Off-Road Motorcycle Market Size, Share, Opportunities, And Trends By Type (Dirt Bikes, Adventure Bikes, Trial Bikes, Enduro Bikes, Kids Motorcycle), By Application (Recreational, Defense), And By Geography - Forecasts From 2024 To 2029

  • Published : Jun 2024
  • Report Code : KSI061616885
  • Pages : 147

The off-road motorcycle market is projected to grow at a CAGR of 5.61% from US$20.845 billion in 2022 to US$30.542 billion in 2029 during the forecast period.

Off-road motorcycles are two-wheeler bikes that are sometimes known as with the name of dirt-bikes that are specially designed to be driven in off-road conditions such as gravel or dirt. These off-road motorcycles have special tires that are developed to counter off-road conditions like gravel or dirt to provide the rider of the motorcycle efficient and safe ride in these harsh off-road conditions.

These off-road conditions can wear and spoil normal road tires very easily while driving bikes in harsh conditions while the off-road tires can resist these wearing tires while providing the driver with effective drive in the dirt. These off-road motorcycles have special parts integrated into them compared to normal motorcycles, like softer suspension, larger fuel tank, and kickstand, and have different transmissions, especially for off-road conditions.              


The off-road motorcycle market is driven by the growing developments in the technology of improved suspensions, tires, and engines over the years, which are suitable for off-roading and have increased fuel efficiency and comfort for riders. The growth in the technological developments in off-road motorcycles has led several manufacturers of these bikes worldwide to adopt effective off-road motorcycle technological solutions like improved suspensions and engines for dirt bikes that provide more fuel efficiency and less emissions.

There is a significant growth in the need for off-road motorcycles that are highly efficient for recreational purposes in different terrains and sustainable at the same time, which has led to the development of electric on and off-road motorcycles that provide less harmful emissions and more comfortable rides for the rider of the bike. The growth in economies has led to an increase in disposable incomes among the general public across different regions. This disposable income can be spent on these high-tech and high-powered off-road motorcycles. Therefore, these are the factors driving the demand for effective off-road motorcycles in the market.


  • Growth in the demand and popularity of motocross events across the globe is predicted to propel the market.

The popularity of motocross events that use dirt bikes or off-road motorcycles to race in large-scale events with a huge amount of audience watching them has significantly grown over the years. These events are full of thrill, enjoyment, dangerous stunts, and excitement for both riders and the audience as well which further increases the demand for these off-road motorcycles among the general public and these huge-scale motocross events. For instance, in March 2024, during the Indianapolis Supercross event, Ken Roczen, who is a motorsport rider in this event, earned his fifth win in the 2024 season on his Suzuki RM-Z450 with his exceptional ride on this off-road motorcycle.

  • Various products offered by key market players are further fueling the market.

The Suzuki DR-Z125L motorbike, offered by Suzuki Cycles, is developed for off-roading and normal road conditions and provides big bike performance in every condition. This motorcycle is specially developed to tackle dirt conditions with a 16-inch rear tire and a 19-inch front tire that provide high efficiency without getting worn in harsh conditions. This motorcycle has an easy-pull manual clutch integrated into it that can provide the driver with control over the takeoffs and power delivery. The front of this motorcycle has a disc brake.

Furthermore, the Yamaha WR250F is an off-road motorcycle that has one of the best suspensions and a carefully balanced ECU or engine control unit that enhances the overall performance and experience of the rider during the long-range ride on off-road conditions. This off-road motorcycle has an 18-inch rear wheel that is specially designed to provide an effective and smooth ride in off-road or harsh weather conditions without wearing the tires of the bike. This Yamaha off-road bike has easy tuneability for a variety of conditions and industry-leading functionality. Comprehensively, these product innovations further fuel the global market.


  • High manufacturing of off-road motorcycles and concerns about public safety can hinder the market growth

The off-road motorcycle market, despite having an important role in improving the features of motorcycles according to off-road conditions for the general public or motorsports enthusiasts while providing efficient rides across different cities and long-range distances coupled with sustainable and safe travel for the riders of the bikes can lead to various challenges that can be faced by the manufacturers of these off-road motorcycles that may impact the off-road motorcycle market negatively over the forecast period.

For instance, the high-cost requirement for the development of off-road motorcycles when compared to traditional bikes with their high-tech components with improved technologies. In several people's minds across the globe, there is a stigma regarding dirt bikes or off-road motorcycles about them being dangerous and highly prone to accidents. Therefore, growing concerns of the general public about safety and the budget constraints in the development of them can hinder the off-road motorcycle market.


  • The growth is projected to be prominent in the Asia Pacific region.

The Asia Pacific region is expected to show major growth in the off-road motorcycle market due to the rapid growth in the need for advanced bike features and enhanced visual design in developing countries in the region with growing industrialization and urbanization in several countries across the Asia Pacific region. The region has a significant growth in the automotive sector with China being one of the largest automotive markets globally. The growth in manufacturing units in the region is one of the contributing factors to the market growth for off-road motorcycles in the Asia Pacific region.

This growth in industrialization and urbanization in different countries like India, China, and Japan is due to rapid growth in their economies and GDPs over the years, which has significantly improved the automotive sector in the region. The presence of major players like Suzuki and Yamaha from Japan is also one of the major factors that has significantly fueled the off-road motorcycle market in the Asia-Pacific region.


  • In November 2023, NIU Technologies announced the development and launch of their first-ever fully electric off-road motorcycle or dirt bike, which is the NIU XQi3. This first-ever electric dirt bike has a futuristic design with new technologies that enhance the sustainability and performance of the bike in off-road and on-road conditions. The innovative technology used in these dirt bikes can provide multi-functionalities to the rider of the bike including all-weather conditions appropriate and all-terrain suitable. NIU Technologies is aiming to achieve its commitment to sustainability and excellence with the launch of this electric dirt bike.
  • In September 2023, BMW announced the launch of their new off-road motorcycle, BMW R 1300 GS, which has reduced complexity and weight in its manufacturing materials and components. This new model of the off-road motorcycle has a brand new engine that can provide enhanced handling for the driver coupled with improved riding experience over long-range distances. This bike is not only efficient and can provide pace in off-road conditions but also in normal road conditions. This bike has an outstanding engine with 1300 cc and can output almost 107kW at 7,750 rpm or revolutions per minute.

Off-Road Motorcycle Market Scope:


Report Metric Details
Market Size Value in 2022 US$20.845 billion
Market Size Value in 2029 US$30.542 billion
Growth Rate CAGR of 5.61% from 2022 to 2029
Study Period 2019 to 2029
Historical Data 2019 to 2022
Base Year 2023
Forecast Period 2024 – 2029
Forecast Unit (Value) USD Billion
Segments Covered
  • Type
  • Application
  • Geography
Companies Covered
  • Suzuki Cycles
  • Husqvarna Motorcycles
  • Yamaha Motorsports
  • Honda Motorcycles NZ
  • Appalachian Offroad Motorcycle Company
Regions Covered North America, South America, Europe, Middle East and Africa, Asia Pacific
Customization Scope Free report customization with purchase


The Off-road motorcycle market is segmented and analyzed as:

  • By Type
    • Dirt Bikes
    • Adventure Bikes
    • Trial Bikes
    • Enduro Bikes
    • Kids Motorcycle
  • By Application
    • Recreational
    • Defense
  • By Geography
    • North America
      • United States
      • Canada
      • Mexico
    • South America
      • Brazil
      • Argentina
      • Others 
    • Europe
      • United Kingdom
      • Germany
      • France
      • Italy
      • Spain
      • Others 
    • Middle East and Africa
      • Saudi Arabia
      • UAE
      • Others 
    • Asia Pacific
      • Japan
      • China
      • India
      • South Korea
      • Taiwan
      • Thailand
      • Indonesia
      • Others


1.1. Market Overview

1.2. Market Definition

1.3. Scope of the Study

1.4. Market Segmentation

1.5. Currency

1.6. Assumptions

1.7. Base and Forecast Years Timeline

1.8. Key Benefits to the Stakeholder


2.1. Research Design

2.2. Research Processes


3.1. Key Findings


4.1. Market Drivers

4.2. Market Restraints

4.3. Porter’s Five Forces Analysis

4.3.1. Bargaining Power of Suppliers

4.3.2. Bargaining Power of Buyers

4.3.3. Threat of New Entrants

4.3.4. Threat of Substitutes

4.3.5. Competitive Rivalry in the Industry

4.4. Industry Value Chain Analysis

4.5. Analyst View


5.1. Introduction

5.2. Dirt Bikes

5.2.1. Market Trends and Opportunities

5.2.2. Growth Prospects

5.2.3. Geographic Lucrativeness

5.3. Adventure Bikes

5.3.1. Market Trends and Opportunities

5.3.2. Growth Prospects

5.3.3. Geographic Lucrativeness

5.4. Trial Bikes

5.4.1. Market Trends and Opportunities

5.4.2. Growth Prospects

5.4.3. Geographic Lucrativeness

5.5. Enduro Bikes

5.5.1. Market Trends and Opportunities

5.5.2. Growth Prospects

5.5.3. Geographic Lucrativeness

5.6. Kids Motorcycle

5.6.1. Market Trends and Opportunities

5.6.2. Growth Prospects

5.6.3. Geographic Lucrativeness


6.1. Introduction

6.2. Recreational 

6.2.1. Market Trends and Opportunities

6.2.2. Growth Prospects

6.2.3. Geographic Lucrativeness

6.3. Defense

6.3.1. Market Trends and Opportunities

6.3.2. Growth Prospects

6.3.3. Geographic Lucrativeness


7.1. Introduction

7.2. North America

7.2.1. By Type

7.2.2. By Application

7.2.3. By Country United States Market Trends and Opportunities Growth Prospects Canada Market Trends and Opportunities Growth Prospects Mexico Market Trends and Opportunities Growth Prospects

7.3. South America

7.3.1. By Type

7.3.2. By Application

7.3.3. By Country Brazil Market Trends and Opportunities Growth Prospects Argentina Market Trends and Opportunities Growth Prospects Others Market Trends and Opportunities Growth Prospects

7.4. Europe

7.4.1. By Type

7.4.2. By Application

7.4.3. By Country United Kingdom Market Trends and Opportunities Growth Prospects Germany Market Trends and Opportunities Growth Prospects France Market Trends and Opportunities Growth Prospects Italy Market Trends and Opportunities Growth Prospects Spain Market Trends and Opportunities Growth Prospects Others Market Trends and Opportunities Growth Prospects

7.5. Middle East and Africa

7.5.1. By Type

7.5.2. By Application

7.5.3. By Country Saudi Arabia Market Trends and Opportunities Growth Prospects UAE Market Trends and Opportunities Growth Prospects Others Market Trends and Opportunities Growth Prospects

7.6. Asia Pacific

7.6.1. By Type

7.6.2. By Application

7.6.3. By Country Japan Market Trends and Opportunities Growth Prospects China Market Trends and Opportunities Growth Prospects India Market Trends and Opportunities Growth Prospects South Korea Market Trends and Opportunities Growth Prospects Taiwan Market Trends and Opportunities Growth Prospects Thailand Market Trends and Opportunities Growth Prospects Indonesia Market Trends and Opportunities Growth Prospects Others Market Trends and Opportunities Growth Prospects


8.1. Major Players and Strategy Analysis

8.2. Market Share Analysis

8.3. Mergers, Acquisitions, Agreements, and Collaborations

8.4. Competitive Dashboard


9.1. Suzuki Cycles

9.2. Husqvarna Motorcycles

9.3. Yamaha Motorsports

9.4. Honda Motorcycles NZ

9.5. Appalachian Offroad Motorcycle Company

9.6. KTM

9.7. ARCH Motorcycle

9.8. RawHyde Adventures

9.9. Kawasaki Motors Corp.

9.10. Volcon ePowerSports

Suzuki Cycles

Husqvarna Motorcycles

Yamaha Motorsports

Honda Motorcycles NZ

Appalachian Offroad Motorcycle Company


ARCH Motorcycle

RawHyde Adventures

Kawasaki Motors Corp.

Volcon ePowerSports