Oat-Based Snacks Market Size, Share, Opportunities, And Trends By Product Type (Snack Bars, Puffs, Cookies, Crackers and Toasties), By Distribution Channel (Hypermarkets and Supermarkets, Convenience Stores, Specialist Stores, Online Stores, Others), And By Geography - Forecasts From 2025 To 2030

Description

Oat-Based Snacks Market Size:

Oat-Based Snacks Market is projected to expand at a 4.86% CAGR, achieving USD 31.374 billion by 2030 from USD 24.743 billion in 2025.

Oats are a rich source of vitamins, antioxidants, minerals, and fibers that make food products made from them healthy. Over the projected period, as consumers have become more health aware, there is a huge upsurge in demand for oat-based snacks because of their high nutritional value. Oats lower the risk of diabetes and cardiovascular disease while promoting healthy weight reduction and metabolism. The industry is projected to be fueled by evolving eating patterns and the availability of novel goods.

A need for wholesome snacks has also arisen due to a trend toward plant-based foods and a vegan diet. Organic, multigrain, and wholegrain snacks are popular customer needs. As a result of their affordable manufacturing costs and ability to satisfy consumer demand, oat-based snacks have seen global growth.

There has been a growing need for oats in daily meals due to the high incidence of diabetes, cardiovascular disease, obesity, and chronic conditions. Beta-glucan found in oats is considered a necessary soluble fiber. This increases the healthy bacteria necessary to enhance the body's digestive system while lowering harmful cholesterol and blood sugar levels. The Centres for Disease Control and Prevention and Control (CDC) estimate that 95 million Americans over 30 have more than 200 mg/dL of total cholesterol levels. The demand for healthy meals and snacks is anticipated to increase as worries over such high cholesterol levels grow.

Oat-Based Snacks Market Growth Drivers:

• Growing consumer consciousness for claims in the product label

The market is now flooded with goods that emphasize various label claims, reasserting their ownership of the niche, owing to the significant change in snacking from the past few years. Manufacturers are delving deeply into these trends to the fullest extent possible since clean label certification is crucial to delivering products. Additionally, non-profit groups like Clean Label Projects use strict procedures to guarantee that consumer items are free from harmful substances having detrimental health effects.

• Oat-based cookies are gaining huge demand.

Cookies have become hugely popular worldwide due to their nutritional benefits and ability to satisfy hunger for extended periods. In addition, regardless of the ingredients used in baking, cookies have been cited as some of the "healthy snacks." The oat-based cookies' label claims have expanded to include things like being FSSAI-approved, wheat-free, low in sugar, without additional additives, and without any trans-fat, as trans-fat is known to lower HDL levels while raising LDL levels, according to scientific research. According to the CDC, more than 94 million persons in the United States have cholesterol levels above 200 mg/dl. These cookies make up a significant portion of the packaged oat snacks offered on the market.

Oat-Based Snacks Market Geographical Outlook:

• North America is projected to be the prominent oat-based snacks market and is anticipated to maintain momentum throughout the forecast period. 

In the North American area, there is a sizable population of customers concerned about their health, therefore driving up demand for healthy meals. By sometimes improving their goods, snack makers in the area can effectively address the growing customer demand for dietary snacks that are healthful. Manufacturers are introducing healthier snacks to stand out in the market due to the intense rivalry among the big businesses in North America. The main tactic to meet the various needs and expand the customer base is reprioritizing the items. For instance, Quaker, a brand created by PepsiCo, Inc., focuses on oat-based snacks such as breakfast foods, snack bars, toasties, small sandwiches, and more.

However, Asia-Pacific is anticipated to witness profitable growth prospects throughout the projected period. In nations like India, urbanization has increased, which has led to an increase in the prevalence of various illnesses. According to a survey from the International Diabetes Foundation, diabetes affects about one in every six persons in India. The market might expand due to improvements in food processing, increased per capita consumption, and a population of educated millennials.

Market Segmentation:

• GLOBAL OAT-BASED SNACKS MARKET BY PRODUCT TYPE
  • Snack Bars
  • Puffs
  • Cookies
  • Crakers & Toasties
  • Others
• GLOBAL OAT-BASED SNACKS MARKET BY DISTRIBUTION CHANNEL
  • Online
  • Offline
    • Supermarket/ Hypermarket
    • Convenience Stores
    • Others
• GLOBAL OAT-BASED SNACKS MARKET BY APPLICATION
  • Residential
  • Commercial
    • Restaurants & Cafes
    • Food Courts
    • Others
• GLOBAL OAT-BASED SNACKS MARKET BY GEOGRAPHY
  • North America
    • By Product Type
    • By Distribution Channel
    • By Application
    • By Country
      • USA
      • Canada
      • Mexico
  • South America
    • By Product Type
    • By Distribution Channel
    • By Application
    • By Country
      • Brazil
      • Argentina
      • Others
  • Europe
    • By Product Type
    • By Distribution Channel
    • By Application
    • By Country
      • Germany
      • France
      • United Kingdom
      • Spain
      • Others
  • Middle East and Africa
    • By Product Type
    • By Distribution Channel
    • By Application
    • By Country
      • Saudi Arabia
      • UAE
      • Israel
      • Others
  • Asia Pacific
    • By Product Type
    • By Distribution Channel
    • By Application
    • By Country
      • China
      • India
      • Japan
      • South Korea
      • Indonesia
      • Thailand
      • Others

Table Of Contents

1. EXECUTIVE SUMMARY
2. MARKET SNAPSHOT
    2.1. Market Overview
    2.2. Market Definition
    2.3. Scope of the Study
    2.4. Market Segmentation
3. BUSINESS LANDSCAPE
    3.1. Market Drivers
    3.2. Market Restraints
    3.3. Market Opportunities
    3.4. Porter’s Five Forces Analysis
    3.5. Industry Value Chain Analysis
    3.6. Policies and Regulations
    3.7. Strategic Recommendations
4. TECHNOLOGICAL OUTLOOK
5. GLOBAL OAT-BASED SNACKS MARKET BY PRODUCT TYPE
    5.1. Introduction
    5.2. Snack Bars
    5.3. Puffs
    5.4. Cookies
    5.5. Crakers & Toasties
    5.6. Others
6. GLOBAL OAT-BASED SNACKS MARKET BY DISTRIBUTION CHANNEL
    6.1. Introduction
    6.2. Online
    6.3. Offline
        6.3.1. Supermarket/ Hypermarket
        6.3.2. Convenience Stores
        6.3.3. Others
7. GLOBAL OAT-BASED SNACKS MARKET BY APPLICATION
    7.1. Introduction
    7.2. Residential
    7.3. Commercial
        7.3.1. Restaurants & Cafes
        7.3.2. Food Courts
        7.3.3. Others
8. GLOBAL OAT-BASED SNACKS MARKET BY GEOGRAPHY
    8.1. Introduction
    8.2. North America
        8.2.1. By Product Type
        8.2.2. By Distribution Channel
        8.2.3. By Application
        8.2.4. By Country
            8.2.4.1. USA
            8.2.4.2. Canada
            8.2.4.3. Mexico
    8.3. South America
        8.3.1. By Product Type
        8.3.2. By Distribution Channel
        8.3.3. By Application
        8.3.4. By Country
            8.3.4.1. Brazil
            8.3.4.2. Argentina
            8.3.4.3. Others
    8.4. Europe
        8.4.1. By Product Type
        8.4.2. By Distribution Channel
        8.4.3. By Application
        8.4.4. By Country
            8.4.4.1. Germany
            8.4.4.2. France
            8.4.4.3. United Kingdom
            8.4.4.4. Spain
            8.4.4.5. Others
    8.5. Middle East and Africa
        8.5.1. By Product Type
        8.5.2. By Distribution Channel
        8.5.3. By Application
        8.5.4. By Country
            8.5.4.1. Saudi Arabia
            8.5.4.2. UAE
            8.5.4.3. Israel
            8.5.4.4. Others
    8.6. Asia Pacific
        8.6.1. By Product Type
        8.6.2. By Distribution Channel
        8.6.3. By Application
        8.6.4. By Country
            8.6.4.1. China
            8.6.4.2. India
            8.6.4.3. Japan
            8.6.4.4. South Korea
            8.6.4.5. Indonesia
            8.6.4.6. Thailand
            8.6.4.7. Others
9. COMPETITIVE ENVIRONMENT AND ANALYSIS
    9.1. Major Players and Strategy Analysis
    9.2. Market Share Analysis
    9.3. Mergers, Acquisitions, Agreements, and Collaborations
    9.4. Competitive Dashboard
10. COMPANY PROFILES
    10.1. General Mills Inc.
    10.2. Kellanova
    10.3. Nairn Oatcakes
    10.4. PepsiCo, Inc.
    10.5. Abbott Laboratories
    10.6. Simply Delicious, Inc.
    10.7. Britannia Industries
    10.8. SACO Foods Inc.
    10.9. Mondel?z International
    10.10. Nestlé
11. APPENDIX
    11.1. Currency
    11.2. Assumptions
    11.3. Base and Forecast Years Timeline
    11.4. Key benefits for the stakeholders
    11.5. Research Methodology
    11.6. Abbreviations
LIST OF FIGURES
LIST OF TABLES

Companies Profiled

General Mills Inc

Kellanova

Nairn Oatcakes

PepsiCo, Inc

Abbott Laboratories

Simply Delicious, Inc

Britannia Industries

SACO Foods Inc

Mondel?z International

Nestlé

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