The UK Vegan Cheese Market is projected to value at US$285.085 million in 2019.There are certain key determinative aspects which are expected to drive influence the trend of plant-based alternative as well as vegan consumption. According to Public Health England, excess body weight is one of the leading causes of poor health in Britain. This is because most of the population is overweight, which is known to increase the risk of a plethora of chronic diseases that comprise type 2 diabetes, liver disease, cardiovascular diseases, and a variety of cancers. In England, the proportion of adults who are living above a healthy weight is in the order of 63%, which constitutes 36% of adults with overweight and 28% of adults with obesity. Two-thirds of men are living with overweight or obesity (67%) and 6 out of 10 women are living with overweight or obesity (60%). Further, the proportion of men who are living with obesity is in the order of 26% and that of women is 29%. With more than 1 in 20 cancer cases caused by excess weight, obesity is the second biggest preventable cause of cancer in the UK. Each year, 20% of people in the UK see a doctor about a musculoskeletal problem (such as osteoarthritis). Further 7 in 10 individuals who report living with a long-term musculoskeletal problem are either living with overweight or obesity. Overweight and obesity tend to increase with increasing age, with the lowest prevalence among individuals who are between 16-24-year old.
Therefore, the realization of the need for averting such health issues and increased health consciousness of consumers is fueling the demand for food products that not only constitutes a healthy ingredient. To this end, the pant-based alternative movement has gathered a significant momentum across the UK. Moreover, allergen-free variants of traditional products (gluten-free & lactose-free) along with the aforesaid have permeated the ready-to-eat food products which have been widely acknowledged by the rising number of single households. Thus, among a myriad of plant-based alternatives and vegan products, cheese too has undergone several developments. Certain recent market developments which are a testimony to the aforesaid and that are expected to catapult the UK vegan cheese market to a new echelon during the forecast period are being mentioned. In September 2020, it was reported that Domino’ has launched two plant-based pizzas that are made from a hand-stretched vegan dough and a plant-based cheese that does not contain any dairy or animal-derived products. Further and a vegan-friendly version of its popular garlic and herb dip were also introduced. During July the same year dairy brand Norseland Ltd. of the Applewood fame was reported to expand its dairy-free range with a spicy plant-based version of its popular cheese flavor. Similar to its predecessor this new vegan version of I devoid of soy, nuts, milk, lactose, gluten, and eggs.