Global Decorative Coating Market Size, Share, Opportunities, COVID 19 Impact, And Trends By Formulation (Water Based, Solvent Based, Powder Based), By Type (Emulsion, Primer, Enamel, Distemper, Others), By Resin Type (Acrylic, Alkyd, Vinyl, Polyurethane, Others), By Application (Concrete, Walls, Wood, Interior Fittings, Others), And By Geography - Forecasts From 2022 To 2027

  • Published : Oct 2022
  • Report Code : KSI061611091
  • Pages : 146

The decorative coatings market is expected to grow at a CAGR of 6.63% over the forecast period to reach a total market size of US$124.610 billion by 2027, increasing from US$79.519 billion in 2020. Enhanced durability and appearance of the surface and weather protection are some of the factors boosting the demand for decorative coatings from the real estate industry over the forecast period. Additionally, rising disposable income across the globe has increased awareness among consumers about decorative designs, and the growing craze for interior design is further expected to drive the decorative coatings market growth.

Significant infrastructure development in the Asia Pacific emerging economies, combined with rising spending in current fiscal budgets by the governments of India and China, is driving the growth of the decorative coating market in this region.  However, harmful environmental effects from solvent-borne coatings coupled with stringent environmental regulations are expected to serve as a key market challenge over the next five years.

Increasing construction activity is driving the demand for decorative coatings

Rapid industrialization and growing construction activity in developing economies are expected to fuel the demand for decorative coatings in construction and other industries. Decorative coatings are used on the surface of structures such as buildings, roads, and bridges for protection and aesthetic purposes as well. Investment in the development of infrastructure is expected to increase, more specifically, in emerging and developing countries like India, China, and Brazil, among others. For instance, India and China have been growing at above 6% per annum for the last couple of years, which is an indication of the development of infrastructure and growing urbanization. Moreover, according to the United States Census Bureau Construction, construction spending in July 2022 is expected to be $1,777.3 billion, 0.4 percent (0.8 percent) lower than the June 2022 estimate of $1,784.3 billion. The estimates for July 2022 were 8.5 percent (1.3 percent) higher than the estimate for July 2021 of $1,637.3 billion, while a similar trend has been noticed in the European region.

The water-based formation is holding a significant share of the market.

By formulation, the market has been characterized as water-based, solvent-based, and powder-based. Water-based holds a significant share in the market owing to its wider adoption and is one of the oldest forms of decorative coatings. In addition, powder coatings are growing at an exponential rate over the forecast period on account of their advantages of low cost and high efficiency compared to other forms. Also, with the changing preference towards wood effects, the market is growing with new players entering and expanding the scale of operations.

The Asia Pacific region is estimated to hold a significant share of the market.

By geography, the global decorative coatings market has been segmented into the following: North America, South America, Europe, the Middle East, and Africa, and Asia Pacific (APAC) regions. The Asia Pacific accounts for a significant share of the global decorative coatings market in 2020 and is projected to remain at its position throughout the forecast period. The region is experiencing a significant increase in construction activities which is further driving the growth of the market over the forecast period. Also, an increasing number of construction projects in countries like China, especially megaprojects like Beijing Daxing International Airport which started in 2014 and is one of the largest infrastructure projects initiated by the country with an aim to process 72 million passengers a year which is expected to have four runways by 2025 is expected to drive the scope of demand for decorative coatings during the forecast period. Besides, increasing population density in urban areas coupled with rising investment in residential projects has been increasing the demand for decorative coatings for a couple of years, and this trend is expected to continue in the coming years. Furthermore, Since, Tokyo will also be hosting the 2020 Olympic and Paralympic Games, the construction investment is estimated to continue to increase which will widen the growth opportunities for decorative coating vendors and manufacturers in the coming years. In North America, due to the presence of major market players and increasing investment in infrastructure activities, the market is growing at a substantial rate. Similar trends have been noticed in the European region, which is witnessing exponential growth on account of increasing investment by market players.

Competitive Insights

Prominent key market players in the global decorative coatings market include Akzo Nobel N.V., Nippon Paint Holdings Co., Ltd., PPG Industries, Inc., and DAW SE, among others. The market players in the global decorative coatings market are adopting various growth strategies such as new product launches, M&A, and partnerships to expand their global footprint. For instance, in 2018, Bergen Paints invested nearly INR 200 crore to set up a new integrated paint manufacturing plant in Uttar Pradesh. Also in July 2019, AkzoNobel invested nearly three million Euros in its Changzhou powder coatings plant in China to add three new production lines, aiming to support supplies of acrylic powder coatings and powder primers, among others, for the automotive sector and strengthen the company’s ability to deliver more locally produced premium products. Furthermore, in May 2019, JSW Group entered into the paint business with six hundred INR Crore. The company will manufacture and market industrial coil coatings and decorative paints at its two plants in Maharashtra and Karnataka.

The research study report categorizes the decorative coatings market based on formulation, type, resin type, application, and geography. The analysis presents in-depth information regarding the trends, developments, and latest industry policies and regulations implemented in each of the geographical regions. Also, the overall regulatory framework of the market has been covered to offer stakeholders a better understanding of the key factors affecting the overall market environment during the forecast period.

Recent development and expansion

  • In April 2022, Hyderabad-based Techno Paints announced the establishment of a new super premium paint manufacturing plant near Hyderabad in collaboration with an Italian company. It will spend Rs 75 crore on the new facility. Apart from manufacturing and selling paints, the company provides high-quality painting services. This new plant marks Techno Paints' entry into the super-premium segment. It will be India's sole manufacturer of ultra-premium finishes.
  • In March 2022, the British Coatings Federation (BCF) launched a new online guide, "Green Claims Guide to Decorative Paints," to address the growing number of green claims in the decorative paints industry. Green claims, according to the UK Government's website, will demonstrate how a product, service, brand, or business benefits or is less harmful to the environment.
  • PPG Industries Inc., a coatings and specialty materials company based in the United States, acquired Tikkurila for an undisclosed sum in June 2021. PPG Industries Inc intends to use Tikkurila's regional network and a strong portfolio of decorative brands to provide clients with access to new technologies and resources through this acquisition. Tikkurila is a chemical manufacturing company based in Finland that produces decorative paints and coatings.

Covid 19 impact on the Decorative Coating Market

The decorative coatings market was negatively impacted by the COVID-19 outbreak, and this slowdown is expected to continue for the next few years. To combat the spread of the coronavirus, most governments have imposed various regulations such as lockdowns, shutdowns of manufacturing and educational sectors, transportation bans, and so on. Because of these shutdown factors, the global decorative coatings market, which had been thriving with increased investment, was severely impacted. The manufacturing industries faced numerous challenges, including a labour shortage, a raw material shortage, and material and supply chain bottlenecks, which resulted in a delay in project production for ongoing funded projects, potentially resulting in a reduction in investment in future projects. Because production was halted for a few days, businesses dealt with lost sales and disrupted supply chains in order to recoup their investment and increase their market demand. Following the reduction of corona cases, the demand for the decorative coatings industry market accelerates rapidly.

Global Decorative Coating Market Scope:


Report Metric Details
 Market Size Value in 2020  US$79.519 billion
 Market Size Value in 2027  US$124.610 billion
 Growth Rate  CAGR of 6.63% from 2020 to 2027
 Base Year  2020
 Forecast Period  2022–2027
 Forecast Unit (Value)  USD Billion
 Segments Covered  Formulation, Type, Resin Type, Application, And Geography
 Regions Covered  North America, South America, Europe, Middle East and Africa, Asia Pacific
 Companies Covered PPG Industries, Inc., Akzo Nobel N.V., Sherwin-Williams, DAW SE, Jotun, NIPSEA GROUP, KANSAI PAINT CO., LTD, BASF SE, Duluxgroup LTD., Berger Paints India Limited, Hempel A/S
 Customization Scope  Free report customization with purchase



  • By Formulation
    • Water Based
    • Solvent Based
    • Powder Based
  • By Type
    • Emulsion
    • Primer
    • Enamel
    • Distemper
    • Others
  • By Resin Type
    • Acrylic
    • Alkyd
    • Vinyl
    • Polyurethane
    • Others
  • By Application
    • Concrete
    • Walls
    • Wood
    • Interior Fittings
    • Others
  • By Geography
    • North America
      • USA
      • Canada
      • Mexico
    • South America
      • Brazil
      • Argentina
      • Others
    • Europe
      • UK
      • Germany
      • France
      • Spain
      • Italy
      • Others
    • Middle East and Africa
      • Saudi Arabia
      • South Africa
      • Others
    • Asia Pacific
      • Japan
      • China
      • South Korea
      • India
      • Indonesia
      • Thailand
      • Taiwan
      • Australia
      • Others

Frequently Asked Questions (FAQs)

The global decorative coatings market is expected to grow at a CAGR of 6.63% during the forecast period.
The Asia Pacific accounts for a significant share of the global decorative coatings market and is projected to remain at its position throughout the forecast period.
The global decorative coatings market is expected to reach a total market size of US$124.610 billion by 2027.
Decorative Coatings Market was valued at US$79.519 billion in 2020.
Enhanced durability and appearance of the surface and weather protection are some of the factors boosting the demand for decorative coatings from the real estate industry over the forecast period.

1. Introduction

1.1. Market Overview

1.2. Covid-19 Scenario

1.3. Market Definition

1.4. Market Segmentation


2. Research Methodology  

2.1. Research Data

2.2. Assumptions


3. Executive Summary

3.1. Research Highlights


4. Market Dynamics

4.1. Market Drivers

4.2. Market Restraints

4.3. Porters Five Forces Analysis

4.3.1. Bargaining Power of Suppliers

4.3.2. Bargaining Power of Buyers

4.3.3. Threat of New Entrants

4.3.4. Threat of Substitutes

4.3.5. Competitive Rivalry in the Industry

4.4. Industry Value Chain Analysis


5. Decorative Coatings Market, By Formulation

5.1. Introduction

5.2. Water Based

5.3. Solvent Based

5.4. Powder Based


6. Decorative Coatings Market, By Type

6.1. Introduction

6.2. Emulsion

6.3. Primer

6.4. Enamel

6.5. Distemper

6.6. Others


7. Decorative Coatings Market, By Resin Type

7.1. Introduction

7.2. Acrylic

7.3. Alkyd

7.4. Vinyl

7.5. Polyurethane

7.6. Others


8. Decorative Coatings Market, By Application

8.1. Introduction

8.2. Concrete

8.3. Walls

8.4. Wood

8.5. Interior Fittings

8.6. Others


9. Decorative Coatings Market, By Geography

9.1. Introduction

9.2. North America

9.2.1. USA

9.2.2. Canada

9.2.3. Mexico

9.3. South America

9.3.1. Brazil

9.3.2. Argentina

9.3.3. Others

9.4. Europe

9.4.1. UK

9.4.2. Germany

9.4.3. France

9.4.4. Spain 

9.4.5. Italy

9.4.6. Others

9.5. Middle East and Africa

9.5.1. Saudi Arabia

9.5.2. South Africa

9.5.3. Others

9.6. Asia Pacific

9.6.1. Japan

9.6.2. China

9.6.3. South Korea

9.6.4. India

9.6.5. Indonesia

9.6.6. Thailand 

9.6.7. Taiwan

9.6.8. Australia

9.6.9. Others


10. Competitive Environment and Analysis

10.1. Major Players and Strategy Analysis

10.2. Emerging Players and Market Lucrativeness

10.3. Mergers, Acquisitions, Agreements, and Collaborations

10.4. Vendor Competitiveness Matrix


11. Company Profile

11.1. PPG Industries, Inc.

11.2. Akzo Nobel N.V.

11.3. Sherwin-Williams

11.4. DAW SE

11.5. Jotun



11.8. BASF SE

11.9. Duluxgroup LTD.

11.10. Berger Paints India Limited

11.11. Hempel A/S

PPG Industries, Inc.

Akzo Nobel N.V.







Duluxgroup LTD.

Berger Paints India Limited

Hempel A/S