North America Baby Care Products Market Size, Share, COVID-19 Impact, And Trends By Type (Baby Food And Beverages, Baby Toiletries, Baby Skin Care, Baby Hair Care, Safety And Convenience), And By Distribution Channel (E-Commerce, Pharmacies/Drug Stores, Supermarkets/Hypermarkets, Convenience Stores, Others), And By Geography – Forecast From 2021 To 2026

  • Published : Jul 2021
  • Report Code : KSI061613033
  • Pages : 112

The North America baby care products market is projected to attain a market size of US$24,609.914 million in 2026.

The increasing number of working women in North America is one of the major factors expected to propel the growth of the baby care products market in the region during the assessment period. Baby food holds a dominant share in baby care products owing to the widespread consumption of baby food and formulations by American babies. Furthermore, the baby diaper market has a high market penetration in the region owing to a large share of the urban population. Moreover, good growth in e-commerce is further anticipated to accelerate the sales of baby care products like baby diapers, baby food, prams, strollers, and car seat. Furthermore, the burgeoning propensity towards environment-friendly baby products like baby diapers is set to provide the necessary impetus to the baby care market in the region in the upcoming years.

north america baby care products market

The recent outbreak of the novel coronavirus disease had a positive impact on the North America baby care products market. The United States in North America was one of the most affected countries by the COVID-19 pandemic. The pandemic led to bulk purchases of baby care products such as diapers, which led to a surge in the baby care products market in North America. However, the normal buying trend continued after the lockdown period and the market is anticipated to continue with its normal pace from 2021 onwards.

Rise in the number of working women.

As the working population of women has been increasing in North America, the busy lives of parents are leaving them with less time for their children, which is prompting the demand for baby care products for convenience, which is anticipated to propel the growth of baby care products market in North America during the forecast period. According to Catalyst, the proportion of working women in Canada 15 years and older was 37.6% in 1976 which has increased by 25% since then, and consequently, women made up 47.4% of the working population in the country in 2019. According to the U.S. Bureau of Labor Statistics, the participation of women in work aged 16 years and older has increased in the U.S. from 34% in 1950 to 57% in 2016 and is still increasing. Also, the proportion of women in higher positions has been increasing, and the high responsibilities in those positions demand more time and efforts, which further prompts the tendency to look for convenience products for their babies. In 2019, nearly 26% of the S&P 500 board seats in the U.S. were held by women. Also, in Canada, 27.6% of S&P/TSX board seats were held by women as of December 2019.

Growth in e-commerce.

The significant growth of e-commerce in North America is further expected to support the growth of the baby care products market during the forecast period. According to International Trade Administration, U.S. Department of Commerce, there were 19.8 million online shoppers in Canada in 2018, while around 5.21 million more e-commerce users were expected to be added by 2021. The United States is also witnessing substantial e-commerce growth over the years, and it has recently witnessed a growth of 39.1% in the first quarter of 2021, as per the U.S. Department of Commerce. E-commerce sales have more than tripled over the last decade. The rise in e-commerce in North America is further increasing the prevalence of convenience-based purchases which is projected to bolster the growth of baby care products in the region during the assessment period.

North America Baby Care Products Market Scope:

Report Metric Details
 Market size value in 2026  US$24,609.914 million
 Growth Rate  CAGR during the forecast period
 Base year  2019
 Forecast period  2021–2026
 Forecast Unit (Value)  USD Million
 Segments covered  Type, Distribution Channel, And Geography
 Regions covered  USA, Canada, Mexico
 Companies covered  Johnson & Johnson, Nestle, Danone, Procter & Gamble Co., Unilever PLC, Abbott,   Baby Jogger, UPPAbaby, Mondial International Corporation, Pigeon Corporation
 Customization scope  Free report customization with purchase



  • By Type
    • Baby Food and Beverages
    • Baby Toiletries
    • Baby Skin Care
    • Baby Hair Care
    • Safety and Convenience
  • By Distribution Channel
    • E-Commerce
    • Pharmacies/Drug Stores
    • Supermarkets/Hypermarkets
    • Convenience Stores
    • Others
  • By Geography
    • USA
    • Canada
    • Mexico

1. Introduction
1.1. Market Definition
1.2. Market Segmentation

2. Research Methodology
2.1. Research Data
2.2. Assumptions

3. Executive Summary
3.1. Research Highlights

4. Market Dynamics
4.1. Market Drivers
4.2. Market Restraints
4.3. Porters Five Forces Analysis
4.3.1. Bargaining Power of End-Users
4.3.2. Bargaining Power of Buyers
4.3.3. Threat of New Entrants
4.3.4. Threat of Substitutes
4.3.5. Competitive Rivalry in the Industry
4.4. Industry Value Chain Analysis

5. North America Baby Care Products Market Analysis, by Type
5.1. Introduction
5.2. Baby Food and Beverages
5.3. Baby Toiletries
5.4. Baby Skin Care
5.5. Baby Hair Care
5.6. Safety and Convenience

6. North America Baby Care Products Market Analysis, by Distribution Channel
6.1. Introduction
6.2. E-Commerce
6.3. Pharmacies/Drug Stores
6.4. Supermarkets/Hypermarkets
6.5. Convenience Stores
6.6. Others

7. North America Baby Care Products Market Analysis, by Geography
7.1. Introduction
7.2. USA
7.3. Canada
7.4. Mexico

8. Competitive Environment and Analysis
8.1. Major Players and Strategy Analysis
8.2. Emerging Players and Market Lucrativeness
8.3. Mergers, Acquisitions, Agreements, and Collaborations
8.4. Vendor Competitiveness Matrix

9. Company Profiles 
9.1. Johnson & Johnson
9.2. Nestle
9.3. Danone
9.4. Procter & Gamble Co.
9.5. Unilever PLC
9.6. Abbott
9.7. Baby Jogger
9.8. UPPAbaby
9.9. Mondial International Corporation
9.10. Pigeon Corporation

Johnson & Johnson



Procter & Gamble Co.

Unilever PLC


Baby Jogger


Mondial International Corporation

Pigeon Corporation