The global mobile gaming market was valued at US$64.349 billion in 2017 and is projected to grow at a CAGR of 21.35% over the forecast period to reach US$205.460 billion by 2023. Mobile games range from the basic snake game which was earlier found on the old Nokia phones to advanced 3D and augmented reality games and are designed for mobile devices such as smartphones, personal digital assistants (PDA) and tablet PCs among others. An increasing number of mobile users worldwide is one of the major drivers of the global mobile gaming market. The shift from feature phones to smartphones, growing popularity of games in social media, the transition from 3G networks to 4G networks and increasing consumer interest in games are some of the other factors boosting the market growth. Technological advancements will provide ample opportunities for the expansion of the mobile gaming market making them more accessible and affordable to all the users. The Asia Pacific region is expected to hold a significant market share in the forecasted period owing to the rising number of mobile phone users and expanding social media outreach.
This research study examines the current market trends related to the demand, supply, and sales, in addition to the recent developments. Major drivers, restraints, and opportunities have been covered to provide an exhaustive picture of the market. The analysis presents in-depth information regarding the development, trends, and industry policies and regulations implemented in each of the geographical regions. Further, the overall regulatory framework of the market has been exhaustively covered to offer stakeholders a better understanding of the key factors affecting the overall market environment.
Identification of key industry players in the industry and their revenue contribution to the overall business or relevant segment aligned to the study have been covered as a part of competitive intelligence done through extensive secondary research. Various studies and data published by industry associations, analyst reports, investor presentations, press releases and journals among others have been taken into consideration while conducting the secondary research. Both bottom-up and top-down approaches have been utilized to determine the market size of the overall market and key segments. The values obtained are correlated with the primary inputs of the key stakeholders in the mobile gaming value chain. The last step involves complete market engineering which includes analyzing the data from different sources and existing proprietary datasets while using various data triangulation methods for market breakdown and forecasting.
Market intelligence is presented in the form of analysis, charts, and graphics to help the clients in gaining faster and efficient understanding of the global mobile gaming market.
Major industry players profiled as part of the report are Activision Blizzard, Inc., Electronic Arts Inc., Rovio Entertainment Corporation, The Walt Disney Company, and Zynga Inc. among others.
The global mobile gaming market has been analyzed through the following segments:
By Device Type
Action and Adventure
Middle East and Africa (MEA)
Asia Pacific (APAC)