Home Fitness Equipment Market Size, Share, Opportunities, And Trends By Type (Elliptical Machines, Stationary Cycles, Rowing Machines, Treadmills, Others), By End-Users (Households, Apartments, Gym In Buildings), By Distribution Channel (Direct Selling, Online, Offline), And By Geography - Forecasts From 2024 To 2029

  • Published : Jan 2024
  • Report Code : KSI061616464
  • Pages : 140

The home fitness equipment market is anticipated to expand at a significant CAGR over the forecast period. Home exercise equipment has grown in popularity as customers have become more aware of the importance of healthy habits, which adds to a variety of long-term health advantages. Many people are drawn to home fitness equipment because they want to increase their energy and motivation in their everyday lives. The growing number of individuals participating in various fitness activities like as bicycling, running, swimming, and others has increased product demand since it allows consumers to improve stamina in the comfort of their own homes is likely to propel the market expansion.

Introduction:

At-home fitness equipment refers to products or equipment that consumers use in the comfort of their own homes to enhance muscular strength, improve stamina, and control body weight. Treadmills, stationary cycles, stair climbers, rowing machines, ellipticals, and free weights are examples of popular at-home workout equipment. In conjunction with improved health awareness, the demand for at-home workout equipment has expanded internationally. The rise in obesity incidence and health consciousness has significantly enhanced the worldwide at-home fitness equipment market growth. Furthermore, growth in urban population, rising disposable income, increased health consciousness, a developing bodybuilding trend, and an increase in government measures to encourage a healthy lifestyle have spurred the adoption of at-home exercise equipment. The demand for at-home exercise equipment is increasing in emerging economies due to rising disposable income, a desire to preserve physical and mental health, and a growing bodybuilding trend. The use of artificial intelligence (AI) and machine learning technology in at-home fitness equipment helps to drive the global at-home fitness equipment market forward. Google and Apple are both working on smart wearable gadgets that can virtually coach and help people based on health data collecting. As a result, technological advances are projected to be the driving factor of the worldwide at-home fitness equipment market over the forecast period.

Market Drivers:

  • Rising health awareness:

Consumers' growing health consciousness is an important market driver for home exercise equipment. Individuals are actively seeking fitness solutions as they have a better grasp of the critical role that regular exercise plays in preserving overall well-being. People have prioritized physical fitness as a result of the emphasis on preventative healthcare and lifestyle-related illnesses, boosting the need for accessible and convenient exercising options. Consumers are investing in home fitness equipment as a proactive approach to include regular exercise into their daily routines, which is eventually driving the market growth.

  • Urbanization and limited outdoor spaces:

The urbanization of residential areas and the resulting limiting of outdoor spaces contribute considerably to the home exercise equipment industry growth. Individuals confront difficulties accessing traditional exercise facilities or engaging in outdoor activities as cities grow and living areas become more constrained. Many home fitness products, such as folding treadmills, space-saving elliptical machines, and portable exercise cycles, are designed to meet the spatial limits of city life.

  • Customization and versatility:

Customers are increasingly interested in exercise equipment that allows them to personalize their workouts to their interests and fitness levels. Elliptical machines, for example, with adjustable resistance levels cater to consumers at varied fitness levels, providing a more personalized workout experience. Treadmills with various training programs, inclination settings, and speed changes, on the other hand, give adaptability, accommodating users with varying fitness objectives.

  • Technological advancements:

Technological developments are driving the home fitness equipment market, with the incorporation of cutting-edge technologies improving the entire user experience. Traditional training routines are transformed into immersive and engaging experiences by the use of smart technology such as Bluetooth connection, fitness apps, and interactive touchscreens. These technologies enable virtual training programs, live streaming sessions, and individualized fitness instruction to respond to the changing needs of tech-savvy customers. Furthermore, real-time performance tracking, data analytics, and connectivity to wearable devices enable a more holistic approach to exercise, allowing users to evaluate their progress and adapt their routines as needed.

Products offered by key companies:

  • DraxFit+ Curved Treadmill, Origin Fitness Ltd.: Engineered for minimal weight and amazing strength, the treads are made of innovative composite material and have a soft shock absorbing cover, which combined gives exactly the correct spring and shock absorption while managing high loads and a long life.
  • M50 Treadmill, True: The TRUE workout M50 Treadmill combines high performance with low cost, making it a perfect home workout partner. It was created with the user's comfort in mind, featuring the TRUE Soft System® and an Orthopedic Belt to ensure a comfortable and joint-friendly running experience. The treadmill's small size allows it to be an adaptable addition to any area without sacrificing its tremendous capabilities. The 7" M-Series Console has an easy-to-use interface with straightforward settings and vital training information at a glance.

Prominent growth is projected in the treadmills sector under the type segment

The treadmills segment is anticipated to hold a major market share and is likely to expand at a high CAGR over the forecast period. Treadmills have maintained a significant place due to their adaptability and effectiveness in supporting a wide range of fitness levels and goals. They allow users to walk, jog, or run from the comfort of their own homes, making them a popular choice for cardiovascular training. Furthermore, the incorporation of modern features like inclination settings, interactive displays, and a variety of exercise programs boost their attractiveness. Treadmills appeal to a wide range of users, from novices to seasoned athletes, which contributes to their market domination. Treadmills are the dominant sector in the expanding home fitness equipment market due to the desire for at-home fitness solutions, as well as their accessibility and adaptability.

The Asia Pacific region is expected to hold a significant share of the home fitness equipment market:

The Asia Pacific region is anticipated to take the lead in the worldwide home fitness equipment market, owing to an increase in dual-income families, which has resulted in greater expenditure on health and wellbeing. The rising trend of families valuing fitness has considerably contributed to the market's robust expansion. Furthermore, governments throughout the area have taken aggressive steps to encourage fitness and physical education in schools, developing a health-conscious society. This strategic approach not only improves the population's general well-being but also increases demand for home fitness equipment. Furthermore, the Asia Pacific region's diversified and dynamic economies provide a profitable market for fitness equipment producers, offering a favourable environment for innovation and market development. Asia Pacific is likely to continue its leadership position in the home exercise equipment industry, owing to a convergence of economic success, changing lifestyles, and government backing.

Key developments:

  • Johnson Health Tech (JHT) confirmed the acquisition of Cravatex Brands Limited's fitness division in June 2022, which had previously been JHT's distributor, becoming the first fitness equipment manufacturer to establish a wholly-owned subsidiary in India.
  • Katapult collaborated with Expert Fitness Supply in April 2021, to strengthen its retail chain operations and expand its product offering, which includes commercial treadmills, rowers, and home gym equipment.

Segmentation:

  • By Type
    • Elliptical Machines
    • Stationary Cycles
    • Rowing Machines
    • Treadmills
    • Others
  • By End-Users
    • Households
    • Apartments
    • Gym in Buildings
  • By Distribution Channel
    • Direct Selling
    • Online
    • Offline
  • By Geography
    • North America
      • United States
      • Canada
      • Mexico
    • South America
      • Brazil
      • Argentina
      • Others
    • Europe
      • United Kingdom
      • Germany
      • France 
      • Italy
      • Spain
      • Others
    • Middle East and Africa
      • Saudi Arabia
      • UAE
      • Others
    • Asia Pacific
      • Japan
      • China
      • India
      • South Korea
      • Taiwan
      • Thailand
      • Indonesia
      • Others

1. INTRODUCTION

1.1. Market Overview

1.2. Market Definition

1.3. Scope of the Study

1.4. Market Segmentation

1.5. Currency

1.6. Assumptions

1.7. Base, and Forecast Years Timeline

2. RESEARCH METHODOLOGY  

2.1. Research Process

2.2. Research Data

3. EXECUTIVE SUMMARY

3.1. Key Findings

4. MARKET DYNAMICS

4.1. Market Drivers

4.2. Market Restraints

4.3. Porter’s Five Forces Analysis

4.3.1. Bargaining Power of Suppliers

4.3.2. Bargaining Power of Buyers

4.3.3. Threat of New Entrants

4.3.4. Threat of Substitutes

4.3.5. Competitive Rivalry in the Industry

4.4. Industry Value Chain Analysis

5. HOME FITNESS EQUIPMENT MARKET BY TYPE

5.1. Introduction 

5.2. Elliptical Machines

5.3. Stationary Cycles

5.4. Rowing Machines

5.5. Treadmills

5.6. Others

6. HOME FITNESS EQUIPMENT MARKET BY END-USERS

6.1. Introduction

6.2. Households

6.3. Apartments

6.4. Gym in Buildings

7. HOME FITNESS EQUIPMENT MARKET BY DISTRIBUTION CHANNEL

7.1. Introduction

7.2. Direct Selling

7.3. Online 

7.4. Offline

8. HOME FITNESS EQUIPMENT MARKET BY GEOGRAPHY

8.1. Introduction

8.2. North America

8.2.1. United States

8.2.2. Canada

8.2.3. Mexico

8.3. South America

8.3.1. Brazil

8.3.2. Argentina

8.3.3. Others

8.4. Europe

8.4.1. United Kingdom

8.4.2. Germany

8.4.3. France

8.4.4. Italy

8.4.5. Spain

8.4.6. Others

8.5. Middle East and Africa

8.5.1. Saudi Arabia

8.5.2. UAE

8.5.3. Others

8.6. Asia Pacific

8.6.1. Japan

8.6.2. China

8.6.3. India

8.6.4. South Korea

8.6.5. Taiwan

8.6.6. Thailand

8.6.7. Indonesia

8.6.8. Others

9. COMPETITIVE ENVIRONMENT AND ANALYSIS

9.1. Major Players and Strategy Analysis

9.2. Market Share Analysis

9.3. Mergers, Acquisitions, Agreements, and Collaborations

10. COMPANY PROFILES

10.1. BowFlex Inc. 

10.2. Technogym S.p.A

10.3. HOIST Fitness Systems

10.4. Hammer Sport AG

10.5. Rogue Fitness

10.6. Johnson Fitness

10.7. True Fitness

10.8. Decathlon Sports India Pvt Ltd.

10.9. OnePeloton

10.10. Origin Fitness Ltd.


BowFlex Inc.

Technogym S.p.A

HOIST Fitness Systems

Hammer Sport AG

Rogue Fitness

Johnson Fitness

True Fitness

Decathlon Sports India Pvt Ltd.

OnePeloton

Origin Fitness Ltd.