The Spain rice protein market is projected to grow at a CAGR of 7.99% during the forecast period. Spain in general has obtained its source of nutrition through various means of traditional cookery. During the last five to six decades, rapid industrialization, urbanization and the fact that has made living in borderless states possible that have resulted in somewhat disconnection with traditional cookery. Thus, in the process, the urban citizens of the country has severed themselves from the source of naturally available sources of protein.
Consumers of developed economies find it increasingly difficult to fathom the quantum of nutrients that they receive from their daily food purchases, despite the food labeling adhered to by most of the food processors and manufacturers. The convenient means of supplementing one’s diet with highly processed food has eventually led to high-calorie intake and resulted in several non-communicable diseases that are prevalent ion affluent nations. Moreover, the improper balance of protein, fat, and carbohydrate have been increasingly linked with the development of chronic and systemin ailments. Easy access to food from supermarkets has distorted the very idea of what farm to fork once meant. Thus, consumers are becoming increasingly aware of this exigency and are increasingly adding plant-based protein to their daily diet. According to the Ministry of Agriculture, Fisheries and Food, of the Governemmnet of Spain, the motives of consumrs who are adhering to the vegan diet and are witnessing a change in attitudes towards animal agriculture are majorly due to concern towards animal welfare and environemtal welfare. Anticipating higher revenue generation opportunities, Pevesa Biotech has developed a new rice protein concentrate called OryzaPro V80 that consist of 80% protein for extrusion applications. It is compatible for almost any soild matrix. It is also GMO-free, non-allergic and vegan.
Products that are rich in rice-based protein are, for example, protein concentrates, protein isolates, milk and so on is of recent phenomenon. Thus, Spain with a keen interest towards plant based prtein alternativie is poised to witness steady growth in the rice protein market. This is particularly due to the growing awareness of various health issues that the urbanites have succumbed to in today’s growing urban agglomeration. Furthermore, there is a global awareness of environmental ramifications of the activities pertaining to animal husbandry. This is inclusive of but not limited to the growing green-house-gas (GHG) emissions that are eventually leading to global warming and climate change. Further, rice is hypoallergenic and is the first cereal that is fed to infants as an introduction to solid food in their life. In view of the above, rice protein products as an integral part of formulating infant food that is also set to drive the growth of the Spanish rice market significantly during the forecast period.
Additionally, with the rise in vegan dietary trends substituting meat as a source of protein with rice protein is expected to further drive the Spanish market of rice-based protein. Moreover, there has been an increasing potential for health benefits related to rice-based protein consumption. In terms of plant-based consumption in general, Spain has reached a distinct maturity. A beverage known as Horchata de chufa occupies a majority of the whole plant based milk . Additionaly, Mercadona number one supermarket in spain has been proactively offering milk alternatives for quite some time now. The health benefits related to rice protein consumption and the awareness of health-conscious consumers are expected to drive the growth of the market of rice protein in Spain as well.