The United Kingdom rice protein market is projected to grow at a CAGR of 10.16% during the forecast period. Due to the growing preference for plant proteins, rice protein is increasingly being preferred as one of the main sources of proteins other than that of the traditional ones. Further, the number of people with allergies towards traditional sources of protein as well as dairy products has increased. In view of above the rice protein is considered as one of the most consumer-friendly as well as a healthy alternative for those who wishes to seek inclusion of a good proportion of protein in their diet. It is also a preferred source of proteins for an ever-expanding group of people who are adhering to the vegan lifestyle.
Further, the dearth of time among the growing working population has fueled the need for a certain specific type of diet that compensates for the loss in protein intake. To this end, Huel Inc. has launched the Huel Black Edition in December 2019 that contains half the share of carbohydrates, 40 grams of 100% plant-based protein that is inclusive of but not limited to pea protein, flaxseed, brown rice protein, among others. Further, to increase the range of natural ingredient there has been an inclusion of green tea and kombucha extract. Besides, the aforesaid the company offers a wide range of flavored drinks, power bars, and granola cereal. They market their beverages as food.
Moreover, the country's’ food and beverage industry is continuously expanding and is being augmented by the increasing investments by big players in the food and beverage space. This new interest is poised to propel the market in UK to new heights during the forecast period. To this end, another development should be noted which pertains to that of the functional food ingredients supplier Healy Group that has endeavored in an expansion of plant-based protein in the country that has launched a range of micronized rice protein among others. The brand is called PrimaPro. According to the statement made by the company, this brand is suitable to be used plant-based diets, sports nutrition, and high-protein beverages and snacks
Moreover, in 2019 The Meatless Farm Co. that based out of the United Kingdom secured a distribution deal with the grocery chain Whole Foods Markets that will carry two of its vegan products: Meat Free Mince which is essentially a ground beef alternative and Meat-Free Burgers that comprise of pea, soy, and rice protein. Before this deal, the company launched its vegan burgers at a number of Sainsbury’s during the previous year. Also, the UK pub chain JD Wetherspoon added its first-ever alternative burger to its menu. It has further planned to roll out this plant-based burger in all its outlets after a successful trial for six-month. Further, Vive Natural Protein Snack Bars based out of the United Kingdom, that are available in 3 flavors Hazelnut, Peanut Butter and salted caramel. They are primarily made of nuts, dates, organic cacao sourced from the Peruvian Amazon and fortified with rice and pea proteins to cater to aid muscle growth.
Thus, it is evident that preference for the plant as the source of protein other than traditionally sourced meat is set to drive the growth of the rice protein market to new heights. Moreover, the growing emergence of players offering meal substitutes in the form of functional beverages is also poised to drive the growth of the rice protein market significantly. Further players emerging with micronized protein is also driving the growth of the British rice protein market during the forecast period.