Global Energy Bar Market Size, Share, Opportunities, And Trends By Type (Organic, Conventional), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Online Retail Stores, Other Distribution Channels), And By Geography - Forecasts From 2023 To 2028

  • Published : Mar 2023
  • Report Code : KSI061614524
  • Pages : 140

Supplement bars that offer gastronomic advantages, nutritional value, and energy are referred to as energy bars. The main components of these bars are fats, proteins, and carbs. These energy bars are mostly used to replace meals because they are an excellent quick energy source. Energy bars during exercise and training give fuel produced by the protein and carbs in the bars. Also, the post-exercise nourishment that is provided by these energy bars helps the body mend any tiny muscle tears and grow new muscle tissues that may have unintentionally occurred during the training or workout session.

Supplement bars known as energy bars offer energy as well as nutritional advantages and dietary benefits. They often serve as a meal replacement because of the proteins, lipids, and carbs they contain, which assist to provide users with rapid energy. The bar might provide someone the energy they need to get through a workout or training session thanks to the protein and additional carbs. Also, it gives the body the post-workout nutrients it needs to heal any tiny muscle tears that may have happened during the workout and to grow new muscle tissue.

The popularity of fitness regimens and gym culture is rising worldwide. During the past eight to ten years, the number of people who belong to gyms and fitness facilities has consistently risen. Protein bars are bought by consumers for a variety of reasons, such as energy increases, muscle building, and weight control. Moreover, fitness clubs' marketing campaigns pushing energy bars as an alternative to meal replacements have increased sales of these products. Due to the increased popularity of protein bars and the growing number of fitness clubs, the market is estimated to see an increase in demand over the projected period. To keep its flavor and softness throughout the shelf life and to give 30% protein per bar, the milk chocolate mass from Arla's Lacprodan brand is created using whey protein and milk protein components.

Growing demand for convenience foods among consumers to surge market expansion

Because of changes in social and economic patterns, rising food and beverage spending, higher consumer knowledge of healthier foods, altered meal schedules and eating patterns, and a desire to explore new products, the demand for convenience foods is rising more quickly globally. On-the-go snacking is growing in popularity as a result of hectic lifestyles, especially among working-class individuals, adolescents, residents of hostels, and bachelors. Here are a few of the market trends for energy bars. Because of the linked ease of consumption to enhance energy and the disposable packaging that keeps the bars from coming into touch with hands while keeping them clean for work at the same time, the demand for energy bars is rising.

Demand for healthy on-the-go snacking is growing hence influencing the market expansion.

Worldwide, the demand for convenience meals is increasing more quickly as a result of shifting social and economic trends, rising food and beverage spending, and improved knowledge of healthier foods. Due to their busy lifestyles, the working class, teenagers, those residing in dorms, and bachelors, in particular, are finding that on-the-go eating is quite popular. Energy bars, which are widely available and extensively consumed and include large amounts of rapid energy as well as all of the daily needed nutrients and micronutrients, are driving the market's expansion.

North America is projected to be the prominent market shareholder in the energy bar market globally and is anticipated to continue throughout the forecast period.

The energy bar market is now dominated by North America. The American way of life is recognized for being active and fast-paced. The use of quick, easy, and portable snacks in such a setting is beneficial. These handy energy bars also offer the correct type of nutrition, which is important given that customers are more health concerned than ever. Due to its fast-paced lifestyle, the United States, one of the most industrialized countries, expects extremely easy cuisine. The United States Department of Agriculture (USDA) claims that Americans spend more than half of their food expenditure on quick meals, such as snack bars, which increases the nation's consumption of these goods.  In the area of energy bars, protein continues to rank well. While the market for plant-based protein energy bars like those made with peas, beans, and pumpkin seeds is growing, animal proteins are also being offered in inventive new ways. Grass-fed beef, chicken, and fish are used in meat bars made by companies like Country Archer, DNX, EPIC, and Krave to provide high-quality on-the-go protein options.

The second-largest market for energy bars is in Europe. The market was stimulated by greater customer knowledge of a healthier component with nutritional advantages. Customers like functional fruits and grains in energy bars that increase the product's nutritional value, such as berries, hemp, chia, and flaxseed, among others. The market has been driven more by impulse buys than by good eating. Yet, foods that are high in fiber, low in calories, high in protein, and made with natural ingredients are becoming more and more popular. The perception that energy bars are a better alternative to sweets and chocolates encourages spontaneous buying of them as a reward. Due to its health advantages, the organic energy bar is becoming more and more well-liked among customers.

Market Key Developments

  • In August 2022, Mondelez International, Inc. purchased the energy bar manufacturer Clif Bar & Company. The acquisition is expected to boost Mondelez International's global snack bar business to more than USD 1 billion thanks to well-known brands like CLIF, CLIF Kid, and LUNA that complement the company's refrigerated snacking business in the United States and well-known performance nutrition business Grenade in the United Kingdom.
  • In August 2021, Golden Grahams and Cinnamon Toast Crunch-branded Performance Protein bars were introduced by General Mills, Inc. These bars weigh about 63 g and offer up to 20 g of protein with less sugar.
  • In June 2021, RXBAR unveiled a plant-based protein bar. The latest RXBAR, available at Target and Kroger as well as on, is made with 10 grams of plant-based protein bars.


  • By Type
    • Organic
    • Conventional
  • By Distribution Channel
    • Supermarkets/Hypermarkets
    • Convenience Stores
    • Specialty Stores
    • Online Retail Stores
    • Other Distribution Channels
  • By Geography
    • North America
      • USA
      • Canada
      • Mexico
    • South America
      • Brazil
      • Argentina
      • Others
    • Europe
      • Germany
      • UK
      • France
      • Spain
      • Others
    • Middle East and Africa
      • Saudi Arabia
      • UAE
      • Israel
      • Others
    • Asia Pacific
      • China
      • Japan
      • South Korea
      • India
      • Taiwan
      • Thailand
      • Indonesia
      • Others


1.1. Market Overview

1.2. Market Definition

1.3. Scope of the Study

1.4. Market Segmentation

1.5. Currency

1.6. Assumptions

1.7. Base, and Forecast Years Timeline


2.1. Research Data

2.2. Assumptions


3.1. Research Highlights


4.1. Market Drivers

4.2. Market Restraints

4.3. Porter’s Five Force Analysis

4.3.1. Bargaining Power of Suppliers

4.3.2. Bargaining Power of Buyers

4.3.3. Threat of New Entrants

4.3.4. Threat of Substitutes

4.3.5. Competitive Rivalry in the Industry

4.4. Industry Value Chain Analysis


5.1. Introduction

5.2. Organic

5.3. Conventional


6.1. Introduction

6.2. Supermarkets/Hypermarkets

6.3. Convenience Stores

6.4. Specialty Stores

6.5. Online Retail Stores

6.6. Other Distribution Channels


7.1. Introduction

7.2. North America

7.2.1. United States

7.2.2. Canada

7.2.3. Mexico

7.3. South America

7.3.1. Brazil

7.3.2. Argentina

7.3.3. Others

7.4. Europe

7.4.1. United Kingdom

7.4.2. Germany

7.4.3. France

7.4.4. Spain

7.4.5. Others

7.5. The Middle East and Africa

7.5.1. Saudi Arabia

7.5.2. UAE

7.5.3. Israel

7.5.4. Others

7.6. Asia Pacific

7.6.1. Japan

7.6.2. China

7.6.3. India

7.6.4. South Korea

7.6.5. Indonesia

7.6.6. Thailand

7.6.7. Others


8.1. Major Players and Strategy Analysis

8.2. Emerging Players and Market Lucrativeness

8.3. Mergers, Acquisitions, Agreements, and Collaborations

8.4. Vendor Competitiveness Matrix


9.1. The Kellogg Company

9.2. Lotus Bakeries Corporate

9.3. General Mills Inc.

9.4. Mondel?z International, Inc. (Clif Bar & Company)

9.5. OTE Sports Ltd

9.6. Post Holdings Inc.

9.7. Mars, Incorporated (Kind LLC)

9.8. PepsiCo Inc.

9.9. Wholesome Habits Private Limited (EAT Anytime)

9.10. ProBar LLC

9.11. Nestlé S.A.

The Kellogg Company

Lotus Bakeries Corporate

General Mills Inc.

Mondel?z International, Inc. (Clif Bar & Company)

OTE Sports Ltd

Post Holdings Inc.

Mars, Incorporated (Kind LLC)

PepsiCo Inc.

Wholesome Habits Private Limited (EAT Anytime)

ProBar LLC

Nestlé S.A.