Meat Flavour Market Size, Share, Opportunities, And Trends By Type (Natural Meat Flavor, Artificial Meat Flavor), By Flavour Type (Beef, Pork, Turkey, Fish & Seafood, Others), By Application (Soups & Sauces, Instant Noodles, Ready Meals, Savories, Baked Goods, Others), And By Geography - Forecasts From 2024 To 2029

  • Published : Jul 2024
  • Report Code : KSI061615378
  • Pages : 145

The global meat flavour market is expected to grow at a CAGR of 6.26% reaching a market size of US$3.504 billion in 2029 from US$2.291 billion in 2022.

Meat flavors are substances and additives that are included in foods like noodles, prepared meals, meals, and prepared or cooked meat to impart the umami flavor and aroma of meat. Meat products are offered in a variety of flavours to satisfy consumers' increasing desire for unusual flavours. 

Due to the growing demand for complex, bold, nuanced, and enhanced flavours, innovations and experiments to develop new meat flavours are driving the global meat flavour market during the projection period. Rising consumer differences towards vegan and vegetarian diets have also led to a burgeoning demand for meat flavours. Since vegan and vegetarian consumers cannot consume meats and their products, they are looking for alternative meat products that taste exactly like beef, roasted chicken, or pork.

Rising demand for complex and enhanced flavours

Value-added meats and meat analogues with marinades, rubs, and spices provide convenience and adaptability while shaping the whole dining experience. Brands can appeal to authentic local preferences as emerging flavours establish local and global roots. Complex meat flavour profiles with a mix of heat and sweetness, smokey overtones, and botanicals are gaining popularity. Exploration into lighter flavour families with links to freshness and wellness, such as citrus, herbal, and floral, is making minor progress. Chef recipes, crisp textures, and novel ingredients liven up meat alternatives, while smoky flavours and other natural plant-based elements mimic the fragrance and taste of cooked meat and fish. For instance, according to the report published by Japanese flavour company T Hasegawa shows that 57 percent of consumers are looking for unique flavours to make their meat more interesting. 49 percent of consumers say the flavour is an important attribute when purchasing proteins

High demand for veganism increases the demand for exotic flavours

Vegetarianism is gaining popularity worldwide and is starting to influence market trends. An increasing number of consumers are becoming vegan due to their excessive or constant use of meat and meat products. This is because there are numerous health concerns associated with meat and meat products. Meat tastes are becoming more and more popular as a healthy substitute for vegans who enjoy meat flavour. Meat flavours give consumers the taste and aroma of real meat in a variety of foods, including baked goods, sausage, soup, quick noodles, ready-to-eat meals, and many more. Therefore, in the upcoming years, the market's growth will be directly impacted by the rise in veganism.

Increasing demand in the food service industry

Flavourings that enhance food appearance are becoming more and more common on menus from fast food chains and restaurants. The food service industry aims to provide customers with innovative, fresh food. The hotel, restaurant, and catering (HoReCa) industry uses a range of flavours and seasonings to enhance the appearance of food. There's been an increasing need for meaty tastes without actually consuming meat as more people turn to alternatives made from plants. Basic foods can be made to taste just as good as substitutes for meat by using particular cooking techniques. These factors are expected to increase demand and market growth.

High demand for beef flavour

In culinary terms, "beef" refers to meat from bovine animals and is the second most popular meat eaten after chicken. Since there is an increasing need for fresh meat but there is a restricted supply due to political and environmental concerns, the market for beef flavours is expanding. The market is growing due in large part to the increasing demand for beef-based flavours and food safety problems like identifying illnesses in other meats and chemical residues.

North America is witnessing exponential growth during the forecast period

This region will experience rapid expansion throughout the projection period due to high meat-consuming pollution in countries such as the US. Meat is part of 77 percent of American adult diets. Meat and meat alternative flavours are in high demand in markets such as the United States and Canada. In the United States, the most popular meat flavour profile is barbecue. Around 68 percent of US consumers prefer barbeque flavour in their meat products. This region's market is also expanding due to the growing vegan and vegetarian population. This region's market is expanding due to changing eating habits and rising demand for healthy, ethnic, and exotic-flavoured meat products.

Market key launches

  • In September 2023, Plant-Ex introduced new flavours in Q3 that showcase the company's creativity and skill in flavour development. They started Smoky Bacon Taste A smoky undertone combined with a rich saltiness creates a complex and intriguing flavor experience. Its adaptability as a flavour makes it ideal for a wide range of applications, such as a creamy tomato pasta sauce or a flavorful bag of crisps. This flavour can be the main attraction or a way to bring out the best in another flavour.
  • In February 2023, Mush Foods, an Israeli food startup, launched a 50CUT mycelium protein ingredient solution to slash the animal protein content in meat products by 50 percent. Mushroom-derived 50CUT provides a beefy bite of nutrient-dense protein-to-meat hybrid formulations that appeal to even the most devoted meat consumers.
  • In July 2022, American-based chicken sausage company Amulya launched four new flavours under its Sausages by Amylu brand, available in select Whole Foods Market locations. The latest flavour innovations include Cacio e Pepe, Roasted Garlic & Asiago; Tomatillo, Peppers & White Cheddar; and Artichoke Leek & Gruyere.
  • In December 2022, Black Sheep Foods, an American food start-up headquartered in San Francisco, got an investment of US$ 18.5 million to bring new and innovative flavours for plant-based meat products.


  • By Type
    • Natural Meat Flavor
    • Artificial Meat Flavor
  • By Flavour Type
    • Beef
    • Chicken
    • Pork
    • Turkey
    • Fish & Seafood
    • Others
  • By Application
    • Soups & Sauces
    • Instant Noodles
    • Ready Meals
    • Savories
    • Baked Goods
    • Others
  • By Geography
    • North America
      • United States
      • Canada
      • Mexico
    • South America
      • Brazil
      • Argentina
      • Others
    • Europe
      • United Kingdom
      • Germany
      • France
      • Spain
      • Others
    • Middle East and Africa
      • Saudi Arabia
      • UAE
      • Israel
      • Others
    • Asia Pacific
      • Japan
      • China
      • India
      • South Korea
      • Indonesia
      • Thailand
      • Others

Frequently Asked Questions (FAQs)

The meat flavour market is expected to grow at a CAGR of 6.26% during the forecast period.
The global meat flavour market is expected to reach a total market size of US$3.504 billion by 2029.
Meat Flavour Market was valued at US$2.291 billion in 2022.
The growing demand for complex and enhanced flavour profiles will support the global meat flavour market growth.
North America is anticipated to hold a significant share of the global meat flavours market during the forecast period.


1.1. Market Overview

1.2. Market Definition

1.3. Scope of the Study

1.4. Market Segmentation

1.5. Currency

1.6. Assumptions

1.7. Base, and Forecast Years Timeline

1.8. Key Benefits to the Stakeholder


2.1. Research Design

2.2. Research Processes


3.1. Key Findings


4.1. Market Drivers

4.2. Market Restraints

4.3. Porter’s Five Forces Analysis

4.3.1. Bargaining Power of Suppliers

4.3.2. Bargaining Power of Buyers

4.3.3. Threat of New Entrants

4.3.4. Threat of Substitutes

4.3.5. Competitive Rivalry in the Industry

4.4. Industry Value Chain Analysis


5.1. Introduction

5.2. Natural Meat Flavor

5.2.1. Market Trends and Opportunities

5.2.2. Growth Prospects

5.2.3. Geographic Lucrativeness

5.3. Artificial Meat Flavor

5.3.1. Market Trends and Opportunities

5.3.2. Growth Prospects

5.3.3. Geographic Lucrativeness


6.1. Introduction

6.2. Beef

6.2.1. Market Trends and Opportunities

6.2.2. Growth Prospects

6.2.3. Geographic Lucrativeness

6.3. Turkey

6.3.1. Market Trends and Opportunities

6.3.2. Growth Prospects

6.3.3. Geographic Lucrativeness

6.4. Pork

6.4.1. Market Trends and Opportunities

6.4.2. Growth Prospects

6.4.3. Geographic Lucrativeness

6.5. Turkey

6.5.1. Market Trends and Opportunities

6.5.2. Growth Prospects

6.5.3. Geographic Lucrativeness

6.6. Fish & Seafood

6.6.1. Market Trends and Opportunities

6.6.2. Growth Prospects

6.6.3. Geographic Lucrativeness

6.7. Others

6.7.1. Market Trends and Opportunities

6.7.2. Growth Prospects

6.7.3. Geographic Lucrativeness


7.1. Introduction

7.2. Soups & Sauces

7.2.1. Market Trends and Opportunities

7.2.2. Growth Prospects

7.2.3. Geographic Lucrativeness

7.3. Instant Noodles

7.3.1. Market Trends and Opportunities

7.3.2. Growth Prospects

7.3.3. Geographic Lucrativeness

7.4. Ready Meals

7.4.1. Market Trends and Opportunities

7.4.2. Growth Prospects

7.4.3. Geographic Lucrativeness

7.5. Savories

7.5.1. Market Trends and Opportunities

7.5.2. Growth Prospects

7.5.3. Geographic Lucrativeness

7.6. Baked Goods

7.6.1. Market Trends and Opportunities

7.6.2. Growth Prospects

7.6.3. Geographic Lucrativeness

7.7. Others

7.7.1. Market Trends and Opportunities

7.7.2. Growth Prospects

7.7.3. Geographic Lucrativeness


8.1. Introduction

8.2. North America

8.2.1. By Type

8.2.2. By Flavour Type

8.2.3. By Application

8.2.4. By Country United States Market Trends and Opportunities Growth Prospects Canada Market Trends and Opportunities Growth Prospects Mexico Market Trends and Opportunities Growth Prospects

8.3. South America

8.3.1. By Type

8.3.2. By Flavour Type

8.3.3. By Application

8.3.4. By Country Brazil Market Trends and Opportunities Growth Prospects Argentina Market Trends and Opportunities Growth Prospects Others Market Trends and Opportunities Growth Prospects

8.4. Europe

8.4.1. By Type

8.4.2. By Flavour Type

8.4.3. By Application

8.4.4. By Country United Kingdom Market Trends and Opportunities Growth Prospects Germany Market Trends and Opportunities Growth Prospects France Market Trends and Opportunities Growth Prospects Spain Market Trends and Opportunities Growth Prospects Others Market Trends and Opportunities Growth Prospects

8.5. Middle East and Africa

8.5.1. By Type

8.5.2. By Flavour Type

8.5.3. By Application

8.5.4. By Country Saudi Arabia Market Trends and Opportunities Growth Prospects UAE Market Trends and Opportunities Growth Prospects Israel Market Trends and Opportunities Growth Prospects Others Market Trends and Opportunities Growth Prospects

8.6. Asia Pacific

8.6.1. By Type

8.6.2. By Flavour Type

8.6.3. By Application

8.6.4. By Country Japan Market Trends and Opportunities Growth Prospects China Market Trends and Opportunities Growth Prospects India Market Trends and Opportunities Growth Prospects South Korea Market Trends and Opportunities Growth Prospects Indonesia Market Trends and Opportunities Growth Prospects Thailand Market Trends and Opportunities Growth Prospects Others Market Trends and Opportunities Growth Prospects


9.1. Major Players and Strategy Analysis

9.2. Market Share Analysis

9.3. Mergers, Acquisitions, Agreements, and Collaborations

9.4. Competitive Dashboard


10.1. Firmenich SA

10.2. Kerry Group plc

10.3. DSM N.V.

10.4. International Flavors & Fragrances Inc.

10.5. Sensient Technologies Corporation

10.6. Givaudan

10.7. Symrise AG

10.8. Synergy Flavors

10.9. T. Hasegawa

10.10. Mane Flavours and Fragrances Manufacturers

Firmenich SA

Kerry Group plc


International Flavors & Fragrances Inc.

Sensient Technologies Corporation


Symrise AG

Synergy Flavors

T. Hasegawa

Mane Flavours and Fragrances Manufacturers