Global Premium Alcohol Market Size, Share, Opportunities, And Trends By Type (Wine, Beer, Spirits), By Sales Channel (On-Trade, Off-Trade), By Distribution Channel (Online, Offline), By End-User (Personal, Commercial), And By Geography – Forecasts From 2025 To 2030

 

Premium Alcohol Market Size:

The global premium alcohol market is estimated to attain a market size of US$950.838 billion by 2030, growing at a 9.76% CAGR from a valuation of US$596.767 billion in 2025.

Premium Alcohol Market Trends:

Premium alcohol is alcoholic beverages that are prepared with higher quality standards with the utilization of superior and high-quality ingredients, it involves refined production procedures and are typically aged or fermented for a longer time to enhance their taste and quality. The market of alcoholic beverages is witnessing growth due to diverse growth drivers such as the increase in the middle class with the increase in disposable income, which enhances their purchasing power which is enabling these consumers to spend on luxury alcoholic products.

Additionally, various wine-producing nations are investing in expanding their wine production to cater to the growing end-user demand. For instance, according to the International Organization of Vine and Wine, in 2024, Italy’s wine production reached 44.1 million hectoliters, which represented a 15.1% growth over 2023’s production, and the country accounted for 19.5% of the global production volume in the same year.

Premium Alcohol Market Overview & Scope:

The global premium alcohol market is segmented by:

• Type: The growing alcohol consumption, followed by improvements in living standards and changes in consumer preference, is driving the demand for premium alcohol, especially spirits and wine. Major alcohol manufacturers are investing in new options that enable them to provide varied flavors of alcohol, which can meet the diverse needs of end-users, mainly luxurious hotels and restaurants.
• Sales Channel: The on-trade segment has a significant market share due to the rise in social experience among consumers along with increased accessibility of this segment.
• Distribution Channel: The premium alcohol market is distributed through liquor stores, hyperstores, online retail, and bars. The offline channel is driven by the rise in premiumization demand by consumers, along with consumer trust in retail stores for the purchase of premium alcohol.
• End-User: By end-user, the global premium alcohol market is segmented into personal and commercial. The commercial segment is further categorized into hotels, restaurants, and others. The commercial segment is growing due to changing demographic preferences.
• Region: The ongoing transition of consumer lifestyle, followed by an increase in the prevalence of parties and outdoor social events, has provided new growth opportunities for premium alcohols globally, thereby expanding the overall market scale. Region-wise, North America and Asia Pacific are estimated to account for a considerable market share growing restaurant culture in major regional economies.

Premium Alcohol Market Growth Drivers vs. Challenges:

Drivers:

• Rise in Disposable Income and Urbanization: The increase in the consumer’s disposable income is correlated to a corresponding rise in their financial flexibility to spend on high-quality and exclusive alcoholic beverages, which is a significant growth driver in the premium alcohol market. According to U.S. Energy Information Administration data, the disposable income globally is expected to grow from $10,136 per person in 2022 to $10.677 per capita in 2025 and further increase to account for $11,862 per person by 2030. This is predicted to account for $13,116 per person by 2035.

Additionally, as per the World Bank, in 2023, the urban population constituted 57% of the total global population, and with improved economic growth of major nations, the percentage share is expected to further grow in the coming years. Such an upward trajectory will positively impact the market demand for wines for both personal and commercial usage.

• Increase Crafted Alcohol Consumption: The demand for crafted spirits and wine is also expected to show progression fueled by the rapidly growing urban population, which has escalated the overall production volume. According to the International Organization of Vine and Wine, in 2023, wine production in the United States stood at 25.5 million hectoliters, which signified an 8.5% growth over the preceding year’s production scale. Moreover, the same source also stated that wine imports experienced 1.6% growth in the country with a valuation of EUR 6,278 million.

Similarly, as per World Health Organization (WHO) data of July 2024, alcohol consumption among adults in the European region is rising. It is reported that the adults consume about an average of 9.2 liters of pure alcohol annually. Moreover, men account for about 4 liters of alcohol consumption, that is 14.9 liters of consumption compared to women consuming 4 liters of alcohol per year.

• Growing Offline Retail Channels: The offline retail channels are also rising due to their leverage of displaying alcoholic products and providing tasting offers to increase the sales of premium alcohol and enhance the consumer purchase experience, which contributes to the overall growth of the segment. For instance, Nicolas is a well-known French wine and spirits retailer with more than 500 stores in France and is a leading offline retailer for specialized premium wines, champagne, and spirits. The company also has a regulatory approval certificate of AFNOR certification to corporate social responsibility by acquiring the Engagé RSE Confirmé level label.

Challenges:

• High Taxes and Regulatory Restrictions- the increased taxes on the sales and trade of alcoholic beverages, along with restrictive regulations in diverse countries of the distribution channel, could hinder market growth.

Premium Alcohol Market Regional Analysis:

• North America: The United States is one of the major alcohol-consuming nations, and with the constant improvement in living standards, followed by the growing strength of youth, the outdoor culture in the country is also experiencing positive growth. According to the data provided by Bank of America, bar spending constituted 4.8% of the total restaurant expenditure and has shown constant growth over the years. Moreover, the same source also stated that bar spending by baby boomers in America witnessed 4% year-on-year growth in January 2025.

Premium Alcohol Market Competitive Landscape:

The market is fragmented, with many notable players, including Diageo, Pernod Ricard, HITEJINRO America, Cerritos, CA, Brown Forman Corporation, Bacardi Limited, among others.

• Product Launch: In February 2025, Premium Beers Group announced a partnership with Hailee Steinfeld for the launch of its Angel Margarita, which is a premium ready-to-drink margarita cocktail made with 100 percent Agave Tequila from Mexico. It is crafted with authentic and refreshing taste for consumers.

Premium Alcohol Market Scope:

Report Metric	Details
Premium Alcohol Market Size in 2025	US$596.767 billion
Premium Alcohol Market Size in 2030	US$950.838 billion
Growth Rate	CAGR of 9.76%
Study Period	2020 to 2030
Historical Data	2020 to 2023
Base Year	2024
Forecast Period	2025 – 2030
Forecast Unit (Value)	USD Billion
Segmentation	Type Sales Channel Distribution Channel End-User Geography
Geographical Segmentation	North America, South America, Europe, Middle East and Africa, Asia Pacific
List of Major Companies in the Premium Alcohol Market	Diageo Pernod Ricard Tito’s Handmade Vodka HITEJINRO America, Cerritos, CA Brown Forman Corporation
Customization Scope	Free report customization with purchase

 

Global Premium Alcohol Market Segmentation:

By Type

• Wine
• Beer
• Spirits

By Sales Channel

• On-Trade
• Off-Trade

By Distribution Channel

• Online
• Offline

By End-User

• Personal
• Commercial

By Region

• North America
  • United States
  • Canada
  • Mexico
• South America
  • Brazil
  • Argentina
  • Others
• Europe
  • United Kingdom
  • Germany
  • France
  • Spain
  • Others
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Israel
  • Others
• Asia Pacific
  • Japan
  • China
  • India
  • South Korea
  • Indonesia
  • Thailand
  • Others

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1. EXECUTIVE SUMMARY 

2. MARKET SNAPSHOT

2.1. Market Overview

2.2. Market Definition

2.3. Scope of the Study

2.4. Market Segmentation

3. BUSINESS LANDSCAPE 

3.1. Market Drivers

3.2. Market Restraints

3.3. Market Opportunities 

3.4. Porter’s Five Forces Analysis

3.5. Industry Value Chain Analysis

3.6. Policies and Regulations 

3.7. Strategic Recommendations 

4. TECHNOLOGICAL OUTLOOK 

5. GLOBAL PREMIUM ALCOHOL MARKET BY TYPE

5.1. Introduction

5.2. Wine

5.3. Beer

5.4. Spirits

6. GLOBAL PREMIUM ALCOHOL MARKET BY SALES CHANNEL

6.1. Introduction

6.2. On-Trade

6.3. Off-Trade

7. GLOBAL PREMIUM ALCOHOL MARKET BY DISTRIBUTION CHANNEL

7.1. Introduction

7.2. Online

7.3. Offline

8. GLOBAL PREMIUM ALCOHOL MARKET BY END-USER 

8.1. Introduction

8.2. Personal 

8.3. Commercial

9. GLOBAL PREMIUM ALCOHOL MARKET BY GEOGRAPHY

9.1. Introduction

9.2. North America

9.2.1. By Tye

9.2.2. By Sales Channel

9.2.3. By Distribution Channel 

9.2.4. By End-User

9.2.5. By Country

9.2.5.1. United States

9.2.5.2. Canada

9.2.5.3. Mexico

9.3. South America

9.3.1. By Tye

9.3.2. By Sales Channel

9.3.3. By Distribution Channel 

9.3.4. By End-User

9.3.5. By Country

9.3.5.1. Brazil 

9.3.5.2. Argentina

9.3.5.3. Others

9.4. Europe

9.4.1. By Tye

9.4.2. By Sales Channel

9.4.3. By Distribution Channel 

9.4.4. By End-User

9.4.5. By Country

9.4.5.1. United Kingdom

9.4.5.2. Germany

9.4.5.3. France

9.4.5.4. Spain

9.4.5.5. Others

9.5. Middle East & Africa

9.5.1. By Tye

9.5.2. By Sales Channel

9.5.3. By Distribution Channel 

9.5.4. By End-User

9.5.5. By Country

9.5.5.1. Saudi Arabia

9.5.5.2. UAE

9.5.5.3. Israel

9.5.5.4. Others

9.6. Asia Pacific

9.6.1. By Tye

9.6.2. By Sales Channel

9.6.3. By Distribution Channel 

9.6.4. By End-User

9.6.5. By Country

9.6.5.1. Japan

9.6.5.2. China

9.6.5.3. India

9.6.5.4. South Korea

9.6.5.5. Indonesia 

9.6.5.6. Thailand

9.6.5.7. Others

10. COMPETITIVE ENVIRONMENT AND ANALYSIS

10.1. Major Players and Strategy Analysis

10.2. Market Share Analysis

10.3. Mergers, Acquisitions, Agreements, and Collaborations

10.4. Competitive Dashboard

11. COMPANY PROFILES

11.1. Diageo 

11.2. Pernod Ricard 

11.3. Tito’s Handmade Vodka 

11.4. HITEJINRO America, Cerritos, CA

11.5. Brown Forman Corporation 

11.6. Bacardi Limited 

11.7. Tanduay Distillers, Inc. 

11.8. Allied Blenders and Distillers Pvt. Ltd. (ABD) 

11.9. Guizhou Moutai Wine Co., Ltd. 

11.10. Alliance Global Group, Inc. (Emperador) 

11.11. Kaya Spirits 

11.12. Anheuser-Busch InBev SA/NV 

11.13. Constellation Brands, Inc. 

12. APPENDIX

12.1. Currency 

12.2. Assumptions

12.3. Base and Forecast Years Timeline

12.4. Key benefits for the stakeholders

12.5. Research Methodology 

12.6. Abbreviations 

Diageo 

Pernod Ricard 

Tito’s Handmade Vodka 

HITEJINRO America, Cerritos, CA

Brown Forman Corporation 

Bacardi Limited 

Tanduay Distillers, Inc. 

Allied Blenders and Distillers Pvt. Ltd. (ABD) 

Guizhou Moutai Wine Co., Ltd. 

Alliance Global Group, Inc. (Emperador) 

Kaya Spirits 

Anheuser-Busch InBev SA/NV 

Constellation Brands, Inc.