Craft Bags Market Size, Share, Opportunities, And Trends By Product Type (Block Bottom, Checkout, Confectionery, Paper Carry, Others), By Application (Food & Beverages, Grocery, Pharmaceuticals, Customer Goods, Stationary, Confectionery, Cosmetics, Homecare And Personal Care, Others), And By Geography - Forecasts From 2023 To 2028

  • Published : Oct 2023
  • Report Code : KSI061616043
  • Pages : 144

The craft bags market is estimated to grow at a CAGR of 4.29% during the forecast period.

Craft bags are distinctive and visually appealing packaging solutions designed to enhance the presentation of products. Often made from natural, eco-friendly materials, these bags offer a rustic and authentic aesthetic. Craft bags are utilized for packaging artisanal goods, gifts, and speciality items, serving as a canvas for creative branding and personalization. They cater to various industries seeking to convey a sense of authenticity, eco-consciousness, and uniqueness in their packaging, enhancing the overall customer experience.


The craft bags market encompasses the production, distribution, and sale of specialized bags designed with an emphasis on aesthetic appeal, customization, and sustainable packaging solutions. These bags cater to a diverse range of industries, including retail, e-commerce, artisanal products, cosmetics, gourmet foods, and corporate gifting. The market's growth is driven by factors such as the rise of e-commerce, consumer demand for eco-friendly packaging, the popularity of handmade and premium products, the need for personalized branding, and the increasing recognition of craft bags as a canvas for creative expression in packaging, contributing to elevated consumer experiences and brand differentiation.


  • Rise of E-Commerce and Specialized Retail: The booming e-commerce industry and the growth of speciality retail, including artisanal and handmade products, drive the demand for visually appealing and unique packaging solutions like craft bags to enhance brand identity and customer experience.
  • Shift Towards Sustainable Packaging: Increasing environmental concerns and consumer preference for sustainable packaging options propel the demand for craft bags made from recyclable, biodegradable, or compostable materials, aligning with eco-conscious consumer behaviour.
  • Artisanal and DIY Culture: The popularity of artisanal and do-it-yourself (DIY) products, such as handmade crafts and small-batch goods, fuels the need for distinctive packaging that reflects the craftsmanship and authenticity of the products.
  • Personalization and Branding: Craft bags offer a canvas for branding and customization, allowing businesses to create unique packaging that resonates with their target audience, reinforces brand identity, and stands out in a crowded market.
  • Premium Packaging Aesthetics: Craft bags' rustic and natural appearance conveys a sense of authenticity and premium quality, making them an attractive choice for premium products in industries like cosmetics, gourmet foods, and luxury goods.
  • Event and Seasonal Demand: Craft bags are often sought after for seasonal gifts, promotions, and events due to their versatility and ability to enhance the presentation of gifts, contributing to their heightened demand during festive periods.
  • Corporate Gifting and Promotions: Businesses use craft bags to package corporate gifts, promotional items, and event giveaways as they offer a tasteful and impactful way to impress recipients and create memorable experiences.
  • Customization and Creativity: Craft bags' adaptable nature allows for a wide range of sizes, shapes, and designs, encouraging businesses to get creative with their packaging solutions and tailor them to specific product requirements.
  • Growing DIY Packaging Trends: Consumers and businesses alike are exploring creative packaging solutions, including DIY embellishments, which enhance craft bags' appeal as a versatile canvas for personalization.
  • Social Media and Visual Impact: The prevalence of social media platforms as marketing tools drives the demand for visually striking packaging that encourages customers to share unboxing experiences online, effectively promoting products and brands.

Products offered by key companies:

  • The Loomi Tote by Baggu: This tote bag is made from recycled materials, including plastic bottles and fishing nets. It is also Fair Trade certified and comes in a variety of colors and patterns.
  • The Recyclable Tote by Patagonia: This tote bag is made from recycled materials and is recyclable at the end of its life. It also has a lifetime warranty.
  • The Foldable Tote by Sea to Summit: This tote bag is made from recycled materials and is foldable, making it easy to store and transport. It also has a water-resistant coating.

Prominent growth in the food and beverage segment of the craft bags market:

The "Food & Beverages" segment within the craft bags market is witnessing substantial growth. This surge is propelled by consumers' increasing preference for eco-friendly and visually appealing packaging for their food and beverage purchases. Craft bags, with their rustic and artisanal aesthetics, align well with the branding strategies of restaurants, cafes, and speciality food stores, enhancing the overall customer experience. Additionally, the growing demand for sustainable packaging solutions in the food industry, coupled with the rise of takeout and delivery services, further drives the adoption of craft bags.

The North American region is expected to hold a significant share of the craft bags market:

The North American region is expected to hold a major share of the craft bags market. This projection is attributed to the region's strong culture of creativity, DIY activities, and artisanal products, driving a consistent demand for craft bags for packaging and presenting handmade goods. Additionally, the well-established e-commerce ecosystem, which includes numerous small businesses and platforms specializing in handmade and unique items, further fuels the need for visually appealing and customized craft bags. The North American market's emphasis on sustainability and eco-friendly practices also aligns with the trend towards using recyclable and biodegradable materials in craft bags, boosting their popularity in this region.

Key developments:

  • In Aug 2023, Entourage Health Corp. introduced Dime Bag® branded pre-rolls in Ontario, combining affordability and premium quality with rotating flavour profiles. They also launched Syndicate, featuring exclusive cannabis products from micro-cultivators in Ontario, including 'Sunset Punch' by Imperial Gro. Entourage aims to provide diverse options and value in the cannabis experience. They expand Color Cannabis and Saturday Cannabis offerings with new formats and cultivars in various markets.
  • In Oct 2022, Bottega Veneta introduced a lifetime warranty program named the "Certificate of Craft" for its bag collection, reflecting the brand's commitment to luxury and quality. Under this program, customers can receive complimentary repairs and refreshes for their bag styles, ensuring the longevity of their purchases.

Craft Bags Market Scope:


Report Metric Details
Growth Rate CAGR of 4.29% from 2021 to 2028
Base Year 2021
Forecast Period 2023 – 2028
Forecast Unit (Value) USD Billion
Segments Covered Product Type, Application, and Geography
Regions Covered North America, South America, Europe, Middle East and Africa, Asia Pacific
Companies Covered International papers, Stanpac, KP Films, Kent Paper, Biopac, Novolex, Linpac Packaging Ltd, APL Packaging, Genpak, Bemis Company Inc, Berry Plasrtics Corporation
Customization Scope Free report customization with purchase


Key Segment:

  • By Product Type
    • Block Bottom
    • Checkout
    • Confectionery
    • Paper Carry
    • Others
  • By Application
    • Food & Beverages
    • Grocery
    • Pharmaceuticals
    • Customer Goods
    • Stationary
    • Confectionery
    • Cosmetics
    • Homecare and personal care
    • Others
  • By Geography
    • North America
      • United States
      • Canada
      • Mexico
    • South America
      • Brazil
      • Argentina
      • Others
    • Europe
      • United Kingdom
      • Germany
      • France
      • Italy
      • Spain  
      • Others
    • Middle East and Africa
      • Saudi Arabia
      • UAE
      • Others
    • Asia Pacific
      • Japan
      • China
      • India
      • South Korea
      • Taiwan
      • Thailand
      • Indonesia
      • Others


1.1. Market Overview

1.2. Market Definition

1.3. Scope of the Study

1.4. Market Segmentation

1.5. Currency

1.6. Assumptions

1.7. Base, and Forecast Years Timeline


2.1. Research Design

2.2. Research Data

2.3. Validation


3.1. Key Findings


4.1. Market Drivers

4.2. Market Restraints

4.3. Porter’s Five Forces Analysis

4.3.1. Bargaining Power of Suppliers

4.3.2. Bargaining Power of Buyers

4.3.3. Threat of New Entrants

4.3.4. Threat of Substitutes

4.3.5. Competitive Rivalry in the Industry

4.4. Industry Value Chain Analysis


5.1. Introduction

5.2. Block Bottom

5.3. Checkout

5.4. Confectionery

5.5. Paper Carry

5.6. Others 


6.1. Introduction

6.2. Food & Beverages

6.3. Grocery

6.4. Pharmaceuticals

6.5. Customer Goods

6.6. Stationary

6.7. Confectionery

6.8. Cosmetics

6.9. Homecare &Personal care

6.10. Others


7.1. Introduction

7.2. North America

7.2.1. United States

7.2.2. Canada

7.2.3. Mexico

7.3. South America

7.3.1. Brazil

7.3.2. Argentina

7.3.3. Others

7.4. Europe

7.4.1. United Kingdom

7.4.2. Germany

7.4.3. France

7.4.4. Italy

7.4.5. Spain

7.4.6. Others

7.5. Middle East and Africa

7.5.1. Saudi Arabia

7.5.2. UAE

7.5.3. Others

7.6. Asia Pacific

7.6.1. Japan

7.6.2. China

7.6.3. India

7.6.4. South Korea

7.6.5. Taiwan

7.6.6. Thailand

7.6.7. Indonesia

7.6.8. Others


8.1. Major Players and Strategy Analysis

8.2. Emerging Players and Market Lucrativeness

8.3. Mergers, Acquisitions, Agreements, and Collaborations

8.4. Vendor Competitiveness Matrix


9.1. International papers

9.2. Stanpac

9.3. KP Films

9.4. Kent Paper

9.5. Biopac

9.6. Novolex

9.7. Linpac Packaging Ltd

9.8. APL Packaging

9.9. Genpak

9.10. Bemis Company Inc

9.11. Berry Plasrtics Corporation

International papers


KP Films

Kent Paper



Linpac Packaging Ltd

APL Packaging


Bemis Company Inc

Berry Plasrtics Corporation