The Europe baby care products market is projected to grow at a CAGR of 2.85% to reach a market value of US$30,812.343 million by 2024. The baby care product market in the region is majorly driven by the baby food and formulation segment. The burgeoning demand for baby food in countries like France, Russia, and others is boosting the baby care product market growth. This is further substantiated by the fact that key players are continuously investing in expanding their production facilities so as to meet the soaring demand in the region. For instance, in September 2016, Synutra, third largest baby formula producer, opened a vast plant in France’s Brittany region intending to address to the growing demand for baby formula. Furthermore, strict regulations related to child safety during travelling is further supporting the safety and convenience market growth in the region.
DRIVERS
Burgeoning demand for baby food and formulation
Growing online purchase of baby care products
RESTRAINTS
Falling birth rate in the region
INDUSTRY UPDATES
In March 2019, French dairy Cooperative Sodiaal has taken over the baby milk formulation factory in order to ramp up output of infant formula in the country.
The major players profiled in the Europe baby care products market include Procter & Gamble, Johnson & Johnson, Pigeon Corporation, Nestle, Abbott, Unilever, HiPP, Kimberly-Clark, Baby Jogger, and Bugaboo International B.V.
Segmentation
The Europe baby care products market has been analyzed through the following segments:
By Type
Baby Food
Body Care
Diaper and Wipes
Skin and Hair Care
Safety and Convenience
Prams and Strollers
Car Seat
By Distribution Channel
Online
Offline
By Countries
Germany
United Kingdom
France
Others