Mashed Potatoes Market Size, Share, Opportunities, And Trends By Application (Food Ingredient, Food Product (Snacks, Culinary)), By Form (Powder, Solid), By Distribution Channel (Foodservice, Retail), And By Geography - Forecasts From 2025 To 2030

Mashed Potatoes Market Size:

The mashed potatoes market is projected to grow at a CAGR of 6.66% from estimated value of US$4.097 billion in 2025 to US$5.654 billion in 2030.

Mashed Potatoes Market Key Highlights:

Mashed potatoes are one of the most prevalent side dishes served in numerous nations, particularly in the European and American regions. Rising urbanization has essentially expanded the sedentary lifestyle, which has definitely increased the utilization of packaged and ready-to-eat food. Mashed potatoes are a sound alternative to numerous ready-to-serve foods, as they are great sources of starch and carbohydrates and are for the most part eaten as food additions and sides.

Mashed Potatoes Market Trends:

Mashed potatoes are picking up more popularity as a result of the rising multi-cuisine culture and a preference for a balanced diet. Besides, a surge in the geriatric population, as well as rising dental and stomach-related issues, has expanded the market demand for mashed potatoes for the different age groups. For example, the World Bank evaluated that 10% of the world's population was 65 years of age or older in 2022. This corresponds to 5.12 billion individuals in 2021 and 5.16 billion in 2022

Besides, the flourishing hotels, restaurants, and catering (HoReCa) industry has expanded the requirement for quick services, which has energized the utilization of packaged and frozen food, and so the serving of mashed potatoes. In addition, mashed potato blend gives the same consistency and flavor each time a dish is prepared while decreasing the preparation time.

Moreover, the ubiquity of flavor customization has driven some of the choices for mashed potato garnishes and seasonings. Buyers are experimenting with distinctive herbs, flavors, cheeses, and sauces to improve the taste and look of mashed potato items. Blending and matching flavors is perpetual; from conventional choices like butter, garlic, and herbs to exploratory ones like bacon bits or truffle oil, the conceivable outcomes are unsettling. The rising popularity of plant-based diets and veganism has led to a rise in the demand for plant-based and vegetarian mashed potato alternatives.

The Mashed potato market is anticipated to rise due to the growing investments in potato processing, coupled with the general boom in potato production and per capita utilization. In addition, the developing fast-food culture, an increase in demand for ready-to-eat feast choices, and changes in shopper inclinations have paved the way for future market growth globally.

Mashed Potatoes Market Growth Drivers:

• The increasing demand for convenient food and the rising vegan population are anticipated to boost the mashed potatoes market.

Mashed potatoes are a simple and common side dish that is easy to prepare and eat, which makes them a perfect choice for busy individuals who need a straightforward meal to create. Pre-packaged, ready-to-eat mashed potatoes, which are accessible in general stores and convenience stores, are in higher demand as a result of this.

Besides, the rise in eating out and increment demand for packaged and frozen food has expanded the region's potato production. For example, the United Nations Food and Agriculture Organization detailed that the UAE delivered 1,342 tons of potatoes in 2021, which expanded from 1,051 tons in 2020. This increased production has also led to profitable opportunities for market expansion.

Moreover, in April 2022, the first-ever Mashed Potato Easter Egg was introduced by Mash Direct as the newest addition to their creative line of potato-based products. Ahead of the Easter celebrations, the products are made on the family's farm in Northern Ireland using heritage varieties of potatoes.

Furthermore, the market players are well-versed in the changing food preferences of the audience as their lifestyle has changed over the past years. Many countries are economically expanding, which has led to an increase in disposable income. The population is willingly shifting towards a changing lifestyle. Health outcomes have also improved with increasing living standards. A huge proportion of the population is driven toward mashed potatoes as they are considered a good source of starch and carbohydrates. They also help maintain the required diet and are generally eaten as food additions and sides.

Mashed Potatoes Market Geographical Outlook:

• The United States region is expected to contribute significantly to the market expansion.

The growing trend of convenience food consumption in urban areas and the surge in demand for pre-packaged food and easy meal options have provided a major boost to the overall mashed potatoes market in the United States. Moreover, baked or mashed potatoes, when blended with milk, form fast-food type dishes, and with the booming culture of fast-food and quick-service eateries in the nation, the demand for mashed potatoes is expected to witness a noteworthy surge. According to the National Restaurant Association, in 2023, the number of quick-service restaurants within the United States stood at 7,49,404. Major quick-service restaurant chains such as Kentucky Fried Chicken (KFC) are planning to present mashed potatoes in their product portfolios.

Moreover, the overall potato production and consumption are also experiencing positive growth in the country, which has led to a further upward market trajectory. According to the joint data provided by Statistics Canada and the USDA’s National Agricultural Statistical Service (NASS), in 2023, potato production experienced 9% growth in the United States, with the production volume reaching 434 million cwt (hundredweight).

According to the 2023 U.S. per capita consumption report, the country’s per capita potato consumption stood at 117 pounds per year, and the same source stated that potatoes are among the major vegetables consumed by Americans.

Owing to its rich inexpensiveness, versatility, and flavor, the mashed potato is expected to witness positive growth as a base dish or side dish. Major US-based fresh potato products provider namely Idahoan Foods, is looking to invest in such food type and invest in new product development, which is anticipated to provide new growth prospects for the US market.  

Mashed Potatoes Market Key Developments:

• October 2023- Branston is working to operate a mashed potato facility in the UK by spring 2024, focusing on delivering and supplying prepared family favorites to major supermarkets. The facility, which right now handles 350,000 tons of potatoes, will extend Branston's capabilities and improve its long-term maintainability.
• August 2023- Idahoan Foods introduced its most recent product line, highlighting a strong flavor combination including Idahoan® Mashed Potatoes seasoned with Hidden Valley® Original Ranch®, a combination that will appeal to a wide group of consumers.  

List of Top Mashed Potatoes Companies:

• Hungry Jack’s
• Pomuni
• Unilever Food Solutions
• Post Holdings Inc.
• Agristo

Mashed Potatoes Market Scope:

Report Metric	Details
Mashed Potatoes Market Size in 2025	US$4.097 billion
Mashed Potatoes Market Size in 2030	US$5.654 billion
Growth Rate	CAGR of 6.66%
Study Period	2020 to 2020
Historical Data	2020 to 2023
Base Year	2024
Forecast Period	2025 – 2030
Forecast Unit (Value)	USD Billion
Segmentation	Application Form Distribution Channel Geography
Geographical Segmentation	North America, South America, Europe, Middle East and Africa, Asia Pacific
List of Major Companies in Mashed Potatoes Market	Hungry Jack’s Pomuni Unilever Food Solutions Post Holdings Inc. Agristo
Customization Scope	Free report customization with purchase

 

The Mashed Potatoes Market is segmented and analyzed as below:

• By Application
  • Food Ingredient
  • Food Product
    • Snacks
    • Culinary
• By Form
  • Powder
  • Solid
• By Distribution Channel
  • Foodservice
  • Retail
• By Geography
  • North America
    • United States
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Others
  • Europe
    • United Kingdom
    • Germany
    • France
    • Spain
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • UAE
    • Israel
    • Others
  • Asia Pacific
    • China
    • Japan
    • South Korea
    • India
    • Indonesia
    • Thailand
    • Others

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1. INTRODUCTION

1.1. Market Overview

1.2. Market Definition

1.3. Scope of the Study

1.4. Market Segmentation

1.5. Currency

1.6. Assumptions

1.7. Base and Forecast Years Timeline

1.8. Key benefits for the stakeholders

2. RESEARCH METHODOLOGY

2.1. Research Design

2.2. Research Process

3. EXECUTIVE SUMMARY

3.1. Key Findings

4. MARKET DYNAMICS

4.1. Market Drivers

4.2. Market Restraints

4.3. Porter’s Five Forces Analysis

4.3.1. Bargaining Power of Suppliers

4.3.2. Bargaining Power of Buyers

4.3.3. Threat of New Entrants

4.3.4. Threat of Substitutes

4.3.5. Competitive Rivalry in the Industry

4.4. Industry Value Chain Analysis

4.5. Analyst view 

5. MASHED POTATOES MARKET BY APPLICATION 

5.1. Introduction 

5.2. Food Ingredient

5.3. Food Product

5.3.1. Snacks

5.3.2. Culinary

6. MASHED POTATOES MARKET BY FORM 

6.1. Introduction 

6.2. Power

6.3. Solid

7. MASHED POTATOES MARKET BY DISTRIBUTION CHANNEL 

7.1. Introduction 

7.2. Foodservice

7.3. Retail

8. MASHED POTATOES MARKET BY GEOGRAPHY

8.1. Introduction

8.2. North America

8.2.1. By Application

8.2.2. By Form

8.2.3. By Distribution Channel

8.2.4. By Country

8.2.4.1. United States

8.2.4.2. Canada

8.2.4.3. Mexico

8.3. South America

8.3.1. By Application

8.3.2. By Form

8.3.3. By Distribution Channel

8.3.4. By Country

8.3.4.1. Brazil

8.3.4.2. Argentina

8.3.4.3. Others

8.4. Europe

8.4.1. By Application

8.4.2. By Form

8.4.3. By Distribution Channel

8.4.4. By Country

8.4.4.1. United Kingdom

8.4.4.2. Germany

8.4.4.3. France

8.4.4.4. Spain

8.4.4.5. Others

8.5. Middle East and Africa

8.5.1. By Application

8.5.2. By Form

8.5.3. By Distribution Channel

8.5.4. By Country

8.5.4.1. Saudi Arabia

8.5.4.2. UAE

8.5.4.3. Israel

8.5.4.4. Others

8.6. Asia Pacific

8.6.1. By Application

8.6.2. By Form

8.6.3. By Distribution Channel

8.6.4. By Country

8.6.4.1. China 

8.6.4.2. Japan

8.6.4.3. South Korea

8.6.4.4. India

8.6.4.5. Indonesia

8.6.4.6. Thailand

8.6.4.7. Others

9. COMPETITIVE ENVIRONMENT AND ANALYSIS

9.1. Major Players and Strategy Analysis

9.2. Market Share Analysis

9.3. Mergers, Acquisitions, Agreements, and Collaborations

9.4. Competitive Dashboard

10. COMPANY PROFILES

10.1. Hungry Jack’s

10.2. Pomuni

10.3. Unilever Food Solutions

10.4. Post Holdings Inc.

10.5. Agristo

10.6. McCain Foods Limited

10.7. Idahoan Foods LLC

10.8. Hormel Foods, LLC

Hungry Jack’s

Pomuni

Unilever Food Solutions

Post Holdings Inc.

Agristo

McCain Foods Limited

Idahoan Foods LLC

Hormel Foods, LLC