The Brazilian baby care products market is projected to grow at a CAGR of 4.17% over the forecast period, increasing from US$1.646 billion in 2025 to US$2.019 billion by 2030.
Baby care products such as baby food hold a significant share of the market on account of the growing demand for these foods by urban parents. Furthermore, the growing urban population in Brazil is projected to bolster market growth during the forecast period, as baby care products are usually bought in the urban areas of Brazil.
The rising propensity towards packaged baby food, owing to the busy lifestyle of the mothers along with increasing disposable income, is expected to play a crucial role in increasing the demand for baby food, thus driving the baby care products market growth. Moreover, the emerging trend of buying baby care products from online stores is further projected to accelerate the baby care products market growth in the country during the assessment period.
The recent outbreak of the novel coronavirus disease had a negative impact on the Brazilian baby care products market. Brazil was one of the most affected countries by the COVID-19 pandemic. Owing to the lockdown implemented to curb the spread of the virus, the sales of baby care products declined during the pandemic. However, as the restrictions are being eased, the market is anticipated to recover and continue at its normal pace from the year 2022 onwards.
The Brazilian baby care products market is rising significantly, owing to the increasing concerns about child health due to environmental factors such as UV radiation, arid environments, and others, contributing to market expansion. Frequent skin-related conditions include cradle cap, atopic eczema, and heat rash. Customers prefer baby care items, including oils, lotions, moisturizers, and many others, for their infants to prevent such diseases.
In addition, due to increasing disposable income, there is a rising demand for baby food. The need for baby food with high nutritional content is rising as the number of working mothers is increasing in the country. They prefer nutrient-dense foods, which provide health advantages for their infants. For instance, according to the World Bank, the percentage of females engaged in the labor force was 52.3% in 2021, which increased to 53.1% in 2023. The rising female population in the labor force is anticipated to positively influence the market for baby care products in the coming years.
Likewise, organic products are gaining popularity as consumers look for healthier diets and lifestyle choices. Because of this, natural and organic baby food items are quickly spreading throughout the country.
Some of the major companies include Johnson & Johnson, Procter & Gamble Co., and Unilever PLC.
As the use of baby products is mainly prevalent in the urban areas of Brazil, the growing urban population in the country is projected to elevate the demand for baby care products in the country during the assessment period. According to data from the World Bank, the number of people residing in urban areas in Brazil was 141.9 million in 2000, which increased to 183.2 million in 2019, an increase of more than 29%. Also, the proportion of the urban population in the country was 73.9% in 1990, which increased to 86.8% in 2019.
According to "World Urbanization Prospects: The 2018 Revision" by the Department of Social and Economic Affairs, United Nations, Brazil will witness a 37.8% decline in its rural population from 2018 to 2050. It is also estimated that the share of the urban population in the country will be more than 92% by 2050. This rise is anticipated to propel the baby care products market growth in Brazil during the forecast period.
The Brazilian baby care products market is witnessing tremendous growth due to increasing birth rates and increasing awareness regarding infant health and hygiene. A growing infant population is driving the demand for necessary baby care products such as diapers, wipes, skincare, and hygiene items. Simultaneously, increased awareness among parents about the usage of safe, high-quality, and dermatologically tested products has led to a shift towards premium and eco-friendly options. This combination of demographic growth and improved consumer knowledge is fueling the baby care market expansion in Brazil.
The growing population in Brazil will boost the baby care products market in the coming years due to an increase in the number of infants and a higher demand for essential baby care items. According to the WHO, in 2023, Brazil had a population size of 211 million, which is projected to rise to about 217 million by 2050, marking steady demographic growth. This will boost the consumption of diapers, baby wipes, lotions, and hygiene products by an ever-growing population of this younger age group. There will be increasing demand as awareness among parents of the need for quality baby care products grows along with an ever-growing middle class and increased disposable incomes. As families prioritize health, safety, and convenience for their children, the market will sustain growth in the coming decades.
The Brazilian baby care products market is segmented by distribution channel into e-commerce, pharmacies/drug stores, supermarkets/hypermarkets, convenience stores, and others. Brazil is one of the major Latin American economies, which is witnessing a constant growth in its digital infrastructure, urbanization, and improvement in living standards. Hence, the rising internet penetration in the economy has shifted the overall purchasing standards of the people, thereby giving a major boost to e-commerce activities. For instance, according to the World Bank Data, in 2023, the percentage share of individuals using in Brazil reached 84%, which represented a growth of 3% over 2022’s percentage share.
Likewise, the number of online retailers is also witnessing steady growth in Brazil. For instance, according to the PayU GPO’s research report titled “Latin America's E-Commerce’’, in 2023, online buying accounted for a 17% share of total sales, with nearly 115 million Brazilians engaging in online shopping activities. Moreover, the source also specified that Brazil employs more than 10,000 online stores engaged in selling consumer goods.
The convenience and ease of purchasing products through online platforms and websites are resulting in a continued rise in purchase activities of a wide range of products, including baby care products, through e-commerce websites. Consequently, many companies are digitalizing their product and service offerings to boost their e-commerce sales revenue. Moreover, the rising developments in internet technology due to the innovation of 4G and 5G internet networks offer an opportunity for the enlargement of the baby care products market in the Brazilian e-commerce sector.
| Report Metric | Details |
|---|---|
| Study Period | 2021 to 2031 |
| Historical Data | 2021 to 2024 |
| Base Year | 2025 |
| Forecast Period | 2026 – 2031 |
| Report Metric | Details |
| Brazil Baby Care Products Market Size in 2025 | US$1.646 billion |
| Brazil Baby Care Products Market Size in 2030 | US$2.019 billion |
| Growth Rate | CAGR of 4.17% |
| Study Period | 2020 to 2030 |
| Historical Data | 2020 to 2023 |
| Base Year | 2024 |
| Forecast Period | 2025 – 2030 |
| Forecast Unit (Value) | USD Billion |
| Segmentation |
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| List of Major Companies in the Brazil Baby Care Products Market |
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| Customization Scope | Free report customization with purchase |
Segmentation