Identity and Access Management (IAM) Market Report, Size, Share, Opportunities, And Trends By Deployment Model (On-Premise, Cloud), By Service (Integration & Implementation, Consulting, Others), By Vertical (Travel and Transport, Government, Media & Entertainment, Retail, BFSI, Communication and Technology, Others), And By Geography - Forecasts From 2025 To 2030

Identity And Access Management (IAM) Market Size:

The Identity and Access Management (IAM) Market is expected to grow from USD 25.179 billion in 2025 to USD 46.413 billion in 2030, at a CAGR of 13.01%.

To learn more about this report, request a free sample copy

Identity And Access Management (IAM) Market Overview:

The Identity and Access Management (IAM) market is critical for securing digital ecosystems, driven by innovations like Zero Trust IAM, passwordless authentication, and multi-factor authentication (MFA). These technologies enhance user experience while ensuring robust cybersecurity. Single sign-on (SSO) simplifies access, privileged access management (PAM) secures critical systems, and identity governance and administration (IGA) ensures compliance. Customer identity and access management (CIAM) enables seamless consumer interactions, while workforce IAM optimizes employee access. Emerging decentralized identity (DID) and verifiable credentials promote secure, user-centric authentication, addressing evolving cyber threats across enterprises, cloud environments, and consumer platforms.

IAM technology manages digital identities by enforcing corporate policies, enabling IT managers to restrict access to sensitive information. It ensures secure identity storage and supports data governance, sharing only essential data. The rise of digitalization in industries like finance, healthcare, and retail drives market growth, as organizations prioritize security governance to combat increasing cyberattacks.

Advanced technologies like blockchain enhance IAM by providing transparency and secure access control, gaining traction across sectors. Artificial intelligence (AI) and machine learning (ML) improve IAM systems by detecting anomalies and enhancing authentication processes. The growing complexity of dispersed systems, poor security services, and regulatory compliance demands fuel IAM adoption. The Asia-Pacific (APAC) region is witnessing rapid growth due to digital transformation, while North America and Europe lead due to stringent data protection regulations like GDPR and CCPA.

Challenges include data security risks and high implementation costs, particularly for smaller enterprises. However, companies are innovating with cost-effective solutions and integrating AI-driven analytics to address these issues. The IAM market is poised for sustained growth, driven by cloud adoption, remote work, and the need for secure access management. As cybersecurity threats evolve, IAM solutions will remain essential for protecting digital assets and ensuring regulatory compliance globally. 

Identity And Access Management (IAM) Market Trends:

The Identity and Access Management (IAM) market is central to digital transformation, bolstering cybersecurity against advanced cyber threats. Supply chain security and non-human identity management address vulnerabilities in interconnected ecosystems, including IoT identity and AI agent identity for secure device and bot interactions. Data privacy compliance drives adoption of robust IAM frameworks to meet global regulations like GDPR and CCPA. Hybrid work security ensures safe access for distributed workforces, while API economy security protects dynamic integrations. Innovations like Zero Trust IAM, passwordless authentication, and multi-factor authentication (MFA) enhance user experience and security governance.

The Asia-Pacific region sees rapid growth due to digitalization, while North America and Europe lead with stringent compliance mandates. Despite challenges like high costs, AI-driven analytics and blockchain integration offer scalable, cost-effective solutions. The IAM market continues to evolve, safeguarding enterprises, cloud environments, and emerging technologies in a dynamic digital landscape.

Identity And Access Management (IAM) Market Growth Drivers:

• One of the prime reasons driving the demand for IAM technology is the growing demand and adoption of sophisticated technology, which facilitates effective and efficient working in the organization.

IAM-technology-based software, such as blockchain, machine learning & AI, and others, has witnessed a significant surge in penetration across different industry verticals. The increase in internet penetration and surge in adoption of cloud computing are anticipated to support the market, driving significant growth. Machine learning & AI have witnessed robust adoption over the years owing to their lucrative yield and promising prospects. Moreover, the onset of the COVID-19 pandemic, the implementation of lockdown, and the adoption of a work-from-home culture have notably increased the adoption of AI. An article published by Harvard Business Review states that an internal survey revealed that 55% of companies accelerated their AI technology in 2020. By 2021, the ratio had increased to 67%. The trends are projected to continue in 2022 and 2023.

Identity And Access Management (IAM) Market Company Offerings:

Oracle offers identity and access management solutions for both cloud and on-premise deployment. The IAM technology is effective in managing enterprise workload by providing flexible protection, integrating highly scalable identity management software, and having built-in IAM technology. The solution comes in 6 variations, which are reframed as per the client's requirement. Yielding promising results, in August 2020, the city and county of San Francisco contracted with Oracle to provide its IAM solution.

One of the leading companies operating in the market is IBM. The company’s Identity Governance and Administrative (IGA) Services simplify access requests and approvals. Furthermore, the solution has an inbuilt feature that launches periodic access rectification. Other key perks of the solution include efficiency in managing roles and segregation of duties, the effective institution of provisioning and remediating, use of advanced integration, and having on-board applications reliably. 

By introducing the ForgeRock Identity Cloud in November 2019, ForgeRock®, the industry leader in digital identity, announced a significant development in the Identity and Access Management domain. It comprises two products: ForgeRock Identity Cloud Express, a developer-focused SaaS solution for integrating contemporary identity functionalities into apps, and the first IDPaaS in the market, a comprehensive digital identity system provided as a service.

Identity And Access Management (IAM) Market Geographical Outlook:

The Identity and Access Management (IAM) market is witnessing robust global growth, driven by increasing demand for cybersecurity solutions and digital transformation. The market is segmented geographically into North America, South America, Europe, the Middle East and Africa (MEA), and Asia-Pacific (APAC), with each region contributing uniquely to its expansion through technological advancements and security needs.

North America holds a significant share of the IAM market, fueled by its advanced technology infrastructure and high cybersecurity adoption. The United States and Canada lead due to stringent data protection regulations, such as the General Data Protection Regulation (GDPR) influence and California Consumer Privacy Act (CCPA), which mandate robust identity management systems. Enterprises in finance, healthcare, and government sectors prioritize IAM solutions to safeguard sensitive data against cyber threats. Major players like Microsoft, Okta, and Ping Identity drive innovation, offering cloud-based IAM and zero-trust security models, reinforcing the region’s dominance.

Asia-Pacific is expected to experience the fastest growth, propelled by rapid digitalization and technological advancements. Countries like China, India, Japan, and Singapore are adopting new technologies at an unprecedented pace, driven by urbanization, e-commerce growth, and government initiatives like India’s Digital India program. The region’s increasing internet penetration and cloud adoption necessitate IAM systems to manage user access and protect against data breaches. SMEs and large enterprises in APAC are investing in multi-factor authentication (MFA) and single sign-on (SSO) solutions to enhance security.

Europe follows closely, with GDPR compliance driving demand for IAM solutions in Germany, France, and the UK. MEA and South America are emerging markets, supported by digital infrastructure investments. Challenges like implementation costs persist, but cloud-based IAM and AI-driven security are mitigating these issues. The IAM market thrives on cybersecurity demands, digital transformation, and regional innovation, with North America and Asia-Pacific leading the charge.

List of Top Identity and Access Management (IAM) Companies:

• Centrify Corporation
• Microsoft Corporation
• Dell
• Micro Focus
• Oracle

Identity and Access Management (IAM) Market Scope:

Identity And Access Management (IAM) Market Segmentation:

• By Deployment Model
  • On-Premise
  • Cloud
• By Service
  • Integration & Implementation
  • Consulting
  • Others
• By Vertical
  • Travel and Transport
  • Government
  • Media & Entertainment
  • Retail
  • BFSI
  • Communication and Technology
  • Others
• By Geography
  • North America
    • USA
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Others
  • Europe
    • UK
    • Germany
    • France
    • Spain
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • UAE
    • Israel
    • Others
  • Asia Pacific
    • Japan
    • China
    • India
    • South Korea
    • Taiwan
    • Thailand
    • Indonesia
    • Others

Our Best-Performing Industry Reports:

• Cloud Identity And Access Management Market
• AI Cyber Security Market
• Wireless Network Security Market

Page last updated on: September 17, 2025

1. EXECUTIVE SUMMARY

2. MARKET SNAPSHOT

2.1. Market Overview

2.2. Market Definition

2.3. Scope of the Study

2.4. Market Segmentation

3. BUSINESS LANDSCAPE

3.1. Market Drivers

3.2. Market Restraints

3.3. Market Opportunities

3.4. Porter’s Five Forces Analysis

3.5. Industry Value Chain Analysis

3.6. Policies and Regulations

3.7. Strategic Recommendations

4. TECHNOLOGICAL OUTLOOK

5. IDENTITY AND ACCESS MANAGEMENT (IAM) MARKET BY DEPLOYMENT MODEL

5.1. Introduction

5.2. On-Premise

5.3. Cloud

6. IDENTITY AND ACCESS MANAGEMENT (IAM) MARKET BY SERVICE

6.1. Introduction

6.2. Integration and Implementation

6.3. Consulting

6.4. Others

7. IDENTITY AND ACCESS MANAGEMENT (IAM) MARKET BY VERTICAL

7.1. Introduction

7.2. Travel and Transport

7.3. Government

7.4. Media & Environment

7.5. Retail

7.6. BFSI

7.7. Communication and Technology

7.8. Others

8. IDENTITY AND ACCESS MANAGEMENT (IAM) MARKET BY GEOGRAPHY

8.1. Introduction

8.2. North America

8.2.1. USA

8.2.2. Canada

8.2.3. Mexico

8.3. South America

8.3.1. Brazil

8.3.2. Argentina

8.3.3. Others

8.4. Europe

8.4.1. United Kingdom

8.4.2. Germany

8.4.3. France

8.4.4. Italy

8.4.5. Spain

8.4.6. Others

8.5. Middle East & Africa

8.5.1. Saudi Arabia

8.5.2. UAE

8.5.3. Others

8.6. Asia Pacific

8.6.1. China

8.6.2. India

8.6.3. Japan

8.6.4. South Korea

8.6.5. Thailand

8.6.6. Others

9. COMPETITIVE ENVIRONMENT AND ANALYSIS

9.1. Major Players and Strategy Analysis

9.2. Market Share Analysis

9.3. Mergers, Acquisitions, Agreements, and Collaborations

9.4. Competitive Dashboard

10. COMPANY PROFILES

10.1. Centrify Corporation

10.2. Microsoft Corporation

10.3. Dell

10.4. Micro Focus

10.5. Oracle

10.6. Hitachi ID Systems, Inc

10.7. IBM Corporation

10.8. SailPoint Technologies, Inc.

10.9. Okta, Inc.

10.10. ForgeRock

10.11. Alphabet Inc. (Google)

11. APPENDIX

11.1. Currency

11.2. Assumptions

11.3. Base and Forecast Years Timeline

11.4. Key Benefits for the Stakeholders

11.5. Research Methodology

11.6. Abbreviations

List of Tables

Table 1: Research Assumptions

Table 2: Identity and Access Management (IAM) Market, Key Findings

Table 3: Global IAM Market, By Deployment Model, USD Billion, 2020 to 2030

Table 4: Global IAM Market, By Service, USD Billion, 2020 to 2030

Table 5: Global IAM Market, By Vertical, USD Billion, 2020 to 2030

Table 6: Global IAM Market, By Geography, USD Billion, 2020 to 2030

Table 7: North America IAM Market, By Deployment Model, USD Billion, 2020 to 2030

Table 8: North America IAM Market, By Service, USD Billion, 2020 to 2030

Table 9: North America IAM Market, By Vertical, USD Billion, 2020 to 2030

Table 10: North America IAM Market, By Country, USD Billion, 2020 to 2030

Table 11: South America IAM Market, By Deployment Model, USD Billion, 2020 to 2030

Table 12: South America IAM Market, By Service, USD Billion, 2020 to 2030

Table 13: South America IAM Market, By Vertical, USD Billion, 2020 to 2030

Table 14: South America IAM Market, By Country, USD Billion, 2020 to 2030

Table 15: Europe IAM Market, By Deployment Model, USD Billion, 2020 to 2030

Table 16: Europe IAM Market, By Service, USD Billion, 2020 to 2030

Table 17: Europe IAM Market, By Vertical, USD Billion, 2020 to 2030

Table 18: Europe IAM Market, By Country, USD Billion, 2020 to 2030

Table 19: Middle East and Africa IAM Market, By Deployment Model, USD Billion, 2020 to 2030

Table 20: Middle East and Africa IAM Market, By Service, USD Billion, 2020 to 2030

Table 21: Middle East and Africa IAM Market, By Vertical, USD Billion, 2020 to 2030

Table 22: Middle East and Africa IAM Market, By Country, USD Billion, 2020 to 2030

Table 23: Asia Pacific IAM Market, By Deployment Model, USD Billion, 2020 to 2030

Table 24: Asia Pacific IAM Market, By Service, USD Billion, 2020 to 2030

Table 25: Asia Pacific IAM Market, By Vertical, USD Billion, 2020 to 2030

Table 26: Asia Pacific IAM Market, By Country, USD Billion, 2020 to 2030

Table 27: IAM Market, Strategy Analysis of Key Players

Table 28: IAM Market, Mergers, Acquisitions, Agreements, and Collaborations

Table 29: Centrify Corporation, Products and Services

Table 30: Microsoft Corporation, Products and Services

Table 31: Dell, Products and Services

Table 32: Micro Focus, Products and Services

Table 33: Oracle, Products and Services

Table 34: Hitachi ID Systems, Inc, Products and Services

Table 35: IBM Corporation, Products and Services

Table 36: SailPoint Technologies, Inc., Products and Services

Table 37: Okta, Inc., Products and Services

Table 38: ForgeRock, Products and Services

Table 39: Alphabet Inc. (Google), Products and Services

List of Figures

Figure 1: Global IAM Market Size, USD Billion, 2020 to 2030

Figure 2: Global IAM Market Segmentation

Figure 3: Market Drivers Impact

Figure 4: Porter’s Five Forces Analysis: Bargaining Power of Suppliers

Figure 5: Porter’s Five Forces Analysis: Bargaining Power of Buyers

Figure 6: Porter’s Five Forces Analysis: Threat of New Entrants

Figure 7: Porter’s Five Forces Analysis: Threat of Substitutes

Figure 8: Porter’s Five Forces Analysis: Competitive Rivalry in the Industry

Figure 9: Global IAM Market, Industry Value Chain Analysis

Figure 10: Global IAM Market Share (%), By Deployment Model, 2025 and 2030

Figure 11: Global IAM Market Attractiveness by Deployment Model, 2030

Figure 12: Global IAM Market, By Deployment Model, On-Premise, USD Billion, 2020 to 2030

Figure 13: Global IAM Market, By Deployment Model, Cloud, USD Billion, 2020 to 2030

Figure 14: Global IAM Market Share (%), By Service, 2025 and 2030

Figure 15: Global IAM Market Attractiveness by Service, 2030

Figure 16: Global IAM Market, By Service, Integration and Implementation, USD Billion, 2020 to 2030

Figure 17: Global IAM Market, By Service, Consulting, USD Billion, 2020 to 2030

Figure 18: Global IAM Market, By Service, Others, USD Billion, 2020 to 2030

Figure 19: Global IAM Market Share (%), By Vertical, 2025 and 2030

Figure 20: Global IAM Market Attractiveness by Vertical, 2030

Figure 21: Global IAM Market, By Vertical, Travel and Transport, USD Billion, 2020 to 2030

Figure 22: Global IAM Market, By Vertical, Government, USD Billion, 2020 to 2030

Figure 23: Global IAM Market, By Vertical, Media & Environment, USD Billion, 2020 to 2030

Figure 24: Global IAM Market, By Vertical, Retail, USD Billion, 2020 to 2030

Figure 25: Global IAM Market, By Vertical, BFSI, USD Billion, 2020 to 2030

Figure 26: Global IAM Market, By Vertical, Communication and Technology, USD Billion, 2020 to 2030

Figure 27: Global IAM Market, By Vertical, Others, USD Billion, 2020 to 2030

Figure 28: Global IAM Market Share (%), By Geography, 2025 and 2030

Figure 29: Global IAM Market Attractiveness by Geography, 2030

Figure 30: North America IAM Market, USD Billion, 2020 to 2030

Figure 31: North America IAM Market Share (%), By Country, 2025 and 2030

Figure 32: North America IAM Market Attractiveness, By Country, 2030

Figure 33: USA IAM Market, USD Billion, 2020 to 2030

Figure 34: Canada IAM Market, USD Billion, 2020 to 2030

Figure 35: Mexico IAM Market, USD Billion, 2020 to 2030

Figure 36: South America IAM Market, USD Billion, 2020 to 2030

Figure 37: South America IAM Market Share (%), By Country, 2025 and 2030

Figure 38: South America IAM Market Attractiveness, By Country, 2030

Figure 39: Brazil IAM Market, USD Billion, 2020 to 2030

Figure 40: Argentina IAM Market, USD Billion, 2020 to 2030

Figure 41: Rest of South America IAM Market, USD Billion, 2020 to 2030

Figure 42: Europe IAM Market, USD Billion, 2020 to 2030

Figure 43: Europe IAM Market Share (%), By Country, 2025 and 2030

Figure 44: Europe IAM Market Attractiveness, By Country, 2030

Figure 45: United Kingdom IAM Market, USD Billion, 2020 to 2030

Figure 46: Germany IAM Market, USD Billion, 2020 to 2030

Figure 47: France IAM Market, USD Billion, 2020 to 2030

Figure 48: Italy IAM Market, USD Billion, 2020 to 2030

Figure 49: Spain IAM Market, USD Billion, 2020 to 2030

Figure 50: Rest of Europe IAM Market, USD Billion, 2020 to 2030

Figure 51: Middle East and Africa IAM Market, USD Billion, 2020 to 2030

Figure 52: Middle East and Africa IAM Market Share (%), By Country, 2025 and 2030

Figure 53: Middle East and Africa IAM Market Attractiveness, By Country, 2030

Figure 54: Saudi Arabia IAM Market, USD Billion, 2020 to 2030

Figure 55: UAE IAM Market, USD Billion, 2020 to 2030

Figure 56: Rest of Middle East and Africa IAM Market, USD Billion, 2020 to 2030

Figure 57: Asia Pacific IAM Market, USD Billion, 2020 to 2030

Figure 58: Asia Pacific IAM Market Share (%), By Country, 2025 and 2030

Figure 59: Asia Pacific IAM Market Attractiveness, By Country, 2030

Figure 60: China IAM Market, USD Billion, 2020 to 2030

Figure 61: India IAM Market, USD Billion, 2020 to 2030

Figure 62: Japan IAM Market, USD Billion, 2020 to 2030

Figure 63: South Korea IAM Market, USD Billion, 2020 to 2030

Figure 64: Thailand IAM Market, USD Billion, 2020 to 2030

Figure 65: Rest of Asia Pacific IAM Market, USD Billion, 2020 to 2030

Figure 66: Global IAM Market Share Analysis (2024)

Figure 67: Centrify Corporation, Key Developments

Figure 68: Microsoft Corporation, Financials, 2022-2024

Figure 69: Microsoft Corporation, Segment Revenues, 2022-2024

Figure 70: Microsoft Corporation, Geographical Revenue, 2022-2024

Figure 71: Microsoft Corporation, Key Developments

Figure 72: Dell, Financials, 2022-2024

Figure 73: Dell, Segment Revenues, 2022-2024

Figure 74: Dell, Geographical Revenue, 2022-2024

Figure 75: Dell, Key Developments

Figure 76: Micro Focus, Financials, 2022-2024

Figure 77: Micro Focus, Segment Revenues, 2022-2024

Figure 78: Micro Focus, Geographical Revenue, 2022-2024

Figure 79: Micro Focus, Key Developments

Figure 80: Oracle, Financials, 2022-2024

Figure 81: Oracle, Segment Revenues, 2022-2024

Figure 82: Oracle, Geographical Revenue, 2022-2024

Figure 83: Oracle, Key Developments

Figure 84: Hitachi ID Systems, Inc, Key Developments

Figure 85: IBM Corporation, Financials, 2022-2024

Figure 86: IBM Corporation, Segment Revenues, 2022-2024

Figure 87: IBM Corporation, Geographical Revenue, 2022-2024

Figure 88: IBM Corporation, Key Developments

Figure 89: SailPoint Technologies, Inc., Financials, 2022-2024

Figure 90: SailPoint Technologies, Inc., Segment Revenues, 2022-2024

Figure 91: SailPoint Technologies, Inc., Geographical Revenue, 2022-2024

Figure 92: SailPoint Technologies, Inc., Key Developments

Figure 93: Okta, Inc., Financials, 2022-2024

Figure 94: Okta, Inc., Segment Revenues, 2022-2024

Figure 95: Okta, Inc., Geographical Revenue, 2022-2024

Figure 96: Okta, Inc., Key Developments

Figure 97: ForgeRock, Key Developments

Figure 98: Alphabet Inc. (Google), Financials, 2022-2024

Figure 99: Alphabet Inc. (Google), Segment Revenues, 2022-2024

Figure 100: Alphabet Inc. (Google), Geographical Revenue, 2022-2024

Figure 101: Alphabet Inc. (Google), Key Developments

Centrify Corporation

Microsoft Corporation

Dell

Micro Focus

Oracle

Hitachi ID Systems, Inc

IBM Corporation

SailPoint Technologies, Inc.

Okta, Inc.

Forge Rock

Alphabet Inc. (Google)