The Germany Vegan Cheese Market is anticipated to reach a market size of US$286.877 million in 2025. This is partly substantiated by the recent findings which state thatpresently the German diet is versatile with cheese being an important component in their menu. Further consumption of meat has reportedly decreased slightly as reported by the nutrition report of the Federal Ministry of Food and Agriculture (BMEL) of Germany, which accounts for 26 % of respondents who eat meat and sausage every day. Further as reported by the male respondents more and more men, in particular, are giving up their daily portion of meat. For them, the proportion fell from 39 % in 2019 to 32 % currently. Plant-based alternatives to milk, yogurt, or cheese and alternative to meat are preferred by 5 % of the respondents. Further, about half (49%) of the respondents of the report have bought vegetarian or vegan alternatives to animal products at some point. These alternatives have been preferred more by the younger people (14 - 29 years: 61%; 30-44 years:64%) Even in households with children, the share of the aforementioned is 58 % is higher than the average of those surveyed. The factors which reportedly influence the proclivity of purchasing plant-based alternatives are curiosity which accounted for 75% of the respondents; 48% have been driven by concerns regarding animal welfare; 43 % because they like it, and 41 % make their purchase decisions because it is good for the climate. According to the report, 55% describe themselves as flexitarians, while the proportion of vegetarians which is in the order of 5%, and vegans which account for 1% remains unaltered. Further, an interest to know whether a product is vegetarian, or vegan has reportedly risen to 41% for the previous recorded 35% in 2018.
A majority of the vegan population consider veganism as a lifestyle choice and not a dietary restriction. This has been substantiated by the increase in the introduction of new vegan ready-made foods by three times between 2013 -18. Moreover, between 2017-2018, 15 % of global vegan food and drink product launches occurred in Germany [Source: USDA]. For instance, a Cuxhaven based German start-up called Happy Cheeze had during November 2018 reportedly developed an 18-month-aged plant-based cheese wheel. Later in December 2019, Legendairy Foods a Berlin-based start-up reportedly raised €4 million to develop cheese, among others that have the same composition as milk but are derived from microbial fermentation and later combining these proteins with plant-based fats. Further, the organization's priority is to produce vegan cheese as a response to the lack of vegan cheese options with whey protein and casein. Conversely with the advent of COVID 19 which albeit resulted in the closure of the majority of shops and services resulted in a shift from the restaurant and foodservice sector to food retail simultaneously making consumers ion Germany shop more consciously. Moreover COVID 19 related lock-down measures gave rise to even more home cooking leading to a growth of online grocery shopping 50 % or even more which earlier only accounted for only 1% of the total food sale in 2019 [Source: USDA]. Thus, previously mentioned consumption tendencies and recent developments not only suggest an anticipated increase in demand for vegan cheese but also make the environment conducive to new players enabling them to enter the market thereby facilitating a robust growth of the German vegan cheese market during the forecast period.