Barley Market Size, Share, Opportunities, And Trends By Product Type (Flour, Peral Barley, Girts, Malt, Flakes, Whole Grain Barley), By Application (Alcoholic Beverages, Non-alcoholic Beverages, Personal Care Products, Animal Feed, Food, Pharmaceuticals), By Grade (Malt Grade, Standard Grade, Food Grade, Speciality Grade, Pharmaceutical Grade, Cosmetic Grade, Feed Grade), And By Geography - Forecasts From 2023 To 2028

The barley market is estimated to grow at a CAGR of 4.58% during the forecast period.

The barley market is anticipated to rise at a steady pace during the projected period. The grain from the barley plant, which is a tall grass with long, straight hairs coming from the head of each stem, is used to make beer and whisky as well as other alcoholic drinks.

The fourth-most significant grain crop in the world is barley. The bulk of the world's barley is consumed in Europe. The top four nations that consume the most barley are China, Saudi Arabia, Canada, and Turkey. Throughout the projected period, it is predicted that barley's market share as a raw material for alcoholic and non-alcoholic drinks would rise.

Increasing awareness about health benefits

One of the key elements influencing the barley industry is the growing awareness of the nutritional benefits of eating whole grains. Additionally, the barley industry is expanding due to the rising desire for snacks that contain natural components. The production of non-alcoholic drinks is also recommended. These elements are fueling the global barley market's expansion. It is a good source of dietary fibre and contains a variety of healthy elements that are important for aiding weight reduction, decreasing cholesterol levels, and supporting heart health. The global cultivation of barley is a factor in the market's expansion as it helps to fulfil the rising demand from various end-use industries.

Increasing government initiatives

Governments have made significant progress in the food grain industry in recent years due to a variety of programmes available. The Saudi government, for example, offers financial incentives to private businesses and people to cultivate critical crops like barley, soybeans, and yellow maize to satisfy local demand and build store reserves. Additionally, it gives the producers interest-free loans and financial help. These elements are anticipated to influence the barley market’s growth.

Rising demand for whiskey and beer globally

With increased disposable wealth, it is expected that beer and whisky consumption will continue to be high worldwide. To increase their presence, important businesses are working to develop novel beverages that contain barley. These factors are significantly increasing barley market share.

For instance, Budweiser Brewing Co APAC Ltd said in May 2021 that it would partner with a state-owned business to supply beer to local consumers that will be made using locally-sourced malting barley. The barley is of the highest quality and will assist the business in fostering international and local business collaboration.

Usage in the food & beverage industry propelling growth

The barley market is being significantly impacted by an increase in the demand for barley malt for alcoholic drinks. Barley market is also being driven by the rising demand for various types of convenience food items, new F&B industry applications, clean-label trends, and a rising desire for natural ingredients. Thus, as a result of these circumstances, the exports of barley from nations like France, Russia, Australia, and Ukraine have grown globally. Therefore, it is projected that these factors will fuel the barley market size throughout the forecast period.

North America dominates the barley market

North America's top producer of barley in Canada. Barley is being used increasingly in the food and beverage sector in developing nations. In the upcoming years, this aspect can help the barley market growth in the region. The world's seventh-largest producer of barley is the United States. The manufacturing of malt today consumes around 75 per cent of the American-grown barley. Barley flour cannot be used in gluten-free recipes due to the presence of gluten. It is a component of baby food in the US. Barley malt is a common ingredient in baked products and flavourings in the food business.

The United States is anticipated to be the largest shareholder in the North American region

According to the US Grains Council, the majority of the American barley that is farmed is for malting. In 2021/2022 (June-May), 54 nations purchased American barley, and the country exported 424,000 metric tonnes (19 million bushels), including to Japan for the food barley market and Mexico for brewers. The Council in Japan urges consumers who are health-conscious to consider high beta-glucan barley as an alternative grain. The Council has contributed to consistently rising imports of American barley into Japan as well as raising consumer awareness through a series of educational seminars on the health advantages of barley and reverse trade missions with the Japanese barley sector, strongly affecting the barley market growth.

Europe to hold significant market share

It is anticipated that Europe will continue to have a substantial revenue share over the projection period. The target barley market's growth factors include the region's high barley production and consumption, particularly in countries like Russia, Germany, France, and Ukraine.  The area serves as the centre of the global barley market because it is home to all significant firms in the sector. In addition, a developing economy is seeing a rapid uptake of barley in the food and beverage sector. This aspect is positive and will likely lead to future barley market growth.

Key manufacturers are focusing on product innovation

Vitamins, proteins, carbs, and fatty acids are abundant in barley. The food industry is encouraged to diversify by this high nutritious value. Barley is consumed as whole grain barley in the food industry. both barley flour and barley flakes. All of these clean-label items are made available by the top marketers through various distribution methods, whether they are physical stores or online marketplaces. In addition to being used to make beer and create alcoholic drinks, whole-grain barley is also utilised to create natural sweeteners.

The main element driving the barley market size is the expansion of the use of barley with successful results in most of the prospective market categories. The food sector, alcoholic and nonalcoholic drinks, personal care, animal feed, and medicines are the different segments of the worldwide barley market.

Market Key Developments

• In April 2023, in the latest move by the new administration to mend fences with Beijing, Australia deferred a complaint to the World Trade Organisation to reopen the Chinese market to Australian barley for the first time in three years.
• In March 2023, Carlsberg announced intentions to increase the amount of "regenerative barley" it uses in its goods, which will be added to the formulas of some items marketed in France, Finland, and the UK.
• In January 2023, the new Common Agricultural Policy of the European Commission seeks to assist European farmers in moving towards a more resilient and sustainable agricultural sector while retaining the uniqueness of rural communities.

Barley Market Scope:

Segmentation:

• By Product Type
  • Flour
  • Peral Barley
  • Girts
  • Malt
  • Flakes
  • Whole Grain Barley
• By Application
  • Alcoholic Beverages
  • Non-alcoholic beverages
  • Personal Care Products
  • Animal Feed
  • Food
  • Pharmaceuticals
• By Grade
  • Malt Grade
  • Standard Grade
  • Food Grade
  • Speciality Grade
  • Pharmaceutical Grade
  • Cosmetic Grade
  • Feed Grade
• By Geography
  • North America
    • United States
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Others
  • Europe
    • United Kingdom
    • Germany
    • France
    • Spain
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • UAE
    • Israel
    • Others
  • Asia Pacific
    • Japan
    • China
    • India
    • South Korea
    • Indonesia
    • Thailand
    • Others