The global wellness tourism market was valued at US$256.227 billion in 2020. Unlike medical tourism, which involves the treatment of already diagnosed conditions, wellness tourism services focus on the prevention of diseases by emphasizing a healthy lifestyle and improved quality of life. The growth of this market has been driven by the rising middle-class population and the consumer’s desire to adopt a wellness lifestyle. The increasing affordability of flights and travel options is also boosting the number of travelers across the globe, which, in turn, is also fuelling the demand for wellness tourism services worldwide.
According to the Global Wellness Institute, international and domestic wellness trips accounted for 17 percent of total tourism expenditures in 2017. Tourists are increasingly opting for spa therapies and other wellness activities while on a trip to foreign lands. Hectic work schedules and sedentary lifestyles have resulted in a decline in physical activities among people, leading to a rise in lifestyle-related problems.
Governments in various countries are also taking the necessary steps and measures to ramp up the overall growth of the travel and tourism industry, which will also fuel the global wellness tourism market’s growth during the next five years. The Japan National Tourism Organization (JNTO), for example, is promoting wellness tourism in lesser-known places like Beppu and Misgui. Players in the global wellness tourism market are employing a variety of growth tactics in order to increase their market share globally, which will drive the market forward till the conclusion of the forecast period.
COVID-19 Impact on Wellness Tourism Market
However, the recent COVID-19 pandemic outbreak has severely impacted the overall travel and tourism industry, which, in turn, has negatively affected the market growth of wellness tourism. The suspension of international and domestic flights, as well as the temporary closure of facilities such as spas and eateries, to combat the spread of this virus, has stifled the expansion of the wellness tourism industry.
The Global Wellness Tourism market has been segmented on the basis of the type of traveller, location, service, and geography. The Global Wellness Tourism market has been segmented by type of traveller into two segments: primary wellness travelers and secondary wellness travellers. By location, the market has been segmented as domestic and international. The Global Wellness Tourism market has also been segmented by services such as lodging, in-country transport, food & beverage, shopping, and others. The market segmentation by mode of booking has been done online and offline.
Secondary wellness travelers account for a substantial market share
By type of traveler, the secondary traveler segment accounted for a significant market share in 2019. A secondary traveler is someone who wants to stay healthy whether on vacation or at work. The primary wellness traveler, on the other hand, is the one whose trip is primarily motivated by wellness purposes. An increasing number of people suffering from anxiety and depression are taking trips specifically for wellness services, including spa treatments and wellness activities.
Asia Pacific to witness the fastest regional market growth
Geographically, the global wellness tourism market has been segmented into North America, South America, Europe, the Middle East, Africa, and the Asia Pacific. The Asia Pacific regional market for wellness tourism is poised to grow at the highest CAGR during the forecast period. The booming travel and tourism industry in countries like India, Thailand, and Malaysia are the major drivers of the wellness tourism market in this region.
The presence of global hotel and resort companies in this region along with the continued expansion of the hospitality industry is also contributing to the market growth of wellness tourism in this region. Rising disposable incomes and shifting preference towards wellness activities in order to relax, especially among millennials, are also fueling the growth of this regional market.
Supportive government policies and measures to attract more and more international tourists will continue to spur the market growth of wellness tourism in Asia Pacific during the forecast period. For example, in 2016, a National Medical & Wellness Tourism Promotion Board was introduced in India to promote tourism focusing on wellbeing. The Malaysian Association of Tour and Travel Agents (MATTA) collaborated with the Association of Malaysian Spas (AMSPA) in June 2019 to create favorable conditions for members to promote wellness tourism in Malaysia.
North America holds a significant market share throughout the forecast period on account of high disposable incomes and living standards, which support the high demand for wellness services in the region. Growing concerns regarding anxiety, depression, and obesity are encouraging North American customers to opt for different wellness services, thus positively impacting the overall regional market growth.
COVID-19 negatively impacted the global wellness tourism market. The prime factor influencing the market was the domestic and international travel ban. Further, an increase in the unemployment rate led to a decrease in consumer spending on recreational activities.
Prominent key players in the Global Wellness Tourism market include Four Seasons Hotels Limited, PRAVASSA, Canyon Ranch, Rancho La Puerta Inc., Accor, Hyatt Corporation, Red Carnation Hotels, InterContinental Hotels Group, and Hilton. These companies hold a noteworthy share of the market on account of their good brand image and product offerings. Major players in the global wellness tourism market have been covered along with their relative competitive positions and strategies. The report also mentions recent deals and investments by different market players over the last two years.
|Market size value in 2020||US$256.227 billion|
|Growth Rate||CAGR of during the forecast period|
|Forecast Unit (Value)||USD Billion|
|Segments covered||Type of Traveler, Location, Service, Mode of Booking, And Geography|
|Regions covered||North America, South America, Europe, Middle East and Africa, Asia Pacific|
|Companies covered||Four Seasons Hotels Limited, PRAVASSA, Canyon Ranch, Rancho La Puerta Inc., Accor, Hyatt Corporation, Red Carnation Hotels, InterContinental Hotels Group, Hilton|
|Customization scope||Free report customization with purchase|
Frequently Asked Questions (FAQs)
Q1. What is the size of the global wellness tourism market?
A1. Global Wellness Tourism market was valued at US$256.227 billion in 2020.
Q2. Who are the major players in the wellness tourism market?
A2. Prominent key market players in the Global Wellness Tourism market include Four Seasons Hotels Limited, PRAVASSA, Canyon Ranch, Rancho La Puerta Inc., Accor, Hyatt Corporation, Red Carnation Hotels, InterContinental Hotels Group, and Hilton.
Q3. How is the global wellness tourism market segmented?
A3. The wellness tourism market has been segmented on the basis of the type of traveler, location, service, and geography.
Q4. What factors are anticipated to drive the wellness tourism market growth?
A4. The wellness tourism market growth has been driven by the rising middle-class population and the consumer’s desire to adopt a wellness lifestyle.
Q5. Which region holds the largest market share in the wellness tourism market?
A5. Asia Pacific regional market for wellness tourism is poised to grow at the highest CAGR during the forecast period.
Four Seasons Hotels Limited
Rancho La Puerta Inc.
Red Carnation Hotels
InterContinental Hotels Group
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