Israel Corporate Wellness Market Size, Share, Opportunities, COVID-19 Impact, And Trends By Type (Weight Management & Fitness, Smoking Cessation, Stress Management), By Enterprise Size (Small, Medium, Large) - Forecasts From 2023 To 2028

The corporate wellness market offers employees a range of health and wellbeing services to enhance their general health, productivity, and well-being. The corporate wellness program has activities like fitness classes, nutrition advice, stress management, mental health support, and programs for disease prevention. The market for corporate wellness is driven by the rising prevalence of chronic diseases like diabetes and heart disease, rising healthcare expenses, and increasing public awareness of healthy lifestyles. The growing adoption of wellness programs by corporations aids the demand for the corporate wellness market in the upcoming years.

Rising stress presents a positive growth for Israel's corporate wellness market.

Corporate wellness initiatives are important because the majority of employees may be affected by a variety of diseases, including depression and hypertension. Corporate wellness programs help employees by preventing diseases, spending less amount on health care, and taking fewer sick days which will increase productivity. To reduce costs for the company, employers encourage their staff to live healthier lifestyles. According to Israel National Institute for Health Policy Research,40% of Israelis experience stress on a regular basis, with 31% of those reporting that stress has a negative effect on their daily functioning. The Israeli Central Bureau of Statistics reported that in 2020, 32% of Israelis reported feeling stressed on a daily basis. According to World Health Organization (WHO), Israel has one of the highest rates of mental health disorders in the world and a mental health disorder affects 27% of people at some point in their lives. The need for corporate wellness programs is therefore great.

Increasing market player’s engagement will drive Israel's corporate wellness market growth

Israel corporate wellness market has key players who are focusing on innovative wellness programs to meet the employee’s demand. In 2020, Clalit Health Services offered a program called “Healthy Workers” to provide wellness coaching, health assessments, and wellness challenges to employees to improve their overall health and well-being. Aroma Espresso Bar launched the "AromaFlex" program which includes healthy food options, yoga classes, and mindfulness workshops to help employees reduce stress and improve their well-being. Medinol introduced a program called "MediLife" which provides personalized coaching and wellness challenges to improve their health and well-being. This shows that an increase in the rate of the corporate wellness program will positively impact the growth of the corporate wellness market in Israel.

Key Developments

• August 2021: Kav Mashve launched a corporate wellness program called "The Wellness Challenge" which includes online fitness classes, healthy cooking workshops, and virtual wellness coaching sessions.
• September 2019: Teva Pharmaceuticals launched a corporate wellness program called "Healthier Together" and it includes wellness challenges, healthy food options, and fitness classes

Israel Corporate Wellness Market Scope:

Segmentation:

• By Type
  • Weight Management & Fitness
  • Smoking Cessation
  • Stress Management
  • Others
• By Enterprise Size
  • Small
  • Medium
  • Large