The global adaptogens market is estimated to attain US$17.384 billion by 2030, growing at a CAGR of 6.18% from US$12.880 billion in 2025.
Adaptogens are non-toxic plants used as resistors to stress in a body. It relieves different types of stress, such as biological, chemical, or physical. The roots and herbs have been used since ancient times, especially in countries like China and India. It is used as a healing source in Ayurvedic and Chinese traditions. Some types of adaptogens, such as holy basil, are consumable and used as a specific part of a meal. Some are used in beverages like teas and are consumed as a supplement. Stress is one of the pressing problems in life.
Adaptogens offer key advantages, which include stress management and help in supporting immunity. Various types of adaptogens, like ashwagandha and Rhodiola, help in modulating cortisol levels and reducing stress levels. Similarly, adaptogens like astragalus and reishi mushroom help strengthen the immune system. Adaptogens also help boost the cognitive functions of consumers and reduce inflammation.
Companies are investing a significant sum of capital into the R&D and innovation of the adaptogens product. There is a specific need to build trust and transparency among consumers. Investments and brand building will help manufacturers gain a competitive edge. There is a surge in consumer preferences and awareness of the product that the individual is consuming. Innovation is the key to enhancing and introducing novel products in the market.
The ayurvedic sector will have an imperative role as the usage of adaptogens was well discovered in ancient times. There has been a surge in the usage of adaptogens in the food and beverage industry as more consumers are using the product in their meals or as a supplement in their drinks. There is a need for creative marketing strategies to build trust and awareness among consumers. The companies are regularly enhancing and building more production facilities to accommodate the consumers' demands. Many consumers are drifting away from pharmaceutical and medical products as they do not give them the desired results. Adaptogens are used to cure renal, cardiovascular, and digestive problems. There has been a surge in the awareness of consuming novel and safer medicinal herbs used to maintain endocrine homeostasis. There are considerable advantages of using medicinal herbs related to a better and healthier body.
The increasing demand for organic products worldwide is a major factor propelling the global adaptogen market expansion.
The demand for organic products majorly increased changes in consumer preferences against processed products. With the increased global demand for organic products, the need for natural active ingredients is expected to surge significantly. The Agricultural and Processed Food Products Export Development Authority of the Indian Government stated that during the 2023-24 financial year, the production of organic products in the nation reached 3.6 million MT. The agency further stated that the export of organic products grew to 261,029 MT during the same period.
Cannabidiol, also known as CBD, is used to relieve stress and pain, enhance digestion, and surge the mental focus of the brain. There has been substantial use of CBD-based products in tinctures, beverages, and yoga apparel, registering significant growth in this industry. Moreover, there are considerable advantages of adaptogens-based products that are expected to become a substitute for CBD-based products. Adaptogens are known for their stress-relieving applications and other medical properties expected to drive their demand in the coming years.
A major factor that is expected to be a major challenge to the global adaptogens market growth is the increasing availability of synthetic adaptogens. In the global market, various synthetic adaptogens are available which mimic similar properties to natural adaptogens. These synthetic ones, including bemethyl and aphobazole, among others, are commonly available globally. These adaptogens also feature enhanced safety and efficiency compared to natural adaptogens.
In the global adaptogens market, the Asia Pacific region is expected to propel at a significant rate. The region is among the leading producers of herbal and medicinal plants. It has witnessed a considerable surge in Ayurvedic products and the presence of notable players in the region. Countries such as India, China, and Japan are leading producers and consumers of herbal products, including adaptogens. In particular, countries like India and China have introduced significant policies to increase the demand for herbal products. For instance, the government of India introduced the Ministry of Aayush, which aims to boost research and development, along with education in herbal and traditional medicines.
| Report Metric | Details |
|---|---|
| Study Period | 2021 to 2031 |
| Historical Data | 2021 to 2024 |
| Base Year | 2025 |
| Forecast Period | 2026 – 2031 |
| Report Metric | Details |
| Adaptogens Market Size in 2025 | US$12.880 billion |
| Adaptogens Market Size in 2030 | US$17.384 billion |
| Growth Rate | CAGR of 6.18% |
| Study Period | 2020 to 2030 |
| Historical Data | 2020 to 2023 |
| Base Year | 2024 |
| Forecast Period | 2025 – 2030 |
| Forecast Unit (Value) | USD Billion |
| Segmentation |
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| Geographical Segmentation | North America, South America, Europe, Middle East and Africa, Asia Pacific |
| List of Major Companies in the Adaptogens Market |
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| Customization Scope | Free report customization with purchase |