Meat Flavour Market Size, Share, Opportunities, And Trends By Type (Natural Meat Flavor, Artificial Meat Flavor), By Flavour Type (Beef, Chicken, Pork, Turkey, Fish & Seafood, Others), By Application (Soups & Sauces, Instant Noodles, Ready Meals, Savories, Baked Goods, Others), And By Geography - Forecasts From 2023 To 2028

  • Published : May 2023
  • Report Code : KSI061615378
  • Pages : 145

Meat flavours are additives and compounds that are added to products such as noodles, ready-to-eat meals, snacks, and precooked or roasted meat to give out the umami taste and odour of meat. Hydrocarbons, aldehydes, glutamate, ketones, alcohols, guanylate, furans, thiophenes, inosinate, pyrrols, pyridines, and pyrazines are among the many flavour compounds present in meat. The market for meat flavours is categorised into various segments which include -  type, flavour type, application and geographical region.

Meat products come in a variety of different flavours such as barbeque, grilled, nutty and smoked to cater to the growing demand for exotic flavours by consumers.  Due to the growing demand for complex, bold, nuanced and enhanced flavours, innovations and experiments to develop new meat flavours are driving the global meat flavour market during the projection period. Rising consumer differences towards vegan and vegetarian diets have also led to a burgeoning demand for meat flavours. Since vegan and vegetarian consumers cannot consume meats and their products so they are looking for meat alternative products that taste exactly like beef, roasted chicken or pork.

According to the Japanese flavour and fragrance company T Hasegawa, the food service industry remains the dominant channel of distribution for many meat flavours, but it may be a sign of the times that retailers and brands may close the gap, particularly in prepared items. Therefore, the booming HoReCa industry is contributing to the growth of the global meat flavours market.

However, complex laws, restrictions, possible side effects to meat products and high & volatile prices of raw materials obstruct the growth of the global market for meat flavours during the analysis period. Moreover, continuous innovative and novel flavours such as Latin flavours, and cereal-like flavours are providing new opportunities to market participants during the forecast period.

During the anticipation period, the growing demand for complex and enhanced flavour profiles will support the growth of the global meat flavours market.

Value-added meats and meat analogues with marinades, rubs, and spices provide convenience and adaptability while also shaping the whole dining experience. Brands can appeal to local authentic preferences as emerging flavours establish local and global roots. Complex meat flavour profiles with a mix of heat and sweetness, smokey overtones, and botanicals are gaining popularity. Exploration into lighter flavour families with links to freshness and wellness, such as citrus, herbal, and floral, is making minor progress. Chef recipes, crisp textures, and novel ingredients liven up meat alternatives, while smoky flavours and other natural plant-based elements mimic the fragrance and taste of cooked meat and fish.

According to the latest trends report published by Japanese flavour company T Hasegawa shows that 57 per cent of consumers are looking for unique flavours to make their meat more interesting. 49 per cent of consumers say flavour is an important attribute when purchasing proteins. Some examples of trendy flavours for meat and meat alternative include Fajita, Cajun, Jalapeño, Chipotle, Rosemary and Salsa Verde.

North America is anticipated to hold a significant share of the global meat flavours market during the forecast period.

North American region is anticipated to hold a significant market share in meat flavours. This region will experience rapid expansion throughout the projection period as a result of high meat-consuming pollution in countries such as the US. Meat is part of 77 per cent of American adult diets. Meat and meat alternative flavours are in high demand in markets such as the United States and Canada. In the United States, the most popular meat flavour profile is barbecue. Around 68 per cent of US consumers prefer barbeque flavour in their meat products. This region's market is also expanding as a result of the growing vegan and vegetarian population. This region's market is expanding due to reasons such as changing eating habits and rising demand for healthy, ethnic and exotic flavoured meat products. In addition, the prevalence of key market players such as Givadudan, IFF, and Firmenich also spurs the growth of meat flavours in this region. Prime markets in the North American region are the United States, Canada and Mexico.

Market Key Developments

  • In February 2023, Mush Foods, an Israeli food startup, launched a 50CUT mycelium protein ingredient solution to slash the animal protein content in meat products by 50 per cent. Mushroom-derived 50CUT provides a beefy bite of nutrient-dense protein-to-meat hybrid formulations that appeal to even the most devoted meat consumers.
  • In December 2022, Black Sheep Foods an American food start-up headquartered in San Francisco got an investment of US$ 18.5 million to bring new and innovative flavours for plant-based meat products.
  • In July 2022, American-based chicken sausage company Amulya launched four new flavours under its Sausages by Amylu brand, available in select Whole Foods Market locations. The latest flavour innovations include Cacio e Pepe; Roasted Garlic & Asiago; Tomatillo, Peppers & White Cheddar; and Artichoke Leek & Gruyere.


  • By Type
    • Natural Meat Flavor
    • Artificial Meat Flavor
  • By Flavour Type
    • Beef
    • Chicken
    • Pork
    • Turkey
    • Fish & Seafood
    • Others
  • By Application
    • Soups & Sauces
    • Instant Noodles
    • Ready Meals
    • Savories
    • Baked Goods
    • Others
  • By Geography
    • North America
      • United States
      • Canada
      • Mexico
    • South America
      • Brazil
      • Argentina
      • Others
    • Europe
      • United Kingdom
      • Germany
      • France
      • Spain
      • Others
    • Middle East and Africa
      • Saudi Arabia
      • UAE
      • Israel
      • Others
    • Asia Pacific
      • Japan
      • China
      • India
      • South Korea
      • Indonesia
      • Thailand
      • Others

Frequently Asked Questions (FAQs)

2021 has been taken as the base year in the meat flavour market.
Prominent key market players in the meat flavour market include Firmenich SA, Kerry Group plc, DSM N.V., and International Flavors & Fragrances Inc., among others.
The meat flavour market has been segmented by type, flavour type, application, and geography.
The growing demand for complex and enhanced flavour profiles will support the global meat flavour market growth.
North America is anticipated to hold a significant share of the global meat flavours market during the forecast period.


1.1. Market Overview

1.2. Market Definition

1.3. Scope of the Study

1.4. Market Segmentation

1.5. Currency

1.6. Assumptions

1.7. Base, and Forecast Years Timeline


2.1. Research Data

2.2. Assumptions


3.1. Research Highlights


4.1. Market Drivers

4.2. Market Restraints

4.3. Porter’s Five Force Analysis

4.3.1. Bargaining Power of Suppliers

4.3.2. Bargaining Power of Buyers

4.3.3. Threat of New Entrants

4.3.4. Threat of Substitutes

4.3.5. Competitive Rivalry in the Industry

4.4. Industry Value Chain Analysis


5.1. Introduction

5.2. Natural Meat Flavor

5.3. Artificial Meat Flavor


6.1. Introduction

6.2. Beef

6.3. Chicken

6.4. Pork

6.5. Turkey

6.6. Fish & Seafood

6.7. Others


7.1. Introduction

7.2. Soups & Sauces

7.3. Instant Noodles

7.4. Ready Meals

7.5. Savories

7.6. Baked Goods

7.7. Others


8.1. Introduction

8.2. North America

8.2.1. United States

8.2.2. Canada

8.2.3. Mexico

8.3. South America

8.3.1. Brazil

8.3.2. Argentina

8.3.3. Others

8.4. Europe

8.4.1. United Kingdom

8.4.2. Germany

8.4.3. France

8.4.4. Spain

8.4.5. Others

8.5. The Middle East and Africa

8.5.1. Saudi Arabia

8.5.2. UAE

8.5.3. Israel

8.5.4. Others

8.6. Asia Pacific

8.6.1. Japan

8.6.2. China

8.6.3. India

8.6.4. South Korea

8.6.5. Indonesia

8.6.6. Thailand

8.6.7. Others


9.1. Major Players and Strategy Analysis

9.2. Emerging Players and Market Lucrativeness

9.3. Mergers, Acquisitions, Agreements, and Collaborations

9.4. Vendor Competitiveness Matrix


10.1. Firmenich SA

10.2. Kerry Group plc

10.3. DSM N.V.

10.4. International Flavors & Fragrances Inc.

10.5. Sensient Technologies Corporation

10.6. Givaudan

10.7. Symrise AG

10.8. Synergy Flavors

10.9. T. Hasegawa

10.10. Mane Flavours and Fragrances Manufacturers

Firmenich SA

Kerry Group plc


International Flavors & Fragrances Inc.

Sensient Technologies Corporation


Symrise AG

Synergy Flavors

T. Hasegawa

Mane Flavours and Fragrances Manufacturers