Meat Flavour Market Size, Share, Opportunities, And Trends By Type (Natural Meat Flavor, Artificial Meat Flavor), By Flavour Type (Beef, Pork, Turkey, Fish & Seafood, Others), By Application (Soups & Sauces, Instant Noodles, Ready Meals, Savories, Baked Goods, Others), And By Geography - Forecasts From 2024 To 2029

The global meat flavor market is expected to grow at a CAGR of 6.26%, reaching a market size of US$3.504 billion in 2029 from US$2.291 billion in 2022.

Meat flavors are substances and additives included in foods like noodles, prepared meals, meals, and prepared or cooked meat to impart the umami flavor and aroma of meat. Meat products are offered in a variety of flavors to satisfy consumers' increasing desire for unusual flavors. 

Due to the growing demand for complex, bold, nuanced, and enhanced flavors, innovations and experiments to develop new meat flavors drive the global meat flavor market during the projection period. Rising consumer differences towards vegan and vegetarian diets have also led to a burgeoning demand for meat flavors. Since vegan and vegetarian consumers cannot consume meats and their products, they are looking for alternative meat products that taste exactly like beef, roasted chicken, or pork.

Global Meat Flavors Market Drivers

• Rising demand for complex and enhanced flavors

Value-added meats and meat analogs with marinades, rubs, and spices provide convenience and adaptability while shaping the whole dining experience. Brands can appeal to authentic local preferences as emerging flavors establish local and global roots. Complex meat flavor profiles with a mix of heat and sweetness, smokey overtones, and botanicals are gaining popularity. Exploration into lighter flavor families with links to freshness and wellness, such as citrus, herbal, and floral, is making minor progress. Chef recipes, crisp textures, and novel ingredients liven up meat alternatives, while smoky flavors and other natural plant-based elements mimic the fragrance and taste of cooked meat and fish. For instance, the report published by Japanese flavor company T Hasegawa shows that 57 percent of consumers want unique flavors to make their meat more interesting. Additionally, 49 percent of consumers say the flavor is an important attribute when purchasing proteins.

• High demand for veganism increases the demand for exotic flavors

Vegetarianism is gaining popularity worldwide and is starting to influence market trends. An increasing number of consumers are transitioning to a vegan lifestyle due to their past excessive consumption of meat and meat products. This is because numerous health concerns are associated with meat and meat products. Meat tastes are becoming increasingly popular as a healthy substitute for vegans who enjoy meat flavor. These flavors give consumers the taste and aroma of real meat in various foods, including baked goods, sausage, soup, quick noodles, ready-to-eat meals, and many more. Therefore, the rise in veganism will directly impact the market's growth in the upcoming years.

• Increasing demand in the food service industry

Flavorings that enhance food appearance are becoming increasingly common on menus from fast food chains and restaurants. The food service industry aims to provide customers with innovative, fresh food. The hotel, restaurant, and catering (HoReCa) industry uses a range of flavors and seasonings to enhance the appearance of food. There's been an increasing need for meaty tastes without actually consuming meat as more people turn to alternatives made from plants. Basic foods can taste just as good as substitutes for meat by using particular cooking techniques. These factors are expected to increase demand and market growth.

• High demand for beef flavor

In culinary terms, "beef" refers to meat from bovine animals and is the second most popular meat eaten after chicken. The market for beef flavors is expanding since there is an increasing need for fresh meat but a restricted supply due to political and environmental concerns. The market is growing, largely due to the rising demand for beef-based flavors and food safety problems like identifying illnesses in other meats and chemical residues.

Global Meat Flavor Market Geographical Outlook

• North America is witnessing exponential growth during the forecast period.

This region will experience rapid expansion throughout the projection period due to the high meat-consuming population in countries such as the US. Meat is part of 77 percent of American adult diets. Meat and meat alternative flavors are in high demand in markets such as the United States and Canada. In the United States, the most popular meat flavor profile is barbecue. Around 68 percent of US consumers prefer barbeque flavor in their meat products. This region's market is also expanding due to the growing vegan and vegetarian population. It also expands due to changing eating habits and rising demand for healthy, ethnic, and exotic-flavored meat products.

Global Meat Flavor Market Key Launches

• In September 2023, Plant-Ex introduced new flavors in Q3 that showcase the company's creativity and skill in flavor development. They started Smoky Bacon Taste, which has a smoky undertone and rich saltiness that creates a complex and intriguing flavor experience. Its adaptability as a flavor makes it ideal for a wide range of applications, such as a creamy tomato pasta sauce or a flavorful bag of crisps. This flavor can be the main attraction or a way to bring out the best in another flavor.
• In February 2023, Mush Foods, an Israeli food startup, launched a 50CUT mycelium protein ingredient solution to slash the animal protein content in meat products by 50 percent. Mushroom-derived 50CUT provides a beefy bite of nutrient-dense protein-to-meat hybrid formulations that appeal to even the most devoted meat consumers.
• In December 2022, Black Sheep Foods, an American food start-up headquartered in San Francisco, received an investment of US$18.5 million to develop new and innovative flavors for plant-based meat products.

• In July 2022, American-based chicken sausage company Amulya launched four new flavors under its Sausages by Amylu brand, available in select Whole Foods Market locations. The latest flavor innovations include Cacio e Pepe, Roasted Garlic & Asiago; Tomatillo, Peppers & White Cheddar; and Artichoke Leek & Gruyere.

Segmentation:

• By Type
  • Natural Meat Flavor
  • Artificial Meat Flavor
• By Flavour Type
  • Beef
  • Chicken
  • Pork
  • Turkey
  • Fish & Seafood
  • Others
• By Application
  • Soups & Sauces
  • Instant Noodles
  • Ready Meals
  • Savories
  • Baked Goods
  • Others
• By Geography
  • North America
    • United States
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Others
  • Europe
    • United Kingdom
    • Germany
    • France
    • Spain
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • UAE
    • Israel
    • Others
  • Asia Pacific
    • Japan
    • China
    • India
    • South Korea
    • Indonesia
    • Thailand
    • Others