Quinoa Market Size, Share, Opportunities, And Trends By Type (Quinoa Seeds, Quinoa Flour, Quinoa Pop, Quinoa Flakes), By Procedure (Organic, Conventional), By End-user (Household, Industries), And By Geography - Forecasts From 2023 To 2028

  • Published : Dec 2023
  • Report Code : KSI061616359
  • Pages : 140

The Quinoa market is estimated to grow steadily during the forecast period.

Quinoa is a versatile and nutritious plant offering both seeds and leaves for consumption and providing a diverse range of culinary possibilities. Quinoa stands out for its high fiber content, with a single 185g cup providing 5.18 grams, equivalent to at least 15.42% of a person's daily fiber requirement. The use of quinoa flour in products has been shown to offer greater nutritional value. This essential mineral plays a role in various bodily functions, contributing to overall health.

Market Drivers

  • The rising popularity of quinoa as a health-conscious choice.

Globally, the surge in quinoa's popularity as a health-conscious choice is notable, driven by its nutritional richness. Enriched with plant compounds such as quercetin and kaempferol, quinoa provides antioxidants that may offer protection against various chronic conditions. Research suggests that kaempferol, found in quinoa, may contribute to defense against infection, heart disease, diabetes, and certain cancers, including skin and liver cancers. Quinoa stands out as a unique plant protein that contains all essential amino acids. With an increasing number of consumers prioritizing a healthy diet, quinoa has gained attention as a prominent 'superfood' in recent years, particularly in niches such as the gluten-free and vegan markets.

  • Growing demand for Ethnic diets.

The heightened demand for ethnic food is driven by increased migration and globalization, exposing individuals to a myriad of culinary traditions and fostering a curiosity for exploring diverse flavors and ingredients. Many ethnic cuisines place a strong emphasis on utilizing fresh, natural ingredients and adhering to traditional cooking methods, aligning seamlessly with prevailing health trends. In this culinary landscape, quinoa emerges as a versatile and inclusive option, accommodating dietary restrictions such as gluten sensitivity and veganism, and is well-positioned to meet the evolving needs of individuals embracing diverse culinary traditions and dietary choices.

Market Challenges

  • Depletion in soil nutrition.

Intensive agricultural practices have the potential to deplete vital soil nutrients and organic matter, posing a long-term threat to productivity and adversely affecting local ecosystems. This impact is particularly significant for rural communities, smallholder farmers, and those living in poverty, with 3.2 billion people globally being affected by land degradation. Quinoa, in particular, faces significant threats to its production due to land use changes and the loss of traditional varieties. As it becomes integral to the global market, it is important to address sustainable practices and soil conservation to mitigate the potential adverse impacts on the environment, local communities, and global inequality.

The quinoa market segmentation based on end-users, categorized into Household and Industries

The quinoa market based on end-users is categorized into Households and Industries. In the household segment, quinoa emerges as a versatile and nutritious staple cherished by individuals and families alike. Consumers seamlessly integrate quinoa into their daily meals, relishing its health benefits and appreciating its culinary flexibility. On the industrial front, it leverages quinoa as a valuable ingredient or product across diverse sectors, encompassing both food and non-food applications. Within the food industry, quinoa finds application in the manufacturing of ready-to-eat products, snacks, baked goods, and more.

Europe is anticipated to hold a significant share of the quinoa market-

Europe is projected to account for a notable share of the quinoa market. The growth of quinoa in Europe extends beyond mere consumption; it is now focused on product development and meeting the escalating demand for healthier food options. Currently, Europe, encompassing both the European Union and EFTA (European Free Trade Association), stands out as the primary importer of quinoa from leading quinoa-producing countries such as Peru, Bolivia, and Ecuador. The region accounts for approximately one-third of the total quinoa imports from these countries in 2020, underlining Europe's pivotal role in the global quinoa trade. The evolving dietary preferences and increasing awareness of the health benefits associated with quinoa suggest a sustained incorporation of this nutritious grain into European diets.

Market Developments

  • June 2023- Brigham Young University (BYU) and Washington State University collaborated to introduce new quinoa varieties aimed at addressing global food security and nutrition challenges. In their joint efforts, scientists developed a protein-rich quinoa plant adapted to endure the often challenging growing conditions in Rwanda and other African countries.
  • December 2020- Ingredion Incorporated unveiled a new addition to its expanding line of plant-based proteins—HOMECRAFT® Quinoa 112 flour which sets itself apart by being milled from a proprietary waxy variety of the golden quinoa seed. Ingredion's introduction of HOMECRAFT Quinoa 112 flour underscores its commitment to providing sustainable and nutritious solutions that cater to the evolving demands of the food industry.

Company Products

  • QUINOA BLACK ORGANIC-  QUINOA BLACK ORGANIC, a premium food brand under greenfield products, offers a 16 oz pack of ancient seed sourced from the highlands of Peru. The company presents this organic premium whole-grain black quinoa, providing a unique and wholesome repertoire. Additionally, It is a rich source of vital nutrients, including Iron, Magnesium, Vitamin E, Potassium, and Fiber, contributing to a well-rounded and nutritious diet. A versatile alternative to rice or couscous. The versatility of this organic quinoa can be experienced in a multitude of recipes.
  • Puffed Quinoa-  It is a convenient offering that encapsulates all the nutritional benefits of quinoa in a crispy, ready-to-eat snack. This versatile treat requires no cooking – simply savor it on its own or substitute it for puffed rice by adding it to milk for a delicious twist. Elevate culinary experiences by incorporating Puffed Quinoa into various dishes, such as yogurt, oatmeal, or granola bars, for an added crunch. Packed with high-quality plant protein, fiber, and iron, Puffed Quinoa not only boasts a delicious taste but also offers significant nutritional value. With its versatility and nutritional profile, Puffed Quinoa stands as a delectable choice that aligns with a balanced and mindful approach to snacking.
  • Rainbow Heirloom Quinoa- Rainbow Heirloom Quinoa by Alter Eco, a revered and nutritious source." Priced at $9.99, this heirloom variety offers a fluffier and nuttier texture without the common bitterness found in lesser grades. Boasting the title of "chaya mama," this quinoa holds a special significance and delivers a unique culinary experience. With 100% organic pre-rinsed rainbow quinoa, each serving (1/4 cup or 49g dry) packs in 190 calories, with only 30 calories from fat. Alter Eco's commitment to providing a superior quinoa option shines through in the nutritional excellence of this heirloom variety.

Market Segmentation

  • By Type
    • Quinoa Seeds
    • Quinoa Flour
    • Quinoa Pop
    • Quinoa Flakes
  • By Procedure
    • Organic
    • Conventional
  • By End-user
    • Household
    • Industries
  • By Geography
    • North America
      • USA
      • Canada
      • Mexico
    • South America
      • Brazil
      • Argentina
      • Others
    • Europe
      • UK
      • Germany
      • France
      • Spain
      • Others
    • Middle East and Africa
      • Saudi Arabia
      • UAE
      • Israel
      • Others
    • Asia Pacific
      • China
      • Japan
      • South Korea
      • India
      • Indonesia
      • Thailand
      • Others


1.1. Market Overview

1.2. Market Definition

1.3. Scope of the Study

1.4. Market Segmentation

1.5. Currency

1.6. Assumptions

1.7. Base, and Forecast Years Timeline


2.1. Research Data

2.2. Research Process


3.1. Research Highlights


4.1. Market Drivers

4.2. Market Restraints

4.3. Porter’s Five Force Analysis

4.3.1. Bargaining Power of Suppliers

4.3.2. Bargaining Power of Buyers

4.3.3. Threat of New Entrants

4.3.4. Threat of Substitutes

4.3.5. Competitive Rivalry in the Industry

4.4. Industry Value Chain Analysis


5.1. Introduction

5.2. Quinoa seeds 

5.3. Quinoa flour

5.4. Quinoa pop

5.5. Quinoa flakes


6.1. Introduction

6.2. Organic

6.3. Conventional


7.1. Introduction

7.2. Household

7.3. Industries


8.1. Introduction

8.2. North America

8.2.1. United States

8.2.2. Canada

8.2.3. Mexico

8.3. South America

8.3.1. Brazil

8.3.2. Argentina

8.3.3. Others

8.4. Europe

8.4.1. United Kingdom

8.4.2. Germany

8.4.3. France

8.4.4. Spain

8.4.5. Others

8.5. The Middle East and Africa

8.5.1. Saudi Arabia

8.5.2. UAE

8.5.3. Israel

8.5.4. Others

8.6. Asia Pacific

8.6.1. Japan

8.6.2. China

8.6.3. India

8.6.4. South Korea

8.6.5. Indonesia

8.6.6. Thailand

8.6.7. Others


9.1. Major Players and Strategy Analysis

9.2. Market Share Analysis

9.3. Mergers, Acquisitions, Agreements, and Collaborations


10.1. Nature & Nurture Seeds

10.2. A Greenfield Products Food Brand

10.3. Andeangrain.com 

10.4. Alter Eco

10.5. Edison Grainery

10.6. Lundberg Family Farms®

10.7.  shasthaonline.com

10.8. Viva Naturals

10.9. Solid Food Europe

10.10. Goya Foods, Inc.

Nature & Nurture Seeds

A Greenfield Products Food Brand


Alter Eco

Edison Grainery

Lundberg Family Farms®


Viva Naturals

Solid Food Europe

Goya Foods, Inc.