Global Wine Market Size, Share, Opportunities, And Trends By Type (Red, White, Others), By Distribution Channel (Offline, Online), And By Geography - Forecasts From 2023 To 2028

  • Published : Aug 2023
  • Report Code : KSI061613041
  • Pages : 140

The global wine market is estimated to grow at a CAGR of 3.44% to reach US$152.040 billion by 2028 from US$119.983 billion in 2021.

The main drivers of the global wine market’s expansion are urban consumers' growing preference for exotic wines and the increase in alcoholic beverage consumption. Other significant elements that affect market growth include changing and evolving lifestyles, increased e-commerce platform penetration, particularly in developing economies, rising public awareness of the advantages of wine consumption, and an increase in the number of eateries, lounges, and social clubs. Increased demand for alcohol-based drinks with fewer calories, rapid advancements in packaging technology, and an increase in the premiumization of wine products worldwide all contribute to market value development.

Growing consumption and developments are driving market growth.

According to a study published in May 2020 and supported by the European Association of Wine Economists and the Chaire Vins et Spiritueux de INSEEC U., wine consumption has significantly increased during the confinement phase because of the coronavirus outbreak in Spain and the rest of Europe. Additionally, according to a proposed regulatory action that was made public by the California Department of Food and Agriculture in June 2023, the limits of grape crush districts 5 and 17 would be altered, which is a portion of the Sacramento River Delta and a source of grapes cultivated in greater quantities and at lower costs than those grown in District 17 (Clarksburg), would be excluded from District 5's eastern limit in California.

According to data made public by the OIV (Organization of Vine and Wine) in April 2022, wine exports worldwide reached €37.6 billion ($41.24 billion) in 2022, an increase of 9% from 2021. Also, 258 million hectoliters of wine were produced worldwide in 2022, a 1% decrease from the previous year. According to the OIV, production in the EU was 161.1 million hectoliters in 2022, up 4% from 2021 and in line with the average of the previous five years. Production in the US decreased by 7% to 22.4 million hectoliters. Production fell by 8%, 7%, and 6% in Argentina, Chile, and South Africa, respectively.

The emergence of E-commerce platforms and product innovation

In recent years, buying alcohol online has grown in popularity, and this trend is anticipated to continue over the projected period. The advantages for customers include a pleasant shopping experience, prompt home delivery, a variety of offers, and others. As a result, key markets like the U.K., U.S., Italy, Spain, and others are heavily reliant on the Internet sales channel. According to the Netherlands Ministry of Foreign Affairs, online sales are anticipated to increase annually by about 15% in industrialized countries like Europe and North America. To increase their sales in the market, manufacturers are concentrating on creating new e-commerce platforms and forming partnerships. E-commerce is fueled by technical improvements and expanded distribution networks.

Future expansion of the wine industry is anticipated to be fueled by customers' evolving tastes and preferences as well as the rising desire for new and exotic flavours like Riesling wine and other tropical fruit wines. For a larger market share, the competitors in the industry are forming acquisitions. For instance, Pernod Ricard announced a collaboration with Sovereign Brands in October 2022 to expand its portfolio of high-end wines and spirits.

The benefits of red wine.

Research has shown that red wine is the healthiest wine of all. Red wine benefits heart disease and increases blood antioxidants, and improvement in chronic disease. According to the USDA Foreign Agricultural Services, red wine constituted around 49% of sales in 2019, with 13% of white wine and the remaining others.  The rising awareness and health consciousness among the people, coupled with the improved standard of living, is expected to propel the wine market, particularly the red wine market.

The benefit of red wine in heart disease and the rising number of cardiovascular diseases is further expected to aid the red wine market growth. Furthermore, according to the report of National Liquor News in September 2021, there was more demand for organic red wine due to its health benefits, such as lowering cholesterol level, thereby improving heart health. These benefits and the constant development, coupled with new launches, are anticipated to drive the red wine market growth.

China is expected to be a key market. 

China's wine market has experienced significant growth and transformation over the past decade. Historically, China was not known as a major wine-consuming nation, but in recent years, it has emerged as one of the largest and fastest-growing markets for wine. One of the primary factors driving the growth of the wine market in China is the increasing affluence and changing lifestyle of its population. As disposable incomes have risen and the middle class has expanded, there has been a growing interest in wine as a symbol of sophistication and social status. Wine consumption has become popular not only among the elite but also among the emerging middle class.

Another key factor contributing to the growth of the wine market in China is changing dietary habits. As Chinese consumers have become more health-conscious, there has been a shift towards wine consumption as a healthier alternative to spirits and other alcoholic beverages. Wine is often perceived as a more natural and less harmful choice. Furthermore, the Chinese government's efforts to promote domestic wine production have played a significant role in shaping the market. In recent years, China has made substantial investments in its wine industry, both in terms of vineyard cultivation and winemaking technology. This has resulted in the development of a domestic wine industry that has gained recognition and improved quality.

Market Developments:

  • In May 2023, the 40-year Direct-to-Consumer (DTC) wine pioneer Wine Insiders brand switched to the Shopify Plus commerce infrastructure, according to DRINKS, the operating system for alcohol e-commerce. The transition was made feasible thanks to DRINKS' real-time alcohol tax and compliance technology, which was recently integrated into the Shopify cart and check-out through the DRINKS App. This allowed a significant e-commerce marketplace in the beverage and alcohol industry to migrate from its proprietary platform to Shopify successfully.
  • In April 2023, Provi, a well-known online retailer of alcoholic beverages, introduced new product features. The additional features are intended to improve the effectiveness of the three-tier structure.
  • In March 2023. Ferrari Trento introduced three wines to commemorate this year's three premier races. The inspiration for the three new bottles came from the legendary racetracks in Las Vegas, Zandvoort, and Imola.
  • In December 2022, the renowned Indian wine company Sula Vineyards Ltd. launched its Initial Public Offering (IPO)
  • In August 2022, Star Winemaker Snowden Cousins introduced their wine. The trademark was created to determine if widespread wine bottle refilling might speed up climate change.
  • In January 2021, some famous brands of wine, Clos du Bois, Arbor Mist, Hogue, Manischewitz, Taylor, Wild Horse, and Ravenswood, were acquired by E. & J. Gallo Winery to expand the product portfolio, particularly of the red wine type.

Global Wine Market Scope:


Report Metric Details
Market Size Value in 2021 US$119.983 billion
Market Size Value in 2028 US$152.040 billion
Growth Rate CAGR of 3.44% from 2021 to 2028
Base Year 2021
Forecast Period 2023–2028
Forecast Unit (Value) USD Billion
Segments Covered Type, Distribution Channel, and Geography
Regions Covered North America, South America, Europe, Middle East and Africa, Asia Pacific
Companies Covered E. & J. Gallo Winery, Treasury Wine Estates Limited, Accolade Wines, The Wine Group, Constellation Brands, Maison Castel, Casella Family Brands, Concha y Toro, Penfolds, Davide Campari-Milano S.p.A.
Customization Scope Free report customization with purchase


Market Segmentation:

  • By Type
    • Red
    • White
    • Others
  • By Distribution Channel
    • Online
    • Offline
  • By Geography
    • North America
      • United States
      • Canada
      • Mexico
    • South America
      • Brazil
      • Argentina
      • Others
    • Europe
      • United Kingdom
      • Germany
      • France
      • Spain
      • Italy
      • Others
    • Middle East and Africa
      • Saudi Arabia
      • UAE
      • Israel
      • Others
    • Asia Pacific
      • Japan
      • China
      • India
      • South Korea
      • Indonesia
      • Thailand
      • Others


1.1. Market Overview

1.2. Market Definition

1.3. Scope of the Study

1.4. Market Segmentation

1.5. Currency

1.6. Assumptions

1.7. Base, and Forecast Years Timeline


2.1. Research Data

2.2. Sources

2.3. Research Design


3.1. Research Highlights


4.1. Market Drivers

4.2. Market Restraints

4.3. Porter’s Five Forces Analysis

4.3.1. Bargaining Power of Suppliers

4.3.2. Bargaining Power of Buyers

4.3.3. Threat of New Entrants

4.3.4. Threat of Substitutes

4.3.5. Competitive Rivalry in the Industry

4.4. Industry Value Chain Analysis


5.1. Introduction

5.2. Red

5.3. White

5.4. Others


6.1. Introduction

6.2. Offline

6.3. Online


7.1. Introduction

7.2. North America

7.2.1. By Type

7.2.2. By Distribution Channel

7.2.3. By Country USA By Type By Distribution Channel Canada By Type By Distribution Channel Mexico By Type By Distribution Channel

7.3. South America

7.3.1. By Type

7.3.2. By Distribution Channel

7.3.3. By Country Brazil By Type By Distribution Channel Argentina By Type By Distribution Channel Others By Type By Distribution Channel

7.4. Europe

7.4.1. By Type

7.4.2. By Distribution Channel

7.4.3. By Country United Kingdom By Type By Distribution Channel Germany By Type By Distribution Channel France By Type By Distribution Channel Spain By Type By Distribution Channel Italy By Type By Distribution Channel Others By Type By Distribution Channel

7.5. Middle East and Africa

7.5.1. By Type

7.5.2. By Distribution Channel

7.5.3. Country Saudi Arabia By Type By Distribution Channel UAE By Type By Distribution Channel Israel By Type By Distribution Channel Others By Type By Distribution Channel

7.6. Asia Pacific

7.6.1. By Type

7.6.2. By Distribution Channel

7.6.3. Country Japan By Type By Distribution Channel China By Type By Distribution Channel India By Type By Distribution Channel South Korea By Type By Distribution Channel Indonesia By Type By Distribution Channel Thailand By Type By Distribution Channel Others By Type By Distribution Channel


8.1. Major Players and Strategy Analysis

8.2. Emerging Players and Market Lucrativeness

8.3. Mergers, Acquisitions, Agreements, and Collaborations

8.4. Market Share Analysis


9.1. E. & J. Gallo Winery

9.2. Treasury Wine Estates Limited

9.3. Accolade Wines

9.4. The Wine Group

9.5. Constellation Brands

9.6. Maison Castel

9.7. Casella Family Brands

9.8. Concha y Toro

9.9. Penfolds

9.10. Davide Campari-Milano S.p.A.

E. & J. Gallo Winery

Treasury Wine Estates Limited

Accolade Wines

The Wine Group

Constellation Brands

Maison Castel

Casella Family Brands

Concha y Toro


Davide Campari-Milano S.p.A.