The Nutrition Bar Market is expected to grow from US$3.144 billion in 2025 to US$4.048 billion in 2030, at a CAGR of 5.19%.
Nutrition Bar refers to protein or energy bars that have high protein content and include other nutrients as well. The changing lifestyle along with rapid urbanization is expected to be a key driver for the nutrition bars market. The low availability of time owing to a hectic work schedule is a reason for changing lifestyle and eating habits. In addition, the inclination towards sports along with the budding sports industry is anticipated to fuel the market for nutrition bars in the upcoming years. Moreover, the rising number of obesity cases along with the growing consumption of health supplements is estimated to push the market for nutrition bars further.
The market has been segmented on the basis of type, nature, packaging, distribution channel, and geography. In the type segment, the protein bar segment is expected to hold a significant share in the market during the forecast period owing to the increasing awareness regarding the protein needs of the body along with other benefits associated with protein. Geographically, the Asia Pacific region is projected to grow at a substantial rate on account of rapid urbanization along with rising disposable income in countries like India and China. Further, changing lifestyles and inclination toward fitness are also anticipated to be a contributing factor to the growth of nutrition bars in the Asia Pacific region.
The major players profiled in the nutrition bar market include Abbott Nutrition, Hormel Foods Corporation, Quest Nutrition, Mars, General Mills Inc., Caveman Foods, Atkins Nutritional Inc., Kellogg NA Co., Gatorade (PepsiCo).
| Report Metric | Details |
|---|---|
| Study Period | 2021 to 2031 |
| Historical Data | 2021 to 2024 |
| Base Year | 2025 |
| Forecast Period | 2026 – 2031 |
| Report Metric | Details |
| Nutrition Bar Market Size in 2025 | US$3.144 billion |
| Nutrition Bar Market Size in 2030 | US$4.048 billion |
| Growth Rate | CAGR of 5.19% |
| Study Period | 2020 to 2030 |
| Historical Data | 2020 to 2023 |
| Base Year | 2024 |
| Forecast Period | 2025 – 2030 |
| Forecast Unit (Value) | USD Billion |
| Segmentation |
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| Geographical Segmentation | North America, South America, Europe, Middle East and Africa, Asia Pacific |
| List of Major Companies in Nutrition Bar Market | |
| Customization Scope | Free report customization with purchase |
The nutrition bar market is analyzed into the following segments: