.2.3. Mexico

7.3. South America

7.3.1. Brazil

7.3.2. Argentina

7.3.3. Others

7.4. Europe

7.4.1. Germany

7.4.2. France

7.4.3. United Kingdom

7.4.4. Spain

7.4.5. Others

7.5. Middle East and Africa

7.5.1. Saudi Arabia

7.5.2. UAE

7.5.3. Others

7.6. Asia Pacific

7.6.1. China

7.6.2. Japan

7.6.3. South Korea

7.6.4. India

7.6.5. Taiwan

7.6.6. Thailand

7.6.7. Others



8.1. Major Players and Strategy Analysis

8.2. Emerging Players and Market Lucrativeness

8.3. Mergers, Acquisitions, Agreements, and Collaborations

8.4. Vendor Competitiveness Matrix



9.1. The Procter & Gamble Company

9.2. Johnson & Johnson Consumer Inc

9.3. Kimberly-Clark Corporation

9.4. Artsana S.p.A.

9.5. California Baby

9.6. Unilever group (Dove)

9.7. Beiersdorf, Inc

9.8. Galderma Laboratories, L.P

9.9. Nature’s Baby Organics

The Procter & Gamble Company

Johnson & Johnson Consumer Inc

Kimberly-Clark Corporation

Artsana S.p.A.

California Baby

Unilever group (Dove)

Beiersdorf, Inc

Galderma Laboratories, L.P

Nature’s Baby Organics