Middle East And Africa Baby Care Products Market Size, Share, Opportunities, COVID-19 Impact, And Trends By Product Type (Baby Food And Beverages, Baby Skin Care, Baby Hair Care, Baby Toiletries, Baby Feeding And Nursing Products, Safety And Convenience), By Distribution Channel (Online, Offline), And By Geography – Forecast From 2022 To 2027

  • Published : Feb 2022
  • Report Code : KSI061612839
  • Pages : 95

The Middle East and Africa baby care product market is expected to grow at a compound annual growth rate of 5.79% over the forecast period to reach a market size of US$8.496 billion in 2027, from US$5.729 billion in 2020. Baby care products include a wide range of baby food products, baby skincare products, baby hair care products, Baby toiletries, Baby feeding and nursing products, etc. that are used on infants and babies.

Market trends:

The rising population of the region along with growing awareness about healthcare and hygiene is expected to contribute to the growth of the market. Besides that, the growing disposable income of the people that generate increasing expenditure is also a fueling factor for the market. The online retailing of baby products and the rise of the natural and organic segment in the business is expected to be the major driver for the market.  The soaring raw material prices that hamper the price of the product, are expected to be a major restraint for the market.  

Growth Factors

  • The rising Population in the region is a major growth factor:

The rapid population growth of the Middle East and Africa is expected to be a key factor in the growth of the Middle East and Africa Baby Care Products market. The region occupies a strategically important position between Europe, Asia, and Africa, and its expected population trend in the future according to UNICEF suggests that in the years between 2015-2030 the population of Bahrain, Iraq, and Palestine are expected to grow by nearly 50% while Sudan, Syria, and Oman are expected to project growth of approximately 40%. Half of the countries in the Middle East and North Africa are projected to witness a population growth of 50% between 2015-2050. The population growth in the region has been a result of a drop in mortality rate over the years especially in the higher income countries because of increased vaccination and health facilities. According to World Bank data, the mortality rate of the Middle East and North Africa has dropped from 49.8 in 1990 to 18.1 in 2019 and continued development can ensure better results in the future that can contribute to the growth of the Middle East and Africa baby care products market. 

  • E-commerce platform to contribute to the growing Middle East and Africa baby products market:

The increasing disposable income of the people in the region has been attributed to the rise of e-commerce platforms in the region in the past years and with advanced transportation and digital platforms, the Middle East and Africa baby products market can witness a rise in the coming years. According to FedEx Express, the Middle East, Africa, and Asia are expected to lead the e-commerce growth from the front in upcoming years. This change has also been accelerated by the covid pandemic that witnessed a rise of online channels for shopping and other activities. With the growth of online retail and e-commerce, the Middle East and Africa baby care product market can grab an opportunity to expand in the years.


  • Growing Raw Material Price can serve as a restraint to the market:

The rising cost of raw materials is a major concern for the markets and production in the region and in the coming years, it can pave obstacles for the growth of the market. The cost of products reflects the cost of raw materials and with the skyrocketing prices especially due to the rise in demand after the pandemic, the price of goods is also expected to ascend. The soaring Energy Prices, which are expected to remain high in 2022 as well, inflation of raw materials like sugar, wheat, corn, etc. due to shortage of shipping containers and disrupted delivery systems are expected to create major problems for the market. According to Arab News, inflation is already reaching consumers as the PCE inflation index rose to 2.3% year over year in March 2021, and with this rate big consumer products companies like Kimberley Clark, Procter and Gamble have already raised their price bars.

Impact of COVID-19 Pandemic on the Middle East And Africa Baby Care Products Market:

With the outburst of the coronavirus pandemic in the region, the Middle East and Africa Baby Care Product Market witnessed a hit initially. The disease along with lack of labor, the curfew restrictions, lockdown, and shutting down of industries hampered the supply chain of the market. Though the demand for essential baby care products like diapers, baby food, and baby wipes did not suffer much, the panic buying among the buyers did create some problems to meet the low supply and rising demand. With the industries back on track of production, the market is in the recovery process and is expected to perform to its potential in the coming years. Also, the region experienced increasing online marketing during the pandemic which is expected to drive the market further in the coming years.

Middle East And Africa Baby Care Products Market Scope:

Report Metric Details
 Market size value in 2020  US$5.729 billion
 Market size value in 2027  US$8.496 billion
 Growth Rate  CAGR of 5.79% from 2020 to 2027
 Base year  2020
 Forecast period  2022–2027
 Forecast Unit (Value)  USD Billion
 Segments covered  Product Type, Distribution Channel, And Geography
 Regions covered  Saudi Arabia, South Africa, UAE, Israel, Turkey, Others
 Companies covered Kimberly-Clark Corporation, Kopas Kozmetik, Procter and Gamble, Pigeon Corporation, Hayat Kimya, Avon Products Inc., Dabur International Ltd., The Honest Company Inc., Beiersdorf AG, Johnson & Johnson
 Customization scope  Free report customization with purchase



  • By Product Type
    • Baby Food and Beverages
    • Baby Skin Care
    • Baby Hair Care
    • Baby Toiletries
    • Baby Feeding and Nursing Products
    • Safety and Convenience
  • By Distribution Channel
    • Online
    • Offline
  • By Geography
    • Saudi Arabia
    • South Africa
    • UAE
    • Israel
    • Turkey
    • Others

1.1. Market Definition
1.2. Market Segmentation

2.1. Research Data
2.2. Assumptions

3.1. Research Highlights

4.1. Market Drivers
4.2. Market Restraints
4.3. Porters Five Forces Analysis
4.3.1. Bargaining Power of Suppliers
4.3.2. Bargaining Power of Buyers
4.3.3. The Threat of New Entrants
4.3.4. Threat of Substitutes
4.3.5. Competitive Rivalry in the Industry
4.4. Industry Value Chain Analysis

5.1. Introduction
5.2. Baby Food and Beverages
5.3. Baby Skin Care
5.4. Baby Hair Care
5.5. Baby Toiletries
5.6. Baby Feeding and Nursing Products
5.7. Safety and Convenience

6.1. Introduction
6.2. Online
6.3. Offline

7.1. Saudi Arabia
7.2. South Africa 
7.3. UAE
7.4. Israel
7.5. Turkey
7.6. Others

8.1. Major Players and Strategy Analysis
8.2.  Emerging Players and Market Lucrativeness
8.3.  Mergers, Acquisitions, Agreements, and Collaborations
8.4.  Vendor Competitiveness Matrix

9.1. Kimberly-Clark Corporation
9.2. Kopas Kozmetik
9.3. Procter and Gamble
9.4. Pigeon Corporation
9.5. Hayat Kimya
9.6. Avon Products Inc.
9.7. Dabur International Ltd.
9.8. The Honest Company Inc.
9.9. Beiersdorf AG
9.10. Johnson & Johnson 

Kimberly-Clark Corporation

Kopas Kozmetik

Procter and Gamble

Pigeon Corporation

Hayat Kimya

Avon Products Inc.

Dabur International Ltd.

The Honest Company Inc.

Beiersdorf AG

Johnson & Johnson