The France rice protein market is projected to grow at a CAGR of 17.35 % to reach US$11.634 million by 2025. A vegetarian protein isolate and a widely recognized alternative to whey and soy protein isolates, rice protein is one of the prominent plant protein sources that find its application in a variety of fields. One of the prime drivers of this market is the exponential adoption of a vegan lifestyle and vegetarian dietary patterns. Furthermore, the health-conscious individuals of today’s world ensure to spend a good amount of time in gyms. Thus, arises the requirement of including dietary supplements as part of their dietary regimes which makes use of a copious amount of rice protein. Another factor is the increasing tendency of consumers to be allergic to gluten. Because of the above, bakery and confectionary uses it is at an ingredient in their superabundance of products that are dished out every day.
Concomitantly, the plant-based protein arena is not shrinking rather is poised to expand in the near and distant future. Therefore, this is allowing quite a lot of room for players in the rice-based protein substitutes market. This particularly stands true for soy protein, since they are considered to be a complete protein with the right proportion of amino acids which boosts muscle growth. Further, on the beverage side, particularly that of health drinks, PlantFusion™ Complete Protein Ready-to-Drink a product manufactured in North America sources one of its yellow peas that grown in the Northern hills of France. The importance of plant-based meat alternatives and dairy alternatives have also permeated the very rationale for the growth of this market. To this end, in October 2018, with the objective to expand the capabilities of pea protein capacity, Roquette Frères acquired Texpall’s extrusion unit in the Netherlands. Further, in January 2020, the Roquette Frères also has reinforced its partnership with the Beyond Meat the provider of meat substitute. Beyond Burger, the latter’s flagship product, has among others, pea protein as its main ingredient. This deal will help to Beyond Meat to scale up its plant protein supply chain as the global demand for its range of vegan products.
France as a country is renowned for having cheese as a part of its daily diet. Moreover, the consumption of meat has been prevalent since time immemorial. Therefore, the uptick in vegan food consumption has been relatively slow. The rationale behind the vegan food consumption primarily lies in the health consciousness due to the industrialization of meat production that has witnessed an increased use of chemicals. Additionally, the other rationale is the growing environmental awareness that has arisen due to environmental impacts caused by the operations pertaining to animal husbandry that are inclusive of but not limited to, eutrophication, solid acidification and greenhouse gas (GHG) emission. Thus, this growing sensitivity of consumers towards the positive outcomes of vegan food consumption paves a path towards an opportunity for the French rice protein market. The aforesaid is being gradually exemplified by companies like Carrefour, one of the popular and leading supermarkets in the country that has dedicated to vegan and organic food. Further, the sense of novelty associated with soy-based beverages is gradually losing the vigor that it had earlier. Therefore, despite the emergence of substitutes for rice milk protein in France, the market of the same is set to grow steadily during the forecast period.