Broadband Services Market Size, Share, Opportunities And Trends By Type Of Connection (Fiber-optic, Cable, DSL, Satellite, Mobile Broadband), By Technology (Wired, Wireless), By Industry Vertical (Telecommunications, Government, Healthcare, Education, Finance, Retail, Manufacturing), And By Geography - Forecasts From 2023 To 2028

  • Published : Apr 2023
  • Report Code : KSI061614871
  • Pages : 135

The broadband services market refers to the industry that provides high-speed internet connectivity to consumers and businesses. Broadband services are delivered through various technologies, including digital subscriber lines (DSL), cable modems, fiber optics, and wireless networks. The broadband services market is highly competitive, with numerous providers vying for market share. Customers have a wide range of options when it comes to choosing a broadband service provider, and they often compare providers based on price, speed, reliability, and customer service.

Broadband services are essential as the number of people relying on the internet for work, communication, entertainment, and information, has substantially increased over the past years. The demand for high-speed internet connectivity is expected to continue growing, driven by the proliferation of connected devices and the increasing adoption of cloud-based applications. As such, the broadband services market is expected to remain a key growth area in the telecommunications industry. Providers are constantly investing in new technologies and expanding their networks to meet the growing demand for faster and more reliable internet connectivity.

The broadband services market is driven by increasing demand for high-speed internet and technological advancements.

  • Increasing demand for high-speed internet

The proliferation of digital devices and the growing adoption of cloud-based applications have led to a surge in demand for high-speed internet connectivity. Consumers and businesses require faster internet speeds to download and upload large files, stream high-quality videos, and use bandwidth-intensive applications. This driver is expected to continue fueling the growth of the broadband services market. According to the Federal Communications Commission's (FCC) 2021 Broadband Deployment Report, the number of Americans without access to fixed broadband at 25/3 Mbps has declined by 30% since 2016, indicating an increasing demand for high-speed internet connectivity.

  • Technological advancements

The emergence of new technologies such as 5G, fiber optics, and satellite internet has transformed the broadband services market. These technologies offer faster internet speeds, better connectivity, and wider coverage, which enhance the customer experience. Providers that invest in these technologies can gain a competitive advantage and capture more market share. The FCC's 2021 Broadband Deployment Report also states that there has been a significant increase in the availability of high-speed internet technologies such as fiber-to-the-home (FTTH), which increased by 18% between 2019 and 2020.

Key developments.

  • In September 2022, Hughes Communications India (HCI) introduced India's first commercial High-Throughput Satellite (HTS) broadband service, using capacity from the Indian Space Research Organisation (ISRO)'s GSAT satellites. Following a year-long trial in selected areas of northern India, HughesHTS service combines the Ku-band from ISRO's GSAT-11 and GSAT-29 satellite with the Hughes Jupiter platform to provide high-speed broadband connectivity throughout India. The primary objective of this service is to offer high-speed broadband coverage in remote areas beyond the reach of terrestrial networks, connecting enterprise and government networks. The service aims to cater to the high-bandwidth requirements of government organizations, financial companies, cellular operators, mining and energy companies, and other large and small businesses.
  • In October 2022, OneWeb, a significant player in the field of satellite communications, announced its plans to launch satellite broadband services, thus becoming one of the pioneers to do so in the country. Prior to this announcement, OneWeb had launched 36 satellites with the assistance of the Indian Space Research Organisation (ISRO) a few months ago, for which the Indian space agency received a sum of approximately US$121.7 million. By January 2023, OneWeb launched another 36 satellites, again with the aid of ISRO, for nearly the same cost. The company has indicated that the cost of OneWeb's services for retail customers would be equivalent to that of 4G, in order to facilitate the expansion of digital connectivity across all parts of India, including rural areas.

Based on type of connection, the broadband services market is expected to witness growth in fiber-optic segment.

Fiber-optic broadband has emerged as one of the most popular types of broadband connections due to its ability to offer high-speed internet services. With a rising number of consumers streaming videos, gaming, and other high-bandwidth applications, the demand for high-speed internet services has surged, and fiber-optic broadband has emerged as a key enabler in meeting this demand. Furthermore, fiber-optic broadband provides faster internet speeds than cable, DSL, or satellite connections, making it a popular choice among consumers.

Asia Pacific accounted for a significant share of the global broadband services market.

Based on geography, the broadband services market is segmented into North America, South America, Europe, the Middle East and Africa and Asia Pacific. The broadband services market in Asia Pacific is rapidly growing, driven by the region's large population, increasing internet penetration rates, and growing middle class. China and India are the major players in the region's broadband services market, with several large telecommunications companies such as China Mobile, China Telecom, and Reliance Jio dominating the market. The region is also experiencing a significant increase in mobile broadband adoption, with many consumers relying solely on mobile devices for internet access.

Key Market Segments

  • By Type of Connection
    • Fiber-optic
    • Cable
    • DSL
    • Satellite
    • Mobile broadband
  • By Technology
    • Wired
    • Wireless
  • By Industry Vertical
    • Telecommunications
    • Government
    • Healthcare
    • Education
    • Finance
    • Retail
    • Manufacturing
  •  By Geography
    • North America
      • USA
      • Canada
      • Mexico
    • South America
      • Brazil
      • Argentina
      • Others
    • Europe
      • UK
      • Germany
      • France
      • Spain
      • Others
    • Middle East and Africa
      • Saudi Arabia
      • UAE
      • Others
    • Asia Pacific
      • China
      • Japan
      • India
      • South Korea
      • Indonesia
      • Taiwan
      • Others


1.1. Market Overview

1.2. Market Definition

1.3. Scope of the Study

1.4. Market Segmentation

1.5. Currency

1.6. Assumptions

1.7. Base, and Forecast Years Timeline


2.1. Research Data

2.2. Assumptions


3.1. Research Highlights


4.1. Market Drivers

4.2. Market Restraints

4.3. Porter’s Five Force Analysis

4.3.1. Bargaining Power of Suppliers

4.3.2. Bargaining Power of Buyers

4.3.3. Threat of New Entrants

4.3.4. Threat of Substitutes

4.3.5. Competitive Rivalry in the Industry

4.4. Industry Value Chain Analysis


5.1. Introduction

5.2. Fiber-optic

5.3. Cable

5.4. DSL

5.5. Satellite

5.6. Mobile broadband


6.1. Introduction

6.2. Wired

6.3. Wireless


7.1. Introduction

7.2. Telecommunications

7.3. Government

7.4. Healthcare

7.5. Education

7.6. Finance

7.7. Retail

7.8. Manufacturing


8.1. Introduction

8.2. North America

8.2.1. USA

8.2.2. Canada

8.2.3. Mexico

8.3. South America

8.3.1. Brazil

8.3.2. Argentina

8.3.3. Others

8.4. Europe

8.4.1. UK

8.4.2. Germany

8.4.3. France

8.4.4. Spain

8.4.5. Others

8.5. Middle East And Africa

8.5.1. Saudi Arabia

8.5.2. UAE

8.5.3. Others

8.6. Asia Pacific

8.6.1. China

8.6.2. Japan

8.6.3. India

8.6.4. South Korea

8.6.5. Indonesia

8.6.6. Taiwan

8.6.7. Others


9.1. Major Players and Strategy Analysis

9.2. Emerging Players and Market Lucrativeness

9.3. Mergers, Acquisition, Agreements, and Collaborations

9.4. Vendor Competitiveness Matrix


10.1. AT&T Intellectual Property. 

10.2. Verizon Communications Inc.

10.3. Comcast Corporation

10.4. Reliance Jio Infocomm Limited

10.5. NBN co ltd.

10.6. BT Group Plc.

10.7. Airtel India

10.8. Tata Communications Limited

10.9. China Telecom Global Limited 

10.10.  NTT Communications Corporation

AT&T Intellectual Property. 

Verizon Communications Inc.

Comcast Corporation

Reliance Jio Infocomm Limited

NBN co ltd.

BT Group Plc.

Airtel India

Tata Communications Limited

China Telecom Global Limited 

 NTT Communications Corporation