Next-Generation Data Storage Market Size, Share, Opportunities, And Trends By Storage System (Direct Attached Storage (DAS), Storage Area Network (SAN), Network Attached Storage (NAS)), By Storage Architecture (File And Object-based Storage (FOBS), Block Storage), By End-Use (IT And Telecom, Retail, Government, BFSI, Healthcare, Others), And By Geography - Forecasts From 2025 To 2030

Next-Generation Data Storage Market Size:

The Next-Generation Data Storage Market is expected to grow from USD 79.601 billion in 2025 to USD 125.320 billion in 2030, at a CAGR of 9.50%.

Next-Generation Data Storage Market Key Highlights:

• Data storage market grows with data surge, cloud adoption, and AI advancements.
• Asia-Pacific leads, driven by China’s data centers and India’s IT growth.
• SAN and FOBS dominate, supporting enterprise and unstructured data needs.
• High costs and cybersecurity risks challenge adoption for smaller enterprises.

The Next-Generation Data Storage Market is a pivotal segment of the global technology ecosystem, addressing the exponential growth of data and the demand for efficient, scalable, and secure storage solutions. Next-generation storage systems leverage advanced technologies to manage vast datasets, support real-time analytics, and enable digital transformation across industries. The market is driven by the surge in data generation, cloud adoption, and advancements in AI and IoT, the market is poised for significant growth. 

The Next-Generation Data Storage Market is a cornerstone of the digital economy, driven by exponential data growth, cloud adoption, AI and IoT advancements, and regulatory compliance needs. Despite challenges like high costs, security concerns, and integration complexities, the market is experiencing robust growth, supported by innovations in SAN, FOBS, and hybrid storage systems. Asia Pacific leads with IT and Telecom dominance, North America excels in BFSI and cloud, and Europe prioritizes healthcare and sustainability. The SAN, FOBS, and IT and Telecom segments are pivotal, addressing diverse industry needs. Industry experts should focus on technological innovation, regulatory compliance, and regional investments to leverage the market’s growth potential.

Next-Generation Data Storage Market Overview:

Next-generation data storage encompasses advanced systems designed to handle the scale, speed, and complexity of modern data environments. DAS provides direct, high-speed storage for localized applications, ideal for small-scale setups. SAN offers centralized, high-performance storage for enterprise-grade applications, supporting mission-critical workloads. NAS enables file-level access over networks, facilitating collaboration and scalability in distributed environments. Storage architectures include FOBS, which supports unstructured data like multimedia and backups, and block storage, optimized for structured data in databases and virtual machines. End-use industries include IT and Telecom for data-intensive applications, Retail for e-commerce analytics, Government for secure data management, BFSI for transaction processing, Healthcare for patient records, and others like Manufacturing and Media.

In June 2025, the Next-Generation Data Storage Market is experiencing robust demand, driven by the proliferation of data from IoT devices, AI applications, and digital transformation initiatives. Leading companies, such as Dell Technologies, Hewlett-Packard Enterprise (HPE), and NetApp, are advancing the market with innovations in hybrid cloud storage, AI-driven data management, and energy-efficient systems. The market’s growth reflects its critical role in enabling organizations to harness data for competitive advantage, regulatory compliance, and operational efficiency in an increasingly data-driven world.

Next-Generation Data Storage Market Growth Drivers:

Several factors are propelling the Next-Generation Data Storage Market:

• Exponential Data Growth: Global data creation reached 147 zettabytes in 2024, driven by IoT, streaming, and AI applications, necessitating scalable storage solutions (International Data Corporation, 2024).

• Cloud Adoption and Hybrid Models: Enterprises increasingly adopt hybrid cloud environments, with 85% of organizations using multi-cloud strategies in 2024, boosting demand for SAN and NAS systems (Flexera, 2024).

• AI and IoT Advancements: AI workloads and IoT deployments require high-speed, low-latency storage. In 2023, NVIDIA’s DGX systems integrated NVMe-based storage for AI training, enhancing performance (NVIDIA Press Release, September 2023).

• Regulatory Compliance Needs: Stringent data protection laws, such as GDPR and the California Consumer Privacy Act, drive secure storage adoption in BFSI and Healthcare (European Commission, 2018; State of California, 2020).

Next-Generation Data Storage Market Restraints:

The market faces several challenges:

• High Implementation Costs: Deploying advanced storage systems like SAN requires significant capital investment, limiting adoption by SMEs.

• Data Security Concerns: Rising cyberattacks, with 2.6 billion personal records breached in 2024, raise concerns about storage system vulnerabilities (U.S. Cybersecurity and Infrastructure Security Agency, 2024).

• Complexity of Integration: Migrating legacy systems to next-generation storage architectures can be complex, increasing deployment timelines and costs.

Next-Generation Data Storage Market Geographical Analysis:

• Asia Pacific

Asia Pacific is the fastest-growing region in the Next-Generation Data Storage Market, driven by rapid digitalization, a booming IT sector, and government-led smart city initiatives. China leads with its massive data center ecosystem, hosting 450,000 data centers in 2024, supporting AI, 5G, and e-commerce applications (China National Bureau of Statistics, 2024). India’s IT industry grew by 8% in 2024, fueled by the Digital India initiative, increasing demand for NAS and FOBS in cloud-native applications (Ministry of Electronics and Information Technology, 2024). The IT and Telecom segment dominates, with 70% of storage deployments supporting data-intensive workloads like AI and IoT. Japan and South Korea contribute through advanced manufacturing and telecom, with Japan investing $10 billion in 5G infrastructure in 2024 (Ministry of Internal Affairs and Communications, 2024). The FOBS architecture is prominent, driven by unstructured data growth in media and e-commerce. The region’s growth is fueled by large-scale data generation, government support, and a thriving startup ecosystem.

China’s leadership stems from its role as a global AI and cloud computing hub, with companies like Alibaba deploying SAN and NAS for hyperscale data centers. India’s e-commerce and fintech sectors drive demand for block storage in transaction processing. South Korea’s focus on smart cities, such as Songdo, supports IoT-driven storage needs. Taiwan’s semiconductor industry, led by TSMC, boosts DAS adoption for high-speed manufacturing applications. Asia Pacific’s competitive advantage lies in its large consumer base, cost-effective infrastructure, and rapid technology adoption, positioning it as a global leader in next-generation storage.

• North America

North America holds a significant market share, driven by its advanced technological infrastructure, leadership in cloud computing, and stringent regulatory environment. The U.S. dominates with a robust IT and Telecom sector, where hyperscale data centers from Amazon Web Services (AWS) and Microsoft processed 60% of global cloud workloads in 2024 (U.S. Department of Commerce, 2024). The BFSI segment is prominent, with 80% of U.S. banks adopting SAN for secure transaction processing under Dodd-Frank regulations (U.S. Federal Reserve, 2023). Canada contributes through its healthcare sector, with $2 billion invested in digital health records in 2024 (Health Canada, 2024). Mexico’s growing IT outsourcing industry drives NAS adoption, with exports reaching $20 billion in 2024 (Mexican Ministry of Economy, 2024). The block storage architecture dominates, supporting databases and virtualized environments.

The U.S. benefits from a mature cloud ecosystem, with companies like Dell and HPE developing AI-optimized storage solutions. Regulatory compliance, such as HIPAA for healthcare data, drives secure storage adoption. Canada’s focus on universal healthcare supports FOBS for patient data management. Mexico’s proximity to the U.S. enhances its role in cross-border IT services, increasing storage demand. North America’s leadership is underpinned by innovation, a strong regulatory framework, and high enterprise adoption of advanced technologies.

• Europe

Europe maintains a strong market presence, driven by sustainability initiatives, advanced manufacturing, and data protection regulations. Germany and the UK lead due to their focus on Industry 4.0, with Germany’s manufacturing sector investing €5 billion in IoT and data infrastructure in 2024 (German Federal Ministry for Economic Affairs, 2024). The Healthcare segment is significant, with 70% of EU hospitals adopting digital records under the European Health Data Space initiative (European Commission, 2023). France contributes through its BFSI sector, with €3 billion invested in fintech data solutions in 2024 (French Ministry of Economy, 2024). The SAN storage system dominates, driven by enterprise-grade applications in automotive and finance. The region’s growth is supported by GDPR compliance and EU funding for green data centers.

The UK’s leadership in fintech and AI drives demand for block storage in high-performance computing. Germany’s automotive industry, led by Volkswagen, employs SAN for IoT-driven production lines. France’s focus on data sovereignty supports FOBS for localized storage solutions. The EU’s emphasis on sustainability, with 60% of data centers by 2030, promotes energy-efficient storage systems (European Commission, 2023). Europe’s growth is bolstered by collaborative research and regulatory incentives, positioning it as a hub for secure and innovative storage solutions.

Next-Generation Data Storage Market Segment Analysis:

• Storage Area Network (SAN)

The SAN storage system segment is a major driver, driven by its high-performance, centralized architecture, and scalability in enterprise environments. SANs provide low-latency, high-throughput storage for mission-critical applications like databases and virtual machines. In October 2023, Dell Technologies launched the PowerMax 8500, a SAN solution with 50% faster data processing for AI workloads (Dell Technologies Press Release, October 2023). The segment’s dominance is fueled by demand from the IT and Telecom and BFSI industries, with 70% of global banks using SAN for transaction processing in 2024 (U.S. Federal Reserve, 2023). North America and Europe lead SAN adoption, with the U.S. and Germany driving enterprise deployments. Growth is supported by the rise of hybrid cloud environments and the need for real-time analytics.

SAN systems offer block-level access, making them ideal for structured data in financial systems and ERP platforms. Their ability to handle high IOPS (input/output operations per second) supports AI training and big data analytics. The segment benefits from advancements in NVMe over Fabrics, which reduces latency by 30%. Challenges include high costs and complex setups, but the segment’s critical role in enterprise IT ensures sustained demand, particularly in data-intensive industries.

• File and Object-based Storage (FOBS)

The FOBS architecture segment is significant, driven by its ability to manage unstructured data like multimedia, backups, and IoT-generated content. FOBS supports scalable, cost-effective storage for cloud-native applications and big data analytics. In September 2023, NetApp enhanced its ONTAP platform with AI-driven FOBS, improving data retrieval by 40% (NetApp Press Release, September 2023). The segment’s growth is fueled by demand from the IT and Telecom and Retail industries, with 60% of global e-commerce platforms using FOBS for customer data in 2024 (International Trade Administration, 2024). Asia Pacific dominates FOBS adoption, with China and India leading cloud storage deployments. Growth is driven by the surge in unstructured data, estimated at 80% of global data in 2024 (International Data Corporation, 2024).

FOBS offers flexible metadata management, enabling efficient storage of videos, images, and sensor data. Its compatibility with cloud platforms like AWS S3 makes it ideal for hybrid environments. Retailers use FOBS for customer analytics, while telecom firms leverage it for 5G data management. The segment’s scalability and cost-effectiveness make it a preferred choice for SMEs, though data governance challenges persist. The rise of AI and IoT will further propel FOBS adoption.

• IT and Telecom End-User Industry

The IT and Telecom segment is a major driver, propelled by the need for high-speed, scalable storage to support data-intensive applications like AI, 5G, and cloud services. Telecom operators manage petabytes of data from IoT devices and streaming platforms, requiring robust SAN and FOBS solutions. In November 2023, HPE launched the Alletra Storage MP, a hybrid storage system for telecom workloads, reducing latency by 25% (HPE Press Release, November 2023). The segment’s growth is supported by global 5G deployments, with 2.5 billion connections in 2024 (GSMA, 2024). Asia Pacific and North America dominate, with China and the U.S. leading data center investments. Growth is driven by the digital economy’s expansion and the need for real-time data processing.

The IT sector relies on block storage for databases and virtualization, while telecom uses FOBS for unstructured data like call logs and video streams. The segment’s importance is underscored by the rise of edge computing, with 70% of telecom firms adopting edge storage in 2024. Challenges include cybersecurity risks and high infrastructure costs, but the segment’s critical role in digital transformation ensures sustained demand.

Next-Generation Data Storage Market Key Developments:

• Dell Technologies PowerMax 8500 Launch: In October 2023, Dell launched the PowerMax 8500 SAN solution, enhancing AI workload performance by 50% (Dell Technologies Press Release, October 2023).
• NetApp ONTAP FOBS Enhancement: In September 2023, NetApp upgraded its ONTAP platform with AI-driven FOBS, improving data retrieval by 40% (NetApp Press Release, September 2023).
• HPE Alletra Storage MP: In November 2023, HPE introduced the Alletra Storage MP, reducing latency by 25% for telecom workloads (HPE Press Release, November 2023).
• NVIDIA DGX NVMe Storage: In September 2023, NVIDIA integrated NVMe-based storage in DGX systems for AI training, boosting performance (NVIDIA Press Release, September 2023).
• China Data Center Growth: In 2024, China hosted 450,000 data centers, driving storage demand (China National Bureau of Statistics, 2024).
• India IT Industry Growth: In 2024, India’s IT sector grew by 8%, boosting NAS and FOBS adoption (Ministry of Electronics and Information Technology, 2024).
• U.S. Cloud Workloads: In 2024, U.S. hyperscale data centers processed 60% of global cloud workloads (U.S. Department of Commerce, 2024).

Next-Generation Data Storage Market Future Outlook:

The Next-Generation Data Storage Market is set for sustained growth, driven by data proliferation, cloud adoption, and AI advancements. The rise of edge computing and 6G networks will increase demand for low-latency storage systems. Asia Pacific will continue to lead, fueled by China’s data centers and India’s digital economy. North America and Europe will see steady growth, driven by IT and healthcare applications. Emerging sectors like autonomous vehicles and smart cities will diversify the market. Addressing cost barriers, cybersecurity risks, and integration complexities will be critical for broader adoption. Industry experts should monitor technological innovations, regulatory developments, and regional trends to capitalize on opportunities.

List of Top Next-Generation Data Storage Companies:

• IBM Corporation
• Hewlett-Packard Enterprise
• Dell Inc.
• Toshiba Corporation
• Hitachi, Ltd.

Next-Generation Data Storage Market Segmentation:

• By Storage System
  • Direct Attached Storage (DAS)
  • Storage Area Network (SAN)
  • Network Attached Storage (NAS)
• By Storage Architecture
  • File and Object-based Storage (FOBS)
  • Block Storage
• By End-Use Industry
  • IT and Telecom
  • Retail
  • Government
  • BFSI
  • Healthcare
  • Others
• By Geography
  • North America
    • USA
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Others
  • Europe
    • Germany
    • France
    • UK
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • UAE
    • Others
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Taiwan
    • Thailand
    • Indonesia
    • Others