France Mashed Potato Market - Strategic Insights and Forecasts (2023-2028)

The france mashed potato market is anticipated to expand at a high CAGR over the forecast period.

Mashed potatoes are a popular dish in France and are known as "purée de pommes de terre." It is a classic side dish that is often served with meat dishes, especially roasted meats like beef or pork. The recipe for French mashed potatoes typically calls for boiled potatoes, butter, milk, and sometimes heavy cream to be mashed together until they are smooth and creamy. Garlic and herbs such as parsley are also often added for flavor. In France, mashed potatoes are considered comfort food and are enjoyed by people of all ages. The popularity of mashed potatoes in France can be attributed to their versatility and simplicity. They are easy to prepare and can be seasoned with a variety of herbs and spices to suit different tastes. Mashed potatoes are also a comfort food for many French people and evoke memories of childhood and family meals. In recent years, mashed potatoes have become even more popular in France as a result of the trend toward comfort food and traditional, home-style cooking. They are widely available in restaurants and supermarkets and are enjoyed by people of all ages. Despite the popularity of other potato dishes like pommes frites (French fries), mashed potatoes remain a beloved staple of French cuisine.

The increase in potato production and consumption in France will drive the development of the mashed potato market.

According to data from the Food and Agriculture Organization of the United Nations, there has been a noticeable increase in potato production in France in recent times. In 2010, the country produced 6.62 million tonnes of potatoes, which then rose to 7.12 million tonnes in 2015, and was recorded at an impressive 8.69 million tonnes in 2020. This data demonstrates a steady increase in potato production. France is blessed with a temperate climate that boasts moderate temperatures and ample rainfall, making it an ideal environment for potato cultivation. The fertile soil of the country also provides all the essential nutrients to the crops, resulting in high yields of potatoes. The well-developed agricultural infrastructure and efficient seed production and distribution system in France make it easier for potato farmers to access the resources they need to grow high-quality potatoes. The FAO data shows that potato yields in France increased from 39.39 tonnes per hectare in 2018 to 40.52 tonnes per hectare in 2020. Similarly, according to data from the United States Department of Agriculture Economic Research Service, the total agricultural output in France has also shown an increase, rising from US$ 59.34 billion in 2010 to US$59.38 billion in 2019. Potato consumption in the country also is an important factor in the growth of the mashed potato market in France. For instance, according to Faostat, total potato consumption in France reached 3,327 kt in 2020, marking a 1.99% increase compared to the previous year. Among the 161 countries tracked, France has been ranked 15th in terms of interest rate on total potato consumption.

An increase in population and disposable income in France is a key driver in the mashed potato market.

According to data from WorldBank the population of the country increased from 65,030,575 in 2010 to 67,571,101 in 2020. This is an increase of 3.90% in the span of 10 years. A relatively high fertility rate as well as a high number of migrations are a few reasons behind the population growth in France. Growing economic opportunities is another reason behind the population growth of the country. For instance, according to WorldBank data, the percentage of Foreign Direct Investments as a share of the country’s GDP increased from 0.20% in 2014 to 0.50% in 2020. Similarly, the growing disposable income of the country is also a factor that leads to the growth of the mashed potato market. WorldBank data shows that the median income or consumption per day increased from US$ 49.10 in 2015 to US$ 49.59 in 2018, and, the mean income or consumption per day increased from US$ 58.74 to US$ 59.58 for the same time frame. Increasing purchasing power and higher demand for convenient and premium food products will lead to the growth of the mashed potato market in France.

Key Developments

• In October 2022, the sale of the France-based mashed potato business Mousline by Nestlé was finalized. The assets of the company were acquired by local investor FnB Private Equity.

France Mashed Potato Market Scope