Indonesia Probiotics Market Size, Share, Opportunities, COVID-19 Impact, And Trends By Application (Functional Food And Beverages, Dietary Supplements, Animal Feed), By End-User (Human, Animal), By Function (Regular, Preventative Healthcare, Therapeutic), By Type (Lactobacillus, Streptococcus, Bifidobacterium, Spore Formers, Others), And By Form (Liquid, Dry) - Forecasts From 2022 To 2027

Indonesia probiotics market is expected to grow at a compound annual growth rate of 7.11% to grow to US$732.150 million by 2027, from US$452.645 million in 2020. As far as economies like Indonesia are concerned, lives have become even more fast-paced due to technological advancements and the changing nature of deliverables as well as rotational working hours. There has been a surge in the need for meals-on-the-go and meal kits. Pure-play online digitally delivered food and beverage servers are increasingly offering an all-inclusive meal option among a plethora of a la carte services on their digital menus, which consumers, namely digital adopters, are interested in due to the convenience associated with such options.

On the other hand, the consumption behaviour of multichannel adapters spans a variety of food and beverage establishments, viz. convenience stores and traditional shoppers. However, their rationale is that of speed and convenience, so they will also prefer fast food establishments. They are also keen on frequenting fine dining options to acquaint themselves with a celebrated preparation that may have received a lot of media attention recently. Furthermore, they will also turn to digital delivery options if they are highly recommended by their acquaintances. A mix of traditionalist and experimentalist consumers across all age groups frequent pubs, local eateries, bars, and fine dining establishments, along with other types of food and beverage establishments.  As a result of these habits and inclinations, food and beverage expenditure has increased, which has resulted in a somewhat neglect of digestive health, which consumers, particularly those in cities, have become increasingly aware of.

Therefore, in cognizance of this consumer trend that is surging upward, various developments have taken place in the Indonesia Probiotics Market that includes research initiatives funded by probiotic makers as well as are poised to fuel healthy growth during the forecast period. China Mengniu Dairy Company Limited (HKEX Stock Code: 2319), a leading dairy product manufacturer in China, commenced operation in November 2017 at its new "Mengniu YoyiC Dairy Factory" in Cikarang, West Java, Indonesia. The YoyiC probiotic beverage and yogurt products the factory puts out are made with milk from quality milk sources in Oceania and Indonesia, applying Mengniu's world-leading production technology and quality control system. In goods aimed at mid-market to high-end consumers, Mengniu and renowned Danish R&D institutes have introduced new probiotics. Further, the combination of population growth and strong economic growth between 1998 and 2008 resulted in Indonesian meat consumption more than double.

Over the 20 years to 2018 from 1998, per capita, meat consumption has grown strongly in Indonesia (by 89%). Strong domestic fish production increase relative to other meats has contributed to a quick surge in fish consumption. Around two-thirds of the meat consumed in Indonesia still comes from fish, which has been basically stable since 1998. Per capita consumption in Indonesia increased markedly along with small increases in income over the period [ Department of Agriculture, Water and the Environment, Australia]. Thus, to sustain healthy livestock farming capabilities, there is an increased prospect of probiotics in the animal feed sector as well.

Key Developments

• April 2021: As per the article published by Nutrition Insight on 7 April 2021, probiotics company Cosmax NBT launched Zeta probiotics technology to preserve freeze-dried probiotics. Zeta Probiotics utilizes a freeze-drying technique that restores the cell walls and surface charges of probiotics. AI and big data will be part of the technology making implementation faster than ever before.
• December 2020: As per the press release by Novozymes in December 2020, the Danish company which offers biological solutions, acquired Microbiome Labs for $125 million. As a result of this acquisition, Novozymes was able to expand its product portfolio and position itself in the probiotics market. Microbiome Labs is a US-based company, that offers probiotics and microbiome solutions. 

Impact of COVID-19

COVID-19 had a significant impact on the probiotics market in 2020. As a result of the COVID-19 virus outbreak in December 2019, the disease spread to all countries worldwide, with the World Health Organization declaring it a public health emergency. As a result of the COVID-19 pandemic, immunity-boosting foods and supplements were in high demand. Immunity-boosting properties of probiotics include protection against gastrointestinal pathogens and boosting the body's natural antibody production. Many establishments across the globe were forced to close due to social distancing, self-isolation, and city-wide lockdowns. Supermarket chains began enforcing new regulations to prevent panic buying, while suppliers and manufacturing workers enforced additional health and safety regulations to protect consumers. Furthermore, supply chains were disrupted and consumption of consumer food and beverage items was much lower. The market for Indonesian probiotics is anticipated to grow in the forecasted period.

Market Segmentation

• By Application
  • Functional Food and Beverages
  • Dietary Supplements
  • Animal Feed
• By End-User
  • Human
  • Animal
• By Function
  • Regular
  • Preventative Healthcare
  • Therapeutic
• By Type
  • Lactobacillus
  • Streptococcus
  • Bifidobacterium
  • Spore Formers
  • Others
• By Form
  • Liquid
  • Dry