UK Mashed Potato Market Size, Share, Opportunities, And Trends By Application (Food Ingredient, Food Product, Snack, Culinary), By Form (Powder, Solid), And By Distribution Channel (Foodservice, Retail) - Forecasts From 2023 To 2028

  • Published : Feb 2023
  • Report Code : KSI061614422
  • Pages : 124

Mashed potatoes, also known as "mash" or "creamed potatoes," are a popular side dish in the UK. They are made by boiling potatoes until they are soft, then mashing them with butter, milk, and sometimes other ingredients such as cheese, garlic, or herbs. Mashed potatoes are often served with meat and vegetables as part of a traditional Sunday roast dinner. They are also a common accompaniment to sausages, pies, and other meat dishes, and are often served in pubs and restaurants. Mashed potatoes are considered a comfort food in the UK, and are enjoyed by people of all ages. The increase in mashed potato consumption in the United Kingdom is attributable to the country's expanding population. Specifically, according to World Bank statistics, the United Kingdom's population has continuously grown, from 62,766,365 individuals in 2010 to 67,326,569 in 2021, contributing to the mashed potato market's expansion. In addition, the growth of the mashed potato market in the United Kingdom can be attributed to factors such as increased potato production and consumption, a trend towards home-style cooking, and heightened demand for top-notch processed foods.

The growth of the mashed potato market in the United Kingdom is being driven by the increased production and consumption of potatoes in the country.

Food and Agricultural Organization of the United Nations data shows that there has been an increase in potato production in the United Kingdom between 2012 and 2020. The rate of potato production increased from 4.55 million tonnes in 2012 to 5.52 million tonnes in 2020. This was an increase of about 21%  within these 8 years. The UK has a very favorable climate that suits potato production. UK’s moderate temperature and consistent rainfall are ideal for potato production. FAO data also indicates that the potato yields in the UK have increased from 30.56 tonnes per hectare in 2012 to 38.87 tonnes per hectare in 2020. The UK's diverse soil types, which include loam, sandy, and clay soils, are ideal for growing potatoes, as they prefer well-drained, fertile soil. In addition, the availability of high-quality seed potatoes for planting has made it easy for farmers and gardeners to obtain them. These factors have contributed to an increase in potato yields in the United Kingdom. Potatoes have been a staple food in the United Kingdom for centuries, and they remain a popular choice due to their widespread availability and affordability. Additionally, potatoes are a versatile and nutrient-rich ingredient, which contributes to their high consumption rate in the UK. In 2020, potato consumption per capita in the United Kingdom reached 66.2 kg, which was 8.65% higher than the previous year, according to Faostat. The United Kingdom is ranked 22nd among the 161 countries monitored in terms of interest in potato consumption per capita. Thus, these factors attribute to the growth of the mashed potato market in the UK.

Company Product

  • In April 2022, Mash Direct unveiled its latest addition to its innovative line of potato-based products - the world's first Mashed Potato Easter Egg.

UK Mashed Potato Market Scope:

 

Report Metric Details
 Growth Rate  CAGR during the forecast period
 Base Year  2021
 Forecast Period  2023 – 2028
 Forecast Unit (Value)  USD Billion
 Segments Covered  Application, Form, And Distribution Channel
 Companies Covered Benett Potatoes Ltd, McCain Food, Idahoan Food LLC, Nestle, UK Frozen Food Ltd, Birds Eye Limited, Metrow Foods Limited, Mash Direct Limited
 Customization Scope  Free report customization with purchase

 

Segmentation

  • BY APPLICATION
    • Food Ingredient
    • Food Product
    • Snack
    • Culinary
  • BY FORM
    • Powder
    • Solid
  • BY DISTRIBUTION CHANNEL
    • Foodservice
    • Retail

1. INTRODUCTION

1.1. Market Overview

1.2. Market Definition

1.3. Scope of Study

1.4. Market Segmentation

1.5. Currency

1.6. Assumptions

1.7. Base, and Forecast Years Timeline

2. RESEARCH METHODOLOGY

2.1. Research Data

2.2. Assumptions

3. EXECUTIVE SUMMARY

3.1. Research Highlights

4. MARKET DYNAMICS

4.1. Market Drivers

4.2. Market Restraints

4.3. Market Opportunities

4.4. Porter’s Five Force Analysis

4.4.1. Bargaining Power of Suppliers

4.4.2. Bargaining Power of Buyers

4.4.3. Threat of New Entrants

4.4.4. Threat of Substitutes

4.4.5. Competitive Rivalry in the Industry

4.5. Industry Value Chain Analysis

5. UK MASHED POTATOES  MARKET ANALYSIS, BY APPLICATION

5.1. Introduction

5.2. Food Ingredient

5.3. Food Product

5.4. Snack

5.5. Culinary

6. UK MASHED POTATOES MARKET ANALYSIS, BY FORM

6.1. Introduction

6.2. Powder

6.3. Solid

7. UK MASHED POTATOES MARKET ANALYSIS, BY DISTRIBUTION CHANNEL

7.1. Introduction

7.2. Foodservice

7.3. Retail

8. COMPETITIVE ENVIRONMENT AND ANALYSIS

8.1. Major Players and Strategy Analysis

8.2. Emerging Players and Market Lucrativeness

8.3. Mergers, Acquisitions, Agreements, and Collaborations

8.4. Vendor Competitiveness Matrix

9. COMPANY PROFILES

9.1. Benett Potatoes Ltd

9.2. McCain Food

9.3. Idahoan Food LLC

9.4. Nestle

9.5. UK Frozen Food Ltd

9.6. Birds Eye Limited

9.7. Metrow Foods Limited

9.8. Mash Direct Limited


Benett Potatoes Ltd

McCain Food

Idahoan Food LLC

Nestle

UK Frozen Food Ltd

Birds Eye Limited

Metrow Foods Limited

Mash Direct Limited