Global Coffee Substitute Market Size, Share, Opportunities, And Trends By Product Type (Grain-based Substitutes, Herbal And Botanical Substitutes, Mushroom-based Substitutes, Others), By Nature (Conventional, Organic), By Distribution Channel (Hypermarkets And Supermarkets, Convenience Stores, Online Retail, Specialty Stores, Others), And By Geography - Forecasts From 2024 To 2029

Coffee substitutes are non-coffee products that are known to imitate the taste and aroma of coffee. They are known to have several applications in medical and economic areas or due to the unavailability of coffee in general.  There exist various types of coffee substitutes, which include chicory coffee, green tea, rooibos tea, decaf coffee, and many others. Some of the various ingredients that are known to be used for the production of coffee alternatives include chicory root, ashwagandha, golden root (Rhodiola rosea), beetroot, mushrooms, Schisandra, and many others.

Introduction:

The global coffee substitute market is expected to witness a significant increase in growth during the forecasted period of 2024-2029, due to various factors affecting the market, such as the increasing population of old age persons, who are known to have low metabolism rates for coffee that occur during aging, further increase the demand for coffee substitutes in the market.

Market Drivers:

• Growing Old Age Population: The increasing old age population is one of the major factors that drive the coffee substitute market growth during the forecasted period. Aged people are known to be prone to an increase in caffeine sensitivity, increasing the risk of acquiring the side effects of excess caffeine consumption in low amounts of consumption. Studies have been proven to show that as people grow older, they are prone to the development of sensitivity to caffeine. Caffeine is known to stimulate the nervous system due to its physiological effects and can be proven dangerous when consumed excessively. It has been considered a drug as well by various health institutions around the world. the various side effects from the excess consumption of caffeine range from headaches to insomnia. As people age, the increase in the risk for the side effects increases as well, making it dangerous for old people. It was found that coffee drinkers that are between the ages of 65 to 70 took 33% longer to metabolize the caffeine that entered their system when compared to the younger participants of the study. Due to this, it has been proven to cause various symptoms, which include anxiety, irritability, jumpiness, difficulty with sleep, and insomnia. Caffeine is known to be rapid and completely absorbable by the body, which takes 45 minutes after the consumption of coffee to absorb 99% of the caffeine that is contained in the coffee drink. But as people grow older, the metabolism rate decreases, proving difficult for the body to digest and absorb coffee at its standard rate. The World Health Organization states that the global old age population is expected to increase at a high growth rate. The share of the population who are aged 60 years and above accounted for an estimated 1 billion in 2022 and will be expected to increase to 1.4 billion in 2030 and 2.1 billion in 2050. It has been also stated that the old age population aged 80 and above will be expected to triple to reach 426 million from 2020 to 2050. Due to the significant increase in the projections of the old age population, the demand for coffee substitute products will be expected to witness an increase as well, boosting the global coffee substitute market growth during the forecasted period.

Key Players:

• Mondelez International: An American company with global influence, known for the manufacturing and distribution of several food and beverage products, which include several coffee substitute products. Some of the well-known brands of coffee substitutes under the company include Jacobs, Carte Noire, Gevalia, Kenco, Tassimo, and Millicano.
• Celestial Seasonings: An American company that is known for the production of real ingredients and tea products, which includes a coffee substitute brand dubbed Roastaroma, which is a full-bodied caffeine-free alternative to coffee that blends robust flavours of roasted chicory and barley, and a hint of chocolate from roasted carob and a touch of cinnamon and allspice.

Regional Analysis:

The Asia Pacific region is expected to witness a significant increase in growth in the coffee substitute market during the forecasted period of 2024-2029. The factors that affect the market growth in the region is the growing population of old age people, which is one of the major growth drivers of coffee substitute products due to the prevalence of caffeine sensitivity. Coffee substitute products are known to come in two forms, the majority of which come caffeine-free and a few coming in alternative caffeine products like caffeine tea. The increase in the old age population plays a major role in the market growth due to the increasing prevalence of caffeine sensitivity as people grow older. The metabolism capabilities of the bodies are said to decrease as age goes up, being unable to digest and convert the caffeine in coffee products, which leads to several symptoms such as headaches, insomnia and many others. The Asia Pacific region is home to one of the largest populations when compared to the other regions around the world. The total population is expected to increase at a significant rate in the Asia Pacific region, with a high majority consisting of aged people. The UN Population Fund stated that the Asia Pacific region will be expected to have one in four people who are aged 60 years and above by 2050. The total aged population will be expected to triple in size, which accounts for an estimated 1.3 billion people by 2050. The increase in growth can be linked to the increase in the number of people who are unable to consume coffee products, leading to an increase in demand for coffee alternatives that can be consumed by those who are old age. This will provide the necessary boost for the coffee substitute market growth during the forecasted period.

Segmentation:

• By Product Type:
  • Grain-based Substitutes
  • Herbal and Botanical Substitutes
  • Mushroom-based Substitutes
  • Others
• By Nature:
  • Conventional
  • Organic
• By Distribution Channel:
  • Hypermarkets and Supermarkets
  • Convenience Stores
  • Online Retail
  • Specialty Stores
  • Others
• By Geography:
  • North America
    • United States
    • Canada
    • Mexico
    • South America
    • Brazil
    • Argentina
    • Others
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Spain
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • UAE
    • Others
  • Asia Pacific
    • Japan
    • China
    • India
    • South Korea
    • Taiwan
    • Thailand
    • Indonesia
    • Others