Pet Herbal Supplements Market Size, Share, Opportunities, And Trends By Product Type (Omega 3 Fatty Acids, Probiotics & Prebiotics, Multivitamins & Minerals, CBD, Proteins & Peptides, Others), By Application (Digestive Support, Immunity Support, Kidney Health, Liver Health, Others), By Animal Type (Dogs, Cats, Horses, Others), By Dosage Form (Tablets & Capsules, Gummies & Chewable, Powders, Liquids, Others), By Distribution Channel (Online, Offline), And By Geography - Forecasts From 2024 To 2029

  • Published : Jan 2024
  • Report Code : KSI061616508
  • Pages : 148

The pet herbal supplements market is anticipated to grow at a steady pace during the forecast period.

Pet owners looking for alternative therapies to improve their animals' well-being are increasingly turning to herbal supplements. Common herbal remedies include turmeric, which has anti-inflammatory qualities, chamomile, which is prized for its relaxing effects, and milk thistle, which is known for its liver-protective qualities. Herbs such as valerian, echinacea, aloe vera, ginger, nettle, licorice root, and dandelion have been shown to provide a range of health benefits, including immune system support and anxiety reduction.

Growth drivers for the pet herbal supplements market

The market for herbal supplements for pets is expanding due to an increase in pet ownership and a greater consciousness of the health and well-being of pets. Herbal supplements for dogs have grown in popularity as more people adopt a preference for natural and organic items. These supplements are thought to be safer than regular pharmaceuticals. Pet owners are adding herbal supplements to their pets' meals to address or prevent common health conditions, which is driving the industry even further towards preventative healthcare. This trend is indicative of a changing consumer attitude that looks for all-natural, holistic solutions to improve the well-being of their animal companions.

Growth in pet ownership

Pet ownership growth is especially noticeable in nations where the middle class is expanding, which is also influencing views and the formation of a new pet culture centered upon the growing humanization of pets which in turn fuels the herbal supplements market. The decreasing birth rate is another element that leads to an increase. Furthermore, according to HealthforAnimals report pet ownership rose by 113% between 2014 and 2019.  By the year 2024, the report predicts China will possess the greatest number of pets. In other parts of Asia, like South Korea, pet ownership increased from 5 million to 7.5 million.

Increasing investment in pet healthcare

Pet owners are investing in their animals' health since the pet industry is seen to be growing rapidly. According to the Global Animal Health Association, consumers spend a projected $123.6 billion on pets and pet-related goods in the United States alone in 2021. Furthermore, in 2021, Australians spent AUS$ 20.5 billion on dogs and cats, with the majority of the money going into pet food, veterinarian care, and healthcare goods. Along with the overall sector, veterinary care spending is also increasing. In the UK, yearly spending on veterinarian and other pet care increased by 54% in just five years, from £2.6 billion in 2015 to £4 billion in 2020. This is anticipated to positively impact the pet herbal supplements industry.

E-commerce growth

The expansion of e-commerce improves accessibility by making it simple for pet owners to research, evaluate, and buy a wide variety of herbal supplements for their animals online. The online platform offers instructional materials that promote wise choices and raise knowledge of the advantages of herbal supplements for animals. The herbal supplements market for pets is growing and becoming more competitive due to the ease of purchasing online. For instance, The India Brand Equity Foundation projects that, mostly as a result of the nation's high e-commerce and tech adoption, India's consumer digital economy will grow from US$ 537.5 billion in 2020 to US$ 1 trillion by 2030.

Rising research and development

Growing research and development in the market for herbal supplements for pets results in the creation of fresh, enhanced formulations, broadening the selection of efficient, focused remedies for a variety of pet health issues. As pet owners become more aware of and confident in the advantages of herbal supplements, the market grows as a result of scientific confirmation of the herbal constituents. Ongoing research draws in more clients by strengthening the legitimacy of the sector and bolstering the idea that pet herbal supplements are essential parts of pet healthcare.

Pet probiotics and prebiotics are anticipated to be the fastest-growing segment

Realizing the importance of digestive health, pet owners are using probiotics and prebiotics to help maintain healthy gut microbiota, which is essential for the immune system and general health which is fueling the pet herbal supplements market. Pet owners' desire to give their animals preventative and therapeutic care is driving the rising demand for these supplements as a result of the trend toward humanizing pets. In addition, in April 2022, a microbiome innovation company called BiomEdit was established by Elanco Animal Health Incorporated, a top global provider of animal health care, and Ginkgo Bioworks, the leading horizontal platform for cell programming in the industry. BiomEdit finds, develops, and markets novel probiotics, bioactive compounds, engineered microbial medicines, and microbial monitoring services for animal health.

Prominent market growth is anticipated in the North American region

The pet herbal supplements market in North America is expanding rapidly, propelled by the region's increasing emphasis on pet wellness and the humanization of animals. Pet owners are increasingly turning to natural and herbal supplements to maintain their pets' health as a result of a greater understanding of preventative and holistic pet care. The demand for herbal supplements has increased due to the growing tendency of people to view their dogs as essential family members, which is consistent with a larger societal movement towards natural and alternative health remedies. Owing to this, the market for pet herbal supplements in North America is still growing as customers look for goods that suit their tastes for healthy, all-natural approaches to pet nutrition and well-being.

Pet Herbal Supplements Product

Pet Ashwagandha by Ruved, Pet Ashwagandha, is well known for its adaptogenic qualities, which enhance a pet's capacity to adjust to stress. When taken consistently over time, ashwagandha, commonly referred to as Indian ginseng, is one of the most highly valued anti-aging nutrients in Ayurveda, providing resilience and enhancing strength, energy, and well-being. Furthermore, to guarantee optimal efficacy and retain the entire range of alkaloids, pet ashwagandha is extracted meticulously.

Pet AP-Guard by Ayush Herbs, a potent herbal supplement called AP-Guard can help maintain and support a pet's digestive health. This mixture of herbs, which has been used for millennia in Ayurveda, includes magnesium as well as other ingredients that help clear the colon of dangerous organisms.

Market Key Developments

  • In October 2023, leading pet supplement manufacturer Native Pet announced the launch of The Daily, its most potent and cutting-edge offering. Launching The Daily lives up to The Native Pet Pact, shows the brand's unrelenting dedication to improving the health of dogs, which is also influencing its industrial growth.
  • In August 2023, Pet Honesty® celebrated its fifth anniversary by launching its highly regarded and veterinarian-recommended pet health supplements at PetSmart. Pet Honesty is a leader in the rapidly expanding natural pet health supplement market, and its products are currently available at the top three pet retail locations in the US, along with Petco and Pet Supplies Plus.


  • By Product Type
    • Omega 3 Fatty Acids
    • Probiotics & Prebiotics
    • Multivitamins & Minerals
    • CBD
    • Proteins & Peptides
    • Others
  • By Application
    • Digestive Support
    • Immunity Support
    • Kidney Health
    • Liver Health
    • Others
  • By Animal Type
    • Dogs
    • Cats
    • Horses
    • Others
  • By Dosage Form
    • Tablets & Capsules
    • Gummies & Chewable
    • Powders
    • Liquids
    • Others
  • By Distribution Channel
    • Online
    • Offline
  • By Geography
    • North America
      • United States
      • Canada
      • Mexico
    • South America
      • Brazil
      • Argentina
      • Others
    • Europe
      • United Kingdom
      • Germany
      • France
      • Spain
      • Others
    • Middle East and Africa
      • Saudi Arabia
      • UAE
      • Israel
      • Others
    • Asia Pacific
      • Japan
      • China
      • India
      • South Korea
      • Indonesia
      • Thailand


1.1. Market Overview

1.2. Market Definition

1.3. Scope of the Study

1.4. Market Segmentation

1.5. Currency

1.6. Assumptions

1.7. Base, and Forecast Years Timeline


2.1. Research Data

2.2. Assumptions


3.1. Research Highlights


4.1. Market Drivers

4.2. Market Restraints

4.3. Porter’s Five Force Analysis

4.3.1. Bargaining Power of Suppliers

4.3.2. Bargaining Power of Buyers

4.3.3. Threat of New Entrants

4.3.4. Threat of Substitutes

4.3.5. Competitive Rivalry in the Industry

4.4. Industry Value Chain Analysis


5.1. Introduction

5.2. Omega 3 Fatty Acids

5.3. Probiotics & Prebiotics

5.4. Multivitamins & Minerals

5.5. CBD

5.6. Proteins & Peptides

5.7. Others


6.1. Introduction

6.2. Digestive Support

6.3. Immunity Support

6.4. Kidney Health

6.5. Liver Health

6.6. Others


7.1. Introduction

7.2. Dogs 

7.3. Cats

7.4. Horses

7.5. Others


8.1. Introduction

8.2. Tablets & Capsules

8.3. Gummies & Chewable

8.4. Powders

8.5. Liquids

8.6. Others


9.1. Introduction

9.2. Online

9.3. Offline


10.1. Introduction

10.2. North America

10.2.1. United States

10.2.2. Canada

10.2.3. Mexico

10.3. South America

10.3.1. Brazil

10.3.2. Argentina

10.3.3. Others

10.4. Europe

10.4.1. United Kingdom

10.4.2. Germany

10.4.3. France

10.4.4. Spain

10.4.5. Others

10.5. The Middle East and Africa

10.5.1. Saudi Arabia

10.5.2. UAE

10.5.3. Israel

10.5.4. Others

10.6. Asia Pacific

10.6.1. Japan

10.6.2. China

10.6.3. India

10.6.4. South Korea

10.6.5. Indonesia

10.6.6. Thailand


11.1. Major Players and Strategy Analysis

11.2. Market Share Analysis

11.3. Mergers, Acquisitions, Agreements, and Collaborations


12.1. Natural Remedies

12.2. Vedall Pharma

12.3. Bactolac Pharmaceutical

12.4. Amorvet

12.5. SMP Nutra

12.6. Makers Nutrition

12.7. Arogya Paws

12.8. Fera Pet Organics

12.9. NaturVet

12.10. DSM

Natural Remedies

Vedall Pharma

Bactolac Pharmaceutical


SMP Nutra

Makers Nutrition

Arogya Paws

Fera Pet Organics