Global Chewing Gum Market Size, Share, Opportunities, And Trends By Product Type (Chewing Gums, Sugar-free Chewing Gums), By Distribution Channel (Supermarkets And Hypermarkets, Convenience Stores, Speciality Stores, Online Retail Stores, Other Distribution Channels), And By Geography - Forecasts From 2023 To 2028

The chewing gum market is projected to grow considerably during the forecast period.

Chewing gum has been in existence since ancient times, for instance, Native American Indians and Inuit chewed gum from spruce trees, which was a custom adopted by the Europeans who settled in New England. Chewing gum comes in two types, regular chewing gum and sugar-free chewing gum.  Regular sugar-containing chewing gum may contain fermentable carbohydrates known as Monosaccharides and disaccharides, which can be metabolized by the bacteria (S. mutans and Lactobacillus app.) in a person's mouth. This bacterium can then produce acid and biofilm which can cause enamel demineralization and further create cavities or infection to the teeth. Whereas sugar-free chewing gum, as per the Food and Drug Administration (FDA), is required to contain less than 0.5g of sugar per serving. It has been proven from clinical trials that people who chewed on sugar-free gum for 20 minutes have decreased cases of caries (infection to the teeth).

Introduction:

The market is divided by product type, which are sugar-containing chewing gum and sugar-free chewing gum. Sugar-containing chewing gum contains fermented carbohydrates such as monosaccharides (glucose, fructose, galactose) or disaccharides (sucrose, maltose, lactose). Whereas sugar-free chewing gum contains polyols such as sorbitol, xylitol, maltitol or mannitol, for sweetening the gum. Some products in the market are approved by the American Dental Association because they prove that the product is sugarless, effective and safe for the teeth. Even though sugar-free chewing gums are proven to be good for the teeth, the ADA still recommends brushing and flossing the teeth regularly. There are multiple benefits to the health as well from chewing gum, a few of which include maintaining tooth mineralization and neutralising plaque acid, convenience of taking vitamins and minerals, maintaining clean teeth, promoting concentration, relief from dry mouth, and helping to support smoke cessation.

Drivers:

• Rise in disposable income: As household disposable income increases, so does the buying power for those households. As per the OECD data on household disposable income, there has been an increase in global disposable income, with the United States being on top. It is expected to increase growth in the chewing gum market due to the rise in popularity of convenience products and also an increase in buying power among consumers due to the increasing disposable income.
• Shift in Lifestyle: As the population increases at a high rate, so does the urbanization of countries. Developing economies like the Americas are expected to face significant growth and urbanization has increased to 56.5% as of 2021. Urbanization can lead to an increase in the popularity of convenience foods, an example being chewing gum. This growth is expected to boost the market during the forecasted period.

Key Players:

• Mars Incorporated: An American multinational manufacturer of pet food, confectionery, and other food products worldwide and is also known for its animal care services.
• Lotte Corporation: A South Korean multinational conglomerate that is famous for chocolate manufacturing and supply.
• Mondelez International Inc.: An American multinational company known for their confectionery, holding, beverage, food and snacks.

Regional Analysis:

The North American region is expected to show the most growth in the global chewing gum market during the projected period of 2024-2029. Disposable income and increase in urbanization can be the main factors resulting in the growth of the market. Urbanization in the Americas is having the highest growth with the urban population being 81.3% of the total population as of 2021. Whereas, disposable income has been highest in the United States as per the OECD database. These two factors increase in popularity of convenience foods and provide a boost to the growth of the global chewing gum market.

Market Developments:

• April 2020: Rungum announced the release of a product line with functional chewing gum that provides relief from anxiety and stress, dubbed Calm Gum. This has been proven to impact the reduction of stress and anxiety levels. As new chewing gums with functional properties launch, the overall market is expected to grow at a steady pace.

Segmentation:

• By Product Type:
  • Chewing Gums
  • Sugar-free Chewing Gums
• By Distribution Channel:
  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Speciality Stores
  • Online Retail Stores
  • Other Distribution Channels
• By Geography:
  • North America
    • United States
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Others
  • Europe
    • United Kingdom
    • Germany
    • France
    • Spain
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • UAE
    • Israel
    • Others
  • Asia Pacific
    • Japan
    • China
    • India
    • South Korea
    • Indonesia
    • Thailand
    • Others