Mashed Potatoes Market Size, Share, Opportunities, And Trends By Application (Food Ingredient, Food Product (Snacks, Culinary)), By Form (Powder, Solid), By Distribution Channel (Foodservice, Retail), And By Geography - Forecasts From 2025 To 2030
Description
The mashed potatoes market is projected to grow at a CAGR of 6.66% from estimated value of US$4.097 billion in 2025 to US$5.654 billion in 2030.
Mashed Potatoes Market Key Highlights:
- Urbanization and sedentary lifestyles are driving demand for convenient, ready-to-eat packaged food options globally.
- Aging population growth is increasing consumption due to dental and digestive health considerations worldwide.
- HoReCa industry expansion is boosting market growth, with quick-service restaurants adopting mashed potato offerings.
- Plant-based diet trends are creating opportunities for vegetarian and vegan mashed potato alternatives continuously.
Mashed potatoes are one of the most prevalent side dishes served in numerous nations, particularly in the European and American regions. Rising urbanization has essentially expanded the sedentary lifestyle, which has definitely increased the utilization of packaged and ready-to-eat food. Mashed potatoes are a sound alternative to numerous ready-to-serve foods, as they are great sources of starch and carbohydrates and are for the most part eaten as food additions and sides.
Mashed Potatoes Market Overview
Mashed potatoes are one of the most popular side dishes served in numerous countries, especially in the European and American regions. Rising urbanization has significantly increased the sedentary lifestyle, which has drastically expanded the consumption of packaged and ready-to-eat food. Mashed potatoes are a healthy alternative to many ready-to-serve foods, as they are good sources of starch and carbohydrates and are generally eaten as food additions and sides. They are gaining more popularity as a result of the growing multi-cuisine culture and a preference for a balanced diet. Furthermore, a surge in the geriatric population, as well as rising dental and digestive issues, has increased the demand for mashed potatoes among different age groups. For instance, the World Bank evaluated that 10% of the world's population was 65 years of age or older in 2022. This corresponds to 5.12 billion individuals in 2021 and 5.16 billion in 2022.
Furthermore, the thriving hotels, restaurants, and catering (HoReCa) industry has increased the need for quick services, encouraging the use of packaged and frozen food, and therefore the serving of mashed potatoes. Moreover, mashed potato mix offers the same consistency and flavor every time a dish is prepared while reducing the preparation time significantly.
Moreover, the popularity of flavor customization has led to a wide range options for mashed potato toppings and seasonings. Consumers are experimenting with different herbs, spices, cheeses, and sauces to enhance the taste and look of mashed potatoes. Mixing and matching flavors is endless; from traditional options like butter, garlic, and herbs to experimental ones like bacon bits or truffle oil, the possibilities are endless. The rising popularity of plant-based diets and veganism has increased the demand for plant-based and vegan mashed potato options.
The Mashed potato market is anticipated to rise due to the growing investments in potato processing, coupled with the general boom in potato production and per capita utilization. In addition, the developing fast-food culture, an increase in demand for ready-to-eat feast choices, and changes in shopper inclinations have paved the way for future market growth globally.
Mashed Potatoes Market Growth Drivers:
- The increasing demand for convenient food and the rising vegan population are anticipated to boost the mashed potatoes market.
Mashed potatoes are a simple and common side dish that is easy to prepare and eat, which makes them a perfect choice for busy individuals who need a straightforward meal to create. Pre-packaged, ready-to-eat mashed potatoes, which are accessible in general stores and convenience stores, are in higher demand as a result of this.
Additionally, the rise in eating out and increment demand for packaged and frozen food has expanded the region's potato production. For example, the United Nations Food and Agriculture Organization detailed that the UAE delivered 1,342 tons of potatoes in 2021, which expanded from 1,051 tons in 2020. This increased production has also led to profitable opportunities for market expansion.
Moreover, in April 2022, the first-ever Mashed Potato Easter Egg was introduced by Mash Direct as the newest addition to their creative line of potato-based products. Ahead of the Easter celebrations, the products are made on the family's farm in Northern Ireland using heritage varieties of potatoes.
Furthermore, market players are knowledgeable about the changing food preferences of consumers as their lifestyle has evolved over the past years. Many countries are economically expanding, leading to an increase in disposable income. The population is willingly shifting towards a changing lifestyle. Health outcomes have also improved with rising living standards. A large proportion of the population is demanding mashed potatoes as they are considered a good source of starch and carbohydrates. They also help maintain the required diet and are generally eaten as food additions and sides.
Mashed Potatoes Market Segmentation Analysis
- By Application: Food Ingredients
Based on application, the mashed potatoes market has been segmented into food ingredients and food products. Food ingredient demand is growing globally, driven by the increasing demand for ready meals and convenience foods among consumers and manufacturers due to a busy lifestyle. The instant mashed potato ingredients offer instant and shorter cooking time for the preparation of products like bakery fillings, soups, pie, potato croquettes, and frozen ready meals.
Moreover, the masked potato in the form of powder, flakes, or shreds is preferred among manufacturers and food services operators as they offer rapid preparation along with consistent flavor and texture. These are fuelled by the growing expansion in hotels, restaurants, and catering (HORECA) services, coupled with the rapid rise in urbanization globally. According to the data from the National Restaurant Association titled ‘2025 State of the Restaurant Industry, more than 8 in 10 restaurant operators expect that their sales in 2025 will be higher or remain the same as in 2024.
Another major finding of the report notes that restaurants are focusing more on in-person dining. Additionally, consumers are expected to frequently visit restaurants, with about 81 percent preferring on-premises dining at table-service restaurants, and 76 percent planning to visit quick-service restaurants, snack places, coffee shops, or deli shops. Additionally, approximately 82 percent preferred to have food delivered to their homes.
Moreover, the growing urban population will also contribute to growth in the HORECA sector, promoting the demand for natural ingredients and clean label ingredients like mashed potatoes that work as a substitute for synthetic additives and act as a binder, natural starch thickener in food preparation. According to Ontario Tech University statistics data on City Population 2050, Mumbai is predicted to hold the highest city population of 42.404 million, followed by Delhi and Dhaka with 36.157 million and 35.193 million, respectively. Subsequently, Kinshasa and Kolkata are valued at 35 million and 33.042 million, respectively, along with Lagos and Tokyo at 32.630 million and 32.622 million, respectively, by 2050.
The increase in demand from health-focused and vegan consumers for products that are minimally processed, plant-based, and organic foods is a major factor boosting the segment’s growth. Moreover, the manufacturers are developing innovative products that are cost-effective, provide nutritional value along with flavored variants like herbs, vegetable blends, and cheese, which makes it appealing among all age populations and emerging markets.
For instance, in September 2025, Idahoan Foods announced the launch of the +PROTEIN™ Mashed Potatoes product range to cater to consumers looking for comfort food with nutritional benefits. This uses 100 percent of Idaho potatoes and is fortified to offer 6 grams of high-quality protein per serving, consisting of 24 g per pouch, with no artificial dyes or gluten. It is offered in flavors like loaded baked, roasted garlic, and buttery homestyle.
Mashed Potatoes Market Geographical Outlook:
- The United States region is expected to contribute significantly to the market expansion.
The growing trend of convenience food consumption in urban areas and the surge in demand for pre-packaged food and easy meal options have provided a major boost to the overall mashed potatoes market in the United States. Moreover, baked or mashed potatoes, when blended with milk, form fast-food-type dishes, and with the booming culture of fast-food and quick-service eateries in the nation, the demand for mashed potatoes is expected to witness a noteworthy surge. According to the National Restaurant Association, in 2023, the number of quick-service restaurants within the United States stood at 7,49,404. Major quick-service restaurant chains such as Kentucky Fried Chicken (KFC) are planning to present mashed potatoes on their menu.
Moreover, the overall potato production and consumption are also experiencing positive growth in the country, which has led to a further upward market trajectory. According to the joint data provided by Statistics Canada and the USDA’s National Agricultural Statistical Service (NASS), in 2023, potato production experienced 9% growth in the United States, with the production volume reaching 434 million cwt (hundredweight).
According to the 2023 U.S. per capita consumption report, the country’s per capita potato consumption stood at 117 pounds per year. The same source stated that potatoes are among the major vegetables consumed by Americans.
Owing to its affordability, versatility, and flavor, mashed potatoes are expected to witness a positive growth as a base dish or side dish. Major US-based fresh potato products provider, namely Idahoan Foods, is investing in such food types and its product developments, which is anticipated to provide new growth prospects for the US market.
Mashed Potatoes Market Key Developments:
- September 2025- Idahoan Foods announced the launch of the +PROTEIN™ Mashed Potatoes product range to cater to consumers looking for comfort food with nutritional benefits. This uses 100 percent of Idaho potatoes and is fortified to offer 6 grams of high-quality protein per serving, consisting of 24 g per pouch, with no artificial dyes or gluten.
- October 2023- Branston is working to operate a mashed potato facility in the UK by spring 2024, focusing on delivering and supplying prepared family favorites to major supermarkets. The facility, which right now handles 350,000 tons of potatoes, will extend Branston's capabilities and improve its long-term maintainability.
- August 2023- Idahoan Foods introduced its most recent product line, highlighting a strong flavor combination including Idahoan® Mashed Potatoes seasoned with Hidden Valley® Original Ranch®, a combination that will appeal to a wide group of consumers.
Mashed Potatoes Market Scope:
| Report Metric | Details |
| Mashed Potatoes Market Size in 2025 | US$4.097 billion |
| Mashed Potatoes Market Size in 2030 | US$5.654 billion |
| Growth Rate | CAGR of 6.66% |
| Study Period | 2020 to 2020 |
| Historical Data | 2020 to 2023 |
| Base Year | 2024 |
| Forecast Period | 2025 – 2030 |
| Forecast Unit (Value) | USD Billion |
| Segmentation |
|
| Geographical Segmentation | North America, South America, Europe, Middle East and Africa, Asia Pacific |
| List of Major Companies in Mashed Potatoes Market |
|
| Customization Scope | Free report customization with purchase |
List of Top Mashed Potatoes Companies:
- Hungry Jack’s
- Pomuni
- Unilever Food Solutions
- Post Holdings Inc.
- Agristo
The Mashed Potatoes Market is segmented and analyzed as below:
- By Application
- Food Ingredient
- Food Product
- Snacks
- Culinary
- By Form
- Powder
- Solid
- By Distribution Channel
- Foodservice
- Retail
- By Geography
- North America
- United States
- Canada
- Mexico
- South America
- Brazil
- Argentina
- Others
- Europe
- United Kingdom
- Germany
- France
- Spain
- Others
- Middle East and Africa
- Saudi Arabia
- UAE
- Israel
- Others
- Asia Pacific
- China
- Japan
- South Korea
- India
- Indonesia
- Thailand
- Others
- North America
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Frequently Asked Questions (FAQs)
The mashed potatoes market is expected to reach a total market size of US$5.654 billion by 2030.
Mashed Potatoes Market is valued at US$4.097 billion in 2025.
The mashed potatoes market is expected to grow at a CAGR of 6.66% during the forecast period.
The prime reason driving the mashed potatoes market growth is the growing hectic lifestyle and increasing consumption of packed food.
North America and the European region are anticipated to grow at a lucrative rate and dominate the global market owing to wider adoption and regional cuisine that includes mashed potatoes as sides and dressings.
Table Of Contents
1. INTRODUCTION
1.1. Market Overview
1.2. Market Definition
1.3. Scope of the Study
1.4. Market Segmentation
1.5. Currency
1.6. Assumptions
1.7. Base, and Forecast Years Timeline
1.8. Key benefits for the stakeholders
2. RESEARCH METHODOLOGY
2.1. Research Design
2.2. Research Process
3. EXECUTIVE SUMMARY
3.1. Key Findings
3.2. Analyst View
4. MARKET DYNAMICS
4.1. Market Drivers
4.2. Market Restraints
4.3. Porter’s Five Forces Analysis
4.3.1. Bargaining Power of Suppliers
4.3.2. Bargaining Power of Buyers
4.3.3. Threat of New Entrants
4.3.4. Threat of Substitutes
4.3.5. Competitive Rivalry in the Industry
4.4. Industry Value Chain Analysis
4.5. Analyst view
5. MASHED POTATOES MARKET BY APPLICATION
5.1. Introduction
5.2. Food Ingredient
5.2.1. Market Trends and Opportunities
5.2.2. Growth Prospects
5.2.3. Geographic Lucrativeness
5.3. Food Product
5.3.1. Market Trends and Opportunities
5.3.2. Growth Prospects
5.3.3. Geographic Lucrativeness
5.3.4. Snacks
5.3.5. Culinary
6. MASHED POTATOES MARKET BY FORM
6.1. Introduction
6.2. Powder
6.2.1. Market Trends and Opportunities
6.2.2. Growth Prospects
6.2.3. Geographic Lucrativeness
6.3. Solid
6.3.1. Market Trends and Opportunities
6.3.2. Growth Prospects
6.3.3. Geographic Lucrativeness
7. MASHED POTATOES MARKET BY DISTRIBUTION CHANNEL
7.1. Introduction
7.2. Foodservice
7.2.1. Market Trends and Opportunities
7.2.2. Growth Prospects
7.2.3. Geographic Lucrativeness
7.3. Retail
7.3.1. Market Trends and Opportunities
7.3.2. Growth Prospects
7.3.3. Geographic Lucrativeness
8. MASHED POTATOES MARKET BY GEOGRAPHY
8.1. Introduction
8.2. North America
8.2.1. By Application
8.2.2. By Form
8.2.3. By Distribution Channel
8.2.4. By Country
8.2.4.1. United States
8.2.4.1.1. Market Trends and Opportunities
8.2.4.1.2. Growth Prospects
8.2.4.2. Canada
8.2.4.2.1. Market Trends and Opportunities
8.2.4.2.2. Growth Prospects
8.2.4.3. Mexico
8.2.4.3.1. Market Trends and Opportunities
8.2.4.3.2. Growth Prospects
8.3. South America
8.3.1. By Application
8.3.2. By Form
8.3.3. By Distribution Channel
8.3.4. By Country
8.3.4.1. Brazil
8.3.4.1.1. Market Trends and Opportunities
8.3.4.1.2. Growth Prospects
8.3.4.2. Argentina
8.3.4.2.1. Market Trends and Opportunities
8.3.4.2.2. Growth Prospects
8.3.4.3. Others
8.3.4.3.1. Market Trends and Opportunities
8.3.4.3.2. Growth Prospects
8.4. Europe
8.4.1. By Application Type
8.4.2. By Deployment Model
8.4.3. By Operating System
8.4.4. By End-User
8.4.5. By Country
8.4.5.1. United Kingdom
8.4.5.1.1. Market Trends and Opportunities
8.4.5.1.2. Growth Prospects
8.4.5.2. Germany
8.4.5.2.1. Market Trends and Opportunities
8.4.5.2.2. Growth Prospects
8.4.5.3. France
8.4.5.3.1. Market Trends and Opportunities
8.4.5.3.2. Growth Prospects
8.4.5.4. Spain
8.4.5.4.1. Market Trends and Opportunities
8.4.5.4.2. Growth Prospects
8.4.5.5. Others
8.4.5.5.1. Market Trends and Opportunities
8.4.5.5.2. Growth Prospects
8.5. Middle East and Africa
8.5.1. By Application
8.5.2. By Form
8.5.3. By Distribution Channel
8.5.4. By Country
8.5.4.1. Saudi Arabia
8.5.4.1.1. Market Trends and Opportunities
8.5.4.1.2. Growth Prospects
8.5.4.2. UAE
8.5.4.2.1. Market Trends and Opportunities
8.5.4.2.2. Growth Prospects
8.5.4.3. Israel
8.5.4.3.1. Market Trends and Opportunities
8.5.4.3.2. Growth Prospects
8.5.4.4. Others
8.5.4.4.1. Market Trends and Opportunities
8.5.4.4.2. Growth Prospects
8.6. Asia Pacific
8.6.1. By Application
8.6.2. By Form
8.6.3. By Distribution Channel
8.6.4. By Country
8.6.4.1. Japan
8.6.4.1.1. Market Trends and Opportunities
8.6.4.1.2. Growth Prospects
8.6.4.2. China
8.6.4.2.1. Market Trends and Opportunities
8.6.4.2.2. Growth Prospects
8.6.4.3. India
8.6.4.3.1. Market Trends and Opportunities
8.6.4.3.2. Growth Prospects
8.6.4.4. South Korea
8.6.4.4.1. Market Trends and Opportunities
8.6.4.4.2. Growth Prospects
8.6.4.5. Indonesia
8.6.4.5.1. Market Trends and Opportunities
8.6.4.5.2. Growth Prospects
8.6.4.6. Thailand
8.6.4.6.1. Market Trends and Opportunities
8.6.4.6.2. Growth Prospects
8.6.4.7. Others
8.6.4.7.1. Market Trends and Opportunities
8.6.4.7.2. Growth Prospects
9. COMPETITIVE ENVIRONMENT AND ANALYSIS
9.1. Major Players and Strategy Analysis
9.2. Market Share Analysis
9.3. Mergers, Acquisitions, Agreements, and Collaborations
9.4. Competitive Dashboard
10. COMPANY PROFILES
10.1. Hungry Jack's
10.2. Pomuni Pty Ltd.
10.3. Unilever Food Solutions
10.4. Post Holdings Inc.
10.5. Agristo NV
10.6. McCain Foods Limited
10.7. Idahoan Foods LLC
10.8. Hormel Foods Corporation
LIST OF FIGURES
LIST OF TABLES
Companies Profiled
Pomuni Pty Ltd.
Unilever Food Solutions
Post Holdings Inc.
Agristo NV
McCain Foods Limited
Idahoan Foods LLC
Hormel Foods Corporation
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