The Home beer brewing kit market is expected to grow at a steady pace during the forecasted period.
Beer is a type of alcoholic beverage that is produced by extracting raw materials with water, boiling and fermenting. The most common ingredients used for the production of beer are malt (kiln-dried barley), hops and yeast. Beer comes in two types, which include Lager and Ale, and the difference between the two is the fermentation process. Lager is fermented slower and at a lower temperature and takes a couple of months, whereas Ale is fermented faster and in warmer temperatures and takes only a few days. Due to this, the taste and structure of both the types of beers are different, with lager being known for their smooth clean taste and ale being known for having bitterness and sometimes comes as sweet.
The market houses many different types of businesses which include pubs, independent breweries and brewhouses. As technology advanced throughout history, the creation of beer became easier, with some companies having created innovative solutions and offering subscription boxes, craft beer tasting kits, the introduction of brewing machinery and home beer brewing machines. Home beer brewing machines are small machines that can be used for the production of beer with the individual's style of beer in mind. Home beer brewing machines help consumers to make their flavour and style in the comfort of their own homes.
Introduction:
One of the major drivers of the market growth is the increasing popularity of craft beer and the increase in production and consumption of beer worldwide. The total alcohol consumption globally amounted to 446 billion litres. Beer is one of the most consumed alcoholic beverages worldwide, with a total of 369.76 billion litres being consumed every year.
Craft beers are beers created by small breweries with their flavour and style added to the beer. Since the popularity of craft beer is deeply rooted in the U.S., the increase in consumer preference for these home beer brewing kits will grow at a steady pace. The market is divided by type, distribution channel and geography, where the type of home beer brewing machines depends on the region’s demand for craft beer/ specialized beer flavours.
Market Drivers:
Key Players:
Regional Analysis:
North America is expected to witness steady growth in the home beer brewing kit market. The reasons behind the growth in the market are due to the strong presence of craft beer culture and also being one of the largest producers and consumers of beer worldwide. As per the Brewer Association and Alcohol.org information, the United States witnessed an increase of 1,000 new breweries in 2019 and increased to 13.2% of the total beer production in 2022. The top states from which beer was produced were Pennsylvania, and California, producing over 3 million barrels of craft beer annually. With companies like Anheuser-Busch, MillerCoors, and Constellation Brands being the leading producers of beer in the market, the North American region is expected to hold the leading position during the forecasted years. As the growth of craft beer increases, consumers will want to experience making beer with their unique flavours in the comfort of their homes. This will provide a significant boost to the growth of the home beer brew kit market.
Market Developments:
Segmentation: