The Germany rice protein market is projected to grow at a CAGR of 10.42% to reach US$16.620 million by 2025, from US$9.172 million in 2019. Rice protein is one of the many plant-based proteins that are used in conjunction with other plant-based protein like that of proteins derived from peas and soy. It finds its application in a variety of fields that are, inclusive of but not limited to, health drinks and fitness supplements, bakery and confectionery products as well as functional beverages. It also finds its application in cosmetics, pharmaceuticals and animal feed. It is also a rich source of amino acids, Vitamin B and Vitamin E. Further it is hypoallergic in nature and is the natural preference of individuals who are allergic to bovine milk or are lactose intolerant. Moreover, the trend of gym subscription has been increasing on account of growing focus on fitness and health. Therefore, the need for adopting dietary supplements as a part of their daily diets becomes a necessity. Rice proteins are accompanied by quite a few health benefits like stabilizing blood sugar level its also aids in the reduced absorption of high-carb meals. Rice protein is also an environmentally friendly alternative to proteins that are obtained from other sources, due to the reduced Green House Gas emissions.
From the perspective of the environment, the estimated global variation pertaining to 1 liter of milk production with regards to green-house-gas (GHG) emissions is between 2 to 4 kgs carbon dioxide equivalents (CO2eq). With regards to the terrestrial acidification, 1 liter of milk production amounts to more than 30 grams of sulfur dioxide equivalents (g SO2eq) and leads to eutrophication to the tune of 20 grams of phosphate (g SO2eq). Besides the health concerns, consumers today are aware of the environmental impact of dairy products and are proactively adopting plant-based alternatives to milk like soy milk. Along with actively communicating the environmental credentials, players in the market are increasingly partaking in the plant-based foods sector which is inclusive rice-based protein as well. Nevertheless, there are also a plethora of other proteins derived from plants which will increase the plant-based protein markets and allow more room for players in this segment to bring about innovation as far the applications of plant-based proteins are concerned This will be somewhat of restraining factor towards the growth of rice protein market.
The foremost factor that is going to drive the market for the rice protein market in Germany is the increasing vegan consumption pattern among the people of the present day. Recently, the vegan population in Germany has increased and is emerging as a recognizable group of people than a fringe group. The number of people identifying as either complete or nearly completely vegetarians has increased approximately by 700 thousand individuals from 2014 to about 8 million people in 2019. Further, among the aforesaid the percentage of vegans are 1 percent that is about 814,000 individuals, according to a study of Federal Ministry of Food and Agriculture. Additionally, 35 % of the population considers the availability of vegetarian or vegan products as “very important”, whereas 63 % of Germans are trying to reduce their meat consumption, transforming the country into the most vegetarian country in the world. Further, the increasing concern of animal welfare, the environment, and their health, most of the vegan consumers view veganism as a lifestyle choice and not a restriction. (Source: United States Department of Agriculture Foreign Agricultural Service)
The other kind of diet is that of flexitarianism wherein the consumers do not give up eating meat but make room for more vegan products. With the growing reach of social media, influencers are consistently propagating the expansion of this sort of consumption. Thus, plant-based protein is also bringing about a disruption in the traditional protein derived from meat and dairy. The current consumption trends are incentivizing various players to expand into this sector as well as start new operations in this segment. Furthermore, with the profitable performance of the pant-based alternatives various players in the market are reexamining their core offerings to accommodate a new portfolio of products, that will give a thrust to the rice protein market of Germany during the forecast period.