The Middle East and Africa baby care product market is expected to grow at a compound annual growth rate of 5.79% over the forecast period to reach a market size of US$8.496 billion in 2027, from US$5.729 billion in 2020. Baby care products include a wide range of baby food products, baby skincare products, baby hair care products, Baby toiletries, Baby feeding and nursing products, etc. that are used on infants and babies.
The rising population of the region along with growing awareness about healthcare and hygiene is expected to contribute to the growth of the market. Besides that, the growing disposable income of the people that generate increasing expenditure is also a fueling factor for the market. The online retailing of baby products and the rise of the natural and organic segment in the business is expected to be the major driver for the market. The soaring raw material prices that hamper the price of the product, are expected to be a major restraint for the market.
The rapid population growth of the Middle East and Africa is expected to be a key factor in the growth of the Middle East and Africa Baby Care Products market. The region occupies a strategically important position between Europe, Asia, and Africa, and its expected population trend in the future according to UNICEF suggests that in the years between 2015-2030 the population of Bahrain, Iraq, and Palestine are expected to grow by nearly 50% while Sudan, Syria, and Oman are expected to project growth of approximately 40%. Half of the countries in the Middle East and North Africa are projected to witness a population growth of 50% between 2015-2050. The population growth in the region has been a result of a drop in mortality rate over the years especially in the higher income countries because of increased vaccination and health facilities. According to World Bank data, the mortality rate of the Middle East and North Africa has dropped from 49.8 in 1990 to 18.1 in 2019 and continued development can ensure better results in the future that can contribute to the growth of the Middle East and Africa baby care products market.
The increasing disposable income of the people in the region has been attributed to the rise of e-commerce platforms in the region in the past years and with advanced transportation and digital platforms, the Middle East and Africa baby products market can witness a rise in the coming years. According to FedEx Express, the Middle East, Africa, and Asia are expected to lead the e-commerce growth from the front in upcoming years. This change has also been accelerated by the covid pandemic that witnessed a rise of online channels for shopping and other activities. With the growth of online retail and e-commerce, the Middle East and Africa baby care product market can grab an opportunity to expand in the years.
The rising cost of raw materials is a major concern for the markets and production in the region and in the coming years, it can pave obstacles for the growth of the market. The cost of products reflects the cost of raw materials and with the skyrocketing prices especially due to the rise in demand after the pandemic, the price of goods is also expected to ascend. The soaring Energy Prices, which are expected to remain high in 2022 as well, inflation of raw materials like sugar, wheat, corn, etc. due to shortage of shipping containers and disrupted delivery systems are expected to create major problems for the market. According to Arab News, inflation is already reaching consumers as the PCE inflation index rose to 2.3% year over year in March 2021, and with this rate big consumer products companies like Kimberley Clark, Procter and Gamble have already raised their price bars.
With the outburst of the coronavirus pandemic in the region, the Middle East and Africa Baby Care Product Market witnessed a hit initially. The disease along with lack of labor, the curfew restrictions, lockdown, and shutting down of industries hampered the supply chain of the market. Though the demand for essential baby care products like diapers, baby food, and baby wipes did not suffer much, the panic buying among the buyers did create some problems to meet the low supply and rising demand. With the industries back on track of production, the market is in the recovery process and is expected to perform to its potential in the coming years. Also, the region experienced increasing online marketing during the pandemic which is expected to drive the market further in the coming years.
|Market size value in 2020||US$5.729 billion|
|Market size value in 2027||US$8.496 billion|
|Growth Rate||CAGR of 5.79% from 2020 to 2027|
|Forecast Unit (Value)||USD Billion|
|Segments covered||Product Type, Distribution Channel, And Geography|
|Regions covered||Saudi Arabia, South Africa, UAE, Israel, Turkey, Others|
|Companies covered||Kimberly-Clark Corporation, Kopas Kozmetik, Procter and Gamble, Pigeon Corporation, Hayat Kimya, Avon Products Inc., Dabur International Ltd., The Honest Company Inc., Beiersdorf AG, Johnson & Johnson|
|Customization scope||Free report customization with purchase|
Procter and Gamble
Avon Products Inc.
Dabur International Ltd.
The Honest Company Inc.
Johnson & Johnson
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