The global flexible OLED display market is anticipated to witness a compound annual growth rate of 19.42% during the forecast period to reach a total market size of US$39.087 billion by 2027, increasing from US$11.282 billion in 2020.
The global demand for the flexible OLED market is majorly driven by the higher adoption of these displays across different end-user industries as these are preferred over conventional substitutes available in the market. Flexible OLED displays are preferred as these provide better compatibility. Also, product innovations and technological advancements in allied verticals are expected to boost the demand for flexible OLED displays over the next five years. In addition to above mentioned driving factors rising disposable income and growing demand for technology-intensive products will further contribute to the additional demand for flexible OLED displays over the forecast period. However, a complication in manufacturing flexible OLED displays is anticipated to hamper the market growth.
Increased usage of smartphones and televisions to augment market growth
With increased smartphone adoption on a global scale, the demand for high-definition ultra-high displays is also growing quickly. With many companies, like Apple and Samsung employing AMOLED displays in their flagship smartphone models, other companies are also following the trend. But a flexible OLED still provides several other advantages, especially in mobile devices, such as lighter and thinner displays with increased durability than glass-based displays. These factors have proved to be an important asset for mobile phone manufacturers, as they provide better performance, durability, and weight reduction. For instance, in May 2022, LG Display Co. Ltd announced its next-generation OLED solutions and brought them the 2022 Society for Information Display conducted in San Jose, California. The products included panels like OLED.EX to Bendable and Foldable OLED panels. This innovation is projected to strengthen the company’s OLED leadership in the market. Furthermore, in January 2022, the company announced that it was preparing to supply OLED panels for the apple iPad by the year 2024. The company is planning to increase production in 2024, and it is forecasted that the first OLED iPad will undergo manufacturing before that. Further, several companies have been releasing smartwatches that have flexible displays to stay ahead of their competition. In July 2020, the Nubia watch was released, incorporated with a flexible AMOLED screen and eSIM support, among other features. The display was a 4.01-inch (960x192 pixels) which was flexible and bendable OLED display with a pixel density of 244ppi.
Asia Pacific region to experience substantial growth
The economies of major countries like India and China have been growing, leading to a rise in the disposable incomes of consumers. Thus, moving towards adopting high-end electronic products, such as curved televisions as well as premium smartphones, drives the flexible OLED market in the region. For instance, Samsung announced the development of a flexible OLED display in June 2021, which could be very valuable to future wearable devices as it can be stuck to the skin and conform to its surface. Furthermore, Chinese companies have been moving rapidly to set up large-scale production facilities to distill out OLEDs. BOE is constructing a production facility for smaller OLEDs in the Chinese city of Chongqing. This OLED production line is the largest for a single factory in the region of China, producing 115 million panels annually. Also, the Tech giant, Apple Inc., has been investing in developing its foldable phone and has planned to start its assembly plant in India for premium iPhones. The commencement of this plant would make its phones available at cheaper rates in the country. Hence, the demand will propel the growth of the flexible OLED market in the region.
COVID-19 had a negative influence on the market due to several countries being under lockdowns, causing a stir in the supply chain for phone and display production, and also, causing a dip in smartphone sales across the world. Lengthy lockdowns have resulted in the temporary closure of many factories, which hampered the production and shipping of commodities.
Frequently Asked Questions (FAQs)
Q1. What will be the flexible OLED display market size by 2027?
A1. The global flexible OLED display market is anticipated to reach a total market size of US$39.087 billion in 2027.
Q2. What is the size of the global flexible OLED display market?
A2. Flexible OLED Display Market was valued at US$11.282 billion in 2020.
Q3. What are the growth prospects for the flexible OLED display market?
A3. The flexible OLED display market is anticipated to grow at a CAGR of 19.42% during the forecast period.
Q4. What factors are anticipated to drive the flexible OLED display market growth?
A4. The global demand for the flexible OLED market is majorly driven by the higher adoption of these displays across different end-user industries as these are preferred over conventional substitutes available in the market.
Q5. Which region holds the largest share of the flexible OLED display market?
A5. Asia Pacific region to experience substantial growth in the flexible OLED display market.
1.1. Market Overview
1.2. Covid-19 Scenario
1.3. Market Definition
1.4. Market Segmentation
2. RESEARCH METHODOLOGY
2.1. Research Data
3. EXECUTIVE SUMMARY
3.1. Research Highlights
4. MARKET DYNAMICS
4.1. Market Driver
4.2. Market Restraints
4.3. Porters Five Forces Analysis
4.3.1. Bargaining Power of End-Users
4.3.2. Bargaining Power of Buyers
4.3.3. Threat of New Entrants
4.3.4. Threat of Substitutes
4.3.5. Competitive Rivalry in the Industry
4.4. Industry Value Chain Analysis
5. GLOBAL FLEXIBLE OLED DISPLAY MARKET, BY TYPE
5.2. Passive-matrix (PM) display
5.3. Active-matrix (AM) display
6. GLOBAL FLEXIBLE OLED DISPLAY MARKET, BY APPLICATION
6.4. Laptops and monitors
7. GLOBAL FLEXIBLE OLED DISPLAY MARKET, BY GEOGRAPHY
7.2. North America
7.2.1. United States
7.3. South America
7.5. Middle East and Africa (MEA)
7.5.1. Saudi Arabia
7.6. Asia Pacific (APAC)
7.6.5. South Korea
8. COMPETITIVE ENVIRONMENT AND ANALYSIS
8.1. Major Players and Strategy Analysis
8.2. Emerging Players and Market Lucrativeness
8.3. Mergers, Acquisitions, Agreements, and Collaborations
8.4. Vendor Competitiveness Matrix
9. COMPANY PROFILES
9.1. LG Display Co., Ltd
9.2. Samsung Electronics Co. Ltd.
9.3. Tianma Microelectronics Co., Ltd.
9.4. BOE Technology Group Co., Ltd.
9.5. Sharp Corporation
9.6. AU Optronics Corp.
9.7. JOLED Inc.
9.8. Shanghai Top Display Optoelectronics Technology Co., Ltd
9.9. Japan Display Inc.
9.10. Royole Corporation
9.11. Visionox Company
LG Display Co., Ltd
Samsung Electronics Co. Ltd.
Tianma Microelectronics Co., Ltd.
BOE Technology Group Co., Ltd.
Shanghai Top Display Optoelectronics Technology Co., Ltd
Japan Display Inc.
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