Mashed potato is not a traditional Italian dish, but it is still possible to find it in some restaurants or homes where it may be served as a side dish or incorporated into other recipes. However, polenta or gnocchi are more commonly used as potato alternatives in Italian cuisine. Boiled or baked potatoes are mashed and added with milk and butter and some spices to add flavour to the dish. Mashed potatoes are popular as they are convenient and versatile ingredients. The growth of the mashed potato market in Italy is driven by several factors, including advances in agricultural technology, higher demand for convenient processed foods, and an increasing rate of potato production and consumption. Additionally, the country's growing population is expected to provide further impetus to revenue growth in the mashed potato market. World Bank data indicates that Italy's population has risen steadily from 59,277,417 in 2010 to 59,729,081 in 2019, underscoring the potential for continued growth in this market.
The growth of the mashed potato market in Italy is expected to be fuelled by a rise in both potato production and consumption within the country.
Data from the Food and Agricultural Organization of the United Nations shows that there was a rise in potato production in the past few years in Italy. According to this data, the production of potatoes in Italy increased from 1.27 million tonnes in 2013 to 1.43 million tonnes in 2020. This is due to the fact that Potatoes can be relatively easy to grow in Italy due to the country's suitable climate, which provides the necessary conditions for successful cultivation. The cool temperatures in the mountainous regions of northern Italy, for example, are ideal for growing potatoes. Additionally, the soil in many parts of Italy is rich in nutrients, which can support healthy plant growth. Furthermore, advances in agricultural technology and farming techniques have also made it easier for farmers in Italy to cultivate potatoes, resulting in increased production and availability of this popular vegetable. FAO data also indicates that the country’s potato yields have also increased from 24.97 tonnes per hectare in 2010 to 30.30 tonnes per hectare in 2020. One important factor behind the increase in potato yields is the adoption of new technologies and modern farming techniques, which have led to more efficient and productive potato cultivation. Additionally, farmers in Italy have been using improved potato varieties that are more disease-resistant and better suited to the local climate and growing conditions. Another reason for the increased potato yields is the expansion of potato cultivation to new areas of the country, which has helped to increase overall production. Finally, efforts to improve the supply chain and distribution channels for potatoes have also played a role in ensuring that more potatoes reach consumers, further driving the growth of this important crop. Similarly, the rate of potato consumption is also quite high in the country. In 2020, potato consumption per person in Italy reached 37.4 kg, which is an increase of 1.52% from the previous year, according to Faostat. Italy is ranked 59th out of 161 countries in terms of potato consumption per capita. The growth of the mashed potato market in Italy is supported by various factors, including the significant expansion of the country's overall agricultural output. USDA's Economic Research Services reports indicate that Italy's agricultural output rose from US$ 37.95 billion in 2014 to US$ 38.74 billion in 2019. As such, these positive developments provide a favourable environment for the growth of the mashed potato market in Italy.
| Report Metric | Details |
|---|---|
| Study Period | 2021 to 2031 |
| Historical Data | 2021 to 2024 |
| Base Year | 2025 |
| Forecast Period | 2026 – 2031 |
| Report Metric | Details |
| Growth Rate | CAGR during the forecast period |
| Base Year | 2021 |
| Forecast Period | 2023 – 2028 |
| Forecast Unit (Value) | USD Billion |
| Segments Covered | Application, Form, And Distribution Channel |
| Companies Covered | McCain Food Limited, Pomuni |
| Customization Scope | Free report customization with purchase |
Segmentation