Confectionery Packaging Market Size, Share, Opportunities, And Trends By Packaging Material (Plastic, Metal, Paper And Paperboard, Glass), By Confectionery Type (Chocolate, Sugar-Based, Gums, Others), By Packaging Type (Rigid, Flexible), And By Geography - Forecasts From 2023 To 2028

  • Published : Dec 2023
  • Report Code : KSI061615780
  • Pages : 150

The confectionery packaging market is estimated to grow at a CAGR of 3.61% during the forecast period.

Confectionery packaging refers to the specialized packaging solutions designed specifically for confectionery products such as chocolates, candies, and sweets. It involves the selection of appropriate materials, designs, and formats that ensure product protection, shelf-life preservation, and consumer appeal. Confectionery packaging plays a vital role in attracting consumers through eye-catching designs, maintaining product freshness, and providing convenience in handling and storage. The packaging is tailored to meet industry-specific requirements, including barrier properties, tamper resistance, and compliance with food safety regulations.


The confectionery packaging market refers to the industry focused on providing specialized packaging solutions for confectionery products such as chocolates, candies, sweets, and snacks. Confectionery packaging plays a crucial role in preserving product freshness, protecting against damage, enhancing visual appeal, and ensuring convenience for consumers. It involves the selection of attractive and functional packaging materials, designs, and formats that meet industry-specific requirements. The confectionery packaging market is driven by factors like product differentiation, product safety, sustainability, and consumer preferences for eye-catching and eco-friendly packaging options.


Growing confectionery industry:

The expanding confectionery industry, driven by increasing consumer demand for sweets and snacks, fuels the need for appropriate packaging solutions. The market growth is directly influenced by the consumption and production trends in the confectionery sector.

  • Branding and visual appeal:

Confectionery packaging serves as a powerful branding tool, contributing to product recognition and differentiation. Eye-catching designs, vibrant colors, and attractive packaging materials play a significant role in attracting consumers and influencing purchasing decisions.

  • Product protection and shelf-life extension:

Confectionery products require packaging that protects them from moisture, air, and light to maintain freshness and extend shelf life. Packaging solutions with barrier properties and appropriate sealing mechanisms ensure product integrity and quality.

  • Convenience and portability:

Consumers seek confectionery products packaged in convenient and portable formats for on-the-go consumption. Packaging that offers reseal ability, portion control, and easy handling enhances consumer convenience, driving market growth.

  • Sustainability and eco-friendly packaging:

Increasing consumer awareness and environmental concerns drive the demand for sustainable confectionery packaging. Biodegradable, recyclable, and compostable materials are preferred, as they align with consumer values and regulatory requirements.

  • Health and safety regulations:

Compliance with health and safety regulations is crucial in the confectionery industry. Packaging must meet food safety standards, including proper labelling, ingredient information, allergen declarations, and tamper-evident features.

  • E-commerce and online retailing:

The rise of e-commerce platforms and online sales of confectionery products require packaging that ensures safe transportation and protection against damage during shipping. Packaging that can withstand the e-commerce supply chain while preserving product quality experiences increased demand.

  • Customization and personalization:

Customized packaging options, such as personalized messages, seasonal designs, or gift-ready packaging, cater to consumer preferences for unique and tailored confectionery products. Packaging solutions that allow for customization and personalization drive market growth.

  • Innovation in packaging materials and technology:

Advanced packaging materials, such as sustainable films, compostable materials, and smart packaging solutions, drive market growth. Innovations in printing techniques, interactive packaging, and anti-counterfeiting measures contribute to the development of more engaging and functional confectionery packaging.

  • Globalization and international trade:

The confectionery industry is increasingly globalized, with a significant amount of trade occurring between countries. Packaging solutions that comply with international shipping regulations, cultural preferences, and multilingual labelling requirements gain a competitive edge in the global confectionery market.

Products offered by key companies:

  • Nestle launched a new line of Smarties packaging that is made from 100% recycled paper. The packaging is also designed to be recyclable, so that it can be easily disposed of at the end of its life.
  • Alter Eco launched a new line of chocolate bars that are packaged in compostable wrappers made from cornstarch. The wrappers are also printed with vegetable-based inks, and they are completely free of plastic.
  • Tony's Chocolonely launched a new line of chocolate bars that are packaged in paperboard boxes that are made from FSC-certified materials. The boxes are also printed with soy-based inks, and they are 100% recyclable.

Positive growth in the sustainable packaging segment:

The segment that is experiencing significant growth in the confectionery packaging market is sustainable packaging. As consumer awareness and preference for eco-friendly products continue to rise, the confectionery industry is embracing sustainable packaging solutions. This segment's growth is driven by the demand for recyclable, biodegradable, and compostable packaging materials that reduce environmental impact. Manufacturers that offer sustainable packaging options for confectionery products cater to the growing consumer interest in sustainable practices, leading to increased market share and positive growth in this segment.

Europe is expected to hold a significant share:

Europe is expected to dominate the confectionery packaging market share. This dominance can be attributed to several factors. Firstly, Europe has a strong confectionery industry with a rich tradition of high-quality chocolates and candies. The region boasts numerous renowned confectionery brands that drive demand for innovative and attractive packaging solutions. Secondly, Europe has stringent regulations and consumer preferences for sustainable packaging, which align with the growing trend of eco-friendly packaging in the confectionery sector. Furthermore, Europe's mature retail infrastructure, emphasis on product safety, and advanced packaging technologies contribute to its dominance in the confectionery packaging market.

Key developments:

  • In February 2022, Amcor, a packaging company, introduced a new product called AmFiber Performance Paper. This paper-based packaging is specifically designed for the snacks and confectionery industry. It offers high-barrier properties, making it resistant to grease and capable of preserving the quality of the packaged items. Additionally, the packaging is recyclable, aligning with sustainability goals.

Key Segments:

  • By Packaging Material
    • Plastic
    • Metal-
    • Paper and Paperboard
    • Glass
  • By Confectionery Type
    • Chocolate
    • Sugar-Based
    • Gums
    • Others
  • By Packaging Type
    • Rigid
    • Flexible
  • By Geography
    • North America
      • United States
      • Canada
      • Mexico
    • South America
      • Brazil
      • Argentina
      • Others
    • Europe
      • United Kingdom
      • Germany
      • France
      • Italy
      • Spain    
      • Others
    • Middle East and Africa
      • Saudi Arabia
      • UAE
      • Others
    • Asia Pacific
      • Japan
      • China
      • India
      • South Korea
      • Taiwan
      • Thailand
      • Indonesia
      • Others


1.1. Market Overview

1.2. Market Definition

1.3. Scope of the Study

1.4. Market Segmentation

1.5. Currency

1.6. Assumptions

1.7. Base, and Forecast Years Timeline


2.1. Research Design

2.2. Research Data

2.3. Validation


3.1. Key Findings


4.1. Market Drivers

4.2. Market Restraints

4.3. Porter’s Five Forces Analysis

4.3.1. Bargaining Power of Suppliers

4.3.2. Bargaining Power of Buyers

4.3.3. Threat of New Entrants

4.3.4. Threat of Substitutes

4.3.5. Competitive Rivalry in the Industry

4.4. Industry Value Chain Analysis


5.1. Introduction

5.2. Plastic 

5.3. Metal

5.4. Paper and Paperboard

5.5. Glass 


6.1. Introduction

6.2. Chocolate

6.3. Sugar-based

6.4. Gums 

6.5. Others


7.1. Introduction

7.2. Rigid 

7.3. Flexible


8.1. Introduction

8.2. North America

8.2.1. United States

8.2.2. Canada

8.2.3. Mexico

8.3. South America

8.3.1. Brazil

8.3.2. Argentina

8.3.3. Others

8.4. Europe

8.4.1. United Kingdom

8.4.2. Germany

8.4.3. France

8.4.4. Italy

8.4.5. Spain

8.4.6. Others

8.5. Middle East and Africa

8.5.1. Saudi Arabia

8.5.2. UAE

8.5.3. Others

8.6. Asia Pacific

8.6.1. Japan

8.6.2. China

8.6.3. India

8.6.4. South Korea

8.6.5. Taiwan

8.6.6. Thailand

8.6.7. Indonesia

8.6.8. Others


9.1. Major Players and Strategy Analysis

9.2. Emerging Players and Market Lucrativeness

9.3. Mergers, Acquisitions, Agreements, and Collaborations

9.4. Vendor Competitiveness Matrix


10.1. Huhtamaki OYJ 

10.2. Amcor Plc

10.3. Smurfit Kappa Group

10.4. Crown Holdings

10.5. WestRock Company

10.6. Berry Global Inc.

10.7. Sonoco Products Company

10.8. Sealed Air Corporation

10.9. Bemis Company, Inc.

10.10. The International Paper Company

Huhtamaki OYJ

Amcor Plc

Smurfit Kappa Group

Crown Holdings

WestRock Company

Berry Global Inc.

Sonoco Products Company

Sealed Air Corporation

Bemis Company, Inc.

The International Paper Company