Global Home Beer Brewing Kits Market Size, Share, Opportunities, And Trends By Product Type (Mini Brewer, Full-size Brewer), By Distribution Channel (Offline Channel, Online Channel), And By Geography - Forecasts From 2024 To 2029

The Home beer brewing kit market is expected to grow at a steady pace during the forecasted period of 2024-2029. 

Beer is a type of alcoholic beverage that is produced by extracting raw materials with water, boiling and fermenting. The most common ingredients used for the production of beer are malt (kiln-dried barley), hops and yeast. Beer comes in two types, which include Lager and Ale, and the difference between the two is the fermentation process. Lager is fermented slower and at a lower temperature and takes a couple of months, whereas Ale is fermented faster and in warmer temperatures and takes only a few days. Due to this, the taste and structure of both the types of beers are different, with lager being known for their smooth clean taste and ale being known for having bitterness and sometimes comes as sweet. The market houses many different types of businesses which include pubs, independent breweries and brewhouses. As technology advanced throughout history, the creation of beer became easier, with some companies having created innovative solutions and offering subscription boxes, craft beer tasting kits, the introduction of brewing machinery and home beer brewing machines. Home beer brewing machines are small machines that can be used for the production of beer with the individual's style of beer in mind. Home beer brewing machines help consumers to make their flavour and style in the comfort of their own homes.

Introduction:

One of the major drivers of the market growth is the increasing popularity of craft beer and the increase in production and consumption of beer worldwide. The total alcohol consumption globally amounted to 446 billion litres. Beer is one of the most consumed alcoholic beverages worldwide, with a total of 369.76 billion litres being consumed every year.  Craft beers are beers created by small breweries with their flavour and style added to the beer. Since the popularity of craft beer is deeply rooted in the U.S., the increase in consumer preference for these home beer brewing kits will grow at a steady pace. The market is divided by type, distribution channel and geography, where the type of home beer brewing machines depends on the region’s demand for craft beer/ specialized beer flavours.

Market Drivers:

• Increasing popularity of Craft beer: Beer comes in many forms, which include light, super premium and premium, craft, popular, flavoured malt beverage, ice, and malt liquor. As per Alcohol.org, Americans have consumed around 1.2 billion cases of beer, with 310 million being craft beer cases. Craft beer is a beer produced by small breweries with their own special and unique flavour created by the brewery. Craft beers are of many types and are influenced by the region’s consumer preferences. A few examples of popular craft beers are American Pale Ale, Kolsch & Blonde, Belgium Pale Ale, Saison & Farmhouse, Porter & Stouts, Hefeweizen, Brown Ale, Amber Ale and many others. These types of craft beer are popular due to their unique taste and flavour that is associated with the culture of the region.  As craft beer enthusiasts are expected to increase along with the total consumption of beer worldwide, customers would start to gain interest in producing their brew of beer. All of this can impact the growth of the home beer brewing kits market significantly.

Key Players:

• LG ELECTRONICS: A South Korean multinational company that is known for its wide variety of high-quality electronic products, which include the LG HomeBrew for brewing beer at home. LG HomeBrew is similar to that of a capsule coffee machine, where consumers can try various hops and different combinations to create their signature beer blends.
• PICOBREW: An electronic brewing machine manufacturing company that is known to be the first manufacturer of automatic all-grain homebrewing appliances.
• NORTHERN BREWER: A brewing machine manufacturer that is known for its wide variety of brewing supplies, including ingredients, accessories and equipment.

Regional Analysis:

North America is expected to witness steady growth in the home beer brewing kit market. The reasons behind the growth in the market are due to the strong presence of craft beer culture and also being one of the largest producers and consumers of beer worldwide. As per the Brewer Association and Alcohol.org information, the United States witnessed an increase of 1,000 new breweries in 2019 and increased to 13.2% of the total beer production in 2022. The top states from which beer was produced were Pennsylvania, and California, producing over 3 million barrels of craft beer annually. With companies like Anheuser-Busch, MillerCoors, and Constellation Brands being the leading producers of beer in the market, the North American region is expected to hold the leading position during the forecasted years. As the growth of craft beer increases, consumers will want to experience making beer with their unique flavours in the comfort of their homes. This will provide a significant boost to the growth of the home beer brew kit market.

Market Developments:

• April 2023: Grainfather, a home brewing machines manufacturer, released the newer version of their award-winning home brewing machine known as Grainfather G30.  The Grainfather G30v3 was an award-winning homebrewing system that is designated to make up to 40 pints of high-quality beer from one brew. They also provide an app integration with innovative features and intuitive design, which will provide beginners with instructions and help beginners and experienced brewers learn the art of brewing beer.

Segmentation:

• By Product Type:
  • Mini brewer
  • Full-size brewer
• By Distribution Channel:
  • Offline Channel
  • Online Channel
• By Geography:
  • North America
    • United States
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Others
  • Europe
    • United Kingdom
    • Germany
    • France
    • Spain
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • UAE
    • Israel
    • Others
  • Asia Pacific
    • Japan
    • China
    • India
    • South Korea
    • Indonesia
    • Thailand
    • Others