Europe Baby Care Products Market Size, Share, Opportunities, COVID-19 Impact, And Trends By Type (Baby Food, Body Care, Diaper And Wipes, Skin And Hair Care, Safety And Convenience, Prams And Strollers, Car Seat), By Distribution Channel (Online, Offline), And By Countries – Forecast From 2023 To 2028

  • Published : Jan 2023
  • Report Code : KSI061612843
  • Pages : 90

Europe Baby Care Products Market is expected to grow at a compound annual growth rate of 3.09% over the forecast period to reach a market size of US$33,460.914 million in 2028, from US$27,032.901 million in 2021.

Baby products are commodities developed for infants and children under the age of three. Baby products are designed to be gentle and non-irritating, with ingredients chosen precisely for these qualities. The popularity of baby body care products is growing due to rising concerns about baby skin issues such as skin irritation, redness, and diaper rashes. Furthermore, as a result of the growing trend toward natural and eco-friendly products, companies in the European region are developing products that are safe and organic in nature, driving demand for eco-friendly baby products and propelling the growth of the baby body care market in this region. The improvements in disposable income followed by the introduction of effective projects such as the “European Standards of Care for Newborn Health” are a few factors that are said put emphasis on the baby care products, thus driving the growth of the European baby care products market over the projected period.

Factors such as a sustainable environment and plastic-free products are propelling the growth of the UK’s baby care products market. For instance, Plastic-containing wet wipes are becoming "islands" across the UK after being flushed, with rivers changing shape as the goods accumulate on their banks. A Labour MP has suggested a new rule that would prohibit the use of plastic in wet wipes in November 2021. Fleur Anderson initiated a campaign to outlaw the manufacture and sale of any wet wipes that include plastic, alleging they are responsible for 93 percent of clogs in UK sewers and are leading to an "ecological disaster. These initiatives have accelerated the rise of companies that market environmentally friendly items.

Increasing concerns for infant formula and baby food filled with nutritional components are driving Europe’s baby care products market towards growth.

Providing nutritional compositions is an efficient factor for infants and infant formula acts as a substitute for breast milk by providing the infant with the same additional components that are present in breast milk. In this regard, the growing demand for infant formula and baby food are factors driving the growth of this particular market. Baby food and infant formula are filled with nutritional components such as proteins, carbohydrates, minerals, vitamins as well as prebiotics which are available in liquid and powder forms. Baby food and infant formula are known to be drivers for promoting health, preventing allergies, enhancing cognitive development, and increasing gastrointestinal immunity and health of babies.

Key Developments

Companies are indulging in extensive research and development strategies for baby care products in order to launch innovative as well as effective product variants with improved taste such as natural and organic ones.  For example,

  • In 2022, an investment of US$500 million is being made by Abbott Laboratories for a new nutrition facility focused on metabolic and specialty infant formulas.
  • A new, family-run Direct-to-Consumer business launched with a huge UK campaign with hopes to expand globally in June 2020. Pura products, such as wipes and nappies, combine high quality and eco-friendliness with a lower price point. Pura baby wipes are created from biodegradable plant fibers and are 100% plastic-free, biodegradable, and compostable. They come in flushable and non-flushable varieties.
  • Oliver's Cupboard has introduced an "inclusive" baby food to the UK market in October 2021. It has launched a six-pack of pouches made with organic and halal ingredients that highlight global tastes and international flavors.

Further, a considerable rise of e-commerce in Europe is expected to promote the growth of the baby care products market.

Two European companies created a baby food joint venture in Italy in July 2020 to promote 100% organic goods. This collaboration has enabled Hero to expand its reach beyond organic spreads and snack foods into the core infant market, which has plenty of room for development. The MadreNatura business sells 27 goods under the Hero Solo brand in select food shops, pharmacies, and infant specialty stores throughout Italy, as well as through its e-commerce network.

In countries like France, Russia, and many others, there is a growing demand for baby food which is driving the growth of the Europe baby care products market. There are many market players involved in making investments that could be beneficial for them in expanding their production facilities as a result of meeting the growing demand for baby care products in Europe. For instance, in 2019, Sodiaal which is regarded as a French dairy cooperative took over the baby formulation factory which would result in ramping up the output of infant formula in the country. In the United Kingdom, the demand for newborn care items is increasing as people become more aware of the importance of high-quality baby products.

Europe Baby Care Products Market Scope:


Report Metric Details
 Market Size Value in 2021  US$27,032.901 million
 Market Size Value in 2028  US$33,460.914 million
 Growth Rate  CAGR of 3.09% from 2021 to 2028
 Base Year  2021
 Forecast Period  2023–2028
 Forecast Unit (Value)  USD Million
 Segments Covered  Type, Distribution Channel, And Country
 Regions Covered
 Germany, UK, France, Others
 Companies Covered Procter & Gamble, Johnson & Johnson, Pigeon Corporation, Nestle, Abbott, Unilever, Kimberly-Clark, HiPP, Baby Jogger, Bugaboo International B.V.
 Customization Scope  Free report customization with purchase


Market Segments

  • By Type
    • Baby Food
    • Body Care
    • Diaper and Wipes
    • Skin and Hair Care
    • Safety and Convenience
    • Prams and Strollers
    • Car Seat
  • By Distribution Channel
    • Online
    • Offline
  • By Country
    • Germany
    • UK
    • France
    • Others


1.1. Market Overview

1.2. Market Definition

1.3. Market Segmentation



2.1. Research Data

2.2. Assumptions



3.1. Research Highlights



4.1. Market Drivers

4.2. Market Restraints

4.3. Porters Five Forces Analysis

4.3.1. Bargaining Power of Suppliers

4.3.2. Bargaining Power of Buyers

4.3.3. Threat of New Entrants

4.3.4. Threat of Substitutes

4.3.5. Competitive Rivalry in the Industry

4.4. Industry Value Chain Analysis



5.1. Introduction

5.2. Baby Food

5.3. Body Care

5.3.1. Diaper and Wipes

5.3.2. Skin and Hair Care

5.4. Safety and Convenience

5.4.1. Prams and Strollers

5.4.2. Car Seat



6.1. Introduction

6.2. Online

6.3. Offline



7.1. Introduction

7.2. Germany

7.2.1. By Type

7.2.2. By Distribution Channel

7.3. United Kingdom

7.3.1. By Type

7.3.2. By Distribution Channel

7.4. France

7.4.1. By Type

7.4.2. By Distribution Channel

7.5. Others



8.1. Major Players and Strategy Analysis

8.2. Emerging Players and Market Lucrativeness

8.3. Mergers, Acquisitions, Agreements, and Collaborations

8.4. Vendor Competitiveness Matrix



9.1. Procter & Gamble

9.2. Johnson & Johnson

9.3. Pigeon Corporation

9.4. Nestle

9.5. Abbott

9.6. Unilever

9.7. Kimberly-Clark

9.8. HiPP

9.9. Baby Jogger

9.10. Bugaboo International B.V.

Procter & Gamble

Johnson & Johnson

Pigeon Corporation






Baby Jogger

Bugaboo International B.V.