Global Energy Drink Market Size, Share, Opportunities, COVID-19 Impact, And Trends By Product Type (Carbonated, Non-Carbonated), By Alcohol Content (Alcoholic, Non-Alcoholic), By Packaging Type (Can, Bottle), By Distribution Channel (Online, Offline), And By Geography - Forecasts From 2022 To 2027

The global energy drink market is estimated to grow at a CAGR of 10.84% to reach a market size of US$44.913 billion in 2027 from US$21.848 billion in 2020.

A rising number of athletes and sports people involved in high-octane sports are consuming energy drinks fortified with proteins and other recovery ingredients. Individuals involved in high-octane sports activities need a quick replenishment of their energy levels in order to maintain their strength and muscles and boost their diminished energy levels, which is spurring the demand for energy drinks.

However, steps and measures being taken by the UK government in order to prevent the consumption of energy drinks by younger individuals as it poses threats to health and is a rising cause of health concerns are impacting the growth of the market.

The government of the UK launched a public consultation in order to make the sale of energy drinks illegal to children, so as to prevent them from harming their organs and getting involved in hospitalizations. This step is being taken as an increasing number of younger individuals are consuming energy drink products more than the recommended limit of 400 mg of caffeine per day, whereas some of these individuals are mixing the energy drinks with alcohol, which only intensifies, the effects. In addition, the ban is being supported by organizations and institutions such as the Children's Food Campaign (CFC) and the Royal College of Paediatrics and Child Health. Thus, this factor acts as a restraint in the market’s growth over the forecast period

Product Offerings by Major Market Players in the Energy Drink MarketSpace

The offering of better and more advanced varieties of energy drinks with enhanced technologies such as quality and durability, among other properties, by existing and new players in different markets is estimated to lead to increased adoption and propel the market growth further over the forecast period.

Some of examples of product offerings are as follows:

• In March 2020, PepsiCo, which is among the largest companies that is involved in the sale of different types of carbonated beverages, announced that it is foraying into the energy drink market by agreeing to acquire Rockstar Energy, which is another player, operating in the energy drink market. The deal is estimated to be worth US$3.85 billion.
• The Coca-Cola Company, which is among the largest companies involved in the sale of carbonated beverages and a rival to PepsiCo, announced that they are planning to launch an energy drink called the “Coca-Cola Energy Cherry” in order to cater to the increasing demand from the different consumers in the US in the North American Region. The energy drink is going to be available in the early part of 2020 and the cherry flavour will be particularly available in the US. The energy drink cans would be available in 12oz cans and consist of 114mg of caffeine guarana extracts, and B-vitamins. In addition, the energy drink was first unveiled at the National Association of Convenience Stores (NACS) expo, which was held in Atlanta.
• In October 2019, ToroMatcha, one of the new players, in the market, an energy drink startup based in Montreal, announced the launch of its new product called the Matcha-based Energy Drinks. Energy drink products have been made using organic ingredients. The product has been made using oat milk, which has been infused with nitrogen. Two ranges of the products were launched in September and were made available in 355ml cans.
• In May 2019, Ag Barr, which is the company that is involved in operating in the soft-beverage segment, announced that it is planning to launch energy drinks in sugar-free and sugar-free variants, which will be available in the markets next summer. The energy drinks will contain several essential ingredients, such as 32mg of caffeine per 100ml, and contain taurine, and B vitamins in order to provide a good boost of energy.
• In February 2020, teaRIOT, which is a company based in Venice, California, that is catering to the demand for energy drinks by consumers, announced that they are launching the first plant-based energy drinks, that are made completely from plant ingredients. The new energy drinks are gaining popularity rapidly among vegan consumers and health-conscious consumers, who want to avoid other added ingredients in energy drinks.

The North American region is to hold a considerable share over the forecast period and the Asia Pacific region is expected to witness a significant increase in its market share over the forecast period

The North American region is expected to hold a considerable amount of share over the forecast period owing to the fact that there are market players such as PepsiCo involved in catering to the demands of the end-user by offering enhanced varieties and flavours of energy drinks to cater to the tastes of the consumers.

In addition, the Asia Pacific region is expected to witness a significant increase in its market share over the forecast period, which is attributable to the fact that there is an influx of investment in order to boost the development of the food and beverage sector in countries such as India. Moreover, there are new players entering the energy drink market to appeal to the tastes of younger consumers with healthy variants.

Sugar-Free Energy Drinks to witness a noteworthy growth

The increasing cases of obesity due to the high consumption of sugary drinks, owing to the sedentary lifestyles of a majority of the consumers, is making them aware of the ill effects of consuming high amounts of sugar and is boosting the demand for sugar-free drinks, which is providing this segment with a platform to witness noteworthy growth over the forecast period.

Online Distribution Chains to be a significant share over the forecast period

Online ordering of different items such as beverages and other terms is a recent trend that has gained rapid traction and immense popularity among the younger and middle-aged population in the last few years.  This is majorly attributed to the fact that these products can be purchased at lucrative discounts, with the convenience of ordering from home. In addition, the penetration of e-retail and e-commerce channels is also contributing to the growth of this segment.

Recent Developments and expansions

Red Bull revealed a brand-new Dragon Fruit flavour in March 2021. The company referred to it as having "an exhilarating red berry and exotic taste," with "a burst of red berries with both a hint of plum & notes of florals," in a news release. The brand's iconic 8.4-ounce can and 12-ounce bottle will both be available in the new Dragon Fruit flavour. The can has 27 grams of sugar and 80 milligrams of caffeine, which is almost as much as a cup of freshly brewed coffee.

The newest member of the Monster Energy Ultra family, Ultra Gold, was introduced in January 2021. It was modelled after the classic Greek libation nectar of ambrosia. The sugar-free status of the Ultra Gold energy drink is claimed.

COVID-19 Impact on the Energy Drink Market

Fitness centres and other sporting venues were shut down in several areas of the world with the onset of the COVID-19 outbreak. However, customers are committed to working out and continue to pursue different exercise regimens in the convenience of their homes, which supports the ongoing demand for energy drinks. Rich sources of innate immune foods and drinks that contain vitamins, nutrients, and other elements to increase immunity are becoming more and more popular, which helped the market during the pandemic.

Global Energy Drink Market Scope:

Segmentation:

• By Product Type
  • Carbonated
  • Non-Carbonated
• By Alcohol Content
  • Alcoholic
  • Non-Alcoholic
• By Packaging Type
  • Can
  • Bottle
• By Distribution Channel
  • Online
  • Offline
• By Geography
  • North America
    • USA
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Others
  • Europe
    • UK
    • Germany
    • France
    • Spain
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • UAE
    • Israel
    • Others
  • Asia Pacific
    • Japan
    • China
    • India
    • South Korea
    • Indonesia
    • Taiwan
    • Australia
    • Vietnam
    • Others