Global Rum And Cachaça Market - Strategic Insights and Forecasts (2025-2030)

Rum And Cachaça Market Size:

The global rum and cachaca market is projected to grow at a CAGR of 5.55% reaching a market size of to US$50,288.465 million by 2030 from US$ 38,380.237 million in 2025. 

Rum and cachaca are a type of alcoholic beverages, which are produced by refining and fermenting cane juice. The major difference between rum and cachaca is that the rum is produced by refining and boiling the cane juice, whereas the cachaca is produced by fermenting and distilling sugarcane juice. The increasing consumption of alcoholic beverages in the global market is among the key factors propelling the growth of the global rum and cachaca market during the forecasted timeline. Penn State University in its report, stated that in the USA, about 63% of the total population above the age of 18 years consume alcoholic beverages, between 2021 and 2022. Similarly, Drinkaware, in its report stated that in England, about 48% of the population above the age of 16 years drinks alcohol, at least a day in a week.

The growing demand for the food service sector, especially for restaurants, bars, and cafes, across the globe is among the major factors propelling the growth of the rum and cachaca market. The increasing global consumption of alcoholic beverages is also expected to boost the market during the forecasted timeline.

Rum and Cachaça Market Growth Drivers:

• Increasing global output of the food service sector is anticipated to surge the global rum, and cachaca market

The major factor propelling the global demand for the rum and cachaca market during the forecasted timeline is the increasing demand for the food service sector across the globe. The food service sector includes various types of businesses, like cafes, restaurants, and hotels, that serve food and beverages to consumers. The global food service sector witnessed significant growth, majorly with the rising global disposable income, and increasing global tourism.

The India Brand Equity Foundation of India, in its report, stated that the food service sector in the nation is expected to grow at 8.1% between 2024 and 2028. The agency further stated that in 2024, the sector was recorded at US$ 68.31 billion, which contributed to about 1.9% of the nation's GDP. Similarly, the US Department of Agriculture, in its report stated that the food service sector in the USA witnessed a significant increase. The food service sector in the nation contributed about US$1.5 trillion in 2023, with full-service establishment accounting for US$513.3 billion and limited-service accounting for US$521.0 billion.

• Growth of the beverage sector is likely to propel the market growth 

The demand for rum and cachaça in the beverage sector has increased in recent years as a result of changing customer preferences, cultural influences, and the adaptability of these spirits. Further, this spirit can line the pockets from deep historical and flavor palettes, as it could appeal to everyone including someone watching out for money to the fan of an expensive aged type. The same applies to cachaça, popularly dubbed "Brazilian rum", in its own right becoming internationally popular- at least because of it being intermingled with legendary cocktails like the Caipirinha- to have been definitively established as a typical exotic and lively national drinking experience.

Further, craft and artisanal spirits have also boosted this demand. Consumers are becoming increasingly ready to pay more for a craft spirit that they find exceptional, unique, and different in origin and flavor such as premium rum and cachaça. Moreover, the boom in cocktail culture has stimulated everyone's curiosity about mixology, and the rich characteristics of these spirits are almost calling out to all bartender types to develop creative and exciting drinks. This encouraged sharing, facilitated by social media and virtual tutorials, creates access to increased demand for creating cocktails at home. The sector has also enjoyed the benefit of healthy consumption and environmentally friendly consumption habits. Most producers have shifted to developing organic and sustainable processes to align themselves with today's consumers, while rum and cachaça can be consumed in low-sugar and low-calorie cocktails with a growing interest in healthier alcoholic beverages. Additionally, the sector has seen various creative product introductions aiming at rejuvenating customer interest.

For instance, Warner Bros. launched in October 2024 "Trash & Treasure," a sustainable alcohol brand built out of recovered products from local food suppliers. The initial offering includes Tropical Rum and Citrus Vodka, with the further addition of Banana Rum exemplifying dedication towards sustainability and innovation in the spirits business. Moreover, the Rolling Stones unveiled in November 2023 the luxury Caribbean rum, "Crossfire Hurricane," co-produced with Universal Music Group and Socio Ventures. This wonder of a mixture comprises a fine blending of rums aged in select oak barrels, tasting of caramelized bananas and tropical fruits. 

In addition, in August 2023, Novo Fogo, a Brazilian cachaça firm, made another announcement: it brought out "Drinkee," a passion fruit cachaça created with Grammy-nominated duo SOFI TUKKER. This spirit embodies Brazil in terms of fresh tropical flavors and thus fits into growing consumer interest in unique and fruit-infused spirits.

Rum and Cachaça Market Geographical Outlook:

• The North America region is expected to witness significant growth in the global rum and cachaça market.

Demand for rum and cachaça is mainly fueled in the United States because of changing consumer preferences and the enthusiasm for spirits giving distinctive cultural and sensory experiences. These drinks, strongly rooted in Caribbean and South American traditions, have been associated with more diversified and high-quality spirits, owing to their increasing acceptance by consumers. 

The rise of the original craft cocktail movement that prides itself in using eclectic and quality ingredients has considerably boosted the demand for rum and cachaça as they form the essential ingredients of several traditional and contemporary cocktails. There is also an increase in consumption due to the premiumization of the alcoholic beverage sector, where consumers are now looking for more upper-end and artisanal products.

Tropical cocktails using rum and cachaça will most likely see a boost in consumption due to rising demand of experience in the United States. Moreover, marketing campaigns developed by large producers to popularize these spirits as versatile, and sophisticated have, however, built brands among youth and mixology enthusiasts. These nurture the base for the United States market and investment for even greater growth over the forecast years.

Further, the ready-to-drink (RTD) expansion continues. Spirit-based RTDs, i.e., rum-based drinks, occupy 16% of the US RTD market and grew by 11% from January to July in 2024 over the previous year. Such progression indicates that rum could definitely benefit from the convenience and flavor preference that retains the RTDs market. Additionally, the growing consumer interest in exotic and culturally diverse spirits; and the growing popularity of rum and cachaça cocktails. Companies are developing product innovation and marketing strategies in response to these emerging trends in an effort to energize the market.

Rum and Cachaça Market Key Developments:

• In September 2024, Bacardi teams up with The Coca-Cola Company: This collaboration was to launch ready-to-drink (RTD) cocktail-a combination of BACARDÍ rum and Coca-Cola. Select European countries along with Mexico will initially see the launches in 2025, creating a strategic access to the surging RTD market. From a portfolio-boosting perspective alone, this association will benefit the company, also leveraging Coca-Cola's extensive, far-reaching global distribution network through which the consumer can reach such a vast number of legal-age purchasers who enjoy hassle-free cocktail-making.
• In September 2024, Amrut Distilleries, an Indian alcoholic beverage leader, announced the launch of jagger-distilled rum in the Indian market.
• In April 2024, Radico Khaitan, an Indian alcoholic beverage manufacturer, announced the launch of Kohinoor Reserve Indian Dark Rum, in the Indian market. 

List of Top Rum And Cachaça Companies:

• BACARDI
• Santa Teresa 1796
• Rhum Barbancourt
• Tanduay Distillers, Inc.
• COMPANHIA MÜLLER DE BEBIDAS

Global rum and cachaça market scope:

The global rum and cachaça market is analyzed into the following segments:

• By Product Type
  • White Rum
  • Dark Rum
  • Spiced Rum
  • Flavored Rum
  • Cachaça
• By Application
  • Beverages
  • Food Industry
• By Distribution Channel
  • On-trade (Bars and Restaurants)
  • Off-Trade (Retail)
• By Geography
  • North America
    • United States
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Others
  • Europe
    • United Kingdom
    • Germany
    • France
    • Spain
    • Italy
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • UAE
    • Israel 
    • Others 
  • Asia Pacific Region
    • Japan
    • China
    • India 
    • South Korea
    • Indonesia
    • Thailand
    • Taiwan
    • Others

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Navigation

• Rum And Cachaça Market Size:
• Rum And Cachaça Market Key Highlights:
• Rum and Cachaça Market Growth Drivers:
• Rum and Cachaça Market Geographical Outlook:
• Rum and Cachaça Market Key Developments:
• List of Top Rum And Cachaça Companies:
• Global rum and cachaça market scope:
• Our Best-Performing Industry Reports

Page last updated on: September 15, 2025