Israel Corporate Wellness Market Size, Share, Opportunities, And Trends By Type (Weight Management & Fitness, Smoking Cessation, Stress Management), By Enterprise Size (Small, Medium, Large) - Forecasts From 2025 To 2030

Israel Corporate Wellness Market Size:

The Israeli Corporate Wellness Market is estimated to attain a market size of USD 371.180 million by 2030, growing at a 4.10% CAGR from a valuation of USD 303.685 million in 2025.

Israel Corporate Wellness Market Highlights:

• Focus on Mental Health and Stress Management: Companies in Israel are prioritizing wellness programs that address mental health and stress, offering services like mindfulness workshops and counseling to combat work-related stress prevalent among employees.
• Integration of Technology-Driven Solutions: The market is seeing a rise in digital wellness platforms, including apps and wearables, that provide personalized health tracking and virtual fitness classes, catering to the tech-savvy workforce.
• Emphasis on Holistic Employee Well-Being: Wellness initiatives are expanding beyond physical health to include nutrition advice, emotional well-being, and social connectivity, aligning with a growing recognition of comprehensive employee health needs.
• Strong Adoption in Tech and Startup Sectors: Israel’s vibrant tech and startup ecosystem is driving the adoption of innovative corporate wellness programs, with companies leveraging health-focused initiatives to boost productivity and attract talent.

Israel Corporate Wellness Market Introduction:

The growth of the corporate wellness market in Israel continues to expand, fueled by digital health innovation, supportive government policies, and employee awareness surrounding the value of preventive care. Increased market momentum is stemming from greater adoption of digital wellness platforms in workplace environments, the expansion of mental health infrastructure, and a growing cultural emphasis on employee wellness. Recent initiatives, such as Efsharibari (a structured health promotion program spearheaded by the Ministry of Health), have encouraged both public and private sector employers to implement structured approaches to promoting health. Israel’s robust health-tech ecosystem continues to engender innovation with new solutions to promote fitness, mental well-being, and behavioural insights.

The corporate wellness market offers employees a range of health and well-being services to enhance their general health, productivity, and well-being. The corporate wellness program has activities like fitness classes, nutrition advice, stress management, mental health support, and programs for disease prevention. The market for corporate wellness is driven by the rising prevalence of chronic diseases like diabetes and heart disease, rising healthcare expenses, and increasing public awareness of healthy lifestyles. The growing adoption of wellness programs by corporations aids the demand for the corporate wellness market in the upcoming years.

Israel Corporate Wellness Market Overview:

The Israeli Corporate Wellness Market highlights a dynamic landscape poised for robust expansion, driven by technological innovation, regulatory support, and growing employer investment in employee well?being. The market will expand further with more proactive institutional investment from businesses of all shapes and sizes, a concerted public–private partnership, and concerted government action. Central to this growth is the government's emphasis on digital health and workplace wellness.

In 2024, the Israel Innovation Authority launched its Support Program for Innovation in Selected Fields - Digital Health, with the Ministry of Health and the National Digital Israel Initiative. This program jointly funds R&D pilots with health organisations, ranging from 20% to 75%, to develop solutions in collaboration with industry. The program is encouraging the emerging corporate wellness technology industry by supporting AI-driven mental health platforms, smart biometric platforms, nutrition trackers, and others, and moving Israel's workplace wellness innovations from ideas to commercially usable solutions.

At the same time, the Ministry of Health is making progress in its mental health reform, which is transforming the wellness ecosystem. Since early 2024, dozens of community mental health clinics have opened throughout Israel, increasing treatment hours and reducing wait times. This is substantially expanding the general public's ability to access counselling, therapy, and resilience-building services, which are increasingly being offered by employers in their wellness programs, making employee mental health support more standardized and scalable. In addition to these public health initiatives, the Efshari Bari or 'Healthy Workplace' legislation - a collaboration with Ministry of Health, Ministry of Education, Ministry of Culture, and Ministry of Sport - proposes an egalitarian approach to workplace systemic promotion of health. State employees have access to policy-level principles such as, removal of medical barriers to joining a gym, allowing for up to 90 minutes of weekly physical activity during work hours for government employees, provision of healthy refreshments for official meetings, and allowing fruits and vegetables to be considered tax-deductible workplace benefits. All of these important official actions directly shrink fitness and nutrition barriers within work settings.

The Privacy Protection Authority (PPA) and the Ministry of Health have established a clear and modern regulatory framework for digital health data. A supervisory report issued by the PPA in June 2024 set expectations regarding governance and security of data for wellness-app providers and telehealth platforms. This clarity provides employers with a greater level of comfort as they deploy new digital solutions like AI-driven wellness analytics or teletherapy platforms.

Finally, Israel's healthcare model, a universal model that functions through 4 major health maintenance organisations, has embedded wellness into its foundation. Public-private partnerships are on the rise, as health maintenance organisations provide in-worksite health checks and access to anonymised health data under the supervision of a governance protocol. This model ensures straightforward worksite wellness integration while maintaining data protection compliance and equitable access.

The increasing trend of digital health investments approved by the Israel Innovation Authority between 2023 and 2024 represents a strong government intention towards delivering healthcare technologies, including platforms that were expressly for corporate wellness. Investments in digital health innovations boosts momentum for remote monitoring applications, mental health apps, and wellness platforms that harness AI, all of which are included in workplace wellness initiatives. As organisations begin to see tech-enabled innovations as a means to address employees physical and emotional health, it lends to the development of the Israeli corporate wellness market because it is making health initiatives more accessible, personalised, and effective in organisations.

Key stakeholders in the ecosystem of wellness solutions growing the market include Clalit Health Services' "Active" app, providing digital tools for exercise and lifestyle tracking for both employees and family. The Efsharibari initiative continues to foster healthy workplaces, while health-tech innovators such as Binah.ai and ContinUse Biometrics are integrating AI frameworks and Wellness solutions to increase both prevention and personalisation in workplace wellness.

Israel Corporate Wellness Market Drivers:

• Rising stress presents a positive growth for Israel's corporate wellness market.

Corporate wellness initiatives are important because the majority of employees may be affected by a variety of diseases, including depression and hypertension. Corporate wellness programs help employees by preventing diseases, spending less amount on health care, and taking fewer sick days which will increase productivity. To reduce costs for the company, employers encourage their staff to live healthier lifestyles. According to Israel National Institute for Health Policy Research,40% of Israelis experience stress on a regular basis, with 31% of those reporting that stress has a negative effect on their daily functioning. The Israeli Central Bureau of Statistics reported that in 2020, 32% of Israelis reported feeling stressed on a daily basis. According to World Health Organization (WHO), Israel has one of the highest rates of mental health disorders in the world and a mental health disorder affects 27% of people at some point in their lives. The need for corporate wellness programs is therefore great.

• Increasing market players’ engagement will drive Israel's corporate wellness market growth

Israel's corporate wellness market has key players who are focusing on innovative wellness programs to meet the employees’ demand. In 2020, Clalit Health Services offered a program called “Healthy Workers” to provide wellness coaching, health assessments, and wellness challenges to employees to improve their overall health and well-being. Aroma Espresso Bar launched the "AromaFlex" program, which includes healthy food options, yoga classes, and mindfulness workshops to help employees reduce stress and improve their well-being. Medinol introduced a program called "MediLife" which provides personalized coaching and wellness challenges to improve their health and well-being. This shows that an increase in the rate of the corporate wellness program will positively impact the growth of the corporate wellness market in Israel.

• Rising Prevalence of Chronic and Lifestyle-Related Diseases

The need for extensive corporate wellness programs across a range of businesses is being greatly fueled by Israel's growing concern over the prevalence of chronic and lifestyle-related ailments. Israeli employers are realizing the pressing need to invest in proactive health management strategies in the workplace due to rising rates of non-communicable diseases like obesity, cardiovascular disorders, type 2 diabetes, hypertension, and mental health conditions like depression and anxiety.

Particularly in fast-paced industries like high-tech, finance, and urban-based service sectors, sedentary lifestyles, lengthy workdays, high levels of job-related stress, and unhealthy eating habits have all contributed to an increase in lifestyle-related health issues among employees. These dangers have been made worse by the expanding use of alcohol and tobacco, the growing consumption of processed foods, and the lack of physical activity. There was a 1.6% increase in smoking among those aged 16 to 74 in Israel.  The largest increase among men was noted in the lowest socioeconomic group.  Among women, the middle-to-upper socioeconomic group had the greatest smoking rates.  Furthermore, around 25% of people over 20 are regularly exposed to passive smoking in their surroundings, and 25% of people smoke themselves, according to the Taub Center for Social Policy Studies. Additionally, companies are now more conscious of the significance of offering holistic wellness support due to the widespread effects of post-pandemic lifestyle alterations, such as remote work, decreased physical activity, and declining mental health.

Preventive health programs, such as routine physicals, mental health counseling, dietary plans, exercise classes, and stress management seminars, are becoming integral parts of corporate wellness programs offered by many Israeli companies. The financial impact of chronic illnesses, both in terms of direct medical costs and indirect lost productivity, is pressuring businesses to embrace these wellness initiatives as a strategic investment rather than a luxury. In Israel, heart conditions rank as the second most common cause of mortality. For men 75 years of age and older, the disease's prevalence rises with age, reaching 40% for men and 30% for women.

Israel Corporate Wellness Market Segmentation Analysis:

The market is segmented by type as follows: weight management and fitness, smoking cessation, stress management, and others. Weight management and fitness appear to have taken the lead, particularly through digital means, subsidised gym memberships from employers, and wearable fitness trackers. Many companies within Israel have begun to encourage employees to maintain an active lifestyle through personalised fitness challenges, step-count goals, and meal-tracking apps embedded within their HR wellness portals. This not only promotes physical health in the workplace but also diminishes absenteeism and promotes workplace productivity. Stress management is also becoming increasingly popular, following the Ministry of Health’s expansion of community-based mental health clinics within each region of Israel. Employers are also beginning to invest in tele-counselling services, mindfulness training on-mind, and flexible work arrangements to reduce employee burnout and emotional exhaustion.

The market is segmented by enterprise size into small-, medium-, and large-sized enterprises. Large enterprises bring the most extensive resources to the table; hence, they are the most likely to be first movers with comprehensive wellness programs for employees. Large companies have the budget to work with either HMOs or health-tech start-ups to develop bespoke programs that integrate mental health, digital diagnostics, preventive screening, and ongoing health status tracking.

• By type, the stress management segment is expected to lead the market growth

The Israeli Corporate Wellness Market has made stress management a top priority, as rising workplace stress, burnout, and mental health issues are having a significant influence on workers' well-being and organizational productivity in various sectors. In Israel's fast-paced, fiercely competitive business environment, employees frequently deal with heavy workloads, short turnaround times, job insecurity, and high-performance standards. These factors all contribute to long-term stress and emotional exhaustion, especially in the quickly growing high-tech, financial services, and healthcare sectors. About 60% of women and 50% of men are diagnosed with high blood pressure after the age of 65. The prevalence of the phenomenon rises with age in Israel, according to the Ministry of Health.

The post-pandemic work culture has worsened work-life balance issues and increased social isolation by erasing the distinction between work and personal life due to the emergence of remote and hybrid working models. As a result, many Israeli businesses are taking proactive steps to incorporate stress management programs into their corporate wellness plans. Workshops on mindfulness and meditation, resilience training, on-site yoga and fitness classes, mental health awareness campaigns, and access to Employee Assistance Programs (EAPs), which offer private counseling and psychological assistance, are typical examples of these programs.

Employees can now simply and instantly manage stress, owing to the growing popularity of digital stress management solutions in Israel, such as smartphone apps that provide guided meditation, stress tracking, virtual therapy sessions, and AI-driven mental health assessments. Companies are realizing that more absenteeism, lower job satisfaction, higher turnover, and eventually financial losses can result from mismanaged workplace stress.  These days, stress management is considered a wise investment that boosts engagement, creativity, and overall business success in addition to improving employee well-being.

Israel Corporate Wellness Market Key Developments:

In a single platform of Mantra Care, employees can access over 10+ programs, including mental health, digital leadership & executive coaching webinars, Mindfulness/Yoga, Physio, Fitness, Women's care, Deaddiction & Steps Challenge. 

• Launch of Digital Wellness Platforms for Remote Workers: In response to the shift toward remote and hybrid work models, Israeli companies have introduced digital wellness platforms offering virtual fitness classes, mental health resources, and personalized coaching, enhancing accessibility for employees across diverse work environments.
• Introduction of AI-Powered Wellness Apps: Several startups in Israel’s tech ecosystem have launched AI-driven corporate wellness apps that provide tailored health recommendations, stress management tools, and integration with wearable devices, catering to the demand for personalized employee well-being solutions.
• August 2021: Kav Mashve launched a corporate wellness program called "The Wellness Challenge," which includes online fitness classes, healthy cooking workshops, and virtual wellness coaching sessions.

Segmentation:

• By Type
  • Weight Management & Fitness
  • Smoking Cessation
  • Stress Management
  • Others
• By Enterprise Size
  • Small
  • Medium
  • Large

1. INTRODUCTION

1.1. Market Overview

1.2. Market Definition

1.3. Scope of the Study

1.4. Market Segmentation

1.5. Currency

1.6. Assumptions

1.7. Base, and Forecast Years Timeline

2. RESEARCH METHODOLOGY  

2.1. Research Data

2.2. Assumptions

3. EXECUTIVE SUMMARY

3.1. Research Highlights

4. MARKET DYNAMICS

4.1. Market Drivers

4.2. Market Restraints

4.3. Market Opportunities

4.4. Porter’s Five Force Analysis

4.4.1. Bargaining Power of Suppliers

4.4.2. Bargaining Power of Buyers

4.4.3. Threat of New Entrants

4.4.4. Threat of Substitutes

4.4.5. Competitive Rivalry in the Industry

4.5. Industry Value Chain Analysis

5. ISRAEL CORPORATE WELLNESS MARKET ANALYSIS, BY TYPE

5.1. Introduction

5.2. Weight Management & Fitness

5.3. Smoking Cessation

5.4. Stress Management

5.5. Others

6. ISRAEL CORPORATE WELLNESS MARKET ANALYSIS, BY ENTERPRISE SIZE

6.1. Introduction

6.2. Small

6.3. Medium

6.4. Large

7. COMPETITIVE ENVIRONMENT AND ANALYSIS

7.1. Major Players and Strategy Analysis

7.2. Emerging Players and Market Lucrativeness

7.3. Mergers, Acquisitions, Agreements, and Collaborations

7.4. Vendor Competitiveness Matrix

8. COMPANY PROFILES

8.1. ComPsych Corporation

8.2. MantraCare

8.3. Shalibo Wellness

ComPsych Corporation

MantraCare

Shalibo Wellness