Global Honey Wine Market Size, Share, Opportunities, And Trends By Product Type (Traditional Mead, Melomel), By Packaging Type (Bottled Mead, Canned Mead), By Distribution Channel (Retail Stores, Bars And Restaurants), And By Geography - Forecasts From 2024 To 2029

The honey wine market is projected to show steady growth during the forecast period.

Wine is an alcoholic beverage that is the fermented juice of a fruit. Wine is commonly made from ripe and fresh grapes, where the sugars in the grape juice are converted into alcohol during the fermentation process.  Wine has been a major beverage ever since ancient history, when the Egyptians, the Greeks and the Romans used wine as a medicine for curing the body and soul of all troubles. As per the historical records, the use of wine for medicinal purposes ages to 2000 years. Wine consists of a wide variety of types which are differentiated based on the occasion and applications, but the commonly known types of wines are:

Red Wine, is made from black-skinned grapes that have a colourless juice. It is well-known for its taste, which varies from the ageing process and the grape variety used. Red wines have different fruit flavour varieties as well, which include red fruits like strawberries, black fruits like blackcurrant, and blue fruits like blueberries.

White Wine, which is made from green-skinned grapes. The taste of white wine is varied, ranging from dry to sweet, which is due to the level of ripeness of the grapes that are harvested.

Introduction:

Honey Wine, also known as mead or honey mead, is a completely different type of wine due to its properties and process of creation. Mead is made with honey, water, and yeast, which doesn’t use fruits like that of regular wine and is used to speed up the fermentation process. Although mead is similar to that of beer, wine, or cider, mead occupies a different beverage category due to its primary source of sugar being honey.  The honey wine market is expected to grow at a significant rate due to factors such as rising disposable income and urbanization, and the health benefits that mead consumption provides.

Market Drivers:

• Health benefits: Honey in itself is an excellent source of protein and medicine. Honey is a naturally produced extract that is produced by honey bees.  Honey is known to have several health benefits and has been proven to reduce the risk of several diseases, which include:
  • Cardiovascular disease: Honey consists of antioxidants, that have been proven to reduce the risk of heart disease.
  • Gastrointestinal disease: Honey has properties that help in relieving gastrointestinal conditions, which include diarrhoea associated with gastroenteritis, and has been also used as a part of oral rehydration therapy.
  • Wound Care: Medicinal-grade honey has been widely used for the promotion of wound healing on the body, commonly burn wounds.

Since Honey and water are the main ingredients used in the fermentation of Honey wine, the benefits of honey are expected to contribute to the boost in the consumption of mead as well, which will provide the necessary boost to the honey wine market growth.

• Increasing disposable income and urbanization: One of the major reasons for the change in customer preferences is the rise in disposable income and urbanization. As an individual’s income increases, the preference for different flavours and better quality increases, which gives rise to the consumption of niche and premium beverages like mead. As per the World Bank, the current global population has reached over 50% of urbanization and is expected to increase by 1.5 times to 6 billion people by 2045. One of the factors that affect the growth rate of urbanization is the increase in income. As urbanization increases, the demand for premium beverages like mead is also bound to increase. This growth will contribute to the honey wine market growth during the forecasted period of 2024-2029.

Key Players:

• Schramm’s Meadery: A well-known meadery company that offers a wide range of craft mead and beverages that are made with the best ingredients and unmatched recipes and also focuses on the uncompromising commitment to quality. They also provide support to local beekeepers and suppliers to increase sustainability and exposure.
• Etowah Meadery: A well-known meadery that provides “wine” with a unique sense of taste and quality. Their meads are produced using the finest of honey, fruits and spices and are enjoyed by many enlightened consumers through time.

Regional Analysis:

Europe is expected to witness significant growth in the honey wine market during the forecasted period of 2024-2029. The factors that affect the honey wine market growth are the historical significance of mead in Europe and the focus on the quality of wines and aromatised wines. During ancient times, mead was a popular choice of beverage due to the difficulty of being able to grow grapes for traditional grape wine. Mead was a part of rituals conducted by the Anglo-Saxons, Vikings and Celts because mead was believed to contain magical healing powers and was even capable of increasing fertility. Due to the long history of mead in Europe, the region will be expected to have significant growth in the present as well. Another factor in the market growth is the focus on quality with regulations like Geographical Indication protection. The quality of wine and aromatised wine will provide the necessary contribution in increasing the varieties and quality of honey wine, which will further propel the honey wine market growth in the forecasted period.

Market Developments:

• September 2021: Hill Zill Wines, known for their premium alcoholic beverage known as Fruzzante, announced the launch of their premium honey mead brand, dubbed Arka. Arka was inspired by the wildflower honey found in forests along the Sahyadri ranges since it characterized the playful tones of honey, hints of citrus and floral notes. This mead is deemed to be a perfect dessert for special occasions and boasts its superior quality and taste.

Segmentation:

• By Product Type:
  • Traditional Mead
  • Melomel
• By Packaging Type:
  • Bottled Mead
  • Canned Mead
• By Distribution Channel:
  • Retail Stores
  • Bars and Restaurants
• By Geography:
  • North America
    • United States
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Others
  • Europe
    • United Kingdom
    • Germany
    • France
    • Spain
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • UAE
    • Israel
    • Others
  • Asia Pacific
    • Japan
    • China
    • India
    • South Korea
    • Indonesia
    • Thailand
    • Others