Consumer Water Purifier Market Size, Share, Opportunities, And Trends By Technology (UV, RO, Others), By End-Use (Residential, Commercial), By Mobility (Portable, Non-portable), By Distribution Chanel (Online, Offline), And By Geography - Forecasts From 2025 To 2030

Consumer Water Purifier Market Size:

The Consumer Water Purifier Market is expected to grow from USD 38.625 billion in 2025 to USD 57.400 billion in 2030, at a CAGR of 8.25%.

Consumer Water Purifier Market Trends:

Water purification is when undesired chemicals are removed from water by using chemicals and various processes. Water purification systems are various electronic machines used to purify water from unwanted substances. The market for consumer water purifiers is projected to witness healthy growth over the next five years, mainly because of the rising concerns regarding the benefits of clean drinking water, especially in underdeveloped economies where the purchasing power is comparatively low.

The rapid growth in the number of deaths due to water-related diseases is one of the leading causes of the inclination of people toward water purification systems. According to the statistics from the World Health Organization, around 3.4 million people die each year due to water-related diseases, and the WHO states these can be mitigated to some extent with the use of various inexpensive purification systems.

Furthermore, the rapid urbanization in the developing economies of the region coupled with a rise in the middle-class population in various countries, including India, China, Brazil, and Indonesia, among others, are also some of the key factors propelling the demand for water purification systems, thereby driving the market growth during the next five years. Furthermore, the improvement in standards of living is also driving the demand for water purifiers in undeveloped and developing economies as well. Also, the availability of clean and safe water by municipalities of various countries has led to a significant increase in the adoption of water purifiers. This, in turn, is also projected to impact the consumer water purifier market growth positively.

Consumer Water Purifier Market Growth Drivers:

• Rapid technological advancements are driving market growth significantly

The rapidly growing consumer requirements have led to constant participation by the key market players in the development and launch of new products to expand their market share and gain a competitive edge over other players. For instance, in August 2019, Kent RO Systems announced the launch of a new purifier product KENT Ace Star RO Water Purifier. Furthermore, the investments by new market players in the market for entering into new business segments are also considered a prime factor supporting the market growth during the next five years. For example, in September 2019, Xiaomi Corporation announced the launch of its latest product offering, the Mi Smart Water Purifier, for sale in India. Also, booming investments in the form of R&D and the rising inclination of key market players to develop new products are concerned with various social issues. For instance, in December 2019, Kent announced its latest technology aimed at zero water waste. The company also states that not even a single drop of water will be wasted. These factors collectively contribute to the consumer water purifier market growth throughout the forecast period.

The market is also poised to grow because of the rising government focus on developing commercial infrastructure that includes hotels, airports, metros, shopping malls, movie theatres, and commercial buildings such as offices. The successful initiatives by the governments of various countries are also propelling the opportunities for the key manufacturers and vendors to invest more in the market and gain a competitive edge over other players. For instance, Saudi Arabia and UAE have their main focus on the development of commercial infrastructure, which is indicated by the fact, that there are various initiatives taken by the government of major countries like Saudi Vision 2030, UAE Vision 2021, and UAE Vision 2023 that include the construction of new hotels, airports, and metros. This, in turn, is also expected to add to the requirements of commercial water purifiers, thus driving market growth during the next five years.

The consumer water purifier market has been segmented based on technology, end-use, mobility, distribution channel, and geography. Based on technology, the market has been classified into UV, RO, and others. Based on end-use, the segmentation of market segmentation has been done into residential and commercial. By mobility, the classification is done into portable and non-portable. Based on the distribution channel, the segmentation is done online and offline. Geographically, the consumer water purifier market has been segmented into North America, South America, Europe, the Middle East and Africa, and the Asia Pacific.

Consumer Water Purifier Market Geographical Outlook:

The Asia Pacific is expected to hold a considerable market share

The Asia Pacific region is projected to hold a considerable market share throughout the forecast period. The major factor bolstering the share of the APAC region includes the presence of a considerably large population base across the region, especially in countries like India and China, among others. Furthermore, the growing middle-class population and rapid urbanization in the developing countries of the region are also vital factors bolstering growth during the next five years. Also, the presence of key market players in the region is further supplementing the market growth throughout the forecast period.

Consumer Water Purifier Market Competitive Insights:

Prominent key market players in the consumer water purifier market include Eureka Forbes, KENT RO, TATA, and A.O. Smith, among others. These companies hold a noteworthy share in the market because of their good brand image and product offerings.

Major players in the consumer water purifier market have been covered, along with their relative competitive position and strategies. The report also mentions recent deals and investments of different market players over the last two years. 

Consumer Water Purifier Market Segmentation

• By Technology
  • UV
  • RO
  • Others

• By Distribution Channel
  • Online
  • Offline

• By Mobility
  • Portable
  • Non-portable
• By End-Use
  • Residential
  • Commercial
• By Geography
  • North America
    • USA
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Spain
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • Israel
    • Others
  • Asia Pacific
    • China
    • Japan
    • South Korea
    • India
    • Others 

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1. EXECUTIVE SUMMARY 

2. MARKET SNAPSHOT

2.1. Market Overview

2.2. Market Definition

2.3. Scope of the Study

2.4. Market Segmentation

3. BUSINESS LANDSCAPE 

3.1. Market Drivers

3.2. Market Restraints

3.3. Market Opportunities 

3.4. Porter’s Five Forces Analysis

3.5. Industry Value Chain Analysis

3.6. Policies and Regulations 

3.7. Strategic Recommendations 

4. TECHNOLOGICAL OUTLOOK

5. CONSUMER WATER PURIFIER MARKET BY TECHNOLOGY

5.1. Introduction

5.2. UV

5.3. RO

5.4. Others

6. CONSUMER WATER PURIFIER MARKET BY DISTRIBUTION CHANNEL 

6.1. Introduction

6.2. Online

6.3. Offline

7. CONSUMER WATER PURIFIER MARKET BY MOBILITY

7.1. Introduction

7.2. Portable

7.3. Non-Portable

8. CONSUMER WATER PURIFIER MARKET BY END-USE

8.1. Introduction

8.2. Residential

8.3. Commercial

9. CONSUMER WATER PURIFIER MARKET BY GEOGRAPHY

9.1. Introduction

9.2. North America

9.2.1. USA

9.2.2. Canada

9.2.3. Mexico

9.3. South America

9.3.1. Brazil

9.3.2. Argentina

9.3.3. Others

9.4. Europe

9.4.1. Germany

9.4.2. France

9.4.3. United Kingdom

9.4.4. Spain

9.4.5. Others

9.5. Middle East and Africa

9.5.1. Saudi Arabia

9.5.2. UAE

9.5.3. Others

9.6. Asia Pacific

9.6.1. China

9.6.2. India

9.6.3. Japan

9.6.4. South Korea

9.6.5. Indonesia

9.6.6. Thailand

9.6.7. Others

10. COMPETITIVE ENVIRONMENT AND ANALYSIS

10.1. Major Players and Strategy Analysis

10.2. Market Share Analysis

10.3. Mergers, Acquisitions, Agreements, and Collaborations

10.4. Competitive Dashboard

11. COMPANY PROFILES

11.1. A.O. Smith Corporation 

11.2. Eureka Forbes Limited 

11.3. LG Electronics Inc. 

11.4. Panasonic Corporation 

11.5. Unilever PLC 

11.6. Kent RO Systems Ltd

11.7. TATA Chemicals

12. APPENDIX

12.1. Currency 

12.2. Assumptions

12.3. Base and Forecast Years Timeline

12.4. Key benefits for the stakeholders

12.5. Research Methodology 

12.6. Abbreviations 

A. O. Smith Corporation 

Eureka Forbes Limited 

LG Electronics Inc. 

Panasonic Corporation 

Unilever PLC 

Kent RO Systems Ltd

TATA Chemicals