Non-Thermal Pasteurization Market - Strategic Insights and Forecasts (2025-2030)

Non Thermal Pasteurization Market Size:

The Non-Thermal Pasteurization Market, valued at US$2,384.143 million in 2025, is projected to grow at a CAGR of 5.97%, reaching a market size of US$3,186.286 million by 2030.

The market is driven by the increasing consumer demand for foods and beverages that preserve nutritional content, leading to a rising shift from traditional thermal pasteurization. The growing consumer awareness and increasing health and safety concerns are driving the market expansion. Further, the rising technological advancement in non-thermal pasteurization is boosting market growth.

Non-Thermal Pasteurization Market Overview & Scope:

The Non-Thermal Pasteurization market is segmented by:

• Technology: The non-thermal pasteurization market is segmented into high-pressure processing, microwave volumetric heating, and pulsed electric field.
• End-User: The non-thermal pasteurization market is segmented into food pasteurization and beverage pasteurization. 
• Region:  The Non-Thermal Pasteurization market is segmented into North America, Europe, Asia Pacific, South America, and the Middle East & Africa.

Top Trends Shaping the Non-Thermal Pasteurization Market:

1. Increasing adoption of HPP technology

• HPP technology is an effective and efficient solution to increase the product's shelf life and keep it pathogen-free and fit for human consumption. Thus, its adoption is increasing, such as in the beverage industry for juices, plant-based milks, and others. 

2. Growing demand from the non-dairy segment in food pasteurization

• The non-dairy product segment is expected to witness a significant CAGR during the forecast period, driving the non-dairy growth trend in the non-thermal pasteurization market.
• This growing trend in the market is due to increasing consumer preference for non-dairy-based food and beverage products such as plant-based drinks.

Non-Thermal Pasteurization Market Growth Drivers vs. Challenges:

Opportunities:

• Increased preference for convenience: There is an increase in demand for convenience foods due to the growing busy and urban lifestyle. However, the demand for convenience food and beverages with good nutritional profiles is rising due to consumer awareness about the bad effects of thermal or traditional pasteurization. To mitigate this issue and the associated risks, people are becoming more health conscious to maintain overall wellness and a balanced diet, leading them to shift toward more nutritious foods. This will increase the demand for non-thermal pasteurization methods for food preservation, thus propelling market growth. As per the data by the PIB of the Government of India, the total output in the food processing sector was Rs.12,76,995 crore in 2018-19, highlighting the growing market of food processing driving demand for convenience food. 

Challenges:

• High production cost:  The high cost of equipment associated with using non-thermal pasteurization techniques and food preservation methods is a restraint for the market’s growth as it makes the food and beverage cost rise, impacting its affordability in the price-sensitive market. 

Non-Thermal Pasteurization Market Regional Analysis:

• Asia-Pacific: Asia Pacific is expected to hold a significant market share. This is because some countries, like India and China, are among the top producers of processed food and beverage items globally, fueling the demand for advanced preservation techniques for enhancing shelf life while maintaining nutritional value and taste. For instance, India-based NuTy introduced ready-to-eat curries with extended shelf life. The NuTy’s HPP-equipped production facility holds the capacity to process Five tonnes of meals per day, highlighting the growing non-thermal pasteurization market.
• North America: North America is expected to hold a considerable market share due to heavy R&D investments and the adoption of advanced food processing machines for meeting the FDA standards and other strict guidelines.

Non-Thermal Pasteurization Market Competitive Landscape:

The market is moderately consolidated, with the presence of some of the key notable players such as Hiperbaric, and Avure Technologies Inc. Several companies, such as Elea Technology and Pulsemaster, offer sustainability in the non-thermal pasteurization market. 

• Investment: In October 2024, Hiperbaric invested Euro 4 million in a new HPP manufacturing facility to withstand forces of up to 35,000 tons. This will reinforce its leadership in high-pressure processing technology. It also announced that it would allocate 5% of its annual turnover to R&D. 

Non Thermal Pasteurization Market Scope:

Non-Thermal Pasteurization Market Segmentation:

By Technology

• High-Pressure Processing (HPP)
• Microwave Volumetric Heating (MVH)
• Pulsed Electric Field (PEF)

By Application

• Food Pasteurization
  • Dairy
  • Non-Dairy
• Beverage Pasteurization
  • Alcoholic
  • Non-Alcoholic

By Region

• North America
• Europe
• Asia Pacific
• South America
• Middle East & Africa

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