Non Thermal Pasteurization Market Size, Share, Opportunities, COVID-19 Impact, And Trends By Technology (High-Pressure Processing (HPP), Microwave Volumetric Heating (MVH), Pulsed Electric Field (PEF)), By Application (Food Pasteurization (Dairy, Non-Dairy), Beverage Pasteurization (Alcoholic, Non-Alcoholic)), And By Geography - Forecasts From 2022 To 2027

Published:  Sep 2022 Report Code: KSI061612595 Pages: 121

The global non-thermal pasteurization market is projected to grow at a CAGR of 7.96% to reach US$2.705 billion by 2027, from US$1.582 billion in 2020.

Non-thermal pasteurization is a method of pasteurization, which is also known as cold pasteurization. It is regarded as a food processing technology that involves methods and processes that are highly advanced, sustainable, and efficient and are used to derive food items that are suitable for human consumption from raw materials. This process retains the essential nutrients, minerals, taste, appearance, and other features of food by limiting the exposure of food to elevated temperatures. It is a cost-effective method that not only reduces the time required for the processing of food as compared to other food processing technologies.

Increased preference for convenience food

The rising disposable income of the middle class is increasing their propensity towards spending on packaged food, convenience, and comfort food. In addition, the work-life of people is getting busier and days are getting hectic, which is causing the preference of people to shift towards convenience foods and comfort foods, as it takes minimal time to cook. Such factors are anticipated to positively impact the market growth. The worsening health conditions and impending diseases such as obesity, diabetes, high cholesterol, and other problems due to the sedentary lifestyle of people are causing problems for people at an early age also. Thus, to mitigate this problem and due to the risks associated with it, people are starting to get health conscious so they can maintain good overall health and a balanced diet, and are shifting towards more nutritious food. This will increase the demand for the usage of non-thermal pasteurization methods for food preservation, thus acting as a factor that will bolster the market growth further. However, the high cost of equipment associated with the usage of mom-thermal pasteurization techniques and methods for the purpose of food preservation acts as a restraint on the growth of the market.

The non-thermal pasteurization market has been segmented based on technology, application, and geography. By technology, the market has been segmented as high-pressure processing (HPP), microwave volumetric heating (MVH), and pulsed electric field (PEF). By application, the market has been segmented as food pasteurization and beverage pasteurization.

High-Pressure Processing (HPP) holds a significant market share as it is the most commonly used technology in the food processing industry. HPP technology is an effective and efficient solution to increase the shelf life of the product and keep it pathogen-free and fit for human consumption.

By application, the market is segmented as food pasteurization and beverage pasteurization.

Based on application, the non-dairy product segment is expected to witness a significant CAGR during the forecast period owing to the fact that these are highly convenient and easy-to-cook meals for most of the working-class population, who have a hectic work-life and lifestyle. The dairy products segment holds a considerable market share owing to the fact that these are a staple in the diet of a majority of people globally, people consume milk in the morning, yogurt, or other dairy products.

Major regional markets include North America, Europe, and APAC.

Based on geography, Asia Pacific is expected to hold a significant market share, which is attributable to the fact that some countries in this region, like India and China, are among the top producers of processed food and beverage items globally. North America and Europe are also expected to hold a considerable share of the market owing to the fact that there are heavy investments in R&D and the adoption of advanced food processing machines in order to meet the FDA standards and other strict guidelines.

Key developments in the market

  • In November 2021, Vertical Cold Storage, a renowned operator, and developer of temperature-controlled distribution facilities announced its acquisition of West Liberty Foods' Liberty Cold Storage. The latter's facility in Illinois has also been equipped with high-pressure pasteurization units for maintaining food quality and extending its shelf life. Through this acquisition, the former will be able to expand its distribution network. 
  • In June 2020, Hiperbaric, a leading high-pressure processing equipment manufacturer and supplier, announced the installation of its 300th HPP (High-Pressure Processing) equipment at Calavo Growers, a leading consumer and farm products firm. The unit was installed in the latter's industrial facility in Uruapan, Michoacá. In its 90,000-square-foot factory, Calavo Foods, the company's processed products segment uses HPP technology to produce nearly 100 proprietary brands and flavours of fresh, frozen, and chilled guacamole.
  • In January 2020, leveraging the High-pressure processing technology, India-based NuTy emerged as the first company in the country to introduce ready-to-eat curries with extended shelf life. The NuTy’s HPP-equipped production facility holds the capacity to process Five tonnes of meals per day.

Non Thermal Pasteurization Market Scope:

Report Metric Details
 Market Size Value in 2020  US$1.582 billion
 Market Size Value in 2027  US$2.705 billion
 Growth Rate  CAGR of 7.96% from 2020 to 2027
 Base Year  2020
 Forecast Period  2022–2027
 Forecast Unit (Value)  USD Billion
 Segments Covered  Technology, Application, And Geography
 Regions Covered  North America, South America, Europe, Middle East and Africa, Asia Pacific
 Companies Covered Hiperbaric, Avure Technologies, Inc, thyssenkrupp Industrial Solutions AG, Elea Technology GmbH, Pulsemaster, MULTIVAC, FresherTech International, Universal Pure, American Pasteurization Company
 Customization Scope  Free report customization with purchase



  • By Technology
    • High-Pressure Processing (HPP)
    • Microwave Volumetric Heating (MVH)
    • Pulsed Electric Field (PEF)
  • By Application
    • Food Pasteurization
      • Dairy
      • Non-Dairy
    • Beverage Pasteurization
      • Alcoholic
      • Non-Alcoholic
  • By Geography
    • North America
      • USA
      • Canada
      • Mexico
    • South America
      • Brazil
      • Argentina
      • Others
    • Europe
      • Germany
      • France
      • United Kingdom
      • Spain
      • Others
    • Middle East and Africa
      • Saudi Arabia
      • UAE
      • Others
    • Asia Pacific
      • China
      • Japan
      • South Korea
      • India
      • Australia
      • Thailand
      • Taiwasn
      • Others

Frequently Asked Questions (FAQs)

Q1. What will be the non-thermal pasteurization market size by 2027?
A1. The global non-thermal pasteurization market is projected to reach a total market size of US$2.705 billion in 2027. 

Q2. What is the size of the global non-thermal pasteurization market?
A2. Non-Thermal Pasteurization Market was valued at US$1.582 billion in 2020. 

Q3. What are the growth prospects for the non-thermal pasteurization market?
A3. The non-thermal pasteurization market is projected to grow at a CAGR of 7.96% during the forecast period. 

Q4. How is the global non-thermal pasteurization market segmented?
A4. The non-thermal pasteurization market has been segmented by technology, application, and geography.

Q5. Which region holds the largest market share in the non-thermal pasteurization market?
A5. The Asia Pacific is expected to hold a significant share in the non-thermal pasteurization market owing to the fact that some countries in this region, like India and China, are among the top producers of processed food and beverage items globally.

1.1. Market Overview
1.2. COVID-19 Scenario
1.3. Market Definition
1.4. Market Segmentation

2.1. Research Data
2.2. Assumptions

3.1. Research Highlights

4.1. Market Drivers
4.2. Market Restraints
4.3. Porter’s Five Force Analysis
4.3.1. Bargaining Power of Suppliers
4.3.2. Bargaining Power of Buyers
4.3.3. Threat of New Entrants
4.3.4. Threat of Substitutes
4.3.5. Competitive Rivalry in the Industry
4.4. Industry Value Chain Analysis

5.1. Introduction
5.2. High-Pressure Processing (HPP)
5.3. Microwave Volumetric Heating (MVH)
5.4. Pulsed Electric Field (PEF)

6.1. Introduction
6.2. Food Pasteurization
6.2.1. Dairy
6.2.2. Non-Dairy
6.3. Beverage Pasteurization
6.3.1. Alcoholic
6.3.2. Non-Alcoholic

7.1. Introduction
7.1.1. USA
7.1.2. Canada 
7.1.3. Mexico
7.2. South America
7.2.1. Brazil
7.2.2. Argentina
7.2.3. Others
7.3. Europe
7.3.1. Germany
7.3.2. France
7.3.3. United Kingdom
7.3.4. Spain
7.3.5. Others
7.4. Middle East and Africa
7.4.1. Saudi Arabia
7.4.2. UAE
7.4.3. Others
7.5. Asia Pacific
7.5.1. China
7.5.2. Japan
7.5.3. South Korea
7.5.4. India
7.5.5. Australia
7.5.6. Thailand
7.5.7. Taiwan
7.5.8. Others

8.1. Major Players and Strategy Analysis
8.2. Emerging Players and Market Lucrativeness
8.3. Mergers, Acquisitions, Agreements, and Collaborations
8.4. Vendor Competitiveness Matrix

9.1. Hiperbaric
9.2. Avure Technologies, Inc
9.3. thyssenkrupp Industrial Solutions AG
9.4. Elea Technology GmbH
9.5. Pulsemaster
9.7. FresherTech International
9.8. Universal Pure
9.9. American Pasteurization Company


Avure Technologies, Inc

thyssenkrupp Industrial Solutions AG

Elea Technology GmbH



FresherTech International

Universal Pure

American Pasteurization Company


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