New Zealand Sugar Market is estimated to be valued at US$386.774 million and is estimated to grow further in the coming years. Sugar is obtained from either extracting the sugar beet or sugar cane plant, after that it can be made into different forms. Many industries these days are increasingly using sugar for different purposes such as bakery, confectionery, canned food, and frozen foods, pharmaceuticals, etc. Also, many people consume a lot of sweet dishes and desserts so the demand for sugar is more which will augment the market growth. Additionally, increasing investment and product innovation by major players coupled with new product launches may further bolster the growth of the market.