Global Wellness Tourism Market Size, Share, Opportunities, COVID 19 Impact, And Trends By Type Of Traveler (Primary Wellness Traveler, Secondary Wellness Traveler), By Location (Domestic, International), By Service (Lodging, In-Country Transport, Food & Beverage, Shopping, Others), By Mode Of Booking (Online, Offline), And By Geography - Forecasts From 2023 To 2028

  • Published : Oct 2023
  • Report Code : KSI061613763
  • Pages : 135

The global wellness tourism market is projected to grow at a CAGR of 11.67% over the forecast period, increasing from US$368.179 billion in 2021 to reach a total market size of US$797.376 billion by 2028.

The increasing inclination of tourists toward travelling and exploring new cultures and learning about their nature is providing an edge for market growth in the projected period. Additionally, the rising need to travel to maintain a healthy lifestyle, prevent diseases, reduce stress, and enhance a healthy lifestyle is propelling the market growth for wellness tourism. Additionally, the increasing per capita spending on travelling and the rising socio-economic condition of people in developing countries coupled with the growing influence of social media is pushing the market to an upward rising curve.

Increasing Investments

Increasing investment in the market by companies is one of the reasons for market growth. For instance, In April 2021, Atmantan Wellness Centre which offers wellness tourism launched Atmantan Naturals, its is a new wellness technology platform that uses telehealth portal technology. The wellness centers have natural herbal supplements that have remarkable effectiveness and provide disease-reversal therapies. The increase in such facilities in the market is expected to increase in the coming year and in turn, increase the market for wellness tourism.  

Increasing Interest of Younger Professionals

The increase in the labor force and the need to de-stress from working daily coupled with more money to spend on wellness-related activities and more options to explore. Moreover, the ease of booking such programs with one click is also increasing people’s interest in this market. According to the Bureau of Immigration, the Foreign Tourist Arrivals (FTAs) for 2022 were 6.19 million people compared to 1.52 million people for the same period in 2021.  Budget-conscious tourists and middle and low-income workers have a choice to travel domestically and experience these activities. Many multinational corporations encourage their employees to use their vacation time and make use of that time to travel and explore new places. Hence these factors influence the market growth in the projected periods. As the working population increases in any country people willing to invest in their wellness are anticipated to increase.

North America is Expected to Grow Significantly

Favorable efforts and investments to improve wellness tourism are expected to boost market growth. The rising tourism in the United States including both domestic and international tourists is one of the driving factors of the wellness tourism market in the country in the projected timeline. In addition, the high wellness tourism expenditure by volunteers in the United States is also expected to enhance the overall market lucrativeness. As per the release by the National Travel and Tourism Office, International Trade Administration (ITA), the number of tourists travelling to the United States in 2022 amounted to 50.9 million which was reported to be a strong jump of 128.3% as compared to the inbound arrivals in the USA for 2021 which was reported to be 22.3 million tourists. The rise in the number of tourists is directly projected to affect the market for wellness tourism, thereby offering market players an added edge to thrive in the market in the next few years.

Major Market Players

  • Four Seasons Hotels Limited has systematically positioned itself as a major participant in the wellness tourism market. Luxurious spas, exercise facilities, and wellness studios have been employed by Four Seasons to provide an environment where visitors can revitalize their mental and physical well-being. These facilities frequently have experienced practitioners working there, assuring excellent wellness experiences. Additionally, Four Seasons has embraced the development of health programs and getaways. They provide specialized packages in partnership with wellness professionals to cater to visitors looking for life-changing encounters. These can include everything from private wellness consultations to retreats for yoga and meditation.

Global Wellness Tourism Market Scope:


Report Metric Details
Market Size Value in 2021 US$368.179 billion
Market Size Value in 2028 US$797.376 billion
Growth Rate CAGR of 11.67% from 2021 to 2028
Base Year 2021
Forecast Period 2023 – 2028
Forecast Unit (Value) USD Billion
Segments Covered Type of Traveller, Location, Service, Mode of Booking, and Geography
Regions Covered North America, South America, Europe, Middle East and Africa, Asia Pacific
Companies Covered Four Seasons Hotels Limited, Canyon Ranch, Rancho La Puerta Inc., Accor, Hyatt Corporation, Red Carnation Hotels, InterContinental Hotels Group PLC, Hilton, Omni Hotels & Resorts, Marriott International, Inc.
Customization Scope Free report customization with purchase



  • By Type of Traveller
    • Primary Wellness Traveler
    • Secondary Wellness Traveler
  • By Location
    • Domestic
    • International
  • By Service
    • Lodging
    • In-Country Transport
    • Food and Beverages
    • Shopping
    • Others
  • By Mode of Booking
    • Online
    • Offline
  • By Geography
    • North America
      • By Type of Traveller
      • By Location
      • By Service
      • By Mode of Booking
      • By Country
        • United States
        • Canada
        • Mexico
    • South America
      • By Type of Traveller
      • By Location
      • By Service
      • By Mode of Booking
      • By Country
        • Brazil
        • Argentina
        • Others
    • Europe
      • By Type of Traveller
      • By Location
      • By Service
      • By Mode of Booking
      • By Country
        • UK
        • Germany
        • France
        • Spain
        • Italy
        • Others
    • Middle East and Africa
      • By Type of Traveller
      • By Location
      • By Service
      • By Mode of Booking
      • By Country
        • Saudi Arabia
        • UAE
        • Israel
        • Others
    • Asia Pacific
      • By Type of Traveller
      • By Location
      • By Service
      • By Mode of Booking
      • By Country
        • China
        • Japan
        • India
        • South Korea
        • Taiwan
        • Thailand
        • Indonesia
        • Others

Frequently Asked Questions (FAQs)

The wellness tourism market is projected to grow at a CAGR of 11.67% during the forecast period.
The global wellness tourism market is projected to reach a market size of US$797.376 billion by 2028.
Wellness Tourism Market was valued at US$368.179 billion in 2021.
The wellness tourism market growth has been driven by the rising middle-class population and the consumer’s desire to adopt a wellness lifestyle.
North America holds a significant share of the wellness tourism market on account of high disposable incomes and living standards, which support the high demand for wellness services in the region.


1.1. Market Overview

1.2. Market Definition

1.3. Scope of the Study

1.4. Market Segmentation

1.5. Currency

1.6. Assumptions

1.7. Base, and Forecast Years Timeline


2.1. Research Design

2.2. Research Data

2.3. Validation


3.1. Key Findings


4.1. Market Drivers

4.2. Market Restraints

4.3. Porter’s Five Forces Analysis

4.3.1. Bargaining Power of Suppliers

4.3.2. Bargaining Power of Buyers

4.3.3. Threat of New Entrants

4.3.4. Threat of Substitutes

4.3.5. Competitive Rivalry in the Industry

4.4. Industry Value Chain Analysis


5.1. Introduction

5.2. Primary Wellness Traveler

5.3. Secondary Wellness Traveler


6.1. Introduction

6.2. Domestic

6.3. International


7.1. Introduction 

7.2. Lodging

7.3. In-Country Transport

7.4. Food and Beverages

7.5. Shopping

7.6. Others 


8.1. Introduction

8.2. Online

8.3. Offline


9.1. Introduction

9.2. North America

9.2.1. By Type of Traveller

9.2.2. By Location

9.2.3. By Service

9.2.4. By Mode of Booking

9.2.5. By Country United States Canada Mexico

9.3. South America

9.3.1. By Type of Traveller

9.3.2. By Location

9.3.3. By Service

9.3.4. By Mode of Booking

9.3.5. By Country Brazil Argentina Others

9.4. Europe

9.4.1. By Type of Traveller

9.4.2. By Location

9.4.3. By Service

9.4.4. By Mode of Booking

9.4.5. By Country UK Germany France Spain Italy Others

9.5. Middle East and Africa

9.5.1. By Type of Traveller

9.5.2. By Location

9.5.3. By Service

9.5.4. By Mode of Booking

9.5.5. By Country Saudi Arabia UAE Israel Others

9.6. Asia Pacific

9.6.1. By Type of Traveller

9.6.2. By Location

9.6.3. By Service

9.6.4. By Mode of Booking

9.6.5. By Country China Japan India South Korea Taiwan Thailand Indonesia Others


10.1. Major Players and Strategy Analysis

10.2. Emerging Players and Market Lucrative

10.3. Mergers, Acquisition, Agreements, and Collaborations

10.4. Vendor Competitiveness Matrix


11.1. Four Seasons Hotels Limited 

11.2. Canyon Ranch

11.3. Rancho La Puerta Inc.

11.4. Accor

11.5. Hyatt Corporation

11.6. Red Carnation Hotels

11.7. InterContinental Hotels Group PLC

11.8. Hilton  

11.9. Omni Hotels & Resorts

11.10. Marriott International, Inc.

Four Seasons Hotels Limited

Canyon Ranch

Rancho La Puerta Inc.


Hyatt Corporation

Red Carnation Hotels

InterContinental Hotels Group PLC


Omni Hotels & Resorts

Marriott International, Inc.